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3 Ways to Elevate Ethics in Your Organization

Deirdre Breakenridge

However, the people who work at a company do. So, then, who is responsible to communicate and demonstrate ethics and values at your company? Do ethics and values go beyond the HR policymakers? Do they extend farther than the communicators in your Marketing and PR Departments?

Ethics 195
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A Year-Round Commitment to the PRSA Code of Ethics

PRSay

In a letter to members at the start of 2023, PRSA Chair Michelle Egan, APR, Fellow PRSA, outlined her priorities for the year, including: “Amplifying our Code of Ethics to ensure that not only our members, but also our entire community at large know what professional communications should entail.”

Ethics 169
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This Week in PR Ethics (9/1/22) Is it ever right to sabotage your company? Do you need an ethics advisor?

Ethical Voices

This week in public relations ethics there were some really interesting articles that look at duty, leadership and the need for counsel. Is it ever right to sabotage your company? It looks at the hypocrisy of companies claiming to care about the environment yet they are representing companies damaging it.

Ethics 72
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ICON 2023 Recap: Panelists Talk AI in Communications

PRSay

Focusing on “Today’s Tools, Future Projections and the Ethical Frontier,” PRSA CEO Linda Thomas Brooks moderated the panel featuring: Carmen San Segundo, global communications director of corporate social responsibility and sustainability, IBM; Aaron Kwittken , CEO, Stagwell Marketing Cloud, Comms Tech Unit; Cayce Myers, APR, Ph.D.

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The Role of Ethical Leadership in Building Influence: A Female Perspective

Ethical Voices

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . Would you please tell us more about this latest ethics study? Ethical leadership is critical.

Ethics 52
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The Impact of Strategic Communications

5W PR

Strategic communications, when effectively deployed, can have a profound impact on organizations, businesses, and individuals. It goes beyond the tactical dissemination of information and aims to align communication efforts with overarching goals and objectives.

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Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey

Sword and the Script

Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Business is ethical and competent. According to the survey, business was the only institution that respondents classified as both ethical and competent. It’s not about you, your company or products.