ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

And at companies where trade news content is relevant, those subscriptions are generally covered as a business expense. More thought leadership opportunities. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies. — .

B2B 319

B2B Company SMB Automotive 319

PRSay

DECEMBER 15, 2023

More and more, communications professionals are faced with situations that prompt discussion on if, when and how societal issues and current events, at home and abroad, should be addressed by their organizations. For many employees, even the communication they did receive missed the mark. The survey of U.S.

Communications 168

Communications Employee Leadership Internal 168

Ronn Torossian

JANUARY 29, 2021

For companies navigating the chaos of COVID-19 and efforts for improving equality at work, managers have been handed even more responsibility than before. The post Leadership That Excels appeared first on. After the social upheavals of 2020 and the pandemic, nowhere has a manager’s role been so valued than in the workplace.

Leadership 195

Leadership Company Agency Communications 195

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

Back in June, Crenshaw Communications launched its monthly newsletter, offering advice, showcasing Q&As, shining a spotlight on clients, and more. The PR Daily newsletter provides not just the top headlines of the day, but in-depth insight and strategies for everything from crisis communications to the future of PR.

Company 203

Company Trends Case Study Crisis Management 203

Maxim Behar

FEBRUARY 28, 2024

Leadership outside business is practically the same as leadership in business because the same principle applies across the board: “If you are a leader, you must be a leader in everything.” The past 40 years of my life have been marked by my attempts to comprehend leadership: What is the difference between leadership and management?

Leadership 59

Leadership Internal International Hotels 59

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

New York, NY (October 23, 2023) – Mod Op , a full-service digital marketing agency accelerating customer growth through human creativity and automation, today announced the acquisition of Crenshaw Communications , a leading public relations firm headquartered in New York City.

Agency 156

Agency Communications B2C Creativity 156

5W PR

MARCH 28, 2024

But it’s not just about the cost, strategic financial PR is an investment that directly cushions the financial health of companies in the finance arena. Media relations PR pros cozy up with journalists and media outlets, ensuring the company’s story gets told right in the public view.

Company 78

Company Publicity Financial Crisis Communications 78

The Hoyt Organization

JANUARY 9, 2023

It is the practice of monitoring, safeguarding and improving a company’s image or standing. It involves strategically managing how you communicate online, ensuring your brand is seen in the best possible light. The post Reputation Management Thought Leadership appeared first on The Hoyt Organization.

Leadership 102

Leadership Reputation Communications Brand 102

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. Which awards should I enter ?

B2B 295

B2B Industry Company Case Study 295

5W PR

MARCH 19, 2024

South by Southwest (SXSW) 2024 recently concluded, leaving attendees from 5WPR with a wealth of insights into the evolving landscape of technology, marketing, and leadership. From discussions on investor trends to the importance of community engagement, this year’s conference offered a glimpse into the future of business and innovation.

Leadership 78

Leadership Conference Marketing Community 78

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Crenshaw Communications Reports Record Growth for 2021. Cliff Maroney named Vice President and Sasha Dookhoo named Director of B2B Tech to support expanding client roster and company growth. We are also excited to have Sasha on our senior leadership team to support and guide junior staff and direct business development initiatives.”

Report 156

Report Communications B2B Enterprise 156

Stern + Associates

NOVEMBER 13, 2023

As we head into 2024, communications professionals are taking stock of what’s changed and what they’ve learned in the past year. So, what changed in 2023 when it comes to executive visibility and the ways company leaders communicated with stakeholders? Here are some of our thoughts from this year.

Trends 116

Trends Communications Conference Leadership 116

Onclusive

JUNE 1, 2023

Before we dig into our list of ‘11 ways social listening will transform your communications strategy and performance’ first we need to answer the question: What is social listening? Social media monitoring captures data on the performance of social media activity from both your company and your competitors.

Strategy 370

Strategy Communications Reputation Measurement 370

Ishmael's Corner

OCTOBER 22, 2019

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Commenting on an industry issue by itself does not constitute thought leadership. It’s simply a comment on an industry issue. Before going further, I should acknowledge that this remark still has value.

Leadership 141

Leadership Storytelling Industry Communications 141

PR in High Definition

DECEMBER 1, 2022

What do a maple syrup company, world-renowned author JK Rowling, and Ellen DeGeneres all have in common? Cancel culture, which can be defined as the blacklisting and ostracisation of a company, celebrity, or public figure, is one of the biggest issues facing PR today. They have all been cancelled and are still reeling from the effects.

Reputation 62

Reputation Leadership Company Crisis Management 62

ImPRessions - Crenshaw Communications

MARCH 21, 2019

With the public too cynical to buy into ads trumpeting a company’s inherent beliefs, public relations offers that all-important third-party acclaim. Hitching the wagon to a like-minded organization or influencer can go a long way in communicating values. Speaking engagements are an effective way to shape executive thought leadership.

Company 174

Company Conference Corporate Leadership 174

Sword and the Script

SEPTEMBER 12, 2023

Today, millennials are increasingly holding leadership positions and their influence has extended from the product to the process of how these products are marketed and sold. In content, personalization also means providing relevancy that speaks to the needs of their company. Using people’s names in marketing email (i.e.

B2B 160

B2B Leadership Marketing Software 160

PRSay

APRIL 14, 2022

Visit the April 2022 issue of Strategies & Tactics for more insights on employee communications. This story also highlights how unclear communications can lead to unintended outcomes. It is the responsibility of every employee communicator to deliver messages free from assumptions. Cultivate trust. Collect feedback.

Employee 187

Employee Communications Internal International 187

Stuart Bruce

OCTOBER 7, 2023

The Edelman 2023 Future of Corporate Communications survey found that half of respondents see themselves as strategic advisers to or partners to their company’s leadership … © Stuart Bruce - Future of Corporate Communications study finds CCOs investing more in technology was first published on Stuart Bruce's Stuart Bruce the PR Futurist (..)

Corporate 104

Corporate Technology Study Communications 104

5W PR

APRIL 3, 2024

Tactical PR maneuvers like crafty press releases, savvy media outreach initiatives, and participation in industry events are like beacons that shine a light on companies. This wave of recognition draws in potential customers, who are out hunting for the solutions that the company’s product or service provides.

Company 78

Company Product Launch Resources Employee 78

Landis PR

NOVEMBER 15, 2021

Thought leadership is more than just “blowing your own horn.” An active thought leadership program needs a content calendar that is eminently doable. Are you a B2B company? Leave it to marketing/communications staff to edit what is consumed globally or shared only on a company intranet/at the weekly all-hands.

Leadership 98

Leadership How To Trade Shows Pinterest 98

Landis PR

MAY 8, 2023

Photo courtesy of Pixabay By Brianne Murphy Miller An important part of most strategic communications programs, thought leadership can help support an organization’s goals by using subject matter experts to provide information and commentary. Content: Thought leadership works on all platforms Think about your content.

Leadership 52

Leadership Infographics Resources Social Media 52

Deirdre Breakenridge

APRIL 5, 2019

Communication is at the heart of your business and every relationship you build. Modern communicators have a responsibility to use communication as a way to build bridges between people and groups; sharing communication to help, uplift and ignite passion and positive momentum. It’s a do “good” and do “no harm” approach.

Infographics 266

Infographics Communications Leadership Social Media 266

Stern + Associates

JANUARY 3, 2024

The beginning of a new year is a time when many consulting firms release annual research reports and other types of thought leadership on trends, challenges and solutions relevant to the vertical industries they serve. Why Is It Hard to Compete on Thought Leadership? appeared first on Stern Strategy Group.

Leadership 62

Leadership Conference Data Report 62

5W PR

JANUARY 15, 2024

Strategic communications, when effectively deployed, can have a profound impact on organizations, businesses, and individuals. It goes beyond the tactical dissemination of information and aims to align communication efforts with overarching goals and objectives.

Communications 78

Communications Policies Product Launch Reputation 78

5W PR

MARCH 18, 2023

Corporate communication is essential for effective branding and securing external funding. Here are a few tips for using corporate communications to increase investment. To qualify for this, businesses must cultivate a strong reputation and make themselves known to investors through corporate communication.

Company 88

Company Corporate Product Launch Internal 88

Sword and the Script

APRIL 14, 2020

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. And it should be – because thought leadership builds a company’s reputation, drives sales, and could well improve profitability.

Leadership 189

Leadership B2B Marketing Study 189

Business Wire

MAY 21, 2020

The suddenness and the rapid spread of the virus across the world have caught many companies (and governments) by surprise. The reactions of many of business leaders and heads of government have ranged from shell-shocked silence to impressive displays of leadership.

Blogging 291

Blogging Government Crisis Communications 291

Onclusive

DECEMBER 30, 2020

In many organizations, a major fragmentation exists between the communications department and executive leadership. As a result of this diminished perception, communications departments often become vulnerable to budget and headcount cuts. Speaker Info. Dan Beltramo. Kelly Byrd. Senior Director, Customer Success & Insights.

Communications 195

Communications Financial Corporate Leadership 195

Onclusive

FEBRUARY 8, 2021

Strategic communications holds the keys to your biggest brand asset—your corporate reputation. However, all too often there is a disconnect between executive leadership and communications departments. Communications’ contributions may get lost in translation, making them vulnerable to budget and headcount cuts.

Communications 195

Communications Corporate Leadership Reputation 195

Stern + Associates

JULY 28, 2023

Thought leadership is a way for companies and leaders to share their expertise and insights on a particular topic, primarily to establish themselves as experts in their field and boost their credibility. What Is a Thought Leadership Strategy? It’s about tapping into the brand’s community, employees, and industry.

Leadership 62

Leadership Strategy How To Groups 62

Burrelles Fresh Ideas

DECEMBER 5, 2023

In the dynamic landscape of modern workplaces, effective internal communication is paramount. It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. What hurdles do organizations face in effectively communicating internally, and what are some tips to help?

Internal 95

Internal International Communications Employee 95

The Hoffman Agency

MARCH 21, 2024

Companies looking to capitalize must ride the wave of policy and regulation changes, develop adaptable communications programs and make strategic investments. New leadership in Indonesia offers fresh opportunities for technology companies, but businesses must understand the policy and regulation changes that are coming.

Leadership 69

Leadership Biotechnology Policies Local 69

Onclusive

JANUARY 7, 2021

In many organizations, a major fragmentation exists between executive leadership and the communications function. As a result, communications professionals often become vulnerable to budget and headcount cuts. As a result, communications professionals often become vulnerable to budget and headcount cuts.

Communications 248

Communications Corporate Reputation Employee 248

Shift Communications

OCTOBER 18, 2022

We define the ask as thought leadership strategy. While it may seem like a simple activity — where clients just tell us what their leaders want to talk about and we magically secure coverage around said topic — successful thought leadership is actually quite complex. Step 1: Beware thought leadership in disguise.

Leadership 78

Leadership Strategy How To Data 78

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. By shaping and serving up a unique perspective, expertise, or insight, a young company can gain a competitive advantage over larger and more established companies. Stellar bylined content.

Leadership 149

Leadership B2B Tools Conference 149

Sword and the Script

FEBRUARY 28, 2023

Guest post: From short-termism to hard-selling, Kathy Casciani identifies six common, but avoidable, public relations mistakes Public relations (PR) is a valuable part of the marketing mix, and an essential tool when it comes to building trust and authority for your brand or company. (OK OK OK, so I’m biased.) They don’t give PR enough time.

Company 113

Company Publicity Leadership Pitching 113