PRSay

FEBRUARY 5, 2019

We played a bigger role and influenced decisions about increasing people’s awareness of hoarding, adopting these little dogs and raising funds to support the enormous care these neglected pets would require, and I saw a case study unfold that could contribute to the PR body of knowledge. Collect your “proof” of work as you go along.

Case Study 82

Case Study Study Guidelines Internal 82

ImPRessions - Crenshaw Communications

MARCH 3, 2022

For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. Conferences are a good way to set yourself apart in a sector of similarly positioned companies in a given category.

Conference 304

Conference B2B Content Marketing Case Study 304

Onclusive

AUGUST 9, 2021

Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Executive Thought Leadership. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. Using an objective-setting and measurement framework such as the one described above helps communicators to: Create standards and consistent ways to measure success over time.

Strategy 195

Strategy Marketing Measurement eBook 195

Onclusive

AUGUST 22, 2017

Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. Executive Thought Leadership. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts. Iterative PR Measurement. Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Wadds Inc.

JANUARY 22, 2023

There is no formal definition within management, there are countless worldviews, competency and the need for training is well understood but largely ignored, best practice is an aspiration practised by a fifth of organisations rather than the norm, and outputs are rarely measured in terms that management understands.

Publicity 122

Publicity Case Study Study Ethics 122

Flack's Revenge

OCTOBER 25, 2017

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. chimed in on case studies and best practices. Branding and Thought Leadership. Simply Measured social analytics (“great competitor dashboard”). Pixler photo editor.

Tools 120

Tools Enterprise Analytics Case Study 120

Katie Paine's Measurement Blog

JULY 20, 2023

Understand the human side of risk To succeed at risk communications—and to be able to measure your success—requires understanding human behavior and how humans make choices. Most risk communication measurement stops far short of measuring the actual behavior you want people to take.

Chemicals 52

Chemicals Brand Branding Survey 52

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

E-books, white papers, bylines, books, films, and podcast guesting all make up a thought leadership arsenal to fortify authority as a subject-matter expert. SEO has to be optimized in almost every aspect of PR content production today, from social posts to case studies. Longer content boosts SEO. Long-form helps close the deal.

Case Study 178

Case Study SEO Film Video 178

Sword and the Script

FEBRUARY 16, 2021

That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” Don’t mash case studies, white papers, webinars, press releases and blog posts together. It’s true interpersonal and it’s true in leadership and group dynamics. 57% are neutral about trust in NGOs.

Government 136

Government Survey Ethics Media 136

Katie Paine's Measurement Blog

JULY 26, 2023

Our virtual Summit is jam-packed with case studies presented by PR practitioners with experience in AI. Thought Leadership : Attending the Summit will position you as an early adopter and a forward-thinking professional within your organization and the industry as a whole.

Case Study 52

Case Study Analysis Trends Conference 52

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Contributed articles : Today, any good PR plan will include a strategy for thought leadership and contributed articles. Unlike thought leadership content, these materials are allowed to be promotional in nature. You must stay competitive, relevant and timely.

Case Study 100

Case Study B2B Resources Web 100

Sword and the Script

JANUARY 31, 2023

Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring. Bielawa joined from UKG and previously held technology and engineering leadership roles at Kronos and Hasbro. If you enjoyed this post, you might also like: PR measurement. PR measurement.

Software 78

Software Case Study Technology Tools 78

Stern + Associates

JANUARY 26, 2023

The authors’ real-world case studies suggest that investing in purpose, culture, and training can support dramatically increased revenue and engagement. When used correctly, this data drives conversation and change to create an integrated employee value proposition that benefits both employers and employees.

Employee 111

Employee Company Marketing Case Study 111

Cision

AUGUST 21, 2017

Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to. If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success? Daenerys Targaryen: Demonstrate Thought Leadership.

Strategy 258

Strategy Trade Shows Case Study Course 258

The Resolution Blog

FEBRUARY 25, 2019

Measurement can be quite interesting here. How do you measure the success of inbound? On the other hand, PR people are pretty bad with measurement. So I asked myself, how do we measure PR? Everything with inbound marketing is about measurement because again you need to start with your overarching goals.

Measurement 120

Measurement Case Study Pitching Agency 120

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. For example, case studies and eBooks are excellent ways to showcase your knowledge. Measure your success.

Marketing 75

Marketing eBook Case Study Measurement 75

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. For example, case studies and eBooks are excellent ways to showcase your knowledge. Measure your success.

Marketing 68

Marketing eBook Case Study Measurement 68

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. For example, case studies and eBooks are excellent ways to showcase your knowledge. Measure your success.

Marketing 60

Marketing eBook Case Study Measurement 60

Communications Conversations

APRIL 17, 2020

good) data is carefully measured and collected information based on a range of subject-dependent factors, including, but not limited to, controlled variables, meta-analysis, and randomization. Especially given consumers are looking for brands to take leadership right now. Let’s look at a few of the more prominent examples.

Social Media 198

Social Media Brand Branding Employee 198

Onclusive

OCTOBER 23, 2019

However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts.

Marketing 46

Marketing Case Study Software Analytics 46

Barokas

SEPTEMBER 28, 2018

It’s first use case is in the equine industry where horse owners spend about $40 billion per year. Magic AI shared an insightful case study on their work at Thunderbird Showpark, one of North America’s premier equestrian centers. The company is applying machine learning to video of animals to improve their health and safety.

Construction 111

Construction Case Study Mobile Meeting 111

Sword and the Script

JUNE 15, 2021

This conundrum is a leadership challenge for the head of marketing. And as a marketing leader , you have to stay on it – measure progress – and keep it top of mind. of blogs over more than a decade on this blog and they are tagged under various labels like studies , marketing surveys , PR surveys and surveys of journalists.

Survey 116

Survey B2B Marketing Interviews 116

Cision

NOVEMBER 30, 2017

At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. establish thought leadership. Most successful content programs have a clearly defined scope. To do this we want our content to: educate the industry, clients and potential buyers.

How To 177

How To Guidelines Content Marketing Video 177

Deirdre Breakenridge

JANUARY 7, 2016

Is it brand awareness, thought-leadership, lead generation, etc.? Take inventory of the content you have to see what you can use in new and different ways, like turning a blog series into a webinar, or customer feedback into testimonials and case studies. Last but certainly not least…measure!

Survey 90

Survey Marketing Content Marketing Measurement 90

PR in High Definition

JANUARY 23, 2019

A good way to get the ball rolling is to make sure senior leadership are buying into it. Having them lead by example and tell other employees about it helps show that the senior leadership team care about their employees’ opinions and want to make the company great (or greater!). Define how you’ll measure it.

Employee 48

Employee Case Study Measurement Leadership 48

Beyond PR

JUNE 22, 2018

A strong vision from a vendor provides thought leadership to help navigate the uncertainty of the social media evolution. Cision will continue to be a leader in the industry through its strategic partnerships, acquisitions and forward-thinking approach to change the way PR measures and proves its impact across all channels, including social.

Social Media 40

Social Media How To Case Study Media 40

prTini

SEPTEMBER 19, 2014

3 Social Media Measurement Tips to Improve Click-Through Rates. Why It Takes A Crisis To Get Women In Leadership. Want more PR case studies delivered directly to your inbox? Industry Groups Release Wikipedia ‘Manual’ for PR Pros. 23 of the Best Social Media Articles and Marketing Resources Every Marketer Should Read.

Tools 50

Tools Wikipedia Case Study Marketing 50

PR 20/20

SEPTEMBER 17, 2019

The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Digital Sales & Marketing World.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 30, 2017

One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. The measure of “best” in this case is unique page views. 4) B2B Blog Metrics: 4 Effective Categories to Measure Success. Which is better: reach or time?

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Karen Freberg

NOVEMBER 28, 2017

The first point that was made was how 1) social media was measurable and 2) social media was about engaging in relationships between brands and organizations. However, I do think it is important to note while social media does involve proactive measures to establish strong relationships, it can be measured. Wealth of examples.

Data 42

Data Media Case Study Social Media 42

PRSay

OCTOBER 25, 2017

During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. In addition, more content for social media meant more opportunities to measure the strength of Coca-Cola’s messaging. During the Oct.

Social Media 97

Social Media Conference Media Corporate 97

PR 20/20

SEPTEMBER 28, 2016

If your team isn’t tying content production to bottom-line outcomes, then leadership likely isn’t making the connection either. What Does Your Leadership Worry About? With a more strategic, data-driven approach, you can make leadership pay attention. Turning action into measurable outcomes. Changing consumer behavior.

Content Marketing 40

Content Marketing Marketing How To Leadership 40

PR 20/20

NOVEMBER 30, 2022

Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts. Or, publish a formal case study and use the asset in both marketing and sales efforts. Measuring the effectiveness of any marketing campaign begins with defined and clear KPIs. Measurable.

Marketing 52

Marketing Technology Internal International 52

Lauri Pehar Borsh

APRIL 30, 2014

Absent the hard sell, “social media network broadcasting” allows for the opportunity to engage with people on a number of levels, from personal interaction to thought leadership. You can easily measure the effectiveness of social media broadcast efforts to gauge the level of impact it’s having on your business.

Social Media 83

Social Media Pitching Media LinkedIn 83

prTini

JANUARY 10, 2017

Now, I usually avoid making comparisons between raising my three-year-old and business leadership, but this idea of evaluating choices had me thinking. In particular, it reminded me of a technique that a business coach shared with me about evaluating performance in a specific and measured way. What is PARLA?

Case Study 28

Case Study Comparison Interviews Study 28

Beyond PR

AUGUST 22, 2017

Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to. If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success? Daenerys Targaryen: Demonstrate Thought Leadership.

Strategy 74

Strategy Trade Shows Case Study Course 74