Rock the Status Quo

DECEMBER 21, 2015

If you’re interested in building trust and reputation online (including two GREAT case studies from two of my very favorite pet brands), reserve your copy today. Integrate basic SEO tactics for your website, blog and social media. Curate content on social media to show expertise and provide value.

Reputation 100

Reputation Digital PR Case Study SEO 100

Prohibition

JULY 7, 2023

With the right PR approach, restaurants, food companies, and drink brands can connect with their target audience, generate positive media coverage, and create a loyal customer base. Food PR agencies are experts in the field, with a deep understanding of the industry’s nuances and trends.

Agency 62

Agency Case Study How To Crisis 62

The Proactive Report

APRIL 6, 2021

The digital revolution has been changing the practice of PR for some time now. My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over.

Leadership 147

Leadership Engineering Enterprise Social Media 147

Sword and the Script

FEBRUARY 23, 2021

Media coverage PR earns can drive searches for branded terms which technical SEO experts say is more powerful than even links or keywords. We’ve long known that PR can have a significant impact on search rankings, but some of the industry’s leading search experts are suggesting the effects may be even greater.

SEO 129

SEO Engineering Google Study 129

The Proactive Report

NOVEMBER 21, 2023

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. The recent Pew Research reports on media consumption in the US have some interesting insights. adults get news at least sometimes from social media. Today, half of U.S.

Newspapers 130

Newspapers Social Media Data Consumer 130

Sword and the Script

JANUARY 21, 2017

There are media disruptions, and there are media crises,” according to Ashley Deibert , vice president of marketing for IQ Media. She uses a series of case studies to illustrate the impact of monitoring and metric can have in shaping a crisis communications response: “Remember the Rutgers University debacle in 2013?

Social Media 60

Social Media Crisis Marketing Media 60

Prohibition

MARCH 15, 2023

When considering a social media strategy, video is likely to be front of mind. However, using video for your PR campaign may not be the first thing that comes to mind – but that shouldn’t always be the case. It only makes sense then, to use this ‘video technology’ to creatively highlight the issue of homophobia.

Video 62

Video Case Study Sports Creativity 62

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. A Case Study. That’s marketing !

Publicity 52

Publicity Public Affairs Journalism Corporate 52

The Proactive Report

APRIL 15, 2023

Technology has had a big impact on the media landscape and the practice of PR in the last 20 years. This is similar to the shift that occurred with the introduction of social media almost 20 years ago. And once again the PR community is wary of this new technology and hesitant to adopt it. Why should you embrace AI?

Social Media 130

Social Media Measurement Tools Data 130

The Proactive Report

JULY 23, 2017

.” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. They use search engines and social media to find it. Distributed intelligently via social media.

Strategy 149

Strategy SEO B2C Engineering 149

The Proactive Report

MARCH 14, 2017

Learn to use Google Analytics and the analytics available on social media platforms. Get the Digital PR Tips newsletter in your inbox each week. The post PR Measurement Tips appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Follow me on Twitter.

Measurement 165

Measurement Public Affairs Nonprofit Analytics 165

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). Follow me on Twitter.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). Follow me on Twitter.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). Follow me on Twitter.

Corporate 100

Corporate Digital PR Social Media Study 100

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 83

Social Media Pitching Media LinkedIn 83

5W PR

JANUARY 21, 2020

Her use of social media to personally connect with and listen to her fans enables her to deliver products they will actually purchase. This is a true case study for how brands can greatly benefit from working with social media influencers like Kylie,” he continues. Kyle Jenner IG Strategy.

Instagram 88

Instagram Case Study Analytics Tools 88

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott. by John Williams.

Pinterest 71

Pinterest Viral YouTube Mobile 71

The Proactive Report

MARCH 21, 2017

A crisis can occur so much faster now and the information can spread like wildfire on social media. If it’s a well-known brand the crisis will hit the mainstream media and get amplified by social media. Set up a media and social media monitoring system so that you can catch any crisis as it starts.

Reputation 140

Reputation Crisis Social Media Google 140

Buzzstream

JANUARY 30, 2020

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. Recognisable logos are a great hook to demonstrate the power of a digital PR tactic, but you need the results to back it up. Newsjacking is adding value to an existing popular conversation online.

SEO 71

SEO Film Reddit Video 71

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 60

Social Media Pitching Media LinkedIn 60

Rock the Status Quo

SEPTEMBER 16, 2014

I believe it’s also true that companies LOOKING for a new agency often assume a “digital agency” can handle everything digital and aren’t investing enough time in hiring the right fit. It shouldn’t stress you out; it should reignite your passion and commitment to your business.

Agency 164

Agency SEO Training Analysis 164

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

The Proactive Report

MAY 12, 2016

Social media has become a melting pot of white noise. Especially when you’re talking about marketing and digital PR. The pay off is huge – the media, the public and search engines pay more attention to good original content. It’s no wonder then that visual content is the top marketing trend for 2016.

Real Estate 100

Real Estate Brand Branding Survey 100

Prohibition

JANUARY 24, 2022

Crisis communications are key in today’s interconnected social media world. With our wealth of media contacts and track record of good work, we’ll craft the perfect strategy to repair your reputation. Prohibition PR can aid in the protection and defence of your company or organisation’s reputation.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

The Proactive Report

MAY 16, 2017

According to a new BCG report on Digital Transformation released today digital marketing presents a tremendous opportunity to engage consumers because the ways in which consumers engage with media have shifted dramatically in recent years—and marketing approaches must be reinvented accordingly. Call 888 243 3470.

Marketing 150

Marketing Analytics Data Consumer 150

Buzzstream

SEPTEMBER 30, 2021

Over the past 18 months, the media has been consistently busy, over crowded and competitive and it shows no sign of slowing down. Think of this as a kind of ‘natural selection’ for ideas so that you’re left with the ones that are going to have a positive impact on search visibility and ultimately get cut through within the media. #1

Digital PR 71

Digital PR How To Reddit Engineering 71

The Proactive Report

JUNE 22, 2015

So whatever phone you use and whatever level of technical expertise you have ther shoudl be somehting her to help you improve the original images needed to attract readers, media and even get better ranking in Google. Get our Digital PR Tips Newsletter. Follow us on Twitter.

Google 100

Google Tools Print Software 100

ZudePR

JUNE 10, 2015

You have a featured blog post image which looks good when shared across all social media networks. The My #PRstack ebook comprises 18 case studies by public relations practitioners explaining how they use online tools to help them get their work done. My name’s David Sawyer and I founded a Glasgow PR company last year.

eBook 68

eBook Engineering Tools Case Study 68

Norton's Notes

APRIL 21, 2016

The annual comparison between the X-Factor and Strictly has become rather tiresome but the media seem to love that story. I am sure most of us working in digital PR and social media have noticed how YouTube links don’t receive quite as much reach or engagement as they once did – that is no coincidence.

YouTube 28

YouTube Advertising Advertising Television 28

Prohibition

APRIL 17, 2017

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. Attending press launches.

Agency 48

Agency Crisis Management Fashion Social Media 48

ZudePR

JANUARY 21, 2016

When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. Friends said nice things: “You’re all over social media Dave.” Digital PR. I was getting on people’s radars. Scott Guthrie.

Digg 104

Digg SEO System Reddit 104

Wildfire

AUGUST 1, 2018

In what tier media was the coverage? If you’re measuring social media by outcome, you’d be looking at impressions, shares, retweets, comments, engagement rates and so on. If you’re measuring social media by outcome, you’d be looking at impressions, shares, retweets, comments, engagement rates and so on. But again, who cares?

Measurement 49

Measurement Analytics Google Agency 49

The Proactive Report

OCTOBER 26, 2017

The post Why Monitoring Brand Mentions Matters appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. If you don’t yet have a monitoring system in place check out Sendible.com. If you need help with how to respond in a crisis, call 888 243 3470.

Brand 100

Brand Branding System Google 100

Presspage

OCTOBER 24, 2023

However, the rise of the digital era is upending these traditional perceptions. With the advent of social media, online reviews, and instant news dissemination, PR’s role has undergone a significant transformation. In today's dynamic digital landscape, the value of a positive online presence cannot be overstated.

Analytics 78

Analytics Digital PR Storytelling Local 78

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 I think this is an interesting idea – sponsored content should be part of the communicator’s toolkit – especially if you use paid media to achieve earned media goals.

Software 118

Software Case Study Advertising Advertising 118

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

The Proactive Report

FEBRUARY 7, 2016

On February 5, 2016 Meritus Media Inc launched the #DigitalPR Twitter chat. The Seattle Seahawks measured what content works in social channels, grew owned media to be more than just an adjunct to broadcast. By doing this they achieved paid media reach for a fraction of the usual cost. Q3: How should brands be setting KPIs?

Measurement 100

Measurement Digital PR Tools Content Marketing 100