ImPRessions - Crenshaw Communications

JUNE 20, 2019

8 things PR does beyond media pitching. Before any team member sends out a pitch or drafts a byline, the PR team creates a plan for the brand’s messaging that is a foundation for its storytelling. Award entries are expensive, time consuming, and challenging, so check out these tips for winning in our earlier post.

Agency 188

Agency Publicity Media Training Training 188

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Relationship building takes time. Owned Media/Content Strategy. Media Training. Executive Thought Leadership. Data Journalism.

Media Training 397

Media Training Crisis Communications Conference Training 397

Prohibition

JULY 7, 2023

Case studies of successful food PR campaigns To get a better understanding of how a food PR agency can drive success for your brand, let’s explore some case studies of successful food PR campaigns: The launch of a new restaurant : A food PR agency was hired to generate buzz and media coverage for the opening of a new restaurant.

Agency 62

Agency Case Study How To Crisis 62

Shift Communications

OCTOBER 27, 2014

Here at SHIFT, we coupled our love of candy and data to create the infographic below ( click for larger image ) showcasing consumers’ Halloween candy buying and spending habits. We then worked with our consumer teams in both the Boston and San Francisco offices to pitch the infographic and insights to various media outlets.

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Infographics Case Study Creativity Data 164

Presspage

AUGUST 7, 2018

There, press releases and articles appear in organized columns by topic and date, making getting to know the brand easy and fast for media contacts and consumers alike. It’s the eight-second elevator pitch employees rattle off at professional networking events.

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Case Study Storytelling Study Social Media 97

Prohibition

SEPTEMBER 27, 2022

This is because high quality coverage in legitimate news sources directly assists with developing trust and creating valuable consumer relationships. Whether it’s product placement or a case study, getting your brand in key media is a great way positively boost your credibility. Positive PR generates consumer interest.

Publicity 62

Publicity Brand Branding SEO 62

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

As we mentioned in a previous post, every PR team should have industry monitoring in place to identify reactive pitching opportunities. But an hoc data-driven story is a good option for pitching the media during lulls. While this doesn’t always pay dividends, it’s one good option to generate publicity in news voids.

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B2B Pitching Case Study Local 147

Sword and the Script

JANUARY 31, 2023

In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. million in November of 2021. The company raised $6.2

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Software Case Study Technology Tools 78

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Here are five pitch ideas for when there is no news that can work particularly well for B2B PR campaigns. . We do this through a meet-and-greet pitch. In this type of pitch, we introduce the new officer and explain what their new role is at the organization, highlighting their accomplishments in past roles. Meet and greet!

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Pitching Case Study Leadership Data 333

PR for Anyone

JUNE 23, 2021

How to Be on TV Shows: Use your expertise and knowledge of what is happening in the news right now to pitch the perfect story. Sharing her knowledge on trending story that was impacting many made it easy for the pitch to land in the media. Media outlet that was pitched: Great Day Washington , WUSA9 , Washington D.C.

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Travel Television Insurance Insurance 130

Sword and the Script

APRIL 6, 2021

Meltwater said it agreed to acquire Linkfluence, a French company with software that uses artificial intelligence to mine social media for consumer insights. The two-minute video nearby is a solid case study that provides a quick overview of Linkfluence. SEMrush has something comparable it calls an authority score.

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Media SEO Analytics Analysis 106

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. The video stories are shared on all other social channels.

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B2B Social Media Media Education 170

Prohibition

AUGUST 1, 2023

By conducting thorough research and understanding the media landscape, brands can create tailored pitches and press releases that capture the attention of journalists and influencers. Secondly, brands should identify the most relevant media outlets and influencers to reach their target audience.

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Brand Branding Ethics Storytelling 62

The Resolution Blog

FEBRUARY 25, 2019

I worked in PR and did a lot of traditional pitching and working with journalists and media people. With inbound, journalists can browse stories that are relevant to them in their own time rather than be spammed by pitches in their inbox. They get thousands of email pitches per day. Guess how many they ignore?

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Measurement Case Study Pitching Agency 120

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. You cannot “do marketing” towards these groups; their informational needs differ from those of potential consumers. A Case Study. A Case Study.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

DECEMBER 9, 2014

The blog posts weren’t especially compelling, in fact these were a little heavy with sales messages; case studies that had been re-purposed. This phenomenon is what VentureBeat , citing a study by RadiumOne, is calling “dark social.”. Dark Social: Antimatter to Viral Fixation.

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Viral Marketing Web Case Study 116

Cision

NOVEMBER 30, 2017

Will you accept content from anyone with a good pitch, or would you prefer them to be experts in your field? In fact, Cisco predicts that consumer internet video traffic will surpass 80 percent by 2019. What if someone who works for a competitor wants to contribute? Video Guide. What does this mean?

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How To Guidelines Content Marketing Video 177

Beyond PR

AUGUST 10, 2016

Oh, we should probably pitch our influences and do a press release! Housing photos, video and other assets in a digital content hub makes it easier to pitch a cohesive and compelling story to journalists and influencers. The aforementioned case study also demonstrates how traditional PR efforts can double as direct revenue drivers.

Company 40

Company Case Study How To Product Launch 40

Sword and the Script

MARCH 27, 2018

As information consumers, we are all part of the problem because of the way we are inherently programmed. Nine times out of ten, a story about how the world is ending will overwhelming draw more interest than a case study about how anyone can prevent the end of the world. Pitch a story about how the world is ending.

Media Relations 76

Media Relations Media Trade Shows Journalism 76

Shift Communications

JULY 28, 2017

The important part of a press release is the proactive media pitching that accompanies a press release. While issuing a press release over a distribution wire is effective, personally pitching key contacts in the national, trade and local media will be an added layer of exposure for any announcement. The lists go on. Email Marketing.

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Case Study Crisis Study Strategy 92

Prohibition

MAY 4, 2017

Barcelona star Suarez is as infamous for his culinary habits off the pitch as he is for his impressive soccer skills, but no matter which way you look at it, the forward from Uruguay is social media gold. No wonder it’s well known that he “does what he wants”! 9) Luis Suarez (@LuisSuarez9) Twitter: 9.16m/ Instagram: 21.9m. Instagram: 30.7m.

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Sports Social Media Instagram Media 54

PR 20/20

AUGUST 17, 2017

And it’s no wonder, considering the oversaturation of branded content and the ever-increasing battle for consumer attention. Activate investors, partners, and peers with an elevator pitch, prospect offer and incentive. Use case studies, ebooks and white papers as the foundation of integrated lead generation campaigns.

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Marketing eBook Case Study Comparison 49

The Resolution Blog

JANUARY 8, 2018

This is big news in how your coverage is found, viewed and consumed online. It’s a case study of how SEO hugely increased traffic to the publication and how content strategy led this. New breed competitors including content marketing, influencer outreach and SEO link-building agencies are now pitching and winning PR budgets.

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Tools Publicity SEO Measurement 136

Sword and the Script

SEPTEMBER 24, 2019

I’ve come to learn that responding to RFP’s to win new business can be a very costly and time-consuming way to generate new business. If you suddenly got 10% more time to spend on marketing, you’d spend it on…(CF) Client case studies and testimonials. * * *. If you weren’t doing what you do now you’d be…(CF) Golfing.

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Agency Software Enterprise Marketing 64

Beyond PR

MARCH 24, 2016

Members of the C-suite, agency clients and other stakeholders all want to know whether the money, time and energy that went into a campaign changed consumer behavior and, more importantly, generated profit. Campaign Tactic: Successfully pitching journalists, bloggers, and influencers who cover your story. Earned Media Reporting.

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Report How To Measurement Case Study 40

Sword and the Script

OCTOBER 17, 2017

This one rule alone applies to a lawyer’s bio, LinkedIn profile, case studies, testimonials, website copy, ad copy, email marketing, among other things. They are meeting the needs of the modern consumer. You don’t need to be a big shot so, send us a pitch ! We are a self-regulated profession and our own worst enemy.

Marketing 70

Marketing Ethics Interviews Meeting 70

Sword and the Script

AUGUST 3, 2021

PR Tech Sum: LexisNexis launches press release service; Talkwalker filters out automated accounts; Forrester released its “Wave” report for consumer intelligence; OnePitch allows you to rate your reporter matches. Forrester released its “Wave” report for consumer intelligence. Muck Rack case study with The Motley Fool.

Software 85

Software Case Study Pitching Technology 85

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Meltwater case study. Muck Rack case study.

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Software Case Study Advertising Advertising 126

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. Tech PR teams tailor its messaging and communication strategies to resonate with the preferences and interests of the intended audience, which could include consumers, businesses, investors, or industry professionals.

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Technology Product Launch Crisis Management Case Study 78

Contently - Strategy

MAY 7, 2020

Over the years, I’ve had the opportunity to pitch ideas to a number of wiser, business-minded folks. When building the business case for content marketing, start where your current marketing efforts fall short. When someone wants to pitch a movie, they try to drum up excitement with a concise comparison.

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Content Marketing Marketing Case Study Internal 145

PR for Anyone

APRIL 13, 2022

For YouTube you want longer-form content to get your watch hours up but actually, most people prefer to consume short-form video. I want people to watch them, consume them, and take action and when they are short and sweet, that happens. What issues does your ideal consumer have and how can you fix it?

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Video Strategy YouTube Pitching 130

ImPRessions - Crenshaw Communications

JUNE 21, 2016

But there is perhaps little by way of consumer engagement for the actual product or brand. It’s how most consumers are accustomed to being reached, so why not employ it in PR messaging and pitching, too? More focus, better quality. It’s often said that the more strict the parameters, the easier it is to comply.

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Local Case Study Consumer Reputation 136

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

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Digital PR Industry Strategy Film 170

Cision

NOVEMBER 11, 2015

A Potential Customer is someone who comes to your website as a result of having consumed PR-driven content. This collaboration will spur success stories, testimonials and case studies which can then be used to pitch journalists, create content for your blog and inform thought leadership.

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Case Study Leadership Social Media Engineering 120

Sword and the Script

DECEMBER 28, 2022

Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. I’m open to pitches on these, but please read this first. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort. 34% said ebooks.

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B2B Marketing Survey Software 122

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. that prefers pitches via e-mail with phone call followup afterward. Source : Automated Insights Associated Press Case Study .

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Publicity Training Technology Data 85

Sword and the Script

AUGUST 16, 2016

The salespeople, knew far more about a vehicle than the consumer ever could. It’s easy for a consumer to solicit instant opinions friends on Facebook the micro-moment before a purchase. Get to the latest infographic before it’s published – and pitch it to a media outlet first. Dan’s example is the car dealership.

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Content Marketing Marketing Infographics Pitching 60