Onclusive

OCTOBER 27, 2020

Edmunds is not just a category-leading brand in the automotive industry; it is also a top media publication that caters to both consumers and businesses. Download this case study to learn how Edmunds: . Quickly pivoted to launch their “COVID-19 Response” campaign addressing the most pressing customer needs.

Measurement 370

Measurement Case Study Automotive Media 370

Agility PR Solutions

MAY 19, 2019

Diversity and inclusion are among the top considerations for prospective company employees, and a growing component of consumer engagement as well. The post Culture case study—why Toyota is a leading company for diversity appeared first on Agility PR Solutions. Here’s how one company does it.

Case Study 60

Case Study Study Company Employee 60

PR 20/20

SEPTEMBER 29, 2020

Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. The strategy: Fill the content gap to address this market need, and create a frictionless experience to consume content and purchase additional resources.

Case Study 92

Case Study Study Brand Branding 92

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Customer case studies sell benefits. Case studies tend to be far shorter than white papers, and they don’t typically require in-depth research beyond the interview with the customer. While case studies are clearly self-serving, if the story is good enough, they will find a good home.

Case Study 390

Case Study B2B Study Interviews 390

Shift Communications

JULY 24, 2017

s team can use Google Trends to monitor for increased consumer interest in subjects that could be bad for business. This is the opportunity to combat consumer suspicion by meeting the crisis head-on with facts, honesty and clarity. The post Shark Week Case Study: A Lesson in Crisis Management, Pt.

Case Study 94

Case Study Crisis Management Crisis Study 94

PRSay

DECEMBER 20, 2023

Compiling my case study forced me to focus on the information I thought they would want to know, while eliminating extraneous and irrelevant minutia. In the process, you should be exposed to new trends, tools, case studies and research that can help you better prepare or judge award entries.

Publicity 174

Publicity Case Study Ethics Study 174

Onclusive

MARCH 11, 2020

At the time, the company was already a leader in consumer digital health, with clients including 20% of Fortune 500 companies, major health plans, and the two largest pharmacy benefit managers as both clients and partners. Download this case study to learn how Livongo: . In early 2019, Livongo began preparing to go public.

Media Relations 195

Media Relations Case Study Media Study 195

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

In reality the privacy regulations are well-intended and will protect consumers. How are you getting consent from consumers? Promote case studies of the incredible work you’ve done with your identifier or new contextual solutions. Have you hired a Chief Privacy Officer? A dreaded result of change: layoffs.

Privacy 434

Privacy Case Study Policies Advertising 434

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). … Read more.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). … Read more.

B2B 150

B2B Social Media Consumer B2C 150

Remote PR Jobs

NOVEMBER 8, 2022

Consumers are more likely to trust and invest in familiar brands and likewise, partners, investors, customers, and influencers almost always prefer companies who have already established a name for themselves. PR can also disseminate case studies that herald success stories from past customers or partners.

Case Study 230

Case Study Engineering SEO Reputation 230

5W PR

JANUARY 12, 2024

Unlike B2C (business-to-consumer) marketing, where the focus is on individual consumers, B2B marketing strategies target businesses and organizations. B2B stands for business-to-business, referring to transactions and interactions between businesses rather than between a business and individual consumers. What is B2B?

B2B 78

B2B Creativity Case Study B2C 78

Communications Conversations

AUGUST 25, 2015

It’s time consuming. In fact, I can’t remember the last time I shared a client case study on this blog (OK, it was Bike Walk Move a couple years ago ). Let’s break this case study down in simple terms: The challenge. And, it’s hard work. And, it’s risky.

Case Study 60

Case Study Study Local Twitter 60

Prohibition

JUNE 28, 2023

These crises can have severe health implications for consumers and can damage the reputation of the brand – meaning they need to be dealt with appropriately and quickly. Product recalls can be costly and result in a loss of consumer trust, making effective crisis management essential.

Crisis Management 62

Crisis Management Crisis Case Study Crisis Communications 62

Landis PR

NOVEMBER 26, 2022

A well-written press release helps you establish credibility and build trust with your consumers—a major factor consumers consider when buying. Leverage Customer Testimonials and Case Studies. A case study is an in-depth analysis of your products or services. Create Landing Pages.

Company 98

Company Communications Case Study Engineering 98

Onclusive

DECEMBER 6, 2019

The International Association for Measurement and Evaluation of Communication hosts a global summit where thought leaders speak, prestigious PR awards are presented, and you can hear case-study experience from visionary companies and businesses like yours. Plan on expert talks, case study presentations, and practical workshops.

Conference 329

Conference Marketing Case Study Measurement 329

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. Some marketers even choose to ignore it because they perceive the topic to be too abstract.

Case Study 42

Case Study Storytelling Study Engineering 42

Communications Conversations

OCTOBER 24, 2014

One area where brands continue to struggle is coming up with content that’s USEFUL for consumers. We just saw a study from Edelman released this week about the value trade-off between brands and consumers –and how consumers feel they’re getting the short end of that stick.

Instagram 146

Instagram Case Study Brand Branding 146

5W PR

DECEMBER 13, 2021

Companies that have recognized that they have to ensure satisfaction and loyalty from their customers also understand that they’re able to provide a unique value to their consumers. The reason why consumers value communication from brands is that that’s both the first and the last step of the customer service delivery process.

Communications 88

Communications Consumer Customer Service Case Study 88

PRSay

OCTOBER 4, 2021

15, the live, online series of six modules — moderated by media relations strategist Judy Welage — will feature experts who present case studies and discuss the latest communications trends. Starting on Nov. 3, and running every Wednesday (except Thanksgiving week) through Dec. Public trust in the press has been on the wane.

Media Relations 201

Media Relations Media Pitching Case Study 201

Cision

JULY 8, 2016

How can brands ensure their target audiences see and consume their content? Case Study: Mattress startup Casper continues to earn media from its “not so serious” attitude and ability to strike up conversations on social. Case Study: Colgate’s charcoal toothbrush campaign included the #WhatTheBlack hashtag with each daily clue.

Case Study 192

Case Study How To Media Pitching 192

Stephen Waddington

FEBRUARY 15, 2022

There are different priorities for corporate and financial public relations relative to consumer and trade public relations. A recent case study highlights the issue. These impacts corporate and consumer public relations. It also impacts the corporate and consumer brand.

Trends 157

Trends Publicity Marketing Case Study 157

The Proactive Report

NOVEMBER 21, 2023

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. Newspapers Newspapers are a still a critical part of the American news landscape, but they have been hit hard as more and more Americans consume news digitally. Today, half of U.S.

Newspapers 130

Newspapers Social Media Data Consumer 130

Melissa Agnes

OCTOBER 20, 2014

As technology continues to evolve and people continue to be consumed with it, it continues to present ample opportunity for effective and real-time communication. Case Studies Crisis Communication' Content will be limited to three items a day, and the service will be in English and French.” ” – BBC.

Crisis Communications 224

Crisis Communications Crisis Strategy Communications 224

Prohibition

JULY 7, 2023

Case studies of successful food PR campaigns To get a better understanding of how a food PR agency can drive success for your brand, let’s explore some case studies of successful food PR campaigns: The launch of a new restaurant : A food PR agency was hired to generate buzz and media coverage for the opening of a new restaurant.

Agency 62

Agency Case Study How To Crisis 62

Barokas

DECEMBER 3, 2019

Consumer Tech : We work with brands across smart home devices, wearables, health apps and other tech— like 98point6, Boundless Immigration, and Ibotta — to break the mold of consumer expectations and beliefs about what technology can do.

Case Study 78

Case Study Enterprise System Fashion 78

Communications Conversations

JANUARY 9, 2020

” Yes, it was time-consuming. Case studies definitely kept me current. One big component to class was case studies. We had eight classes during the semester where I brought 2 current case studies from the real world into class for discussion. Yes, it was hard work.

Case Study 88

Case Study Study Exercises Examples 88

OnePitch

AUGUST 3, 2022

Kicking us off for August on Pitches That Placed (PtP) is a case study that landed a placement in Modern Retail. Not only did the placement feature images and logos, but it also took extensive data from the official case study. Subject line: [Company name] leverages visual AI to streamline customers’ online experience.

Retail 52

Retail Pitching How To Case Study 52

5W PR

AUGUST 22, 2022

To do that companies should provide consumers with webinars, case studies, demos, free trials, and social proof. Since companies invest a lot to build a trusting relationship with consumers they should maximize the value of that relationship. The marketing funnel doesn’t end once a company has made a sale.

Marketing 88

Marketing Case Study Study Consumer 88

5W PR

AUGUST 13, 2021

Whatever the case, when that happens, the company itself is made to represent itself in the market without a personal brand, which isn’t always a positive choice. In fact, the company can also be used as a major talking or a reference point in case studies or examples for new content. Featuring the Face.

Case Study 88

Case Study Social Media Instagram Consumer 88

Buchanan PR

JANUARY 8, 2024

If you’re interested in learning more about how you can elevate your food & beverage marketing, subscribe to our newsletter to receive industry insights, case studies, and more. Grimace’s chaotic and fun vibe interested the younger consumers, and they began creating TikToks and memes revolving around the character and his drink.

Marketing 52

Marketing Viral Trends Consumer 52

Presspage

AUGUST 7, 2018

There, press releases and articles appear in organized columns by topic and date, making getting to know the brand easy and fast for media contacts and consumers alike. This can be achieved through published case studies, videos with actual clients, and how-to guides from the brand on its products and services.

Case Study 97

Case Study Storytelling Study Social Media 97

Shift Communications

FEBRUARY 1, 2022

94% of consumers said it is important that the companies they engage with have a strong purpose. In 2022, promoting case studies and work isn’t just for customers. Proof of Brand Values. Activism, advocacy and social action were critical for 2021. The employer narrative is increasingly a proof point to these stated values.

Brand 135

Brand Branding Employee Case Study 135

Prohibition

OCTOBER 2, 2023

We’re consumed by content these days, so there’s a need for B2B marketers to look at alternative methods for capturing data. Highlighting the need for innovative approaches alongside traditional methods like white papers and case studies. Do traditional marketing methods work anymore?

B2B 77

B2B Trends Strategy Marketing 77

Barokas

AUGUST 28, 2017

Case Studies. Browse our Case Studies page to see the meaningful work our teams have delivered for emerging and established brands alike. Browse our Case Studies page to see the meaningful work our teams have delivered for emerging and established brands alike. Are You Ready?”

Case Study 79

Case Study Study Community Consumer 79

Shift Communications

OCTOBER 27, 2014

Here at SHIFT, we coupled our love of candy and data to create the infographic below ( click for larger image ) showcasing consumers’ Halloween candy buying and spending habits. We then worked with our consumer teams in both the Boston and San Francisco offices to pitch the infographic and insights to various media outlets.

Infographics 164

Infographics Case Study Creativity Data 164

Prohibition

SEPTEMBER 27, 2022

This is because high quality coverage in legitimate news sources directly assists with developing trust and creating valuable consumer relationships. Whether it’s product placement or a case study, getting your brand in key media is a great way positively boost your credibility. Positive PR generates consumer interest.

Publicity 62

Publicity Brand Branding SEO 62