ImPRessions - Crenshaw Communications

JUNE 20, 2019

While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies. Leadership events. Award entries are expensive, time consuming, and challenging, so check out these tips for winning in our earlier post.

Agency 188

Agency Publicity Media Training Training 188

Onclusive

AUGUST 22, 2017

Particularly time consuming for PR people at startups who must train a quickly growing number of C-Suite executives and first-time founders, media training is a must for anyone who will be in contact with the press. Executive Thought Leadership. Media Training. Writing/Editing of Miscellaneous PR Assets. Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Shift Communications

FEBRUARY 1, 2022

94% of consumers said it is important that the companies they engage with have a strong purpose. It’s often a proof point of the culture and relationship between leadership and the larger teams. In 2022, promoting case studies and work isn’t just for customers. Proof of Brand Values. Inspiring Work.

Brand 135

Brand Branding Employee Case Study 135

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. But physical events can only go so far, and they are costly.

B2B 170

B2B Social Media Media Education 170

5W PR

MARCH 13, 2019

5WPR CEO and Founder, Ronn Torossian spoke on this subject to two classes at Harvard Business School , Tuesday, by providing his expert analysis on the “United Breaks Guitars” case study. In the case of United Airlines, the company failed miserably at handling this – and other crisis PR issues.”. .

Crisis 84

Crisis Airlines Crisis Communications Case Study 84

The Proactive Report

NOVEMBER 3, 2022

Online reputation management (sometimes abbreviated as ORM) focuses on the management of search engine results, the building of thought leadership campaigns, media visibility, and several other aspects that influence what the public sees when they look for you. The difference between PR and Marketing. PR comes first.

Digital PR 246

Digital PR Reputation Employee Energy 246

Communications Conversations

OCTOBER 22, 2014

How they used LinkedIn: This one will probably come as no surprise, but Richard Edelman uses his profile, in some cases, to advance the firm’s recruiting and retention efforts. It’s a thought leadership play of sorts. Goal: Shaping consumer brand perceptions. Executive: Gary Kelly. Organization: Southwest Airlines.

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

Barokas

MAY 31, 2019

Contributed articles : Today, any good PR plan will include a strategy for thought leadership and contributed articles. Case studies : Whether you’ve read about it on our blog or heard it from your account team, you know we believe in the importance of customer validation. Content is more important than ever before.

Case Study 100

Case Study B2B Resources Web 100

Communications Conversations

APRIL 17, 2020

Especially given consumers are looking for brands to take leadership right now. Most recently, just yesterday, they interviewed their vice president of consumer insights to discuss the effects of COVID-19 on consumer behavior and food trends. Makes sense, right? Domino’s uses Zoom to produce recruiting commercial.

Social Media 198

Social Media Brand Branding Employee 198

Stephen Waddington

OCTOBER 13, 2020

Communication as a strategic management and leadership function Communication has been a critical management priority for organisations throughout the crisis. Consumers turned to the internet to seek out new ways to keep connected, informed and entertained.

Report 144

Report Communications Government Crisis 144

ImPRessions - Crenshaw Communications

APRIL 14, 2017

This drilling down helped succinctly define the need for a higher percentage of consumer press with a healthy dose of B2B tech, a strategic approach we all agreed upon. For example, if there are specific services that are standard, such as a news bureau or certain thought leadership tactics, make sure those are understood.

How To 136

How To Case Study Meeting Examples 136

NewsWhip

DECEMBER 4, 2019

CASE STUDY. And that runs from gun rights to reproductive rights, anything that can precipitate risks to reputation, from outraged consumers to employee activism. ”. Fleishman Hillard’s TRUE Global Intelligence. Andy Joannou, Audience Development Manager. —. Publishing. Company Size. 10,000+ employees.

Analytics 78

Analytics Case Study Data Reputation 78

Communications Conversations

MAY 20, 2020

According to SF, the series aims “to provide thought leadership, tips, and resources from Salesforce and our community of Trailblazers to help business leaders manage through crisis; and to provide a forum for community and conversation with peers.” It’s about how J&J is promoting and merchandising the show.

Journalism 148

Journalism Brand Branding Interviews 148

Flack's Revenge

FEBRUARY 3, 2021

Knowing more about their R&D and tech chops can inform story-telling and thought leadership efforts and become part of the larger company narrative. While a deep dive into translating technology is beyond the scope of the post, perhaps a couple of mini-case studies will help. ThetaRay: Threat detection for banking.

Technology 177

Technology Comparison Case Study Privacy 177

MaccaPR

AUGUST 10, 2020

Your customers are consumed with uncertainty and, in some cases, vanishing. As marketers, this is the time for us to give away the gift of knowledge and thought leadership. Shifting gears, one of the insights you’ve found surprised me – that only 12% of B2B buyers rank case studies as helpful content. Your website.

B2B 71

B2B Interviews Crisis Trade Shows 71

Sword and the Script

JANUARY 31, 2023

In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. Bielawa joined from UKG and previously held technology and engineering leadership roles at Kronos and Hasbro. million in November of 2021.

Software 78

Software Case Study Technology Tools 78

Cision

NOVEMBER 30, 2017

establish thought leadership. In fact, Cisco predicts that consumer internet video traffic will surpass 80 percent by 2019. The mission statement I developed for Cision® is as follows: Cision’s content marketing goal is to highlight the importance, power and opportunity presented by earned media. increase brand awareness. Video Guide.

How To 177

How To Guidelines Content Marketing Video 177

Shift Communications

SEPTEMBER 21, 2017

Currently, the skepticism is mainly focused on consumer facing vendors such as Google and Facebook. As we continue to see these trends, it’s logical that these companies will potentially face a level of criticism comparable to consumer facing tech companies. They are tried and true assets for thought leadership.

B2B 60

B2B Leadership Crisis Communications Technology 60

Communications Conversations

NOVEMBER 10, 2016

The trick with employee comms is it’s all behind the firewall, so “case studies” are hard to come by (unless you know someone). A myriad of reasons: lack of budget, lack of vision, lack of leadership. In employee’s email inboxes by 6:30 a.m., Yet, many companies still lag behind. 80 percent?

Mobile 122

Mobile Employee Communications Retail 122

Waxing UnLyrical

MARCH 19, 2013

I was first introduced to Topos’ work through a case study that Margy Waller presented at the 2011 Chorus America conference of work for the former Cincinnati Fine Arts Fund , now called ArtsWave. The changing narrative.

Community 95

Community Communications Case Study Customer Service 95

Sword and the Script

NOVEMBER 15, 2016

These outranked social proof signals such as case studies, peer testimonials and expert opinions. 3) B2B Needs to Re-think Thought Leadership. Most consumers (96%) “like to encounter thoughts and ideas that go beyond current thinking.” Additional reading: Economist Study: B2B Leaders Conflicted about Content Marketing.

Content Marketing 60

Content Marketing Study Marketing B2B 60

The Resolution Blog

FEBRUARY 25, 2019

We tend to ignore that, just like a normal buyer or consumer, journalists themselves do their research online. You’re creating thought leadership content to bring people towards you and you can clearly measure how those are performing. How do they prefer to be contacted? If they have a story, they go on Google and dig there.

Measurement 120

Measurement Case Study Pitching Agency 120

Katie Paine's Measurement Blog

JULY 20, 2023

To convince someone to get vaccinated, not only do you have to counteract their relatively normal inclination not to get jabbed in the arm, but you also have an uphill battle against the misinformation they consume. NewsGuard estimates that today there are more than 415 websites spreading myths about COVID-19.

Chemicals 52

Chemicals Brand Branding Survey 52

PRSay

OCTOBER 25, 2017

Market research is vital to understanding how target audiences consume info,” said Haworth. During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. Meet people where they are. During the Oct.

Social Media 117

Social Media Conference Media Corporate 117

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

If there was a recent senior leadership hire or promotion at your organization, it can sometimes be leveraged into news, or at least background information for later news. Often companies have surveys or case studies that contain great data points. Luckily, there are so many ways to consume news that it’s pretty hard to miss it.

Pitching 333

Pitching Case Study Leadership Data 333

PR 20/20

SEPTEMBER 28, 2016

If your team isn’t tying content production to bottom-line outcomes, then leadership likely isn’t making the connection either. What Does Your Leadership Worry About? With a more strategic, data-driven approach, you can make leadership pay attention. Changing consumer behavior. Think: What keeps my CMO up at night?

Content Marketing 40

Content Marketing Marketing How To Leadership 40

PR 20/20

NOVEMBER 30, 2022

Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts. Consumers are more willing to trust peer reviews or recommendations than a company. In fact, 93% of consumers say that online reviews influence their purchase decisions. Performance.

Marketing 52

Marketing Technology Internal International 52

Karen Freberg

MARCH 11, 2020

The best thing you can do is take a leadership role in the situation. In fact, it is sometimes harder since you have to do a bit more in clarifying any questions, create new content that is consumable. These are just some of the ideas I had in mind to use as a possible case study.

Social Media 92

Social Media How To Media Resources 92

Deirdre Breakenridge

JANUARY 7, 2016

Is it brand awareness, thought-leadership, lead generation, etc.? Take inventory of the content you have to see what you can use in new and different ways, like turning a blog series into a webinar, or customer feedback into testimonials and case studies. Last but certainly not least…measure!

Survey 90

Survey Marketing Content Marketing Measurement 90

Prohibition

JANUARY 24, 2022

During a crisis, leadership, internal communications, and public relations teams may use employee communication platforms to disseminate updates and critical company information. We will also plan interviews in order to ensure that the company ends the crisis on a positive note by keeping consumer loyalty and shareholder and investor trust.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. It’s important to have a plan in place before a crisis might arise.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

MARCH 1, 2022

Notified Coverage Books eliminate the need for time-consuming, manual steps to compile lists of coverage and to design your coverage reports by hand” the company said in a product sheet (opens in PDF). Indeed, his name has been removed from the company’s leadership webpage and Brandon Crawley is now listed as the interim CEO.

Software 126

Software Case Study Advertising Advertising 126

Sword and the Script

JUNE 16, 2020

“Capturing the authentic connection – in a compelling, relatable way – behind the consumer pain point and the solution of the brand, for example.” Cohesive, compelling brand narrative that makes an emotional connection and all the tactics that flow from it such as thought leadership, website, and social.” Conversational marketing.”

Storytelling 131

Storytelling Communications Survey Case Study 131

Stephen Waddington

JANUARY 13, 2020

There’s rarely any reference to research to support arguments, and there are almost never any case studies. The premise of Delusions of Brandeur is that organisations massively overestimate their importance in the lives of consumers. It’s also very funny and beautifully produced. I told you that it was a revolutionary text.

Industry 123

Industry Marketing Case Study Creativity 123

Contently - Strategy

NOVEMBER 8, 2023

Blog Posts: Blog posts are a timeless medium that continues to engage audiences through informative narratives and thought leadership while also boosting SEO rankings and brand awareness. Podcasts: Giving on-the-go audiences easily accessible content, podcasts establish personal connections and thought leadership.

B2C 52

B2C Case Study B2B Content Marketing 52

Prohibition

DECEMBER 13, 2021

A crisis in an organisation can jeopardise a major product line or business unit, negatively impact the financial performance of the firm, and negatively impact the health and well-being of consumers, workers, neighbouring communities, or the environment. As a case study, consider a technology breakdown.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Cision

JANUARY 9, 2018

By 2019, 80 percent of the world’s internet traffic will be consumed by video. Case Studies. Whether your audience is identifying their need or evaluating their options, case studies resonate best with buyers. Nearly 8 out of 10 people access case studies when considering solutions. How to do it?

Case Study 210

Case Study How To Infographics SEO 210