Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” Social media tools offer AI to write social media posts.

Software 78

Software Case Study Technology Tools 78

Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. Offer pro bono services to a non-profit organisation in your community. Write a white paper or research report on a topic related to your industry. Write a guest blog post for a popular industry publication or website. 4 Ormont Blumberg, P.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris. The two-minute video nearby is a solid case study that provides a quick overview of Linkfluence.

Media 108

Media SEO Analytics Analysis 108

Stern + Associates

AUGUST 10, 2022

As she writes in the bestselling “ Inclusion on Purpose: An Intersectional Approach to Creating a Culture of Belonging at Work ” (MIT Press, March 2022), a culture of belonging doesn’t just happen; we have to work at it. And that can happen only in an environment in which all employees, regardless of identity, feel secure and safe.”.

Leadership 62

Leadership Storytelling Policies Groups 62

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. We went to those online communities and announced our product and drummed up interest. Without actively engaging in the community we would have never had access to those channels.” Pump It Up.

Energy 120

Energy Viral Storytelling Community 120

Sword and the Script

JUNE 23, 2020

It’s hard to reconcile that level of effort into measurement with the finding that proving value is the top challenge facing the community. On the upside, some portion of communicators could make immediate strides to improving measurement simply by stepping up their activity.

Measurement 94

Measurement Communications Survey B2B 94

Waxing UnLyrical

MARCH 7, 2016

Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Ladies, take it away (just like we did at this ColorComm/Johns Hopkins event last year – see photo). ” 3.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Ladies, take it away (just like we did at this ColorComm/Johns Hopkins event last year – see photo). ” 3.

Internal 40

Internal International Case Study Banking 40

The Resolution Blog

JANUARY 8, 2018

It’s a case study of how SEO hugely increased traffic to the publication and how content strategy led this. Kristina shares three considerations to keep in mind for your next customer community strategy. Check out these great case studies from a past AMEC event. Are you convinced? If AVE is not right, what is?

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

NOVEMBER 14, 2023

One final point is that business leaders and marketing leaders alike need to stem employee turnover. Everybody on the marketing team writes. If you can’t write, you do audio or video or graphics – or you carve out a little bit of your budget to contribute to the content budget. How do you fix this? It’s not about word choice.

Content Marketing 185

Content Marketing B2B Marketing How To 185

Karen Freberg

AUGUST 15, 2017

How do you try to integrate ALL of the latest changes, case studies, advances, and resources from the previous semester? Specifically, more of these ideas are shared in a designated Facebook group called Social Media Professors Community , and on Twitter (@SMprofessors). Keith Quesenberry (@kquisen).

Social Media 69

Social Media Media Resources Education 69

Sword and the Script

NOVEMBER 8, 2022

He told me the company has been in business for roughly 9 years, has 220 employees, 750 clients and has raised $100 million in funding. As I write this the brand most exposes to misinformation risk include Tesla, JP Morgan, Coca-Cola, McDonald’s and Disney. Today, Business Wire has nearly 500 employees around the world. “We

Corporate 78

Corporate Reputation Case Study Employee 78

Wadds Inc.

MARCH 29, 2024

What makes it stand out from other books on the subject of internal communication? There was a gap in the publisher’s portfolio in terms of a book dedicated to writing an internal communication strategy. It felt like a natural topic for me to write about because I’d already developed a model and successfully applied it.

Internal 52

Internal International Strategy Communications 52

PR Conversations

NOVEMBER 12, 2015

The book’s editors, Glenn & Denny Griswold write: “Probably no man in American has done as much for Dr. Robinson to dramatise the fact that public attitudes can be scientifically measured and that appraising public opinion is the first step in public relations.

Survey 40

Survey Publicity How To Measurement 40

Sword and the Script

MARCH 1, 2022

In 2021, the company says it added 65 new employees bringing its total to 150. It’s worth noting, the announcement above was written by Linda Zebian who also recently joined the company as the new communications director. Meltwater case study. Muck Rack case study. Muck Racks new comms director.

Software 121

Software Case Study Advertising Advertising 121

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 3) lack of employee experience (25%). 34% said ebooks.

B2B 118

B2B Marketing Survey Software 118

Waxing UnLyrical

NOVEMBER 24, 2010

And they research and they monitor (sometimes for up to three months) just to find out: a) Who a brand’s target audiences are; and b) Who the key influencers within that community are. There are a number of case studies that I recommend taking a peek at on the 1000heads Slideshare profile , but two in particular stood out to me.

Travel 79

Travel Case Study Creativity Advertising 79

Journalistics

MARCH 2, 2013

First, Writing Skills. No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. Second, Internship Experience.

Pinterest 52

Pinterest Writing Interviews Social Media 52

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels. Wise content marketers can consider participating or even creating a Google+ Community.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. I’ve got a soft spot for surveys, studies and data analysis. TrendKite is the New Cision Media Monitoring.

Marketing 63

Marketing Pitching Corporate Tools 63

Contently - Strategy

JUNE 11, 2020

The surge in new content proved to be an interesting case study for healthcare publishers. But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. The rate held steady through April until dipping slightly in May. That partnership can really enrich your content.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

The surge in new content proved to be an interesting case study for healthcare publishers. But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. The rate held steady through April until dipping slightly in May. That partnership can really enrich your content.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Buzzstream

MAY 25, 2021

After all, for the second year in a row, it was listed as the most popular link building tactic from our respondents: One area that we wanted to learn more about was the content format that the SEO community feels is the best one to use in order to generate links. The attributes of interactive content. The advantages of press releases.

Infographics 160

Infographics Data Blogging Mobile 160

Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. Government (41%) and religious leaders (42%) are least trusted while local communities (62%), employers (63%) and scientists (73%) are the most trusted. Most of the tools needed to produce accessible communications are free and readily available.

Publicity 128

Publicity Government Guidelines Facebook 128