PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Event Sponsors and Attendees: To take the community to the next level, we launched a global event in 2019: the Marketing AI Conference —or MAICON for short.

Case Study 42

Case Study Storytelling Study Engineering 42

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. The changing narrative. apologies, Shonali!).

Community 95

Community Communications Case Study Customer Service 95

Shift Communications

FEBRUARY 1, 2022

It is a combination of your employees’ perception of you as an employer and how candidates see you as a potential workplace. This is because candidates and current employees have become more intentional about what they are looking for in terms of flexibility, culture, mission and the work itself. Employee Wellbeing First.

Brand 135

Brand Branding Employee Case Study 135

Stephen Waddington

FEBRUARY 21, 2022

A CIPR report tells the story of how public relations has been successfully used during the COVID-19 pandemic through a series of 21 case studies. A series of case studies published by the CIPR showcases how the public relations profession stepped up in the response to COVID-19.

Publicity 131

Publicity Case Study Local Public Affairs 131

Stern + Associates

APRIL 27, 2023

Bridging strategy, organizational design, purpose orientation and leadership, his frameworks for unlocking the hidden capabilities within individuals and organizations help employees feel more motivated, bring customers closer to brands and reshape interactions from transactional to relational.

Company 106

Company Employee Case Study Strategy 106

Onclusive

AUGUST 9, 2021

As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. The truth is that internal communications are really important to how things get done in any organization.

Training 370

Training Media Training Reputation Crisis Communications 370

Communications Conversations

NOVEMBER 2, 2017

I also think we benefitted from the love our community has for the Twins. It was great for internal announcements and employees loved it , but we were starting to lose traction with students. The media had begun regularly talking about game preparations and our fans were pumped. This photo made it real. They are an institution.

Case Study 113

Case Study Journalism Study Instagram 113

Onclusive

AUGUST 22, 2017

Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate communications regularly involves interaction with senior leaders and HR departments. . Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Stephen Waddington

JULY 3, 2022

Misinformation corrupting public conversation Misinformation on social media platforms was the topic of a massive study of posts on the World Health Organisation Facebook page by the University of Sherbrooke, Canada. The lack of proactive community management meant that misinformation was rife in comments.

Communications 129

Communications Software Internal International 129

Stephen Waddington

OCTOBER 10, 2020

However business has a unique opportunity to help promote civil discourse for their employees and the communities that they support. These are the headline findings from the Dialogue Project a study that explores ways of improving civil discourse and reducing the polarisation in society.

Case Study 139

Case Study Airlines Survey Study 139

Burrelles Fresh Ideas

MAY 28, 2024

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. Social media content: Bite-sized stories for building brand awareness and community engagement.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Build a community. Both CRM Hubspot and customer service software provider Zendesk create customer case study videos with high production value that live on dedicated YouTube channels, like Hubspot’s YouTube Customer Success Stories Channel. Recognize employees. Use gentle humor to outline business challenges.

B2B 170

B2B Social Media Media Education 170

Presspage

AUGUST 7, 2018

The brand story incapsulates all of the facts (announcements, articles, and news coverage) as well as perception and sentiment regarding the brand by itself, its customers, its community, and the public. It’s the eight-second elevator pitch employees rattle off at professional networking events.

Case Study 97

Case Study Storytelling Study Social Media 97

Solo PR Pro

APRIL 13, 2021

Despite their characterization, Jason says a majority of influencers are brilliant content creators who’ve built communities and audiences that engage with their content and hang on their every word. You have a wealth of influencers right in front of you, but you don’t tap into them: your employees.

Marketing 89

Marketing Employee Local Community 89

PR for Anyone

JUNE 30, 2022

What are you doing for the community? Think about the positive stories, the great things you do in the community, the great things you do for your employees, and stories that you can tell that add value to a journalist, to a media outlet’s audience. But PR is an opportunity to share the good things in your company as well.

Crisis 130

Crisis YouTube Video Industry 130

5W PR

SEPTEMBER 13, 2019

Besides customers or clients, all have employees and owners. It’s also good for lessons learned and a subsequent white paper or case study. And what is their present attitude towards your company? What could change that either positively or negatively? Most organizations have more than one public. Why Does It Matter?

Publicity 68

Publicity How To Case Study Meeting 68

Communications Conversations

MAY 20, 2020

According to SF, the series aims “to provide thought leadership, tips, and resources from Salesforce and our community of Trailblazers to help business leaders manage through crisis; and to provide a forum for community and conversation with peers.” Now, the video episodes are a little long. Most run around 50 minutes.

Journalism 148

Journalism Brand Branding Interviews 148

Communications Conversations

MARCH 25, 2020

BCBSMN (specifically, Amanda Theisen, long-time KSTP employee-turned-PR-pro) penned this blog post explaining the initiative and exactly how people can help. Any good social media effort also needs solid community management. The post is pitch perfect. It hits all the right notes. But BCBSMN didn’t stop there.

Content Marketing 60

Content Marketing Marketing Case Study Social Media 60

Wadds Inc.

JULY 3, 2022

Misinformation corrupting public conversation Misinformation on social media platforms was the topic of a massive study of posts on the World Health Organisation Facebook page by the University of Sherbrooke, Canada. The lack of proactive community management meant that misinformation was rife in comments.

Communications 59

Communications Software Internal International 59

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PR Fuel

SEPTEMBER 16, 2020

You can share relevant company information with them like product launches, events in their communities, and important updates. The most well-known case study in crisis communications is Johnson & Johnson’s response to the Tylenol poisonings in the early 1980s that killed seven people. Thought Leadership.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 119

Social Media Conference Media Corporate 119

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris. The two-minute video nearby is a solid case study that provides a quick overview of Linkfluence.

Media 106

Media SEO Analytics Analysis 106

Stern + Associates

AUGUST 10, 2022

Her insights and case studies from global leaders on attracting, retaining and promoting women makes inclusion a priority for everyone in an organization. The very nature of innovation requires employees to suggest half-formed ideas, take risks or propose solutions that may not have data to inform them,” she explains.

Leadership 62

Leadership Storytelling Policies Groups 62

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. Muck Rack published a new case study this month with the Fletcher Group , a PR firm with ~20 employees in Austin and Denver (according to LinkedIn). I’ve teased the deals in the headline, but there are a lot of AI happenings in PR too.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

JUNE 15, 2021

less-than half (48%) participate in online communities with their audience. He stood up and declared that technology isn’t a competitive advantage, but rather merely infrastructure, like chairs, desks and computers employees need to do their jobs. That’s my take on a survey by Typeset and Mantis Research.

Survey 117

Survey B2B Marketing Interviews 117

Sword and the Script

JUNE 23, 2020

It’s hard to reconcile that level of effort into measurement with the finding that proving value is the top challenge facing the community. On the upside, some portion of communicators could make immediate strides to improving measurement simply by stepping up their activity.

Measurement 94

Measurement Communications Survey B2B 94

Melissa Agnes

AUGUST 13, 2014

Next, e-mail the link to all of your employees. Secondly, imagine if KitchenAid refused to communicate on social media immediately after their employee’s rogue tweet left them vulnerable to a defamation lawsuit. Working With Your Community in a Crisis: How Officials of The Boston Marathon Bombing Did It Right.

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

Stephen Waddington

JULY 17, 2018

By Tony Cuthbertson In any organisation there are thousands of inspiring day-to-day stories waiting to be discovered in the conversations and interactions between their customers and employees. In most cases they don’t. Community champions in Asda stores around the UK submit stories via a mobile phone app.

Storytelling 60

Storytelling Local Community Case Study 60

Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. Offer pro bono services to a non-profit organisation in your community. Create a case study on how your business helped a customer or client achieve their goals. Host a community cleanup event or volunteer day with employees and customers.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

Energy 120

Energy Viral Storytelling Community 120

PR 20/20

NOVEMBER 30, 2022

Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Invest in technologies that offer training to help employees onboard seamlessly.

Marketing 52

Marketing Technology Internal International 52

Communications Conversations

MAY 1, 2015

He recognized early how Twitter could help him and AmFam on several fronts, including driving deeper connections with agents and employees, as well as simplifying his life by aggregating news and information into one place for easier consumption. He wanted to try this new technology on for size. Is there a certain mix you’re going for?

Social Media 60

Social Media Media Twitter Insurance 60

Ethical Voices

MAY 28, 2024

For a junior officer or a young employee just starting out and they’re seeing something that is just not appropriate (and it may be from their senior), how can they become comfortable speaking up? We bring forward a lot of case studies to try and make it real for them, bring in guest speakers.

Ethics 78

Ethics Leadership Education Groups 78

Waxing UnLyrical

MARCH 7, 2016

Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Why: “It’s the perfect way to show appreciation for female employees and customers,” writes Susan Smith as she shares some ideas to help you launch a memorable IWD campaign. International Women’s Day: 6 Creative Marketing Ideas To Celebrate.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Why: “It’s the perfect way to show appreciation for female employees and customers,” writes Susan Smith as she shares some ideas to help you launch a memorable IWD campaign. International Women’s Day: 6 Creative Marketing Ideas To Celebrate.

Internal 40

Internal International Case Study Banking 40

The Resolution Blog

JANUARY 8, 2018

It’s a case study of how SEO hugely increased traffic to the publication and how content strategy led this. Kristina shares three considerations to keep in mind for your next customer community strategy. Check out these great case studies from a past AMEC event. Are you convinced? If AVE is not right, what is?

Tools 136

Tools Publicity Measurement SEO 136