5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines. The key is synergy.

How To 78

How To Ethics Measurement Creativity 78

ImPRessions - Crenshaw Communications

MAY 24, 2018

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. Creativity helps express company values in a distinct brand voice.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

MAY 3, 2016

Still, clever ideas that win earned media and positive brand buzz do exist. Sound statistics are hard for media to ignore, and if you’re able to package data from a survey or other original research into something that plays to Mother’s Day (or any holiday for that matter), you might have yourself a win. Here are a few.

Local 120

Local Viral Survey Consumer 120

Cision

AUGUST 23, 2017

In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Humanize Your Brand.

Digital PR 251

Digital PR How To Small Business Analysis 251

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. But most chief executives aren’t rockstars, and they don’t necessarily embrace a role as brand spokesperson.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

PRSay

JANUARY 6, 2021

Audiences, craving authenticity, are calling out brands when they smell hypocrisy. Similarly, as other brands stepped up Black Lives Matter messaging, activist complaints began to flood the channels. After all, a 2011 Nielson survey found that “trying to sell me something” was the third leading cause of unfriending on Facebook.

Communications 197

Communications Viral Fashion Public Affairs 197

Cision

DECEMBER 7, 2015

Fifty-two percent of surveyed communication professionals already employ the tactic. By leveraging people’s influence, you can: Introduce your brand and its products or services to new target audiences. These are people who are relevant to your brand and have the social engagement and reach needed for impact. And why should you?

How To 120

How To Marketing Viral Survey 120

Sword and the Script

JUNE 9, 2015

His commentary was presented in a white paper titled The Future of Content co-produced by The Content Counsel and an AdAge team that writes sponsored content for brands. The paper is based on a combination of a survey of approximately 500 marketers and interviews from a number of people, like Mr. Sacfidi, from large consumer brands.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. You’re seeing brands forced to use more user-generated content.” Brands know they should listen to consumers, but what about listening to employees?

Social Media 62

Social Media Trends Marketing Viral 62

Sword and the Script

JUNE 3, 2020

Survey Identifies Most Recommended PR Tech Vendors, Meltwater Adds Signals, TVEyes Spots Logos in Broadcasts, Cision Shows Pageviews of Coverage, Burrelles Names First Women President For years, I have published a new post every Tuesday like clockwork. And it seems brands are rushing to weigh in. But I did watch, listen and read.

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Engage PR

JANUARY 6, 2018

in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. And if you’re not listening or acting on these conversations then not only are potential opportunities being missed but brand reputation is at risk.

Social Media 60

Social Media Strategy Media Survey 60

PRSay

JUNE 7, 2021

In response to a hypothetical breakdown in a company’s supply chain, a red team could simulate a scathing social media post that is meant to go viral. We are living in a time when brand loyalty is fleeting at best and customers don’t hesitate to put companies in an unflattering spotlight.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

Prohibition

MARCH 15, 2023

This, following research that 71% of people surveyed agree that homophobia remains a problem in sport, prompted EE to create ‘GayVAR’. Surreal: Celebrity Endorsements UK cereal brand managed to partner with the likes of Dwayne ‘The Rock’ Johnson, Serena Williams and Ronaldo – without paying them a penny.

Video 62

Video Case Study Sports Creativity 62

Critical Mention

NOVEMBER 26, 2018

According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. They build your brand’s credibility. According to a 2017 Choozle survey, only 7% of participants viewed online ads positively.

Marketing 80

Marketing SEO Advertising Advertising 80

Buzzstream

MARCH 31, 2020

There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Not to mention that if you want to project the best possible image of your brand, the content that you put out on the web is a representation of you. I’m not trying to throw the baby out with the bath water. Make it good!

SEO 124

SEO Google Hotels Strategy 124

Prohibition

JANUARY 17, 2022

If these complaints go unresolved, the organisation may suffer unfavourable effects or suffer brand erosion. Brands that want to develop trust should focus on reputation management using social media tools. These interactions can’t be ignored by brands, but they must be treated with caution. Key Platforms.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Sword and the Script

AUGUST 11, 2020

The question as to whether or not brands should take a stand on politics comes up over and over again. Similarly, the 2020 JOTW Communications Survey found businesses believe partisan politics is a complicating factor in communications. A PR View of Media Bias [Survey Data] appeared first on Sword and the Script.

Survey 160

Survey Data Media Ethics 160

Sword and the Script

FEBRUARY 7, 2017

That is the top line conclusion drawn from the 3 rd Annual Survey of Bloggers by Orbit Media Studios , a web design company based in Chicago. The firm says it surveyed 1,055 bloggers and published the report late in 2016. The ConvertKit survey didn’t provide statistics for how much time bloggers take writing a post.

B2B 60

B2B Blogging Data Survey 60

The Resolution Blog

MAY 11, 2016

We spend a long time exploring our target audience and our client’s brand to find the perfect match. To pull this together we have developed a phrase to serve as a summary of a brand’s big ideal that really helps spark the best idea. • The brand’s “best self.”

Creativity 120

Creativity Comparison Consumer Examples 120

Buzzstream

MAY 19, 2022

I set out trying to write a post about creating a successful survey campaign from start to finish. Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Leverage keyword research. If so, I challenge you to stick with me.

Survey 90

Survey How To Reddit Pitching 90

Cision

JULY 10, 2017

They’re asking for advice on what products to buy, engaging in conversations about how to do things, and even pinging your brand with inquiries. On the contrary, if you’re listening to what customers are telling you is wrong about your brand, not only can you work to fix the issue, but you can also turn that learning opportunity into content.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” The resultant damage to brand equity and purchase intention for Burger King’s “crisis:” 30,000 new Twitter followers.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Polaris

FEBRUARY 16, 2015

It was a sad story that pretty much went viral. If you want editorial coverage for your cereal brand, first target the media who typically write about food. Many companies use surveys and research to interest the media. If you use this approach, be sure to survey enough people so you can confidently cite regional statistics.

Banking 100

Banking Media Local Survey 100

Beyond PR

NOVEMBER 30, 2016

Every brand listens in one way or another to its audience. Marketers respond to tweets, we receive feedback from surveys and we watch sales trends to determine whether messaging and targeting is effective. When you listen to what people discuss you can determine how your brand should engage with your core audience.

Content Marketing 40

Content Marketing Marketing Public Affairs Automotive 40

Buzzstream

AUGUST 28, 2019

When working with data to create content for your brand, it can feel like every time you come across a relevant data set, it’s already been covered extensively. . Then, the thought hits you: “Why not just survey people?”. Census; and the Federal Reserve’s Survey on Debt. How did a trending topic explode on Twitter?

Survey 98

Survey Data Comparison Analysis 98

Waxing UnLyrical

JUNE 28, 2013

but did you enhance brand. On how Sodexo specifically measures its Corporate Citizenship efforts: A3: #Sodexo uses 3 year survey of stakeholders. A3a: In between surveys, we’ll measure engagement (hits, time on site, feedback, customer/client feedback) but moving needle key #measurePR — John Friedman (@JohnFriedman) May 28, 2013.

Measurement 103

Measurement Corporate Survey Viral 103

Solo PR Pro

JULY 3, 2019

Developing a better user experience produces by far the most viral effect and impact when investing in growth. As Spotify’s CFO, Barry McCarthy, states: “Our freemium model accounts for ~60% of our gross added premium subscribers…the ad-supported service is a subsidy program that offsets costs of new subscriber acquisition.

Report 45

Report Privacy Pinterest Retail 45

Waxing UnLyrical

APRIL 13, 2016

Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. It is one of the most effective ways to spread brand awareness to scores of followers, to reach out and engage with them.

Marketing 40

Marketing Viral Fashion Product Launch 40

PR Fuel

NOVEMBER 27, 2018

From asking for their feedback to crowdsourcing their involvement in marketing campaigns, there are so many opportunities for brands to interact with their target audience. It was supposed to generate buzz for the brand by getting people to create and share their Chevy Tahoe videos. What damage could your brand suffer as a result?

Survey 45

Survey Company Customer Service Small Business 45

Beyond PR

JULY 10, 2017

They’re asking for advice on what products to buy, engaging in conversations about how to do things, and even pinging your brand with inquiries. On the contrary, if you’re listening to what customers are telling you is wrong about your brand, not only can you work to fix the issue, but you can also turn that learning opportunity into content.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Onclusive

MARCH 24, 2022

Understanding your audience and their journey so that you have clarity around who to target now and in the future, what to say and when to say it — helping you to ensure your stories resonate and contribute to improved brand reputation.

Measurement 396

Measurement Data Hotels Viral 396

Sword and the Script

JUNE 14, 2022

93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. A recent survey commissioned by Brightcove and conducted by the research firm Ascend2 got me to thinking about video again. Most marketing videos aren’t going viral.

B2B 137

B2B Video Marketing Survey 137

Onclusive

JULY 27, 2023

Increased Brand Visibility: A successful PR campaign can significantly boost brand visibility by securing media coverage in various outlets. In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement.

Tools 354

Tools Internal International Resources 354

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Major organizations can be shaken by a careless tweet or a viral customer complaint. The Age Of Uncertainty.

Trends 199

Trends Corporate Employee Analysis 199

Sword and the Script

DECEMBER 10, 2019

Note: Professor Moorman also champions The CMO Survey. 3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Example: A favorite food brand that also knows what kind of vehicle you drive, where you stop for gas and your preference in podcasts.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

JULY 2, 2016

1) The Science of Viral Content. Yet if a brand wants content to move online, there are three winning emotional combinations, writes Kerry Jones. Also see: Viral Marketing: The Hope, Hype and Helplessness . If you enjoyed this post, you might also like: Survey says PR Best Positioned to Manage Corporate Social Media.

Marketing 65

Marketing Viral Survey Infographics 65

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

A company can spend millions on a brand reputation campaign, use high-powered PR agencies, and reap the benefits of CEO thought leadership, but if unhappy customers hit a brick wall instead of help, those investments may be squandered. Take a look at the recent YouGov survey of Most Improved Brands.

Customer Service 120

Customer Service Publicity Insurance Insurance 120