5W PR

FEBRUARY 19, 2024

These days, consumers are more selective with where they spend and brands looking to reach customers face a very specific challenge. Share the brand story , values, and mission. Let the brand’s purpose shine through. Authenticity builds trust and shows the brand can be human, just like its customers.

Consumer 78

Consumer Industry Branding Brand 78

Onclusive

JANUARY 26, 2022

PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. If you send your story to someone who is likely to be as passionate about telling it as you are, you’ll be one step closer to generating impactful coverage for your brand. Where do you find impactful journalists?

Pitching 370

Pitching Data Privacy Writing 370

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. That said, not every organization should hire a PR agency.

Agency 195

Agency Strategy Communications How To 195

Stephen Waddington

JANUARY 9, 2022

Over six sessions from February to July we want to explore pitching, newsjacking, data storytelling, the relationship between owned and earned media, promoting coverage, integrated marketing, and reporting and measurement. COVID-19 has impacted how public relations practitioners work with journalists.

Media Relations 132

Media Relations Media Case Study Storytelling 132

The Proactive Report

APRIL 27, 2015

Here’s a sneak peek – I’ll be asking him questions about storytelling and why brands should rather be doing what he calls story making with customers. Don’t miss tomorrow’s Proactive Report interview with David Berkowitz, AdAge columnist and CMO of MRY. Follow me on Twitter.

Storytelling 100

Storytelling Interviews Report Twitter 100

Cision

APRIL 21, 2015

It’s a transition to a new way of life, and brands hoping to succeed through content creation need to adapt. On April 29, PR News’ Matthew Schwartz will join Cision’s Heidi Sullivan on “ Film School: How to Use Video for PR ,” a free webinar that will provide the latest video best practices for communicators. Register now!

Video 120

Video Branding Brand Trends 120

Cision

FEBRUARY 18, 2016

When a brand can’t dictate the message anymore, it has to connect with its consumers. 24 webinar today! It means that PR is becoming even more valuable for brands. This means that brands will have to connect to consumers in different places. That’s tough for some brands to do but absolutely necessary going forward.

Branding 120

Branding Brand Advertising Advertising 120

Onclusive

MARCH 8, 2018

Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting. Spot brand & revenue indicators. Click here to listen to the full webinar on demand.

Case Study 170

Case Study Engineering Measurement Big Data 170

Onclusive

JUNE 15, 2022

Generating brand awareness PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. Join Onclusive for the Measuring Up To Marketing: How PR Fits Into The Mix webinar on June 29th.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Generating brand awareness. PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. Join Onclusive for the Measuring Up To Marketing: How PR Fits Into The Mix webinar on June 29th.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Messaging & Positioning Having a clear brand established, along with representation of your values and mission statement, has never been more important.

Training 195

Training Media Training Reputation Crisis Communications 195

Contently - Strategy

MAY 13, 2020

For almost a decade, webinars have been the go-to choice for digital events. Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. Storytelling that stands out. However, the storytelling is so compelling that you can’t look away.

Storytelling 136

Storytelling Video Groups Conference 136

Onclusive

FEBRUARY 2, 2022

What does your story or brand offer that the journalists, and therefore, their audiences, can’t get anywhere else? Join us for Building The Perfect Pitch and Nurturing Your Media Relationships webinar on February 17th. Why should they pay attention? What is going to be useful, interesting or exciting to them?

Pitching 195

Pitching Data Technology Storytelling 195

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Having a clear brand established, along with representation of your values and mission statement, has never been more important. Owned Media & Content Strategy. Messaging & Positioning.

Training 370

Training Media Training Reputation Crisis Communications 370

Presspage

JULY 11, 2023

To address these challenges, MEPRA Academy organized a webinar titled 'Navigating Global Communications Challenges: Beyond Translation for Successful Storytelling.' Their tasks include building and safeguarding the brand, unifying its story, and doing so efficiently and effectively.

Strategy 60

Strategy Communications Local Technology 60

Cision

DECEMBER 14, 2015

You may have a great idea, but it won’t do your brand any good if it’s doesn’t contribute to your business goals. At her recent Cision webinar, “ From A to Z: Blogging and Content for PR ,” Gini discussed how to create a content strategy that will provide you brand with tangible results.

Strategy 120

Strategy Content Marketing Analytics Creativity 120

5W PR

JUNE 7, 2021

Multimedia features and storytelling techniques can be used to create striking content. If it’s a beauty brand, it can send potential customers texts about beauty routines. If a customer has confidence in a brand, it will lead to trust. Relevant content. Non-promotional touch. Alerts and reminders.

Marketing 107

Marketing Real Estate Customer Service Mobile 107

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with?

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Ishmael's Corner

MAY 19, 2015

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. I say “undervalued” because PR trainings abound on topics like pitching journalists or how to use social media for brand storytelling.

Storytelling 60

Storytelling Interviews Software Industry 60

Cision

JUNE 22, 2015

It takes only a minute for a crisis to harm your brand, especially in the age of social media. Peter LaMotte discussed at his recent webinar, showing the keys to crisis management , how you can reduce brand vulnerability by preparing for crises in peacetime and more. Q: I work for a new brand.

Crisis 120

Crisis Crisis Communications Local Social Media 120

PRSay

MAY 15, 2020

In a topical and wide-ranging discussion among PR executives, PRSA’s new Storytellers series debuted on May 12 with a webinar titled “ Trusted Advisers: PR Agencies in a Global Pandemic.”. “As When pitching stories, remember that “the media is hypersensitive to calling out brands that are tone-deaf,” Tauberman said.

Agency 91

Agency Crisis Communications Consumer 91

Karen Freberg

JULY 3, 2021

I am very grateful for this experience and I was thinking what brands and partnerships would I want if NIL was available when I was a student-athlete. Here are some suggestions: Take classes at your university on personal branding, social media, and more. Explore unique yet high profile partnerships that match up with your brand.

Analysis 80

Analysis Case Study Branding Brand 80

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros.

Marketing 214

Marketing Content Marketing Social Media Employee 214

wiredPRworks

MAY 23, 2022

Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Webinar Presenter Woman Keynote Conference Speaker Women in Business Women in Sales. Fifteen years later, the solid foundation advice still works.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Stephen Waddington

JUNE 16, 2019

Here’s more on those, an event on data-led storytelling that we’re running at Metia next month and other stories that have caught my attention. ?? Newspaper brands continue to suffer as readers shift from print to digital. News media depressed and depressing The UK is suffering from news fatigue.

Print 60

Print Storytelling Newspapers Advertising 60

Marketwired

FEBRUARY 26, 2016

According to TrackMaven ,“78 % of brands increased their content output in the last two years but average content engagement decreased by 60 percent. Here are a few suggestions: Look into sequential storytelling through podcasts or a webinar series. Basically, content marketing really needs influencer marketing to succeed.”.

Trends 105

Trends How To SEO Google 105

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Sign up for free ebooks, webinars, and other resources (i.e., Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

NewsWhip

MARCH 31, 2021

Watch webinar. As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. MARCH 26, 2021. What happens when influence outshines advertising? Read transcript. Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

NewsWhip

JUNE 10, 2021

Watch webinar. So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. So for us, risk is really about, how do we protect our brand in this landscape of any action you take could have an impact on us? JUNE 4, 2021 | 11:30am EST / 4:30pm GMT.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Beyond PR

FEBRUARY 2, 2017

Influencer marketing is one of my favorite topics, and for good reason – over the past eight or so years, we’ve used influencer marketing to demonstrate exponential increases in key business areas, like client retention, brand awareness and event attendance. Identify the perfect brand partner with the right insights.

Marketing 40

Marketing Storytelling Conference Analytics 40

Solo PR Pro

JANUARY 7, 2019

Submit your brand or clients’ sites and blogs for inclusion in the Google News Publisher Center. Social listening deepens that monitoring to include mentions of companies, brands, and keywords online and across social media platforms. View the webinar now and get ready to wow your clients. Crisis Management in the Digital Age.

Trends 45

Trends Google Crisis Management Data 45

Onclusive

OCTOBER 3, 2017

CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? To help, AirPR asked leading CMOs, CEOs and marketing leaders to share a piece of advice on brand awareness.

Branding 246

Branding Brand eBook Leadership 246

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. Sales is working on sponsorships, benefactors, magazine advertising, and the like—focusing on brands.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Ishmael's Corner

MAY 5, 2015

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. I say “undervalued” because PR trainings abound on topics like pitching journalists or how to use social media for brand storytelling.

Interviews 60

Interviews Storytelling Software Engineering 60

Cision

JUNE 2, 2015

“It’s difficult for someone to be truly committed to a brand unless they give money or time.” “Brand voice is not just what you say, it’s how you say it.” Use brand voice to attract and repel. Click here for her free on-demand webinar now! Want more multimedia storytelling insights?

Content Marketing 120

Content Marketing Marketing SEO Education 120

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. Work with your sales or customer success team to determine if loyal customers are willing to share their stories and boost your brand credibility. As a starting point, track the following to understand how visitors are engaging with your site and finding your brand: Users. Data analyst.

Marketing 52

Marketing Technology Internal International 52

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189