ReimaginePR

NOVEMBER 13, 2014

The LUbrary is a resource for the community, funded by the community. Think bigger : The LUbrary is a resource beyond the United Way. Resources are tight everywhere,” says Suzi. “We We craft short stories with minimal branding in hopes others will use them to move their work too.” Dynamic Duo.

Brand 306

Brand Branding Storytelling Resources 306

Marketwired

DECEMBER 21, 2015

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. So, we’ve rounded up the 8 top-performing writing posts from our blog from the past year to help you out. Here’s how to do it right.

Writing 100

Writing Blogging Newspapers Travel 100

Onclusive

JUNE 9, 2021

Set your messaging, write the story. It’s also useful to find out which reporters write for your competitors but not for your brand. . Discover who influential authors are, what they write about, how often, and in which publications so that you have an edge in your conversations with them.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Contently - Strategy

AUGUST 18, 2021

Ask a marketer to describe the ideal brand voice, and you’re bound to hear one word: conversational. The new fintech companies and B2B brands, on average, are more comfortable with this style than the big banks and their consuming-facing content. The post Brand Voice Study: Should Your Content Be Authoritative or Agreeable?

Study 145

Study Brand Branding B2B 145

ImPRessions - Crenshaw Communications

MARCH 20, 2024

In fact, brands can actually improve SEO with a thoughtful PR program. In other words, SEO is a technique to increase the likelihood that brand content will rank highly in organic search. Content – To see success with SEO, a brand needs to have focused content that holds relevant search intent. What is SEO?

SEO 203

SEO Engineering Google Examples 203

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Obviously it’s important to know who is writing about ad tech and identify the different beats – from social media marketing to streaming to data privacy or brand safety. Conferences and speaking engagements on panels get executives in front of a room of peers and positions them as a credible resource for both media and analysts.

Conference 319

Conference Privacy Leadership Data 319

Cision

JULY 27, 2017

But there’s one aspect of your business that I’d encourage you to pay more attention to — brand situational awareness. Why Leaders & Execs Need to Know How Their Brand is Perceived. But understand: having a vision of your brand’s status that is misaligned with reality can cause you and your team to make poor business decisions.

Brand 231

Brand Branding Employee Data 231

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

Remote PR Jobs

AUGUST 16, 2023

For PR professionals, garnering media coverage is crucial to building brand recognition and credibility. They are considered resource documents. Press releases are distributed through wire services which means that they are often picked up by multiple media outlets, which can help to build brand recognition and establish credibility.

Pitching 243

Pitching SEO Storytelling Resources 243

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

Speaking at an event offers instant credibility and a chance to build a reputation as an expert resource. Additionally, the PR team can write a news release about the speech or post it on the company site to garner clicks and exposure. . PR opportunities. Great company. Content that has legs.

Leadership 295

Leadership Industry Conference Trade Shows 295

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

Bringing on an external resource for public relations is a big commitment for any business. Things will run more smoothly if the senior players agree about the program’s desired outcomes and are willing to commit their most precious resource when it makes sense – the time and thought capital of their key players.

Agency 333

Agency Internal International Resources 333

NewsWhip

JULY 6, 2023

The sophistication of AI-generated content has reached a level where it closely resembles human-created material, making it resource-intensive to identify manipulation. The post Lessons for brands from the frontlines of social media manipulation appeared first on Newswhip.

Social Media 78

Social Media Brand Branding Media 78

PR Fuel

NOVEMBER 16, 2020

Learning how to write a news release is an essential part of your marketing plan. Writing a press release is easier than you might think. Instead of creating a lengthy blog post, you’ll want to write content that’s concise, clear, and attention-grabbing. Instead, have a plan before you start writing.

Writing 59

Writing How To Examples Consumer 59

Cision

JANUARY 15, 2016

A study released by Elite Daily found that only 1 percent of millennials would trust a brand after seeing a compelling ad. That’s where brand journalism comes into play. Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. Is your brand local to one DMA?

Journalism 120

Journalism Strategy Brand Branding 120

Burrelles Fresh Ideas

JANUARY 30, 2024

Boeing: Brand crises abound in January, and perhaps no one knows this better than the world’s largest aerospace company, Boeing. The brand explained precisely how its teams had gone about investigating the incident, including looking for patterns in the data, and made it clear they were ready to act if they did find an issue.”

Ethics 97

Ethics Crisis Transportation Airlines 97

Sword and the Script

JANUARY 29, 2019

In this case, “he” was the head of human resources (HR) – which was heavily focused on recruiting – and I took evasive action. At the time of this writing, the rate is currently 3.8%. They handed out branded goodies and chatted up the line. Try partnering with non-competitive businesses in your local area to share resources.

Resources 78

Resources Creativity Publicity Local 78

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2023

What makes it so important that we would write about it so often? Newsjacking can also tie a brand to timely topics that lend themselves to stories in top-tier media outlets that can otherwise be hard to crack with things like company news. Looking for even more newsjacking resources? So what is newsjacking?

Ethics 182

Ethics eBook B2B Blogging 182

ImPRessions - Crenshaw Communications

MARCH 1, 2024

Industry awards are an important part of a PR strategy, especially for B2B brands. How to position your business to win industry awards Once you get a handle on how not to write a business award submission, how to do it well becomes much clearer. Make sure you have the right team and resources in place to pull ahead this year.

Industry 170

Industry Case Study B2B Resources 170

Contently - Strategy

MAY 20, 2024

Even if you have the best content in the world, if no web traffic stops by, you might as well be writing on paper and then tucking it away in a desk drawer. When creating a new piece of content, think about other content on your site that is valuable, relevant, and related to the piece you’re writing to include as a hyperlink.

SEO 98

SEO Engineering Content Marketing Google 98

Onclusive

OCTOBER 12, 2021

A strong business case can help your proposal stand out amongst many competing priorities within your company and may be the key to securing your brand’s investment in PR. A business case can also help you demonstrate the value of PR and communications for your brand. Which resources will help you address the challenges that you have?

Resources 195

Resources Technology Data Tools 195

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 135

Leadership B2B Study Survey 135

ReimaginePR

MAY 30, 2016

Videos give your customers an insider’s look at who’s really behind your brand. They also showcase your brand’s personality in an easily-digestible format. Bonus: For a list of additional resources for writing better dialogue, check out this free download. We’re not writing the next nominee for “Best Screenplay” here.

Video 120

Video Brand Branding Writing 120

Cision

NOVEMBER 13, 2015

Chances are you know who Kim Kardashian is and you may be thinking her widespread influence could launch your brand to the masses. When you’re looking to align your brand with an influencer, it may be tempting to target a famous celebrity. Most brands don’t have the resources available to even consider aligning with celebrities.

Social Media 120

Social Media Brand Branding YouTube 120

Remote PR Jobs

AUGUST 16, 2023

For PR professionals, garnering media coverage is crucial to building brand recognition and credibility. They are considered resource documents. Press releases are distributed through wire services which means that they are often picked up by multiple media outlets, which can help to build brand recognition and establish credibility.

Pitching 130

Pitching Media SEO Storytelling 130

The Awards Blog

AUGUST 30, 2019

Here’s how to write a submission that gets to the top of the judging pile. Writing a brief and succinct description is harder than you think. You have the answers, skills, resourcefulness, and technology to eliminate the villain and save the day. Content for a press and/or media kit. Telling Your Story.

Writing 52

Writing How To Local Examples 52

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

Speaking at an event offers instant credibility and a chance to build a reputation as an expert resource. Additionally, the PR team can write a news release about the speech or post it on the company site to garner clicks and exposure. . PR opportunities. Great company. Content that has legs.

Leadership 170

Leadership Industry Conference Trade Shows 170

Onclusive

OCTOBER 7, 2021

While an accurate and comprehensive media database is the first cornerstone to growing your brand presence and reputation, you also need a robust relationship management platform to send targeted pitches, communicate with reporters and track your campaign effectiveness. Request Demo. Media Outreach Best Practices.

Media 195

Media Pitching Tools Resources 195

PRSay

JUNE 7, 2023

Digital media brands pioneered the “continuous news” model, and AI will surely support round-the clock reporting efforts. Look for AI as a way for news organizations to extend their reach and to accomplish more with existing resources — becoming a virtual teammate for many reporters. AI will become part of news gathering.

Journalism 158

Journalism Public Affairs Ethics Technology 158

Landis PR

MAY 1, 2023

While new AI resources for PR and marketing professionals are constantly being developed, we’ve compiled a list of those that have caught our attention for their usefulness, creativity, ingenuity, or expertise. But of course, this is only the beginning – countless other resources are out there waiting to be explored.

Tools 52

Tools Marketing Writing Resources 52

The Hoyt Organization

SEPTEMBER 8, 2023

It uses existing data to create content, like first drafts of press releases, lists of resources, analysis of data, automated tasks and more. Opportunities For Using AI In PR But how can public relations professionals make the most of this resource? Media Monitoring and Analysis AI can also be used for media monitoring and analysis.

Publicity 94

Publicity Ethics Analysis Data 94

ImPRessions - Crenshaw Communications

JULY 14, 2021

Here at Crenshaw, our client base of high-growth tech organizations have found that earned speaking opportunities and industry recognition build credibility and visibility for their brand. Support employer branding. In many cases they support a path to a market leadership position. Here’s how it works. Influence buyer decisions.

B2B 334

B2B Company Case Study Conference 334

Contently - Strategy

OCTOBER 18, 2022

Lack of resources. There are a plethora of ways to do audience research—meaning you can easily eliminate all the guesswork by finding a method that aligns with your resources, budget, and timeline. Writing killer landing page copy. Content marketers often have difficulty getting executive buy-in for customer research.

B2B 137

B2B Company Survey Enterprise 137

Solo PR Pro

MAY 16, 2017

Solo and solo plus communication consultants are often involved in client content production from developing the strategy to writing and amplifying the content. Our goal is to ensure that client produced content aligns with their branding and resonates with their target audience. We'd love to hear your feedback.

Infographics 40

Infographics Writing Content Marketing Education 40

Remote PR Jobs

SEPTEMBER 25, 2023

There are more platforms than ever for people to get personal viewpoints out there and to practice their writing skills. Given our limited resources and lean team that is focused on making TechCrunch better than ever this year, we’ve decided to give ourselves a break from wading through the boat trash in search of the good stuff.

Resources 100

Resources Community Industry Pitching 100

Burrelles Fresh Ideas

MAY 28, 2024

Building a Strong Brand Identity Storytelling for brands can differentiate healthcare professionals and practices from competitors, helping to establish a unique brand identity. Social media content: Bite-sized stories for building brand awareness and community engagement. Download our free Storytelling tip sheet.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

Karen Freberg

JULY 18, 2017

This is where going to sources like Delmondo , Social Media Examiner , and Social Times to find out what are the trends, how are they being applied, and additional resources that may be useful to add to your reading list for the class. Brand Personalities: IHOP and Denny’s. Take advantage of new tools and resources.

Social Media 40

Social Media Resources Media Case Study 40

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 134

Journalism Media Relations Report Media 134