Sword and the Script

JUNE 18, 2019

10) “Write and create content for internal and external audiences about my company.”. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 12) “Write for businesses.”. 18) “I write and distribute press releases and get executives in front of the media.”.

Employee 147

Employee Print Writing Survey 147

Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Another way to practice brand consistency is to try and make your URLs as similar as possible.

Social Media 75

Social Media Marketing Media Instagram 75

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Measurement 167

Critical Mention

FEBRUARY 27, 2020

After 15 years working on air in the Philadelphia market, I decided to utilize my experience in the media industry to help obtain major media placements for spokespeople and brands. I always remind clients it’s about storytelling. We know now that influencers and brands need to join in the conversation with a true authentic voice.

Journalism 78

Journalism Social Media Radio Fashion 78

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

What’s notable about the film, for anyone who writes for a living, is its masterful use of language. As we have noted , the best way to improve writing is to read a variety of texts, from creative to journalistic. Today’s most effective PR relies on emotional storytelling to make connections with consumers.

Film 136

Film Local Leadership Radio 136

Deirdre Breakenridge

MARCH 2, 2015

One of the things I have always cherished about writing is the ability to convey a story or thought. Storytelling is a powerful tool to share and exchange ideas. Think of brands that have impacted you. You have radio, TV, video, social media, text, email, and even snail mail. Dove is a brand that gets it.

Enterprise 150

Enterprise Community Education Radio 150

Cision

JANUARY 19, 2017

Storytelling by recognized, influential people is where PR is heading. However, social media plays a vital element in both establishing and building a good reputation for you and your brand. In terms of utilizing social media to improve their communication strategy — what is one thing most brands are not doing, but should be?

Social Media 120

Social Media Newspapers Pitching Reputation 120

Cision

JULY 20, 2015

The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Birthday coming up?

Energy 120

Energy Viral Storytelling Community 120

Stephen Waddington

JUNE 23, 2019

Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 It’s an area that brands should investigate. #6 Meeker calls out the use of edited and curated images as a means of storytelling. I’m taking another week off from writing my letter next week. billion daily active users.

Report 81

Report YouTube Privacy Web 81

ReimaginePR

MAY 30, 2015

What you give them can make the difference between a story and no story, and between a big feature piece devoted just to you and a small mention in a piece featuring a bunch of other brands. Even radio. Reinforce the character and values of your brand by where and how you shoot its people. Lead media release. have energy.

Media 120

Media Television Video Print 120

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? 84 percent focus on creating content for audiences versus brand. 100, 500, maybe 1,000?

Strategy 67

Strategy How To B2C Content Marketing 67

Beyond PR

MARCH 14, 2016

McIntyre’s career spans over forty years with time spent at WTOP Radio as an editor/reporter, CNN as a senior pentagon correspondent for sixteen years, and NPR as a newscaster for their program “All Things Considered.” Read our white paper 5 Keys to Crafting Press Releases that Drive Earned Media for tips on writing press releases that work.

Fashion 40

Fashion Tourism Media Journalism 40

NewsWhip

JUNE 10, 2021

Chris Rivera: Well, Ben, the unfortunate part is when I went to college, I studied technical writing. By the way, for anyone that doesn’t know what technical writing is, don’t worry. So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

MaccaPR

MAY 28, 2015

You wonder if her Dad saw it, and that’s what keeps you watching - it’s just great storytelling.”. space agency, NASA, was shot by a South Korean marketing team with a French production designer for a Korean car brand with music by the Austrian Radio Symphony Orchestra. It was a brand win. Source: Forbes ).

Film 48

Film Marketing YouTube Advertising 48

Communications Conversations

MAY 3, 2016

She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA. Her current project is the promotion of a golf tournament for the USM student radio station, for which she has created sponsorship and player brochures and an advertisement.

Sports 0

Sports Leadership Internal International 0

Burrelles Fresh Ideas

JULY 25, 2023

Are certain outreach techniques, such as social media or radio ads, reaching customers more frequently? And for valuable tip sheets on live streaming, online video content, storytelling, SEO, and many other topics crucial to building your brand and business, check out our resources section here.

Tools 74

Tools System How To Software 74

Sword and the Script

MARCH 3, 2020

Nothing matters more than getting every piece of content about their own brand, as soon as it is published,” wrote Miguel Martinez , PhD., Cision too said it has expanded its partnership with TVEyes to allow its customers to monitor for mentions of their brand in more than 25,000 podcasts. 7) Picks from the PR trades and vendor blogs.

Pitching 78

Pitching Instagram Survey Data 78

Critical Mention

OCTOBER 24, 2019

Are you looking for good photos for your brand’s blog or social media posts? Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Building brand awareness is essential for businesses to succeed. PR Couture.

Blogging 68

Blogging Education Resources Creativity 68

Maxim Behar

MARCH 6, 2022

The journalists were people working in media, newspapers or TV channels, or radio stations. They were writing stories, covering events on the TV, talking on the radio, and hence they were called journalists. We write on Facebook in a certain way; however, we write emails in an entirely different way.

B2B 52

B2B Communications Media Newspapers 52

Beyond PR

MAY 17, 2018

While some still struggle with multimedia, there are people who would rather just write or take photos, there’s no question that journalism will become an even more visual industry in the future, especially when print eventually disappears, he says. I can write three articles in the amount of time I can shoot a video.”.

Infographics 54

Infographics Print Video Real Estate 54

Cision

OCTOBER 6, 2016

Good, authentic storytelling never goes out of style. brand promise. What do you think are the biggest communication mistakes brands make? Digital technology has changed media more rapidly than previous technological changes like TV and radio did in their times. Work on your writing skills – they are table stakes.

Storytelling 308

Storytelling Local Airlines Technology 308

Sword and the Script

JUNE 4, 2019

A PDF copy of the report runs nearly $5k, so I have not read the report, however, veteran reporter Richard Carufel did an informative piece for the Bulldog Reporter : Citing the study, he writes the industry grew to more than $4.1 At the time of this writing, the stock was trading at the low end of its 52-week range of $10.46 – $18.28

Software 100

Software Reddit Marketing Survey 100

Cision

MAY 21, 2015

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. AskPat is a brand new, DAILY podcast. We talk to real people doing real work in content marketing, representing some of the world’s best brands. High Income Business Writing.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. It was a communication revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 9) Brands across the aisle. “I What this does to the customer experience and brand loyalty is significant.

Social Media 90

Social Media Marketing Media Creativity 90

ImPRessions - Crenshaw Communications

APRIL 21, 2017

In public relations , sometimes the stars align and a story just writes itself. The provocative mix is definitely food for thought for anyone responsible for brand reputation. The Fox News brand has taken some major reputation hits even before the departure of Roger Ailes last summer. And the PR winners are… Fox News.

Airlines 136

Airlines Comparison Facebook Video 136

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. This includes op-eds and talk radio Instruction : This comes in two forms. It covers things like public broadcasting services: National Public Radio, and Public Broadcasting Service.

Ethics 52

Ethics Communications Print Television 52