ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. Content shapes a personal brand. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

APRIL 12, 2018

The reports can influence customers, investor interest, press coverage, and general reputation, and they typically have a long shelf-life. Long-form written content can reinforce the executive’s expertise, thereby elevating the brand’s authority. But an analyst program required meticulous thoroughness and preparation.

Leadership 149

Leadership B2B Tools Conference 149

Beyond PR

APRIL 5, 2016

While these are the thoughts that come to mind when planning a much-needed trip, brands must deal with similar concerns when planning their next step. If your PR and marketing strategy is going to deliver results, you have to answer questions like: Who is talking about our brand? What trends are impacting our industry? Take action.

Brand 40

Brand Branding Media Airlines 40

ReimaginePR

AUGUST 15, 2016

Research why your original brand didn’t fit the audience, and use that to inform your rebranding strategy. After you’ve researched and brainstormed, come up with a solid plan for how you’re going to unveil your new brand. Develop a strong brand identity. The new brand image should be everywhere. Click Here.

Employee 120

Employee Social Media Education Brand 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Reputation management – more 24/7 than ever. And PR teams have had to be more vigilant than ever to provide guidance that will keep a brand in good stead. 2017 PR Takeaways. Good news, bad news, fake news – it never stops. More video content is uploaded in 30 days than the major U.S. Data continues to drive coverage.

YouTube 136

YouTube Training Video Survey 136

Critical Mention

FEBRUARY 6, 2020

During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding. Ask other PR and communications professionals you know about which media monitoring companies have a reputation for providing great service.

How To 106

How To Media Radio Print 106

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

Social Media 86

Social Media Media Mobile SEO 86

Critical Mention

FEBRUARY 5, 2019

With that in mind, we’ve outlined why it’s essential to have brand tracking capabilities to monitor trending topics. By monitoring trending topics in your industry, you can manage your brand’s reputation. LinkedIn Content Suggestions. 3) Can your brand add value to the conversation? Facebook trending.

Trends 61

Trends Viral Analysis Crisis 61

Stephen Waddington

JANUARY 17, 2019

Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age. Brands bid against peers targeting the same behaviour, demographic or keywords. If a brand bids too much it will over pay for a campaign.

Media 103

Media How To Advertising Advertising 103

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

PR and CX go hand in hand, since it’s PR’s role to burnish a brand reputation and the job can only be done when the customer experience lives up to expectations. We’ve seen how powerful real-time marketing is for consumer brands that are active on social channels. B2B content will become more customized.

B2B 120

B2B Customer Service Software Technology 120

Reputation Us

APRIL 18, 2017

Balance this with what you feel comfortable putting your brand stamp on. Before putting their name in the “hot seat,” ask yourself a few questions: Do they reflect your brand values and do you want them speaking on behalf of your company? Basically, will TV/radio work, or should they mostly respond via email to online/print queries?

Leadership 83

Leadership Print Training Radio 83

Critical Mention

FEBRUARY 27, 2020

After 15 years working on air in the Philadelphia market, I decided to utilize my experience in the media industry to help obtain major media placements for spokespeople and brands. In the past brands/companies controlled the message and that message could be strategically placed in the media. Staying consistent in the media is key.

Journalism 78

Journalism Social Media Radio Fashion 78

Sword and the Script

JANUARY 31, 2023

“Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” The reputational aspect of media monitoring is something Signal AI has already been doing for a while – and they are very well-funded.

Software 78

Software Case Study Technology Tools 78

ImPRessions - Crenshaw Communications

MAY 4, 2017

T his piece written for a 3D printing company , does just that. To convince an editor that you have writing experience on the level they require, build a track record by writing and publishing articles on LinkedIn and your company blog, or guest-blogging on a complementary site. Time your pieces strategically.

B2B 136

B2B Guidelines Writing Pitching 136

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. How do you approach public relations for fashion, luxury and entertainment brands versus other types of brands?

Fashion 120

Fashion Pitching Journalism Social Media 120

Sword and the Script

SEPTEMBER 6, 2016

Know a PR, marketing or sales leader with compelling ideas fit for print? Also, outside the agency world, most PR jobs are much more than media relations, events and brand reputation. You can find more from Tressa on her blog and connect with her on Twitter ( @tressalynne ) and LinkedIn.

Measurement 60

Measurement Course Advertising Advertising 60

Rock the Status Quo

MARCH 30, 2015

Brand opportunities for its messenger app that could take public Facebook conversations to a private level – labeled Messenger Business – and an update to the comments feature could allow website-based comments to show up on a Facebook story. For PR pros wanting more brand visibility? Time will tell.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Critical Mention

AUGUST 29, 2019

The company has built a strong reputation in the media intelligence space over the last few years by developing leading-edge technology internally, an undertaking the company expects to continue. The earned media landscape is rapidly changing and we have made a commitment to our clients to be on the leading edge of that change.”.

Television 60

Television Radio Analytics Government 60

Waxing UnLyrical

JULY 3, 2013

But when it comes to marketing as individuals—personal branding— I see the root of the problem we see with start-ups: generic pitches. BTW, (something about LinkedIn). Specializing in websites and other digital media content, RedShift lives to write and writes to brand. As for staying in touch: Let’s!

Marketing 100

Marketing SEO Writing Engineering 100

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Public relations (PR) is work that helps a business or individual cultivate a positive reputation with the public through various paid and earned communications.

Media 100

Media Print Radio Consumer 100

PR Conversations

APRIL 24, 2018

Which real, historical or fictional person or brand would you like to give a reputation makeover? Prior to his public relations roles, Velasco worked as a journalist for print media and radio broadcasters. Up until recently, I would say Hollywood had great public relations. This one is easy: Napoleon Bonaparte. I have two.

Journalism 79

Journalism Ethics Film Construction 79

PR Conversations

JULY 17, 2014

Which real, historical or fictional person or brand would you like to give a reputation makeover? It’s not that she has a bad reputation, but it could do with a bit of a polish. A detour into interior design led to journalism in radio and print for around 10 years, before landing in PR.

Real Estate 71

Real Estate Local Government Internal 71

Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. This also brings indirect costs.

Brand 105

Brand Branding Reputation Corporate 105

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Lastly, promote your content through social media and reputable platforms to increase its reach and visibility, ultimately driving organic traffic and search engine rankings.” — Abhishek Shah, Founder, Testlify Create high-quality, engaging content Search engines prioritize high-quality, informative, and engaging content.

Engineering 99

Engineering Writing Mobile SEO 99

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: 3 Studies Branding and Marketing ).

Survey 174

Survey Marketing B2B Study 174

Stephen Waddington

SEPTEMBER 18, 2020

The fourth book, Celebrating BAME Talent is published today in digital and print formats. Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. Mita Dhullipala.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Critical Mention

SEPTEMBER 21, 2018

This seems like a paradox: if they have a reputation of being glued to their phones, why are they ignoring online ads? Integrating both print and digital marketing into is critical to your modern PR campaigns. In contrast, out of the 35% of millennials in the workforce (the largest generation in the U.S.

Advertising 84

Advertising Advertising Privacy Analytics 84

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses. Get Prospect syncs up with your LinkedIn to help find contacts’ email addresses. Free for four emails per day.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses. Get Prospect syncs up with your LinkedIn to help find contacts’ email addresses. Free for four emails per day.

Digital PR 62

Digital PR Tools Google Pitching 62

Solo PR Pro

AUGUST 19, 2014

Overnight Prints * – On the recommendation of Solo PR PRO Premium member Greg Brooks , I tried Overnight Prints and put its moniker to the test. Many of the most popular registrars frequently come under fire for unethical practices, but Namecheap has an excellent reputation for being affordable, reliable and trustworthy.

Tools 78

Tools eBook Print System 78

Maxim Behar

MARCH 6, 2022

I also started producing some small ads or souvenirs or business cards or brochures, printing calendars, small business souvenirs, or presents. On LinkedIn, we write more seriously while on Instagram we emphasize more on visuals. 7) How PR can be used for Online Reputation Management, especially by B2B companies?

B2B 52

B2B Communications Media Newspapers 52

Cision

FEBRUARY 18, 2016

Can I humbly say that our brand is a recognized asset for clients looking to further their success and reputations? Today these stories are being told on countless digital, mobile, video, print and broadcasting platforms – and we must strategically address every platform as a medium to be reckoned with. I guess I just did.

Storytelling 120

Storytelling Local Video Measurement 120

Cision

MAY 21, 2015

AskPat is a brand new, DAILY podcast. We talk to real people doing real work in content marketing, representing some of the world’s best brands. If you’re a business communicator, or even if you’re in another field but understand that reputation and communications make and break organizations, listen to Inside PR.

Social Media 120

Social Media Marketing Pinterest Media 120

Buzzstream

NOVEMBER 10, 2020

There is no excuse for getting a journalist’s name wrong and taking a few extra minutes to double-check it, against their email address, author bio, LinkedIn or Twitter profile, is essential. . Always ensure you use a reputable source that is as unbiased as possible. Prove you understand the sector and topic.

Pitching 164

Pitching Writing Digital PR How To 164

Cision

APRIL 5, 2017

On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners. Chris Lynch: It’s overwhelming to consumers and brands. Brand Consistency, Authenticity and Loyalty. What’s your advice?

Report 225

Report Media Advertising Advertising 225