Onclusive

JUNE 21, 2017

We created technology that tracks all mentions, not just when there’s a link back to the company’s website.”. The narrative is now primarily owned by the brand. Based on our data, some brands are starting to see more traction with their owned media than their earned media,” said Iliff. Technology has largely enabled this.”

Storytelling 329

Storytelling SEO Community Engineering 329

Scott Public Relations

MAY 13, 2019

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. An effective brand expresses your personality, tells your story, and highlights the subjects that you want to address. Start by considering what the result of your brand should be.

Publicity 40

Publicity Healthcare Insurance Insurance 40

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Some I knew going in, but others are brand new. So for example, if we want to pitch a story about cybersecurity, we’ll look for people in the technology, IT security, or financial verticals. So far I’ve helped research or draft bylines on topics like cybersecurity insurance and retail. Exclusive” .

Journalism 344

Journalism Internal International Pitching 344

NewsWhip

SEPTEMBER 21, 2023

The demand for real-time insights grew and the technology adapted to meet this demand. The biggest brand crises of 2023 Read now Consider a hypothetical scenario in which your organization uses predictive analytics and detects a potential crisis before it escalates. Data collection allowed us to reflect on past events and their impact.

Analytics 88

Analytics Media Crisis Insurance 88

Cision

JULY 26, 2017

On Facebook, the likelihood of a brand post reaching an intended audience is low. Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post.

Social Media 233

Social Media How To Insurance Insurance 233

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks largely to technology and changing business culture, freelancing has grown 25% since 2009 and now the UK’s freelancers collectively turn over an estimated £109 billion per annum. I offer technical copywriting and digital marketing training , but digital strategy and branding probably accounts for half my workload.

How To 100

How To Insurance Insurance LinkedIn 100

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

In an industry as crowded as cybersecurity, we are often competing against hundreds, if not thousands, of other brands and executives for thought leadership space. These sectors may range from education, government and energy to financial services, healthcare and insurance. Diversify vertically.

Enterprise 261

Enterprise Privacy Government Software 261

The Hoyt Organization

MARCH 25, 2024

With constant advancements in medicine and technology, healthcare organizations must have effective communication strategies to reach and engage with their target audience. Public relations is vital in healthcare by helping build brand reputation, promoting services, and establishing patient trust.

Healthcare 63

Healthcare Strategy Publicity Pharmaceuticals 63

Scott Public Relations

OCTOBER 13, 2019

A savvy communicator or PR professional can take advantage of these signals to craft a message and brand that catches the journalistic eye. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

PR in High Definition

JANUARY 17, 2017

Technology isn’t all drones, swarm intelligence and hype – and even the worlds of virtual reality (despite the ready availability of headsets), 3D printing and the IoT are a reasonably long way from ubiquitous adoption across the UK. The post Which sectors will be hot or not in technology PR in 2017? Email,” he replied.

Technology 48

Technology Automotive Retail Banking 48

Shift Communications

NOVEMBER 5, 2014

Why don’t more companies and brands measure PR and marketing? Think about what you spend on car insurance or homeowner’s insurance. For the average vehicle, you can spend up to a third of the vehicle’s purchase price on insurance while you own the car. Vice President, Marketing Technology.

Measurement 159

Measurement Insurance Insurance Newspapers 159

Scott Public Relations

JANUARY 24, 2019

Technology is giving us ways to track the success—or failure—of campaigns and activities like never before. Estimated page views can indicate that your brand awareness is growing, even if it doesn’t equate to actual increases in sales or customers. But that is changing in the modern era of digital PR.

Publicity 45

Publicity Insurance Insurance Healthcare 45

Scott Public Relations

NOVEMBER 16, 2018

Communications professionals in all industries are facing new challenges to maintaining credibility and the strength of their brands, but a survey of European operators discovered they don’t all view the issue in the same way. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Scott Public Relations

DECEMBER 13, 2018

Here are three important goals identified by Cision in their article, “ 3 Ways to Prepare Your Brand for a Major PR Campaign.”. The goal of a PR campaign is to present your brand to a wider audience, and your website is often the best place to draw attention back to for representing your brand.

Healthcare 40

Healthcare Insurance Insurance How To 40

Scott Public Relations

NOVEMBER 30, 2018

Social media has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand’s identity. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Social Media 40

Social Media Insurance Insurance Healthcare 40

David PR Group

JUNE 27, 2014

How much insurance should the drivers carry? Here’s why: Disruptive technology merits disruptive PR. While Lyft and Uber don’t want to be outlaw companies, I believe that a disruptive public relations strategy does mesh with a disruptive brand. Should ridesharing services be regulated like taxis? www.davidpr.com. Author: John P.

Technology 40

Technology Local Crisis Management Crisis Communications 40

Scott Public Relations

OCTOBER 13, 2019

A savvy communicator or PR professional can take advantage of these signals to craft a message and brand that catches the journalistic eye. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Interviews Insurance 54

Communications Conversations

MARCH 21, 2023

For the last few years, we’ve heard a steady drumbeat of advice from social media experts encouraging brands to hop on TikTok. In other words: How many companies would this potential ban really affect if TikTok went dark in the U.S.? First, legal. We’re seeing this right now with the banning conversation.

Company 60

Company Wikipedia Video Insurance 60

Deirdre Breakenridge

MAY 1, 2017

What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency.

Video 283

Video Facebook Social Media Creativity 283

Flack's Revenge

DECEMBER 11, 2019

Insurtech startups and insurance carriers: it’s a combo made in heaven. Startups love the budgets, distribution and big brand cred of the major insurance carriers. If it’s the proverbial match made in heaven, dancing with insurance stars can be challenging and frustrating for both sides. Dawn LeBlanc.

Insurance 31

Insurance Insurance Financial Measurement 31

Reputation Us

JANUARY 11, 2016

Data security must be heightened to avoid Health Insurance Portability and Accountability Act violations that can negatively impact your organization’s reputation. As health care consumers feel empowered and encouraged to share their feedback and voice their opinions, they build a personal connection with health care brands.

Communications 60

Communications Insurance Insurance Privacy 60

wiredPRworks

JANUARY 13, 2022

Customers are upgrading and updating everything from technology to influence. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Scott Love, host of The Rainmaking Podcast, interviews Barbara Rozgonyi, host of Growing Social Now.

Strategy 52

Strategy Training Insurance Insurance 52

Contently - Strategy

MARCH 3, 2020

In highly regulated industries like finance and insurance, you can’t just publish whatever you want, whenever you feel like it. Brands have to deal with oversight groups like the Federal Trade Commission (FTC) and the Financial Industry Regulatory Authority (FINRA). You can still publish content at the speed of news.

Creativity 75

Creativity Marketing Insurance Insurance 75

Sword and the Script

JANUARY 14, 2020

It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data. Internally, we were faced with disparate technology systems and metrics that made it hard to create a baseline and goals for our team. How are things similar or different?

Marketing 79

Marketing Data Wireless Industry 79

Shift Communications

MAY 17, 2015

An extra pro tip: leave copies of your important documents like health insurance, license, passport, etc. In the patchwork quilt of health insurance around the United States, what hospital nearest to where you’re traveling will accept your health insurance carrier? Vice President, Marketing Technology. In the US, 911.

Travel 60

Travel Communications Insurance Insurance 60

Sword and the Script

JULY 3, 2018

Outbrain is one most recognizable brands in advertising technology (adtech). Usually, it’s a handful of eye-catching photos and click-bait style headlines that pitch insurance, credit cards and indoor antennas. Where I see Outbrain the most, is at the bottom of news sites.

Content Marketing 64

Content Marketing Pitching Marketing Advertising 64

Onclusive

OCTOBER 23, 2019

We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. The Onclusive marketing team is responsible for growing the company brand, positioning our products to the right customers, generating demand, and enabling our sales team to drive revenue. . Position Scope.

Marketing 46

Marketing Case Study Software Analytics 46

Wildfire

JUNE 25, 2019

Back in September 2018, New Zealand life insurance comparison website, LifeDirect. cleverly killed off the brand’s famous sloth mascot in its TV ad in a bid to revive the brand amongst a younger demographic who view death as a distant issue, and persuade viewers to plan for their own deaths. Drumroll please…. Siemens FABRIC.

Fashion 40

Fashion Comparison Insurance Insurance 40

Reputation Us

APRIL 17, 2019

Before joining RepUs, Hutchison served as a Vice President at several regional and national commercial banks, an advisor for a large insurance and investment management firm, director of investor relations for an innovative nonprofit organization, and a recruiter for Oregon’s top-ranked MBA program.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Communications Conversations

OCTOBER 11, 2017

Science & Technology/Manufacturing. UnitedHealth Group (careers/employer brand blog) + its Optum’s Health Care Conversation: [link]. OneBeacon Insurance Group: [link]. Use it as fodder with your boss to build the case to build your own corporate blog. Whatever the case, I just hope you can use it. 3M: [link].

Corporate 60

Corporate Blogging Insurance Insurance 60

Melissa Agnes

FEBRUARY 16, 2016

Subsidiary brands. This list will not only serve as a crisis communications check list, but it will also serve as a type of insurance for your organization. Sometimes the need and benefits of doing this can be forgotten due to the ease and habits we all have in using today’s technology, social media included. Candidates.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Beyond PR

APRIL 5, 2018

Today’s digital media landscape has created more channels and influencers that can positively or negatively affect your brand than ever before, which means there’s a lot you could be missing. With technology at the level that it is at now, ignorance is no excuse for any communications team.

Company 73

Company Media Crisis Insurance 73

Melissa Agnes

FEBRUARY 10, 2015

And you don’t need to be a major brand or organization to have this risk threaten your very livelihood. Side note: Are you curious about how mobile technology leaves you and your organization vulnerable? Who would have thought that Sony would be targeted by (allegedly) North Korea on account of a Hollywood production?

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

Prohibition

DECEMBER 13, 2021

The goal of crisis management is to minimise the possible short-term and long-term damage from the widespread knowledge of that crisis to the reputation of your brand. In business, managing crises is an integral part of marketing – especially if you’re a brand new company. Technological crisis. Recovery crisis management.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Communications Conversations

MAY 1, 2015

As part of that research, I stumbled on American Family Insurance CEO, Jack Salzwedel. He wanted to try this new technology on for size. American Family already has a mature and successful social media program at the brand and agent level. About a year ago, I talked about 14 things your CEO should talk about on Twitter.

Social Media 60

Social Media Media Twitter Insurance 60

Prohibition

JANUARY 7, 2022

Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. You will also have to pay for things such as insurance deductibles and additional security. Technological breakdowns. Recalls and product issues.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62