Flack's Revenge

JUNE 25, 2019

Despite the march to digital transformation, old school documents of all kinds still dominate insurance. Collaborating with Insurers. The next panel was especially interesting as it focused on how insurtechs and insurers can collaborate for the best results. ” Building Excitement for Life Insurance.

Insurance 149

Insurance Insurance Meeting Technology 149

Mindful Marketing

MARCH 27, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing When people mention products they see advertised all the time, “insurance” is often top-of-list. Today, the mascots of insurance companies are better known than those of many colleges.

Insurance 75

Insurance Insurance Television Exercises 75

wiredPRworks

SEPTEMBER 21, 2017

Where can you find a digital marketing transformation webinar for insurance sales rep pros? Join Barbara Rozgonyi on September 27th at 1 PM ET to discover a 3D WIRED PR strategy you can use to attract attention, build your brand and click with your ideal clients. You’re not alone. Next Steps: What to do to get started and keep growing.

Insurance 40

Insurance Insurance Marketing Conference 40

wiredPRworks

JUNE 8, 2016

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. Here's my press release.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Scott Public Relations

MAY 13, 2019

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. An effective brand expresses your personality, tells your story, and highlights the subjects that you want to address. Start by considering what the result of your brand should be.

Insurance 55

Insurance Insurance Healthcare Publicity 55

Cision

DECEMBER 1, 2017

In less than 50 words, Live Nation sums up their purpose, names their brands, and gives readers a place to go to find more information. And it’s true – Live Nation and their brands are household names, so it’s not necessary to waste words explaining themselves. Farmers Insurance : [link]. Live Nation Entertainment : [link].

Examples 225

Examples Insurance Insurance Fashion 225

Konnect Agency

SEPTEMBER 2, 2022

What’s a brand book, when do I need one, and how can a creative agency help? A brand book can mean many things to many people, but the central idea is it is a “bible” that you set up for your brand that becomes a guiding light for everything your brand does. A creative agency-fueled map for your brand’s many endeavors.

Creativity 52

Creativity Agency Brand Branding 52

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

But no stunt is worth the effort and resources if it doesn’t advance brand messages in a positive way. Even seemingly stale “World’s Largest [insert brand name]” can pack a strategic punch — if well executed. Creating a brand PR stunt that really works. Does the gin work? Well, does it matter?

Brand 136

Brand Branding Local Hotels 136

Reputation Us

DECEMBER 14, 2022

Following these actions in the near-term can help you enhance, protect and defend your company’s valuable reputation as you continue to evolve your brand. Action 8: Insure Reputation Risks. Loss of reputation is a real risk for any brand. Insurance agencies now recognize this risk and underwrite it like any other threat.

Reputation 78

Reputation Insurance Insurance Employee 78

Cision

NOVEMBER 29, 2017

In less than 50 words, Live Nation sums up their purpose, names their brands, and gives readers a place to go to find more information. And it’s true – Live Nation and their brands are household names, so it’s not necessary to waste words explaining themselves. Farmers Insurance : [link]. Live Nation Entertainment : [link].

Examples 167

Examples Insurance Insurance Fashion 167

Mark My Words

JULY 26, 2023

Sky News However, celebrity PR and brand expert Mark Borkowski is not so sure. We live in a corporate world now and raising money, getting insurance, all those other factors exist on social media, where mainstream media has not got the same power.” “The question is, does this verdict allow Kevin Spacey to be Kevin Spacey?

Insurance 60

Insurance Insurance Interviews Corporate 60

Scott Public Relations

MAY 13, 2019

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. An effective brand expresses your personality, tells your story, and highlights the subjects that you want to address. Start by considering what the result of your brand should be.

Publicity 40

Publicity Healthcare Insurance Insurance 40

Remote PR Jobs

JANUARY 31, 2022

For example, for insurance companies, there is always going to be the next big hurricane or storm coming. PR pros can work with their clients to prepare information ahead of time on the insurance impact a storm can have on the economy and so on. Ask your peers for feedback. Be prepared. Prepare talking points before something happens.

Insurance 130

Insurance Insurance Pitching LinkedIn 130

Prohibition

SEPTEMBER 2, 2022

Getting Rick-rolled by CSAA Insurance. In the crossover we didn’t have on our 2022 bingo card, CSAA Insurance have partnered with Rick Astley to Rick-roll the US with their new campaign. Using a well-loved star and a well-loved meme is a great way to get attention and people talking – great work, CSAA Insurance!

Social Media 62

Social Media Insurance Insurance Media 62

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

In an industry as crowded as cybersecurity, we are often competing against hundreds, if not thousands, of other brands and executives for thought leadership space. These sectors may range from education, government and energy to financial services, healthcare and insurance. Diversify vertically.

Enterprise 261

Enterprise Privacy Government Software 261

Cision

SEPTEMBER 23, 2016

Today, Gabriel covers business, technology, and IT as a freelancer and regularly contributes to BAI Banking Strategies, Channel Partners Online and Insurance Networking News. In other words, your brand as a trusted resource is your most valuable asset. For Channel Partners Online, all things channel are of interest.

Technology 120

Technology Pitching Insurance Insurance 120

Cision

JULY 26, 2017

On Facebook, the likelihood of a brand post reaching an intended audience is low. Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post.

Social Media 233

Social Media How To Insurance Insurance 233

PR for Anyone

AUGUST 25, 2022

Whether you are a psychologist, social worker, attorney, insurance agent, doctor, dentist, attorney, contractor, really anything. If you’re in insurance, talk about that. But think about that if you have a product, service or brand related to moving into a dorm room, moving in your first apartment. What does that mean?

Pitching 130

Pitching Media Insurance Insurance 130

NewsWhip

SEPTEMBER 21, 2023

The biggest brand crises of 2023 Read now Consider a hypothetical scenario in which your organization uses predictive analytics and detects a potential crisis before it escalates. You can almost think of predictive analytics as a form of PR insurance.

Analytics 88

Analytics Media Crisis Insurance 88

Agility PR Solutions

OCTOBER 20, 2022

The post New study reports shifting preferences and priorities in incentive travel appeared first on Agility PR Solutions.

Travel 78

Travel Study Report Insurance 78

Onclusive

MARCH 31, 2021

No brand is immune. Just like insurance, it’s important to have media monitoring tools so that you know immediately when a crisis starts. Here are three steps for effective crisis communications management: 1. Have a crisis plan (not just ideas). Use data to see the full picture.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

ImPRessions - Crenshaw Communications

AUGUST 22, 2018

A business can spend millions on brand reputation and community service. Automated customer service like emails and chatbots are superb tools when used well, but they can work against brand messaging and good PR if not. We once represented a company that pioneered a specific kind of insurance available online at a great price.

Customer Service 136

Customer Service Insurance Insurance Banking 136

Remote PR Jobs

SEPTEMBER 25, 2023

I offer technical copywriting and digital marketing training , but digital strategy and branding probably accounts for half my workload. Register for VAT too and leave aside enough per year for National Insurance contributions. Your accountant will inform you how much.

How To 100

How To Insurance Insurance LinkedIn 100

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Some I knew going in, but others are brand new. So far I’ve helped research or draft bylines on topics like cybersecurity insurance and retail. But as a budding PR professional, what has really caught my attention are the common words and phrases I’ve heard during my time here. Exclusive” .

Journalism 344

Journalism Internal International Pitching 344

Shift Communications

NOVEMBER 5, 2014

Why don’t more companies and brands measure PR and marketing? Think about what you spend on car insurance or homeowner’s insurance. For the average vehicle, you can spend up to a third of the vehicle’s purchase price on insurance while you own the car. click to tweet this.

Measurement 159

Measurement Insurance Insurance Newspapers 159

The Hoyt Organization

MARCH 25, 2024

Public relations is vital in healthcare by helping build brand reputation, promoting services, and establishing patient trust. The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers.

Healthcare 70

Healthcare Strategy Publicity Pharmaceuticals 70

Onclusive

JUNE 21, 2017

The narrative is now primarily owned by the brand. Based on our data, some brands are starting to see more traction with their owned media than their earned media,” said Iliff. Skill diversification is career insurance for today’s PR professionals. Technology has largely enabled this.” Don’t make them come to you.).

Storytelling 329

Storytelling SEO Community Engineering 329

Burrelles Fresh Ideas

MARCH 19, 2024

With inflation easing, a recent Nationwide Travel Insurance survey reveals an upbeat US travel outlook for the year. Against this backdrop, effective communication strategies become indispensable tools for brands seeking to cut through the noise, build credibility, and forge meaningful connections with their target audience.

Travel 92

Travel Trends Tourism Transportation 92

PR for Anyone

JUNE 30, 2021

That being said, isn’t it worth it to have millions of people learn about your product service or brand? Imagine… MILLIONS of people learning about your product, service or brand. Anybody related to taxes, accounting, wealth management, insurance, anything at all. Hard to think that far ahead. Hi everybody.

Pitching 130

Pitching Nonprofit Financial Insurance 130

Barokas

NOVEMBER 29, 2018

Benefits above and beyond traditional benefits (health insurance, retirement plan, etc.). We are ready to ride this momentum into 2019, and grow the agency under our new name and brand announced just a few weeks ago. Companies were evaluated across several categories, including: Growth opportunities for the organization and team.

Communications 113

Communications Insurance Insurance Training 113

5W PR

NOVEMBER 29, 2021

For instance, Geico’s time-based promise through its message, ‘15 minutes or less can save you 15% or more on car insurance’. This message not only aims at comforting customers, but also empowers and validates mothers and positions the brand as one that mothers can trust. Reassuring Consumers. Laughter is good for people.

Marketing 88

Marketing Insurance Insurance Mobile 88

Presspage

FEBRUARY 8, 2024

This is also a great way for companies to position themselves as leaders in sustainability, social impact, and robust governance, aspects that could ultimately form the basis of a responsible brand narrative.

Report 109

Report Government Financial Trends 109

Agility PR Solutions

FEBRUARY 18, 2019

A provider of personal and business banking, wealth management, insurance and commercial lending solutions, BlueShore wanted to increase its brand awareness and fuel growth. The objectives of the campaign included: Positioning […].

Financial 60

Financial Insurance Insurance Banking 60

Deirdre Breakenridge

MAY 1, 2017

What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency.

Video 283

Video Facebook Social Media Creativity 283

Scott Public Relations

OCTOBER 13, 2019

A savvy communicator or PR professional can take advantage of these signals to craft a message and brand that catches the journalistic eye. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Scott Public Relations

JANUARY 24, 2019

Estimated page views can indicate that your brand awareness is growing, even if it doesn’t equate to actual increases in sales or customers. Google Analytics can help you sift these branded searches out of the general traffic, and gain a better understanding of your PR efforts’ actual progress.

Publicity 45

Publicity Insurance Insurance Healthcare 45

Maxim Behar

JULY 26, 2021

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. There should be a Minister of Branding, who has only 5-people team in this Ministry and drives his official car by himself. Host: "Social Network" continues.

Tourism 52

Tourism Hotels Brand Branding 52