Onclusive

NOVEMBER 4, 2021

This week, we’re doing a deep dive into what PESTLE includes, and why using it in your communications strategy can help you and your brand win. These factors reveal how a government influences the overall economy or a specific industry, which may affect the way your business operates or generates revenue. What is PESTLE analysis?

Analysis 370

Analysis Tools Policies Reputation 370

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 145

Analysis Tools Software SMB 145

PRSay

JULY 23, 2019

The North Korean government sentenced them to 12 years of hard labor for illegal entry into the country. 20, Ling will share more of her story as a keynote speaker at the PRSA 2019 International Conference in San Diego. What tips do you have for them to use when sharing stories on behalf of their own brands or clients?

Conference 97

Conference Internal International Travel 97

Onclusive

OCTOBER 28, 2021

While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception. Your brand name is only as good as your reputation. Richard Branson.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Landis PR

APRIL 29, 2024

It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment. The Government led by Prime Minister Petteri Orpo has a very ambitious program to balance the State budget and support growth. million users Facebook : 3.59

Radio 52

Radio Pinterest Television Government 52

ImPRessions - Crenshaw Communications

AUGUST 22, 2023

From Presidents’ Day furniture sales to tech deals on July 4th — and all the mattress sales in between — holiday marketing is a hallmark of consumer brand strategy in the U.S. And while B2C brands are quick to build events around holidays, for B2B brands, holiday marketing can feel forced. But there’s a catch.

B2B 156

B2B How To Conference B2C 156

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

As always, this year brought some truly spectacular “PR failures” by high-profile organizations and brands. The failure here was really one of governance, of course. Yet, nothing happens in a vacuum. Most of the so-called PR disasters that unfolded in 2023 went well beyond public relations strategy or execution.

Banking 212

Banking Nonprofit Twitter Advertising 212

Presspage

FEBRUARY 8, 2024

Using ESG reporting as a strategic tool A successful ESG reporting strategy should outline the environmental impact of a company while clarifying its social responsibility and governance structures. Only by doing this can you ensure that your company narrative reflects your commitment to sustainability, social impact and robust governance.

Report 109

Report Government Financial Trends 109

Stephen Waddington

OCTOBER 13, 2020

These stories have been recorded and published in a report published by the Government Communication Service (GCS) COVID-19 Advisory Panel. It met weekly during the UK national lockdown and provided representation to the Government on behalf of industry. It has shown the strategic role of communications.

Report 144

Report Communications Government Crisis 144

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

PR teams depend on a company or brand representative who can deliver a quick, incisive comment about a breaking news story or deep insights about a company move. Given that each story angle is different and every organization has its own internal structure, most can benefit from a deep media spokesperson bench that extends beyond the C-suite.

Media 323

Media Interviews Financial Construction 323

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. million users LinkedIn : Very few users, only 2.5%

Marketing 106

Marketing Newspapers Print Local 106

5W PR

AUGUST 23, 2023

Corporate communications manager In corporate settings, communications managers oversee internal and external communication initiatives. These managers are responsible for developing and executing social media campaigns, engaging with the audience, monitoring brand mentions, and analyzing data to optimize social media performance.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Stern + Associates

SEPTEMBER 28, 2023

Chris Painter: The New Cyber Threats Affecting the Globe Cyber threats are coming at businesses, governments and individuals faster than ever before. government official, his insight is crucial for entities preparing for the next generation of threats. A former U.S.

Government 107

Government Technology Policies Ethics 107

Stern + Associates

NOVEMBER 13, 2023

In many ways the fundamentals of good communication, messaging and branding remain the same. Sustainability and ESG Are Still Around – But in Different Ways As we covered in a separate blog earlier this year, the narrative around environmental, social and governance issues and sustainable business practices is different from last year.

Trends 116

Trends Communications Conference Leadership 116

Prohibition

APRIL 12, 2022

Here we explore some examples of social media advertising gone wrong – and share insight on what brands can learn from these blunders, to make sure they don’t make the same mistakes. Fast-food chain Burger King took to Twitter to promote International Women’s Day. However, it is safe to say this was not a success.

Advertising 62

Advertising Advertising Social Media Brand 62

Cision

JULY 3, 2017

Success is really about outcomes, and outcomes are the overarching goals that are surrounding the reason why a brand is reaching out to the media. This simple question is the basis of every great media campaign and as brand communicators, we need to ask it at every stage in the communications workflow. Outcomes Are Amazing.

Measurement 197

Measurement Government Policies Internal 197

The Proactive Report

DECEMBER 2, 2022

Visual content has been an important part of any brand, marketing or promotional campaign since cave dwellers etched stories of their conquests on the walls of their homes. That applies to everything from your branding look and feel, all the way to seemingly insignificant things like an image that accompanies a blog post.

Trends 147

Trends Instagram Creativity Small Business 147

Stephen Waddington

NOVEMBER 3, 2021

Its role in listening and engaging stakeholders, from employees to customers, and from suppliers to local and national government, was critical in managing this rapid period of intense change. Marketing: brand platform and alignment with sales The lines between marketing and communication continue to blur.

Corporate 113

Corporate Communications Government Crisis 113

Melissa Agnes

APRIL 9, 2018

Note: The following is an excerpt taken from my new book, Crisis Ready–Building an Invincible Brand in an Uncertain World , which is available for purchase on Amazon. Whom should you include within your crisis management governance? The purpose of your scenario-specific assessment groups.

Resources 180

Resources Crisis Management Crisis Government 180

5W PR

AUGUST 27, 2021

Public relations, at its core, is a communications industry that strives to maintain a positive public image for brands and corporations, to create brand awareness, to foster mutually beneficial relationships between clients and their audiences, and more. Interns in Public Relations. PR Account Executives. PR Managers.

Publicity 88

Publicity Public Affairs Crisis Management Employee 88

PRSay

JULY 9, 2021

As changes in the media landscape force brands to tell their stories through digital platforms, the new generation of workers — being tech-savvy, digital natives — might devise novel ways to increase a brand’s share-of-voice in a crowded market. An example that immediately comes to mind involves technology. Photo credit: netflix ].

Nonprofit 218

Nonprofit Employee Internal International 218

Stephen Waddington

NOVEMBER 1, 2021

Our systems of corporate governance need urgent reform to account for the environment. There’s a growing assortment of voluntary standards from the International Integrated Reporting Framework to the Sustainability Accounting Standards Board (SASB), but there is no legal requirement for businesses to account or report for their carbon usage.

Government 131

Government System Crisis Corporate 131

Doctor Spin

MARCH 1, 2024

Government agencies. Local, state, and federal government entities often hire entry-level PR professionals to handle public relations and communications tasks. Public affairs firms specialise in government relations and advocacy and may offer entry-level PR positions. Nonprofit organisations. Corporate communications teams.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Branding: The Meaning and Importance of Acquiring Your Brand. What do you hope to learn at the PRSA 2015 International Conference? Good morning from Atlanta! Based in the Washington, D.C.,

Conference 40

Conference Internal International Leadership 40

Deirdre Breakenridge

MAY 20, 2019

Public diplomacy is the communication by a government (or in this case a leader) to foreign publics to foster understanding, dialogue, and good will across cultures. Dany spent six seasons building her brand in Essos. First things first–what is public diplomacy (PD)? In Westeros, she is in a terrible hurry.

Publicity 304

Publicity Policies Internal International 304

PRSay

NOVEMBER 18, 2022

In surveys, C-suite executives said their biggest concern is political and government instability. Chief executive officers said they want communications to promote their brands and to gain more exposure for their companies and corporate reputations in the media. businesses plan for that possibility?

Communications 86

Communications Survey Conference Corporate 86

Maxim Behar

NOVEMBER 23, 2023

Do we have a cardinal problem that poses a serious risk of breaking the stability of the government now? We will enter that endless marry-go-round of elections, and caretaker governments, which I am against. One is the communication about the international image of Bulgaria.

Government 59

Government Interviews YouTube Meeting 59

Stern + Associates

OCTOBER 24, 2023

Co-author of the international bestseller “ Nudge: Improving Decisions About Health, Wealth, and Happiness ” with Richard Thaler, Sunstein has become world renowned for his key insights into decision-making processes.

Tools 110

Tools Employee Government Strategy 110

Cision

OCTOBER 20, 2016

Cision found more than 3,000 comments on social in reference to trust and last year’s PRSA International Conference. As the communications industry prepares for this weekend and next week’s PRSA 2016 International Conference , the question is: How has the conversation around trust evolved over the past 12 months? A crisis in trust.

Conference 120

Conference Internal International Community 120

Stephen Waddington

SEPTEMBER 10, 2020

Reorganisation and investment in talent Agency positioning for growth Scaling and corporate development Brexit is done: deal and no deal bring same issues Environment, society, and governance an emerging issue for 2021 Every conversation with marketing and PR agency bosses at the moment starts with the same question about the market.

Agency 122

Agency Creativity Marketing Government 122

Stephen Waddington

JANUARY 12, 2022

There’s much internal soul searching in newsrooms over addressing diversity and inclusion, particularly around reporting on issues such as climate change and mental health. Hardening privacy rules related to first- and third-party data, along with concerns over misinformation are bringing revenues back to trusted brands.

Report 122

Report Media Journalism Privacy 122

ImPRessions - Crenshaw Communications

APRIL 3, 2018

It became a much talked about event; it was fun; and fit right in with the ethos of the Wonka brand. A brand’s best PR move is to back up its claims with actions. The Godfather, Part II (1974) – Government Relations. It would also curry favor with the government, easing approval of its gaming license.

Tools 170

Tools Government Crisis Public Affairs 170

PRSay

NOVEMBER 5, 2021

When they recently took out full-page ads in national newspapers promoting religious foundations within government, coverage ensued from outlets left, right and center. A new kind of “brand safety” flap has emerged in the last few years: one in which a brand is held responsible for ad placements on misinformation and extremely biased content.

Communications 187

Communications Journalism Advertising Advertising 187

Waxing UnLyrical

OCTOBER 4, 2017

” Which is why a recent PRWeek article quoting WE’s “president of international” (yes, this is actually his title) saw my jaw hit the floor in record time. Branded content (I know this because I frequently write said branded content for a major B2B media brand). ” JC, Alan.

Internal 43

Internal International YouTube Nonprofit 43

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

Bianchi Biz Blog

JUNE 15, 2023

According to show officials, the 2023 event has garnered strong support from Ford, GM and Stellantis – with all three committed to participating with their full brand portfolio. Brand-specific tracks from Jeep, Ram and Ford will return, along with new experiential activations.

Automotive 78

Automotive Mobile Technology Transportation 78

Shift Communications

JANUARY 30, 2020

As the World Health Organization just declared the virus a Public Health Emergency of International Concern (PHEIC), the high-profile speculation and coverage of the virus’ evolution bring back memories of past major global health issues like the SARS outbreak in 2003 and H1N1 influenza pandemic of 2009.

Trends 127

Trends Publicity Communications Tourism 127