Onclusive

JANUARY 26, 2022

PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. If you send your story to someone who is likely to be as passionate about telling it as you are, you’ll be one step closer to generating impactful coverage for your brand. Where do you find impactful journalists?

Pitching 370

Pitching Data Privacy Writing 370

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. Their authenticity and natural approachability make them relatable, helping brands foster consumer trust.

Brand 83

Brand Branding Marketing Ethics 83

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

PR teams depend on a company or brand representative who can deliver a quick, incisive comment about a breaking news story or deep insights about a company move. For example, a new government regulation in financial services may impact banks, investment firms, or credit unions differently. Start small .

Media 323

Media Interviews Financial Construction 323

Newsfile

APRIL 13, 2023

By Melissa Strle Do you ever wonder how top-traded and top branded companies write an effective earnings press release? It offers investors a first glimpse into company financial statements, operations, sentiment, growth, outlook and key information. These sub-headlines showcase key financial data along with growth projections.

Examples 52

Examples Company Financial Brand 52

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. The same thing goes for business success items; you generally can’t tell a business story in a top media outlet without disclosing financial information. Flag challenges that could impede success. It’s PR, not ER.

Publicity 334

Publicity How To Agency Product Launch 334

PRSay

MAY 30, 2023

In the past, multicultural marketing and brand purpose were often siloed within organizations. Brands must find new ways to understand their customers outside of traditional segmentation, first-party data and other means. Brands that meet these consumer needs will engender consumer love, trust and loyalty.

Data 126

Data Marketing Survey Consumer 126

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

The best PR programs are designed to meet business objectives, from product visibility to expansion into new markets. For a regional credit union, we built upon an existing educational campaign to promote financial literacy for member companies and their employees through seminars and collateral materials. It’s not even cheap.

Banking 327

Banking Financial Employee Technology 327

Stephen Waddington

MAY 25, 2021

An audacious ad in the Weekend Financial Times in January promoted Share of Search as a metric for marketing effectiveness. The conversation resulted in a virtual meeting of interested people to kick around the issues. The PRCA has launched an Innovation Forum and published a paper on Share of Search.

Industry 181

Industry Financial Measurement Conference 181

Reputation Us

JUNE 14, 2021

Our long-term actions are to continue to listen to our community, address the issues – socially and financially – and offer the right support and financial products. Other causes we’ve been passionate about are back-to-school supplies and food insecurity for families in financial need/distress. We hear you.

Reputation 148

Reputation Financial Community Employee 148

wiredPRworks

JUNE 8, 2016

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. Here's my press release.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Remote PR Jobs

AUGUST 31, 2022

Consider the ways that you could build a more consistent relationship with management, whether that be regular meetings or monthly reports. You’ll need to prove your PR approach is worth the C-Suite’s investment both financially and with time. Brand storytelling is crucial to every business.

Publicity 208

Publicity How To Storytelling Construction 208

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. technology, CPG, financial services, etc.)—make That said, not every organization should hire a PR agency.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Whether it’s through emails or Slack messages or even listening in on client meetings, there are plenty of terms thrown around. Some I knew going in, but others are brand new. When I sit in on client meetings, oftentimes I hear about upcoming press releases that will be “under embargo.” Exclusive” .

Journalism 344

Journalism Internal International Pitching 344

Cision

JANUARY 5, 2017

A PR content strategy is a documented plan that identifies what content you’re creating, for which audience, to meet which objectives, and with what projected results. At a minimum, your plan should include: Brand personas. Defining Brand Personas. With this information in hand, you can define your brand personas.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Sword and the Script

SEPTEMBER 19, 2022

Many respondents believe part of a company’s valuation is driven, in part, by non-financial factors. More specifically: 74% “believe that at least 20% of a company’s valuation is impacted by non-financial factors”, and. About half (49%) “say that at least 30% of a company’s valuation is impacted by non-financial factors.”.

Survey 81

Survey Corporate Communications Financial 81

Reputation Us

APRIL 12, 2023

Or can meeting the needs of your customers automatically, individually and accurately bolster your company’s good reputation? The Financial Brand, a publication for the financial services industry, recently published an article, “Pros & Cons of ChatGPT and other Generative AI for Marketers.”

Reputation 88

Reputation Financial Training Enterprise 88

Reputation Us

NOVEMBER 28, 2022

From the November 28, 2022 issue of Financial Brand. Since taking over Twitter, Musk has put the world on notice that he’s in charge and more changes are coming,” Casey Boggs, president of the reputation and crisis management company ReputationUs, tells The Financial Brand. He’s got a long way to go.

Twitter 78

Twitter Banking Financial Employee 78

Solo PR Pro

DECEMBER 5, 2023

Here are three robust strategies to expand your financial streams while maintaining current rate structures. For example, clients may have a great content plan and strategy but struggle with writers who can nail their brand voice. Build Packages: Combine services that complement each other and meet a common client need.

YouTube 99

YouTube Course Financial Education 99

Reputation Us

APRIL 12, 2023

Or can meeting the needs of your customers automatically, individually and accurately bolster your company’s good reputation? The Financial Brand, a publication for the financial services industry, recently published an article, “Pros & Cons of ChatGPT and other Generative AI for Marketers.”

Reputation 78

Reputation Financial Training Enterprise 78

Shift Communications

OCTOBER 26, 2022

Metrics should, of course, prove how the program is improving brand perception, reaching new prospects and driving leads, or breaking into new markets.]. Rather, we need to purpose-build brand actions and communications for a specific outcome.

Communications 78

Communications Analysis Leadership SEO 78

PRSay

NOVEMBER 18, 2022

Chief executive officers said they want communications to promote their brands and to gain more exposure for their companies and corporate reputations in the media. Just 3% of C-suite executives surveyed said they are concerned about climate change. Do good work, tell great stories. Illustration credit: knssr ].

Communications 86

Communications Conference Survey Corporate 86

5W PR

MARCH 26, 2020

This might be a weekly e-mail or virtual meeting to update workers on any information or changes. Other brands have shifted to creating and offering timely products, or donating their time and material to those in need. This will keep employees busy and the brand visible and relevant. Be Visible. Restructure Practices.

How To 88

How To Employee Financial Meeting 88

Newsfile

OCTOBER 24, 2023

PR professionals and investors agree the most significant benefit that accrues to companies with a positive corporate reputation is corporate brand loyalty. Furthermore, when customers trust brands, they are 59% more likely to buy the brand’s products. Try using the following methods.

Communications 52

Communications How To Corporate Training 52

Flack's Revenge

JUNE 25, 2019

The Brella app made it easy to arrange 15-minute “speed dating” meetings at tables set up for this purpose. The crowd took full advantage, the meeting area hummed with the activity, and a great upbeat vibe pervaded the busy and well-attended event. Making Lemonade. When one wins, the other loses.

Insurance 149

Insurance Insurance Meeting Technology 149

PRSay

AUGUST 14, 2020

We asked him how recent events have influenced international perceptions of the United States and its brands, and how the COVID-19 crisis has affected global communications. The Bank of England, Barclays and Lloyd’s of London are among London’s oldest financial institutions to recently apologize for or acknowledge links to slavery.

Internal 100

Internal International Banking Financial 100

Reputation Us

MARCH 19, 2021

In the wake of the pandemic and the challenges that surfaced as a result, 2021 appears to be another year that credit unions consider merging with another financial institution. Of the acquired clients surveyed, 48% had either already switched financial institutions or reported a switch was likely.

Reputation 78

Reputation Financial Banking Employee 78

5W PR

JANUARY 16, 2020

Decidedly, this trend has shifted as of late, and niche publications are now popular among brands. At the same time, local news publications have become decentralized , coming to meet the need for depth and comprehensiveness of the audience’s interests. They’ve established a close-knit audience based on interests and industry.

Trends 120

Trends Communications Big Data B2C 120

The Resolution Blog

MAY 24, 2017

Launched in January 2016, the brand had one fundamental problem — low awareness. We used free tool Google Trends to analyse awareness of the brand and when compared to a more generic but related search term such as HR Software Search patterns here have been used as a proxy for brand awareness.

Measurement 136

Measurement B2B Google Financial 136

Onclusive

MARCH 6, 2019

Becky Saeger, Board of Directors, E*Trade Financial. “I So again, I took my integrations skills, and we spent a lot of time meeting to ensure we were aligned. We started going to meetings we didn’t normally go to. When I first joined someone asked me to put together a report for how many press releases we issued that year.

Banking 199

Banking Marketing Measurement Leadership 199

Landis PR

MARCH 6, 2023

Define what financial and staffing resources you have available to hire and work with an agency. In-person meeting? Is it your company’s style to meet and spitball ideas or are you more of a “let’s review the slides” sort of group? Hiring an agency is a partnership – you’ll have to dedicate time to it.

Agency 52

Agency Public Affairs Case Study Crisis Communications 52

Contently - Strategy

MARCH 3, 2020

Brands have to deal with oversight groups like the Federal Trade Commission (FTC) and the Financial Industry Regulatory Authority (FINRA). In financial services, savvy companies tweak their workflows to avoid approval timelines that can last upwards of three months. Knowledge upfront reduces friction later on.

Creativity 122

Creativity Marketing Insurance Insurance 122

5W PR

DECEMBER 22, 2021

This does not always require a large financial investment, but it does require investing in thoughts and ideas. A customer’s views are shaped by a brand and its mission. With the right information, it will be easier to meet the needs of customers and fix their problems. Seasonal Add-ons.

Customer Service 88

Customer Service Financial Measurement Meeting 88

The Proactive Report

JUNE 18, 2021

That means that the people you come in contact with – in person or online – will already know who you are and have an affinity for your brand. It does this with great content, brand stories and by building trust. It’s immensely easier to sell to someone who already knows who you are, trusts your brand and likes your product.

Small Business 213

Small Business Fashion Groups Local 213

Prohibition

JULY 15, 2020

We recently discussed the biggest PR crises so far this year – but here, we’re taking a look at the brands who have excelled during this time and made the most of it. Here are seven brands who have made the most of a bad situation and handled their COVID comms well. Charities across the UK have severely felt the impact of COVID-19.

Brand 71

Brand Branding Healthcare Community 71

Stern + Associates

AUGUST 25, 2023

Maintaining a positive public image is essential for any organization that wants to build brand awareness and reach a wider audience. Financial restrictions drastically narrow down your PR agency choices. It is a reflection of your brand and your values. However, this is rarely the case in real life.

Agency 62

Agency Publicity Measurement Strategy 62

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

That’s unlikely, because PR is best at building brand visibility and credibility over time. Another key ingredient to PR success is a real commitment backed by necessary resources, both financial and human. Meetings are time-consuming, but there’s no better way to check for compatibility. Inadequate resources.

Agency 205

Agency Pitching Internal International 205

Solo PR Pro

MARCH 3, 2020

My discussions with one of the world’s supply chain experts — just back from a meeting with colleagues from some of the world’s leading retailers, distributors and manufacturers — paints a picture of unpreparedness and it is no secret to the public at large. .” – Kellye Crane, Crane Communications.

Crisis Communications 93

Crisis Communications Crisis Communications Retail 93