NewsWhip

FEBRUARY 19, 2020

New York Fashion Week was Feb. 7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands. Now, city governments are involved.

Training 97

Training Brand Branding Fashion 97

Cision

DECEMBER 3, 2015

So how can you create content that will spread awareness of your brand and drive sales? The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. While traditional journalists seek to inform and educate, brand journalism aims to engage audiences and increase brand impact.

Journalism 120

Journalism Brand Branding Fashion 120

Burrelles Fresh Ideas

FEBRUARY 27, 2024

The Chiefs beat the 49ers in thrilling overtime fashion, with quarterback Patrick Mahomes passing to Mecole Hardman for the winning touchdown. Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. and Jermaine Dupri.

Sports 85

Sports Television Advertising Advertising 85

5W PR

JANUARY 8, 2019

Influencers became brand owners , cosmetic giants took notes from indie brands’ playbooks and acquisitions skyrocketed. There is no one equation for success in this industry, but there are common strategic threads that, when woven together with a unique brand message, point towards success for the New Year. The result?

Brand 74

Brand Branding Instagram Fashion 74

Prohibition

MAY 18, 2023

Brands of all sizes integrate influencer activity into their PR strategy as it can bring a variety of benefits. According to Influencer Marketing hub , 82% of brands believe that the quality of customers from influencer campaigns is better than other marketing types.

Strategy 62

Strategy Marketing SEO B2C 62

NewsWhip

FEBRUARY 12, 2020

Instagram was all about the fashion of the evening. Here were some of the top brands called out during the red carpet walk. More than what worked for each social platform though, there was a significant amount of coverage following the social issues brought up by fashion, speeches and skits throughout the night.

Film 78

Film Fashion Journalism Storytelling 78

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

Most Americans say they’ll buy a product because a company advocates for an issue important to them, but millennials are more likely to actively research a company’s positions, and to exclude brands that don’t pass muster. So, too, should the businesses and brands that support social-impact programs. Keep it simple.

Corporate 168

Corporate How To Employee Nonprofit 168

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories. So how do you know what story to tell?

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Cision

JANUARY 6, 2017

Adrienne Weiss Corporation, or AWC, is a branding think tank that has been building successful brands since 1986. This past year, they celebrated their 30th anniversary with the release of their first book, Brand Buzz. Congratulations on publishing your first book: Brand Buzz: 3 Breakthrough Secrets for Building a Winning Brand!

Retail 225

Retail Consumer Brand Branding 225

Mark My Words

MARCH 5, 2015

Yesterday we got the news that Starbucks is to back a social storytelling start up. Today storytelling is colonising every aspect of business, taking precedence in the order of things. Advocacy messages, whether for a cause or a brand, automatically invite scrutiny (think politics) They prompt us to put our defenses up.

Tourism 60

Tourism Storytelling Banking Fashion 60

Konnect Agency

MAY 11, 2023

Exploring Gen Z’s Digital Domain with a Social Media Agency Gen Z uses social media for a wide variety of purposes, including staying in touch with friends and family, following influencers, discovering new products and services, and even building their personal brands. Lemon8 is a social media platform designed specifically for Gen Z.

Social Media 52

Social Media Agency Media Mobile 52

Critical Mention

FEBRUARY 27, 2020

After 15 years working on air in the Philadelphia market, I decided to utilize my experience in the media industry to help obtain major media placements for spokespeople and brands. I always remind clients it’s about storytelling. We know now that influencers and brands need to join in the conversation with a true authentic voice.

Journalism 78

Journalism Social Media Radio Fashion 78

Konnect Agency

NOVEMBER 16, 2022

With infinite digital space coupled with dwindling consumer attention spans, a PR agency’s greatest task is to cut through the content clutter and help brands attract, capture, and retain consumers by way of the media’s reporting. A PR Agency’s Brand Video Fundamentals. What does this mean for brands and public relations?

Video 52

Video Agency Viral Nonprofit 52

PR Fuel

MAY 19, 2022

Also, 88% of PR specialists report they feel the future is in digital storytelling. It’s a way to earn media attention for your brand and gain better visibility in the market. You want it to include your mission and how they can learn more about your company and brand. How to End a Press Release. Call to Action.

How To 105

How To Writing Video Fashion 105

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Prohibition

NOVEMBER 21, 2022

The run up to Christmas is a key marketing period for most brands, but especially fashion brands. As people frantically look to find outfits for Christmas parties and festive get-togethers, or the perfect present to gift their family or friends, it’s crucial for fashion brands to try and cut through the noise.

Fashion 71

Fashion B2C Community Storytelling 71

Sword and the Script

SEPTEMBER 19, 2022

Good ‘ole fashioned email topped the list – and Slack didn’t even rank. There’s one little hiccup with that task: “More than half of PR pros say their top challenge is getting responses from journalists, with agencies (59%) more challenged than brands (43%).”. More PR pros at agencies focus on thought leadership (53%) vs. brands (39%).

Survey 81

Survey Corporate Communications Financial 81

ReimaginePR

JUNE 13, 2016

So you’ve got a brand new product that’s about to launch. You may not be a storyteller and my guess is that you’re probably not much of a marketer either. Don’t worry, you don’t need to be a writer or storyteller by trade to get your product’s story right. Click Here. When Marketing is Not Your Forte. Look, I get it.

Product Launch 120

Product Launch Storytelling Social Media Comparison 120

Presspage

APRIL 11, 2019

Developing strategic PR is crucial for creating brand awareness and promoting engaging content that consumers actually want to read. PR or “earned media” can be used to drive website traffic, engage and connect with target audiences, make connections within the community, and promote brands in a more organic way that people trust.

Strategy 76

Strategy eBook Consumer Fashion 76

Waxing UnLyrical

JUNE 28, 2018

That goes for agencies and companies, big brands and boutiques, nonprofits and associations — even government entities. By harnessing the power of storytelling, you can break down walls, build affinity and better position yourself, and your organization, for success. I’m often asked if storytelling is harder for B2B companies.

Storytelling 74

Storytelling Chemicals Nonprofit Agency 74

Stephen Waddington

JULY 17, 2018

At IMP Media we work with brands who recognise the power of these stories – and give them a systematic way to discover them. We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We do it through storytelling. In most cases they don’t.

Storytelling 60

Storytelling Local Community Case Study 60

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

Today’s most effective PR relies on emotional storytelling to make connections with consumers. As a PR practitioner, I couldn’t help but think about the times a client has sought to reinvent a personal or corporate brand. Bottom line, if it’s not authentic, it will probably fail. Phantom Thread.

Film 136

Film Local Leadership Radio 136

Beyond PR

MARCH 14, 2016

GQ: Noah Johnson ( @noahvjohnson ) has joined the new men’s fashion magazine launching in May, GQ Style, as senior editor. He most recently covered men’s fashion at The New York Times, T Magazine, The Wall Street Journal and The Cut.

Fashion 40

Fashion Tourism Media Journalism 40

Presspage

APRIL 25, 2017

The effectiveness of the old-fashioned press release is far behind us. The ultimate goal is the use of visual content that is not only very powerful for storytelling, but also involves the audience in the activities of the organization. There are enough examples of newsjacking and funny Twitter fights by brands.

Trends 79

Trends Crisis Reputation Employee 79

Mark My Words

OCTOBER 2, 2020

I hope the whole subject of storytelling and conversation emerges with relatively clarity from our activity with Joey and Dexter, so I won’t keep banging on about it. You can fill in the gaps and keep the thesis in the mind, I’m sure. This is a tale of a racing driver, a parrot, and Frank Windsor’s badly bitten ear. So that was story two.

Print 78

Print Course Fashion Storytelling 78

ReimaginePR

MAY 30, 2015

What you give them can make the difference between a story and no story, and between a big feature piece devoted just to you and a small mention in a piece featuring a bunch of other brands. Reinforce the character and values of your brand by where and how you shoot its people. But only if you can attract media attention. have energy.

Media 120

Media Television Video Print 120

Sword and the Script

NOVEMBER 18, 2017

When marketers start mashing several data sets together in this fashion, it’s not only junk data, but could very well be misleading information. Don’t miss these related posts: Should Brands Take a Stand in Politics? Pretty soon you’ve gone three hops and still don’t the data point of origin. 2) Design fundamentals.

Infographics 68

Infographics Data Case Study Content Marketing 68

Cision

JULY 20, 2015

In a previous Cision post, I wrote about Aristotle’s formula for storytelling, a formula still evident in a lot of modern storytelling: The pledge – An audience should feel pity for a character due to their undeserved misfortune. It’s a common understanding that storytelling is an effective way to share ideas.

Energy 120

Energy Viral Storytelling Community 120

Waxing UnLyrical

JANUARY 3, 2012

And now those of us who made it fashionable find ourselves surrounded by four walls and a lid, making it pretty uncomfortable to keep head-and-shoulders above the rest. First, a little about why this matters for your brand. Differentiation is the name of the game. Create a box within your box. Be outside it.

Fashion 70

Fashion Storytelling Web Facebook 70

prTini

SEPTEMBER 10, 2015

Combine the power of visual storytelling with the app’s sheer number of active users and one thing becomes clear: When you approach Instagram through a PR lens, the platform can become a key tool for connecting with influencers, conveying stories, and activating audiences. Why do people follow brands on Instagram?

Instagram 28

Instagram Examples Tools Storytelling 28

Mark My Words

JANUARY 14, 2021

‘It’s a place where compassion matters, communities gather, and storytelling is the engine. The duke and duchess were also accused of staging a publicity stunt after they invited a fashion photographer to take pictures of them at a national cemetery in LA to mark Remembrance Sunday.

Technology 60

Technology Community Crisis Fashion 60

Flatiron Communications

JULY 5, 2022

In “Newsroom Innovation: What’s the Future of Storytelling, ” Michelle Manafy of Digital Content Next (a former client when it was called the Online Publisher’s Association), served as moderator to USA Today editor-in-chief Nicole Carroll and Axios executive editor Aja Whitaker-Moore. Here’s a link to The AP’s blog post on the session.

Conference 36

Conference Journalism Web Comparison 36

5W PR

NOVEMBER 23, 2021

Your IG theme should be easily tied to your brand and what makes your business stand out from the rest. Since it was founded back in 2010, Instagram has emerged as one of the most popular social media platforms for both consumers and brands. Today, old-fashioned advertisements stick out like a sore thumb.

Instagram 158

Instagram Publicity How To Social Media 158

PR Job Coach

NOVEMBER 26, 2020

Patti is known as an inspirational leader, innovative thinker, problem-solver, growth driver, passionate brand steward and both an agent for change and a counselor during that change. Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers. Hitachi, Loral, ASARCO, Gould Inc.,

Corporate 274

Corporate Leadership Advertising Advertising 274

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year. Believe in something.

Fashion 255

Fashion Reputation Social Media Brand 255