ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. Facebook dodges blame. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. Five crisis PR first responses.

Crisis 136

Crisis Privacy Airlines Facebook 136

Prohibition

JANUARY 17, 2022

It is a discipline within the broader framework of management that consists of the abilities and strategies needed to recognise, assess, understand, and cope with a serious crisis, particularly from the moment it arises until recovery measures are initiated. Benefits of Use During an Emergency: Facebook is used by 8.6% Key Platforms.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Critical Mention

FEBRUARY 5, 2019

With that in mind, we’ve outlined why it’s essential to have brand tracking capabilities to monitor trending topics. Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Facebook trending. 2) Where is the topic going viral?

Trends 61

Trends Viral Analysis Crisis 61

Cision

NOVEMBER 30, 2015

So let’s consider the applicability of this “social media” statistic by looking at Pew Internet’s latest estimates of Twitter and Facebook demographics: In others words, what happens on Twitter is probably not representative of what happens on Facebook…or any other platform for that matter.

Social Media 120

Social Media Facebook Print Advertising 120

PRSay

OCTOBER 25, 2017

However, according to Pew Research Center , 65 percent of people who earn less than $30,000 are Facebook users. “If The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Therefore, they need special approaches to find the right message. Prepare in advance. Listen and monitor.

Social Media 119

Social Media Conference Media Corporate 119

Flack's Revenge

MARCH 21, 2018

This engagement comes across the social spectrum, and can be anything from a reaction/share/comment on Facebook, to a Twitter influencer share, to a pin on Pinterest. We already track comments made on the Facebook post itself, and for native content we can even break down by reaction. We always have more things in the pipeline!

Data 136

Data Pinterest Viral Facebook 136

Flack's Revenge

MARCH 8, 2018

You can use Newswhip to explore the performance of content on social networks, spot rising topics, see how your brand and competitors are doing, etc. And Facebook’s newsfeed algorithm counts engagement as an increasingly important signal. Despite the imperative to get more data-driven, I was just not getting it.

Data 159

Data Media Software Viral 159

Stephen Waddington

FEBRUARY 10, 2019

It’s an analytics tool that measures how effective you are at establishing your professional brand, finding relevant people, engaging with insights, and building relationships. Viral campaigns, Madonna and the next Facebook What’s the daftest brief that you’ve ever received? It’s a useful coaching tool. ??

Viral 68

Viral Journalism Analytics Case Study 68

Flack's Revenge

NOVEMBER 29, 2017

Then, I met Mark Traphagen , who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where he won a Social Guru award). Our most popular video ever was not a Here’s Why video, but amazingly enough a very rough video we shot at the last moment to include in our first major study that went viral.

Video 153

Video B2B Film Marketing 153

NewsWhip

MARCH 31, 2021

I mean, I think it starts with really that technology layer, because now there’s so many things that we can start to kind of measure in comms that we really couldn’t measure even just one, two years ago. And I think also just from the clients, right?

Advertising 131

Advertising Advertising Data Reputation 131

Engage PR

JANUARY 6, 2018

in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. Core to the delivery of an effective social media strategy is understanding your target audience, setting clear objectives and knowing what you’re going to measure and why.

Social Media 60

Social Media Strategy Media Survey 60

ISEBOX

NOVEMBER 18, 2016

It is, after all, where an estimated 52% of people get their news, where things go “viral”, and where your brand ambassadors can help you most effectively, by sharing with their own friends and family. Here’s a few pointers for each: Facebook: Include an image, and use good keywords in the messaging. Write for the Platform.

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

Solo PR Pro

AUGUST 29, 2017

It feels like this summer of social has revolved around measurement. Arik Hanson made great points about a decline in engagement, and brands have found themselves in an awkward social space. Much like Ed Sheeran’s all-you-can eat meal, the statistics used to measure social success are often empty calories. How do brands start?

Communications 48

Communications Viral Energy Measurement 48

ReimaginePR

JUNE 6, 2016

This goal is specific, measurable, and most importantly, attainable. To do this, decide what you’ll be measuring first. As you can see, these measurements will depend entirely on your main objective. Don’t spend your time promoting your brand on a platform that your ideal customer wants nothing to do with.

Social Media 120

Social Media Media Instagram Advertising 120

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes.

Social Media 83

Social Media Pitching Media LinkedIn 83

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes.

Social Media 60

Social Media Pitching Media LinkedIn 60

Sword and the Script

APRIL 5, 2016

LinkedIn Marketing Solutions Blog: B2B Beat: CMOs Invest in Social But Do They Measure Its Impact? There seems to be this general consensus that a brand presence on social media inevitably leads to viral appeal. What’s the engagement rate of a brand page on Facebook that doesn’t advertise? Or near-zero.

Mobile 60

Mobile Survey Marketing B2C 60

Waxing UnLyrical

AUGUST 8, 2016

Provide me some goals and I will add in platforms, strategy, intention and a colorful flare to any campaign to help move your brand forward. These have helped me shift my PR habits toward a more strategic, measurable operation. Not to mention, this is a low-cost campaign that provide the brand that authenticity we all strive toward.

Course 40

Course Local Creativity LinkedIn 40

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Turning insights into brand content | 8:18-9:58. Currently Lauren Powell is the Analytics and Social Listening Lead in the Creators League Studio, which develops and implements the content strategy for PepsiCo brands. What are people saying about our brands?”

Trends 78

Trends Brand Branding Reddit 78

PRSay

MARCH 11, 2019

“Younger customers, in particular, are pushing brands to engage politically and socially on real issues, in ways that are often polarizing.”. In other words, Facebook Live may not just be for a company looking to reach potential customers — it can be used for an employee town hall, too.

Trends 151

Trends Communications Employee Enterprise 151

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

Few things are more satisfying than a brand handling a potential public relations crisis with grace, aplomb, and humor. A starring role in a hit TV series, particularly at such a critical plot point, is something brands can only dream of, so of course Crock-Pot wanted to take advantage. What’s a brand to do?

Crisis 199

Crisis Twitter Course Viral 199

NewsWhip

APRIL 19, 2022

In the first blog of our series that uses Home Depot as a guide for how brands can utilize NewsWhip Spike, we demonstrated how to monitor earned media about your brand in real time. In the dashboard we made for Home Depot, the prediction element can be accessed for web articles as well as Facebook posts.

Analysis 148

Analysis Viral Employee Crisis 148

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

MaccaPR

NOVEMBER 30, 2017

Compared to how you measure traditional advertising, with experiential marketing we measure buzz, impact, engagement and conversations generated by a campaign. The success metrics a marketer should measure depend upon what your brand is and how it’s currently perceived,” adds Pappas.

Marketing 76

Marketing Consumer Measurement Viral 76

Cision

AUGUST 26, 2015

Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. Interesting test of Facebook content shows longer form content may win. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

AUGUST 1, 2016

This is why we need to promote our brands, businesses, messages and ideas. Virality is a fascinating pursuit, but doesn’t deliver the consistent attention that we need to accomplish our everyday objectives. Metrics are a way for you to measure specific objectives within your purview. Take your fans someplace else.

Social Media 84

Social Media Media Customer Service Measurement 84

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Waxing UnLyrical

JANUARY 25, 2011

The news of these offensive cards has gone viral, and I expect the company will begin to see a dent in their sales figures from sellers shutting down shops and buyers boycotting the site. These cards, and the subsequent viral campaign against them, haven’t just hurt those offended by them. pts Settings. Thanks for sharing this.

Policies 86

Policies Twitter Facebook Writing 86

Waxing UnLyrical

JULY 30, 2014

The term seems to be applied as an umbrella for a range of Internet skills and tools, from social media engagement, to measuring site traffic, to content site partnerships. Even the Airbnb example leaves out what happens when the organization rolls out a new brand that misfires.

Viral 100

Viral Community Nonprofit Social Media 100

Sword and the Script

MARCH 15, 2022

In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums. This also works for viral content – like a retweet on Twitter. It analyzes the sentiment for every “entity” in a story – essential people, brands and other subjects in a story.

Tools 158

Tools Media Software Analysis 158

MaccaPR

AUGUST 20, 2014

Bring any three social media marketers together over an all-you-can-eat dinner of Buffalo Wild Wings, and stand back for a furious debate over: What’s the best time and day of the week to post content via Facebook and other social media channels? Hint: it depends if you want Facebook likes or shares). From a PPC ad online?

Social Media 97

Social Media Media YouTube Facebook 97

Contently - Strategy

DECEMBER 5, 2019

Brands spend large sums of money on content marketing. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Invest in paid distribution on Facebook.

Financial 83

Financial Industry Report Insurance 83

MaccaPR

JANUARY 6, 2015

From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3. The verdict?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

ReimaginePR

AUGUST 29, 2016

Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Most social media platforms give you the opportunity to visually communicate your brand message. It’s called the cover photo, and most brands fail to fully optimize this real estate. Click To Tweet.

Social Media 149

Social Media Marketing Media Facebook 149

Cision

JUNE 15, 2015

” Facebook, it seems, is unstoppable.” Nowadays, advertising value equivalency (AVE) is recognized as a poor way to measure the effectiveness of a PR campaign. AVE measures value relative to a fixed cost rather than to actual business objectives. A Facebook Like may be valued at $174 according to AdWeek and $161.30

Viral 120

Viral Facebook Measurement Advertising 120