Capture viral behavior with strange projects

Marketwired

However, some brands are looking at methods to capture the things that appeal to frequent users of social media in a way that grabs their interest and makes the content the center of the story, with the brand name tagging along. Don’t lead with the brand. [By Karen Geier].

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7 hints to help create viral content

PR Daily

If you manage to bring viral attention towards a specific piece of content, you’ll instantly boost the awareness. How exactly do you create viral content? For long-form content to go viral, it has to be perfectly formatted. Meet him on Facebook and LinkedIn.

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Facebook considers removing ‘likes,’ Whataburger responds to viral rodent video, and Bugatti sets a record and then shifts gears

PR Daily

For a brand obsessed with speed, a few more specifics might have helped set the stage for a more compelling story. Related reading: 6 tips for brand managers shutting down a product or business. 5 new ways to tell your brand story. 25 great tactics for promoting your brand.

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Go Viral in 2020 with Real-Time Media Monitoring

Critical Mention

Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Boost your Brand Awareness. Instant notifications provide the opportunity for you to always be on top of who’s talking about your brand.

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Kohl’s capitalizes on viral ‘Happy Chewbacca’ Facebook video

PR Daily

It’s the simple joys,” now-viral sensation Candice Payne recently said, and Internet users—along with marketers—agree. On Thursday, Payne recorded a Facebook Live video that captured viewers’ attention in a massive way. Viral sensation boosts sales and brand exposure.

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7 hints to help create viral content

PR Daily

If you manage to bring viral attention towards a specific piece of content, you’ll instantly boost the awareness. How exactly do you create viral content? For long-form content to go viral, it has to be perfectly formatted. Facebook.

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Going viral: 6 mistakes content marketers make

PR Daily

Have you wondered why you’ve never created viral content? Here are six habits you need to change (or forget) to go viral: 1. Viral content is not synonymous with well-received content. People who create viral content know you can’t always be safe.

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Viral Math for Loop Designers

Doctor Spin

Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle! Still hungry for viral success?

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Top five tips to improve Facebook engagement

Prohibition

Keeping up with Facebook ’s ever-changing algorithms and ensuring you’re not only delivering the right kind of content for your audience but posting at the right times isn’t always the easiest of tasks, but we’re here to break it all down to help you really crack social media content on Facebook.

Viral Loops (and the Math Behind Them)

Doctor Spin

Let’s do some viral loop math! Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle!

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Viral Marketing: The Hope, Hype and Helplessness

Sword and the Script

It’s every marketer’s dream to go viral, but only a handful will ever experience it. While marketers can do things to set the conditions for going viral, things can’t be made to go viral. At best, viral marketing is usually a gamble with marketing credibility.

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TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser

PR Daily

Good morning, PR pros: UnityPoint Health – Meriter is racking up engagement on Facebook with a holiday-themed post, its “NICU Halloween Costume Contest,” that underscores the health system’s work: NICU Halloween Costume Contest: Cast your votes now!

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Viral Loops (and the Math Behind Them)

Doctor Spin

Let’s do some viral loop math! Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle!

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5 HUGE Misconceptions About Facebook’s Value to Your Business

Cision

Facebook, it seems, is unstoppable.” As much as the PR profession has distanced itself from AVE, many businesses measure the value of Facebook Likes in a similar context. A Facebook Like may be valued at $174 according to AdWeek and $161.30

Barbie’s bid to close the ‘dream gap,’ the perils of commenting on Hong Kong, and viral whisky ‘Tide pod’ gets jeers

PR Daily

Lisa McKnight, Barbie’s senior vice president and global brand general manager, told USA Today that the career was selected after the company learned that only 33% of sitting U.S. The most effective tool for brand managers is the referral from a friend or family member.

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3 PR and marketing alternatives to ‘going viral’

PR Daily

I first started practicing PR over a decade ago, when clients thought that “going viral” meant getting their product on “The Oprah Winfrey Show.”. The more brand managers saw these speedily produced videos gaining views, the more they wanted to replicate that success.

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J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’

PR Daily

Also: Facebook floats a messaging app to enhance Instagram, a peek inside Starbucks’ branding and design, and how opinions are changing among consumer demographics. By using both functional and expressive voices, we’ll create more space for brand relevance, connection and joy.

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The science behind huge viral campaigns

PR Daily

Virality is one of the most fascinating subjects in PR. Viral hits are (usually) not the result of some big brand spending a million dollars to make something popular. Not for lack of trying, because big brands do actually spend millions of dollars to make things go viral.

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Google limits political ad targeting, Facebook announces brand ‘safety controls,’ and Taco Bell enters the ‘chicken wars’

PR Daily

More and more fast-food chains are clucking at the chance to get a piece of Popeyes’ continuing viral fame as consumers clamor for chicken sandwiches and beyond. The report breaks down “brand intimacy’ by measuring factors that draw consumers to a brand identity.

Less “let’s go viral” and more “let’s build community”

Communications Conversations

As Holmes states, years ago the frequent ask from brands and clients was: “We want this to go viral.” Fewer people are talking about virality and shares, and more people are talking about community. Your brand was just getting started on Facebook.

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Lesson From Facebook: 5 Tips on Handling Crisis Communications

Shift Communications

Your brand might be under scrutiny for something said or done from a product recall to a bad tweet. Most recently, Facebook just experienced the classic example of a crisis communications case study. In the digital world, news goes viral almost instantly.

‘RIPTwitter’ goes viral after users learn of timeline redesign

PR Daily

So much so, the brand’s CEO, Jack Dorsey, chimed in online to quell fears from hundreds of thousands of tweets. Twitter’s growth has stalled in favor of rival social networks like Facebook, Instagram and Snapchat. Twitter is having a tough time controlling its message.

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Facebook fights fake news, Pepsi ditches plastic and Taco Bell offers paradise

PR Daily

Here are the top stories to start your day: Facebook fights fake news ahead of 2020 census. 4 lessons from @justaconstructionguy campaign’s viral success. The post Facebook fights fake news, Pepsi ditches plastic and Taco Bell offers paradise appeared first on PR Daily.

Challenger Brands: Here’s How To Win At PR

ImPRessions - Crenshaw Communications

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. But many brands don’t have Casper’s $240 million venture funding.

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Facebook’s pushing Groups, but how can brands really use them?

Communications Conversations

Facebook is pushing Groups now, as exhibited by the promotional videos like this. And, we know, anecdotally, that more people are tiring of the Facebook feed each day. In my research for one client last year, I came across the Dental Hacks Facebook Group.

21 ways to boost your content's viral potential

PR Daily

Professionals who deal in content, are all chasing the idea of going viral. FREE guide: How to Be a Brand Journalist - Tell compelling stories and take your story directly to your audience. ]. Images will boost your post’s potential for going viral.

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Facebook seeks to keep publisher content, videos on Facebook

PR Daily

Facebook is continuing its quest to offer users everything within its platform, including news and entertainment. Increased views lure publishers and brands. The answer is simple: Facebook has 1.4 With Facebook, it’s really no different.”.

Ice Bucket Challenge, 'Like A Girl' win Facebook awards

PR Daily

A pair of viral marketing campaigns have won the top prize in the fourth annual Facebook Awards. RELATED: Join us at the LinkedIn Headquarters on July 30-31 for our Content Marketing and Brand Journalism Summit. ].

5 ways to make your Facebook page more mom-friendly

PR Daily

According to a study by Edison Research , seven in 10 moms are active users on Facebook; by connecting with them on social media, brands have an opportunity to boost their e-commerce. Why moms will love it: Moms love the opportunity to win anything from a brand.

Awaiting 0% Organic Reach For Facebook Pages

Doctor Spin

We’ve all seen the decline of organic reach for Facebook pages. I have it on good authority from inside sources on Facebook that it will continue to drop for commercial pages. Also, Facebook advises against paid campaigns aiming for more fans for your page.

What Facebook’s revamped News Feed means for PR pros and marketers

PR Daily

Facebook is dropping the hammer—and brand managers are feeling it. The BBC reported : Facebook is to change how its news feed works, making posts from businesses, brands and media less prominent. Based on this, we're making a major change to how we build Facebook.

Starbucks uses ‘Game of Thrones’ gaffe to lift its brand

PR Daily

The coffee chain trended worldwide on Twitter and garnered several headlines after viewers of HBO’s hit show claimed the brand’s classic cup made an appearance in Westeros. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ].

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12 tactics that will boost your Facebook reach

PR Daily

If you find Facebook marketing challenging these days, you''re not alone. Facebook''s algorithm updates can make it tough for brands to get noticed. According to a report by research firm L2, brands are now responding to the plunging organic reach by.

Facebook moves forward in the fight for content dominance

PR Daily

Facebook wants publishers’ news on its network so badly, the company is willing to pay for it. that Facebook offered publishers the opportunity to keep all the revenue from certain ads on the platform. In exchange, the publishers would house content directly on Facebook in a new feature called “Instant News.”. RELATED: Join us at the LinkedIn Headquarters on July 30-31 for our Content Marketing and Brand Journalism Summit. ].

Facebook defends drop in users, predicts rising revenue

PR Daily

Facebook is defending its first ever drop in usership. Officials at Facebook contend that the decline in use is a healthy sign for the company, spinning their efforts to change the network for the better. wrote : In Facebook’s Q4 2017 earnings report.

The Facebook Frozen Frog and Fodder for Content Marketing

Sword and the Script

There’s a persistent meme on Facebook: The amazing Alaskan Tree Frog freezes during the harsh winter months, thaws in the spring and hops along with life. went viral with an easy for new parents tip trying to sooth a crying baby. by Frank Strong.

Building Brand Invincibility Requires Conscious Compassion

Melissa Agnes

How compassionately conscious is your brand? The concept of compassionate business – and how it lends immeasurably to your brand’s invincibility. Connect on Facebook. A culture of compassion requires consciousness.

Barstool Sports founder’s anti-union rant, Philly and VW ads banned in the UK, and Kohl’s partners with Facebook to reach millennials

PR Daily

Good morning, PR pros: Barstool Sports founder Dave Portnoy’s anti-union rant has gone viral , making the rounds across social media platforms, as well as in headlines. Instead, consider the growing call for diversity and inclusion in brand voice and messaging.

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Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

Given the sea of content and branded messages bombarding consumers’ attention, marketers must be even more innovative with their tactics. Here are today’s top stories: Facebook partners with journalists and publications for ‘Facebook News’.

Dark Social Enlightens Marketing Vanity Metrics

Sword and the Script

Dark Social: Antimatter to Viral Fixation. 59 percent of all online sharing is via dark social, Radium One says, while just 31 percent happens on Facebook. Social Media social media marketing social sharing viral marketing

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