Cision
AUGUST 23, 2017
Fortunately, emotions can be widely used in your digital PR, especially to tell stories that connect with your audience. In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. However, not all of them may be the key to boost your digital PR.
The Proactive Report
JANUARY 5, 2016
Content marketing as part of Digital PR has been the buzz phrase of choice for the past couple of years. They’re more about the brand than the audience —where marketers focus on their value proposition more than their values; where the brand—not the audience—is the hero in the story. Get your Digital PR team trained.
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The Proactive Report
JANUARY 5, 2016
Content marketing as part of Digital PR has been the buzz phrase of choice for the past couple of years. They’re more about the brand than the audience —where marketers focus on their value proposition more than their values; where the brand—not the audience—is the hero in the story. Get your Digital PR team trained.
The Proactive Report
JANUARY 5, 2016
Content marketing as part of Digital PR has been the buzz phrase of choice for the past couple of years. They’re more about the brand than the audience —where marketers focus on their value proposition more than their values; where the brand—not the audience—is the hero in the story. Marks and Spencer in the UK.
The Proactive Report
APRIL 28, 2015
Every PR practitioner has had it drummed into them that we should be telling our brand’s story. David Berkowitz, CMO of the digital agency MRY in New York City, has a different idea: he sees storytelling as just another broadcast activity, when in fact, the power of story lies in the response you evoke in the audience.
Lauri Pehar Borsh
FEBRUARY 13, 2014
By Richard Brownell | PR News Online 02/11/2014. The ability to tell a story is a fundamental skill that all good brand communicators should possess. Storytelling not only shares information, it makes that information relatable to the audience, humanizing complex ideas and offering fresh perspectives. Take it to your audience!
5W PR
FEBRUARY 12, 2024
In the crowded online marketplace, the voice of each brand is constantly competing for even the briefest sliver of attention from the customers. This is where public relations steps in, not as an amplifier that’s just screaming into the void, but as a skilled storyteller, carefully weaving narratives that capture hearts and minds.
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