Remove Branding Remove Digital PR Remove Storytelling Remove Viral
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How to Leverage Emotions to Boost Digital PR

Cision

Fortunately, emotions can be widely used in your digital PR, especially to tell stories that connect with your audience. In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. However, not all of them may be the key to boost your digital PR.

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Why Video is Vital in 2023

The Proactive Report

Storytelling: Telling a story that resonates with your target market is essential if you want to cut through the noise online. Align your stories with your brand purpose. Every piece o f content should have a purpose and should align with your overall brand purpose. Video trends for 2023. And it should move them emotionally.

Video 162
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Navigating the Evolving Landscape of PR in the Digital Age

5W PR

This has ushered in a new era where traditional PR strategies coexist and interact with innovative digital techniques. Navigating this evolving landscape of digital PR requires a keen understanding of the opportunities and challenges that the digital age presents.

Viral 78
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PR's Transformation: Shifting from Expense to Profit Center

Presspage

With the advent of social media, online reviews, and instant news dissemination, PR’s role has undergone a significant transformation. In today's dynamic digital landscape, the value of a positive online presence cannot be overstated. 72% of PR specialists say storytelling is their most important skill set - and they’re not wrong.