The Proactive Report

FEBRUARY 17, 2023

Brand Awareness and Visibility In the digital age building brand awareness depends to a large degree on brand visibility. If your brand is not found online, your content and messaging is not seen by the people you want to engage with. What is the difference between brand affinity and trust?

Brand 130

Brand Branding Ethics Engineering 130

5W PR

FEBRUARY 22, 2024

Brands strive to entice consumers to spend with them, and spend more. Ethical considerations, transparency, and genuine brand value are crucial for brand messaging. Ethical considerations, transparency, and genuine brand value are crucial for brand messaging. Justify higher prices by emphasizing these benefits.

Consumer 78

Consumer Strategy Ethics Customer Service 78

5W PR

MAY 10, 2023

Customer loyalty is essential for baby brands in a competitive market. Creating a positive experience throughout the customer journey is crucial for building long-lasting customer relationships. Offering Exceptional Customer Service Exceptional customer service is crucial for building customer loyalty for baby brands.

Brand 88

Brand Branding Customer Service Guidelines 88

5W PR

OCTOBER 6, 2023

In the dynamic landscape of modern business, success hinges on the ability to connect with customers and deliver products that meet their needs. Customer feedback has emerged as a valuable resource for guiding product development and shaping public relations strategies. This ensures a coherent brand message.

Consumer 88

Consumer Strategy Case Study Survey 88

5W PR

MARCH 22, 2023

The competition in healthcare is intense, especially for small healthcare brands. These brands face a challenge competing with Amazon Pharmacy and other big companies. However, there are a few strategies companies can use to be of greater value to consumers. This allows patients to access healthcare professionals from home.

Healthcare 88

Healthcare Brand Branding Customer Service 88

ImPRessions - Crenshaw Communications

APRIL 18, 2023

Gartner calls reputation management “the practice of influencing stakeholder perceptions and public conversations about an organization and its brands.” Anyone considering how to influence stakeholder perception and drive conversation around a brand would be wise to consider both. There are ways to turn bad publicity into a net gain.

Reputation 333

Reputation Crisis Customer Service B2B 333

Doctor Spin

APRIL 17, 2023

The extra mile PR strategy is simple yet powerful. Every once in a while, an organisation goes the extra mile to keep its customers happy. Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. Stuffed giraffe shows what customer service is all about.

Strategy 52

Strategy Customer Service Airlines Hotels 52

5W PR

APRIL 18, 2022

Instead of leaving consumers to spread the word about a business, top brands have started to actively encourage customers to share their reviews and experiences. Many companies have achieved a lot of success by utilizing this strategy, and businesses can get some inspiration and recreate their success from their examples.

Strategy 88

Strategy Marketing Reputation Survey 88

Communications Conversations

SEPTEMBER 8, 2021

For at least a couple years now, many brands have been asking the same question: Should we give up on Twitter? ” Engagement numbers have plummeted on Twitter over the years for brands. But, some brands are seeing success on Twitter. No replies (that’s customer service). Especially retweets and replies.

Twitter 149

Twitter Company Brand Branding 149

NewsWhip

JUNE 8, 2023

Staying Ahead of PR Crisis: Understanding Brand Reputation Through Media Monitoring In the digital age, access to online information has created new expectations for businesses to choose how they present brand messages. Brand reputation is a huge marker of success; as such, PR crisis can be extremely detrimental.

Reputation 60

Reputation Crisis Brand Branding 60

ImPRessions - Crenshaw Communications

MARCH 16, 2021

For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Here are B2B social strategies that perform best on Facebook. Looking to build brand awareness? This is particularly true for B2B PR and marketing teams.

B2B 344

B2B Facebook LinkedIn Small Business 344

The Hoyt Organization

APRIL 17, 2024

It’s vital to know if consumers are talking about your brand online and what they’re saying about it. This lets you monitor customers’ sentiments about your brand, identify potential issues, and engage with customers. Thinking about adopting Google Alerts as part of your PR strategy?

Google 86

Google Publicity Customer Service Web 86

Cision

FEBRUARY 12, 2016

Did you know that 53 percent of Americans who follow brands on social are more loyal? This is great news for those who have already developed a successful social strategy. Social has permeated all business operations, from customer service to sales, and must be treated as part of the overall brand strategy.

Strategy 120

Strategy Customer Service Social Media Software 120

Ronn Torossian

MAY 7, 2021

There is a difference between a brand or company making a simple customer-service blunder, a company having a vast communications crisis. Even the most minor customer service-related errors can turn into massive problems that get media and public attention. Each needs […].

Crisis 195

Crisis How To Customer Service Company 195

Cision

MAY 16, 2016

Your brand is not the only one targeting your audience. So what should your brand include in its measurement strategy ? Mention volume helps you understand the impact your brand is having on conversations. Don’t limit your tracking to your brand though. Consider these three factors. Mention Volume. Earned Media.

Measurement 159

Measurement Brand Branding Pitching 159

Communications Conversations

DECEMBER 2, 2021

And, given the changes in: consumer behaviors, platforms and content, social media marketers would be wise to take this chance to truly evaluate their strategies and approaches. Over the last few years, I’ve noticed many brands have put a lot more time, energy and resources into generating sales (B2C) or leads (B2B). WAY too far.

Strategy 106

Strategy B2C B2B Resources 106

5W PR

MARCH 8, 2024

Economic uncertainties from the past still affect consumers’ spending habits and their loyalty to brands. Before and during turbulent times, building strong customer relationships is essential and should be based on trust, value, and resilience, not just transactions. Let the customers know that the brand is in this together with them.

Consumer 78

Consumer How To Customer Service Policies 78

5W PR

OCTOBER 20, 2020

While some brands like Ben & Jerry’s, Timberland, and Nike have been espousing various causes for years, recent events have greatly accelerated this movement, among many others. 93% believed that brand purpose would increase consumer trust and loyalty, while 88% felt doing so would differentiate them from their competition.

Brand 88

Brand Branding Survey Study 88

Cision

JULY 27, 2017

But there’s one aspect of your business that I’d encourage you to pay more attention to — brand situational awareness. Why Leaders & Execs Need to Know How Their Brand is Perceived. But understand: having a vision of your brand’s status that is misaligned with reality can cause you and your team to make poor business decisions.

Brand 231

Brand Branding Employee Data 231

Cision

FEBRUARY 2, 2016

In fact, as of 2015, almost every (98 percent) brand now relies on a variety of social platforms to target their audiences. First, they must locate any missing or incomplete pieces in their social media strategy. Does your brand rely on one person to support all of your social media needs? Going Solo. Missing Metrics.

Strategy 120

Strategy Social Media Customer Service Software 120

Doctor Spin

APRIL 5, 2023

Here are my 10 favourite PR strategies for small businesses. As a small business, having a successful PR strategy is essential for reaching your target audience and achieving growth. Knowing which strategies to employ can be the difference between success and failure. Learn more about content themes.

Small Business 52

Small Business Strategy eBook Reputation 52

Agility PR Solutions

FEBRUARY 10, 2020

Successful communication is the key to building a more effective PR strategy for retailers in 2020. The post 4 components of an engaging PR strategy for retail in 2020 appeared first on Agility PR Solutions.

Retail 78

Retail Strategy Customer Service Communications 78

Cision

FEBRUARY 11, 2016

Despite their dependence, many brands are just taking shots in the dark and are unsure how to use social to drive real results. Successful enterprise social strategies span silos and involve all departments, creating a cohesive plan that accurately reflects your business, employees and overall goals. The key is integration.

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” From Facebook to Starbucks, no brand is safe from a communications crisis. How and when your brand responds to the press is crucial to saving your brand’s reputation. Understand your audience.

Crisis 186

Crisis How To Brand Branding 186

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Before jumping in, the PR and marketing teams should develop a detailed strategy, complete with goals and KPIs. Marquee customers. 6 Sources of B2B influencers.

B2B 136

B2B Brand Branding Trade Shows 136

Doctor Spin

APRIL 5, 2023

Here are my 10 favourite PR strategies for B2B. As a B2B organisation, having a successful PR strategy is essential for reaching your target audience and achieving growth. Knowing which strategies to employ can be the difference between success and failure. Learn more about the content themes PR strategy. Deep Content.

B2B 52

B2B Strategy eBook Small Business 52

5W PR

JUNE 13, 2023

The beauty industry is no stranger to innovation, and as technology continues to advance, beauty brands have a new frontier to explore. Artificial Intelligence (AI) presents a wealth of opportunities for beauty brands to enhance customer experiences. This allows brands to then offer tailored product recommendations to customers.

Analysis 88

Analysis Customer Service Data Trends 88

5W PR

JULY 19, 2023

In the apparel industry, competition is fierce as multiple brands vie for consumer attention. To stand out in this crowded marketplace, brands must employ successful apparel marketing strategies that capture interest and leave a lasting impact. Start by defining the brand’s values, personality, and target audience.

Apparel 78

Apparel Industry Customer Service Pinterest 78

Sword and the Script

NOVEMBER 19, 2019

Can a good story create value for a brand? The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. The story the company told “was the foundation of our sales strategy and differentiated us in the market” and contributed to the company’s eventual acquisition.

Storytelling 85

Storytelling Brand Branding Customer Service 85

David PR Group

MARCH 16, 2020

Aside from its medical consequences, COVID-19 has the potential to hurt or even destroy your brand. The main one: If VRBO, which is owned by Expedia, doesn’t fully refund travelers impacted by COVID-19, the brand will likely not survive this crisis. I looked for similar news from VRBO. And found nothing. –John.

Communications 105

Communications Brand Branding Policies 105

Cision

MARCH 28, 2016

At the recent “ How to Launch an Enterprise-Wide Content Strategy ” webinar, Bernie Borges, CEO of Find and Convert; Carlos Abler, leader of content marketing and strategy at 3M; and Cision senior analyst Caitlin Jamali explored how to centralize your content strategy to reach the right audience and unify as a business.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

Cision

DECEMBER 2, 2015

Social media makes up a large portion of modern marketing strategies, but 63 percent of marketers don’t plug in the most important piece to finish the puzzle. Social media listening provides your brand with new ideas and a multitude of opportunities to build towards what your brand hopes to become. Competitors.

Brand 120

Brand Branding Employee Social Media 120

Cision

DECEMBER 1, 2015

How’s your social media strategy looking? Are you even seeing the notifications if someone sends a message to your brand? Social media is just another communications channel, like your customer service phone number and email, so get on top of responding. Look at Your Stream and Be Brutally Honest.

Social Media 120

Social Media Strategy Media Customer Service 120

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

Smart public relations can help put a new brand on the map or burnish the image of an older one. This year, businesses face perennial questions like how to maintain customer loyalty, and fresh challenges like changes in federal regulation laws and the tax code. Brands to watch in 2018. Tapping into the zeitgeist much?

Brand 136

Brand Branding Retail Comparison 136

Communications Conversations

OCTOBER 31, 2022

This week brands will be weighing their options as Musk makes initial layoffs and plans. However, on the brand side, this could be the perfect time for many to quit Twitter once and for all. Let’s face it, Twitter isn’t the powerhouse brand channel it once was. Finally, brand safety is a big issue, too.

Twitter 60

Twitter Brand Branding Airlines 60

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

And most CEOs acknowledge the benefits of social engagement for their personal and corporate brands. Even in the B2B sector, today’s customers, many of whom are millennials, want business leaders to be present and visible. Social content has a humanizing effect on a brand, making it and the resulting conversation more authentic.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

Prohibition

MARCH 21, 2024

Social media analysis and trend identification is an important aspect to any social media strategy. Data collection and processing Like any other business strategy, social media marketing is most effective when your objectives are based on real data. This allows brands to adjust any strategies accordingly, if needed.

Social Media 62

Social Media Trends Analysis Media 62