ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Your innovative new product is close to launch…but competitors are close behind. How to know when to bring in the PR professionals.

Company 136

Company Interviews Reputation Privacy 136

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media. More show and less tell.

Marketing 187

Marketing Content Marketing Data Social Media 187

Beyond PR

JULY 21, 2016

As creators, promoters, and revenue drivers, we’re called on to work together and build an ongoing experience for our brand. Affects Communication & Demand Generation Strategies. Affects Communication & Demand Generation Strategies. The content and customer experience is one that’s owned by everyone. Competition?

Brand 40

Brand Branding How To Employee 40

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing can also involve market research, product development, and branding.

Interviews 98

Interviews Publicity Technology Social Media 98

Shift Communications

JUNE 30, 2015

When we B2B PR folks sit down to put together the latest version of XYZ product launch, what comes to mind? What’s the supporting content strategy? should be part of every launch strategy. The buyer journey in this world is based on the user’s needs – not the brand’s value proposition. Blog series?

B2B 60

B2B Analytics Google B2C 60

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR 20/20

MAY 24, 2018

While the definition of a hackathon emphasizes computer programming over multiple days, this same strategy can be applied to marketers— just with a different kind of “geeking” out and across a few hours, not days. Customer service team. What keeps them loyal to a brand? Sales team / reps. Board of directors.

Marketing 40

Marketing Comparison Internal International 40

Waxing UnLyrical

DECEMBER 14, 2016

You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees. You could connect your customer service team with customers, your sales team with prospects and bring your entire workforce closer to who they are serving via employee advocacy.

Employee 40

Employee Measurement Social Media Product Launch 40

NewsWhip

JUNE 10, 2021

So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. So for us, risk is really about, how do we protect our brand in this landscape of any action you take could have an impact on us? It comes down to product launches. That is a risk.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78