Rock the Status Quo

MARCH 30, 2015

View image | gettyimages.com Media coverage abounds related to last week’s 2015 F8 Developer Conference – an event for app developers put on by Facebook. Facebook native video. PLUS Facebook reach (minimal as it might be). PLUS Facebook reach (minimal as it might be). Read on for the dets!

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Landis PR

DECEMBER 20, 2021

From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Twitter, Facebook and Instagram are extremely popular with major brands and their followers. Content creation: branded and user-generated.

Social Media 52

Social Media Brand Branding Customer Service 52

Solo PR Pro

OCTOBER 2, 2018

Love or hate it, Facebook continues to be the social media platform of choice for 68% of adults in the U.S. While trust in Facebook has taken a hit, it remains a platform where your clients’ prospects and established audiences are likely to be found. In August 2018 Facebook rolled out some changes to business pages.

Facebook 65

Facebook System Groups Policies 65

David PR Group

MARCH 16, 2020

Aside from its medical consequences, COVID-19 has the potential to hurt or even destroy your brand. The main one: If VRBO, which is owned by Expedia, doesn’t fully refund travelers impacted by COVID-19, the brand will likely not survive this crisis. I looked for similar news from VRBO. And found nothing. –John.

Communications 105

Communications Brand Branding Policies 105

The Proactive Report

FEBRUARY 24, 2017

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. Used correctly, Twitter can have a huge impact on customer service, perception and reputation. They are now at around $16.

Twitter 235

Twitter Customer Service Web Facebook 235

prTini

OCTOBER 20, 2016

As more and more customers turn to Facebook, Twitter, Yelp, and other social channels to ask questions or make complaints, keeping up with customer service is no easy task. Through Hootsuite, you can set up searches for hashtags and keywords relevant to your brand. Take a Team Approach to Social Customer Service.

Customer Service 28

Customer Service Community Social Media Radio 28

Cision

OCTOBER 10, 2015

According to a recent Oracle study, 81 percent of Twitter users expect brands to respond to their questions or complaints the same day they tweet. But what happens when brands don’t pay attention to what’s being said about their products and services online? They lose their customers. Happy Campers.

Social Media 120

Social Media Brand Branding Customer Service 120

Marketwired

JANUARY 26, 2016

I had an interesting customer experience yesterday that reminded me how easy it is to break someone’s trust in a brand. One of my favorite brands is—was—a simplified graphic design program that I even mention in my new book, Above The Noise ( in bookstores January 27 ). I needed help and I needed it fast. Condescending.

Brand 100

Brand Branding Customer Service Reputation 100

Communications Conversations

SEPTEMBER 3, 2019

Facebook is pushing Groups now, as exhibited by the promotional videos like this. And, we know, anecdotally, that more people are tiring of the Facebook feed each day. In my research for one client last year, I came across the Dental Hacks Facebook Group. Sure, the easy answer is for brands to start groups of their own.

Groups 68

Groups Brand Branding Facebook 68

Communications Conversations

JUNE 18, 2020

Let’s look at four big shifts that have been happening in 2020 so far, and how I would argue most social media marketers have reacted: Shift #1: Customers don’t want ‘storytelling’–they want exceptional customer service. People were truly talking with brands (and other people).

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Polaris

MAY 5, 2015

If your brand targets moms, your social media strategy may need a major overhaul, according to a recent study conducted by Yummy Mummy Club (YMC) in Canada. Brands still think that pushing out stories about how great they are will resonate with moms,” Erica Ehm , the founder of YMC, told me. It’s about getting new customers.”.

Brand 100

Brand Branding Pinterest YouTube 100

Prohibition

APRIL 7, 2022

It’s vitally important to keep on top of these trends, no matter how often they might change, if you want your brand to stay relevant and ensure your content resonates with your target audience. Facebook becomes the go to for customer services enquires and launches Facebook reels.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

It’s vitally important to keep on top of these trends, no matter how often they might change, if you want your brand to stay relevant and ensure your content resonates with your target audience. Facebook becomes the go to for customer services enquires and launches Facebook reels.

Social Media 62

Social Media Trends Media Instagram 62

Cision

MAY 30, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Are you listening—REALLY listening—to your customers, even (perhaps especially) those that are upset? Intermediate: Dedicated Customer Service and Reviews Software.

Software 328

Software Customer Service Google Small Business 328

PR News

MARCH 13, 2017

So annoyed was I by the poor customer service and the constant retargeting of ads from this particular furniture store that I resorted to cleaning… Continued. The post How to Lose a Customer and Tarnish Your Brand in One Easy (Mis)Step appeared first on PR News Blog.

Customer Service 84

Customer Service Brand Branding Retail 84

Waxing UnLyrical

DECEMBER 20, 2012

This post will depress all the Facebook Ninjas who’ve drunk the Facebook Koolaid. They are a service business. One that could have a vibrant Facebook community, if they could just get to that point. But their Facebook Page has just 23 fans so far. Ask your customers – directly – to Like the Page.

Community 93

Community Facebook How To Web 93

Rock the Status Quo

APRIL 23, 2015

Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. They are hired by the company and have a paid role to grow the brand.

Brand 100

Brand Branding Community Wikipedia 100

Communications Conversations

AUGUST 23, 2016

Brands have long (well, as least for the last 7-8 years) relied on Twitter as a customer service tool and a brand management tool. When looking over competing brands’ Twitter accounts I noticed a trend: Very few of them were responding to any tweets. 3: It’s not nearly the social ad darling Facebook is.

Twitter 60

Twitter Brand Branding Tools 60

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight. Being intentional with your social media strategy will give your brand its best chance at success.

Social Media 52

Social Media Consumer Brand Branding 52

Flack's Revenge

DECEMBER 5, 2018

What’s not safe is ignoring social conversations, especially those related to your brand and category. Interestingly, brands that take a stand, even a controversial one, are generally way ahead of those that sit on the sidelines. Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling.

Social Media 149

Social Media Marketing Media B2B 149

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year.

Social Media 156

Social Media Trends Media Instagram 156

Communications Conversations

MARCH 19, 2015

Fairly damning, and pretty much the exact opposite of what PR folks paid to build positive reputations for brands want to see. How could a brand like Spirit have SUCH a negative brand reputation and still be in business? And yet they seem to have a HORRIBLE brand reputation. They would have a Facebook page.

Airlines 60

Airlines Reputation Brand Branding 60

PR in High Definition

AUGUST 21, 2018

Customer service is often considered to be the key to a brand’s reputation , but part of keeping the customer happy and loyal, is to bring something new and exciting to keep them engaged. But some of these actually have a very minimal effect on the relationship between the brand and consumer.

Brand 54

Brand Branding Trends Social Media 54

Melissa Agnes

SEPTEMBER 16, 2014

A social media manager loses their temper in a customer service post on Facebook. 1) Provide social media training for everyone that operates as an admin on a brand account. Your social media manager needs to be more than someone who just knows how to schedule posts on Facebook. Facebook isn’t Twitter, right?

Social Media 239

Social Media Crisis Training Media 239

Communications Conversations

MAY 29, 2019

As Holmes states, years ago the frequent ask from brands and clients was: “We want this to go viral.” Your brand was just getting started on Facebook. Then, a few years later, Facebook changed everything. Suddenly, brands were paying to reach their audience. Even Facebook is taking notice.

Viral 98

Viral Community Reddit Facebook 98

Cision

MAY 18, 2015

Probably the least exciting aspect of social listening is customer service. You may provide customer service by phone or by email, in great volume or in great scarcity – but social care (customer service on social media) is the primary reason that many social users will engage with brands on social platforms.

Customer Service 120

Customer Service Social Media Analysis Data 120

PRSay

DECEMBER 27, 2022

For smaller brands, Twitter’s noisy platform and algorithms that determine what users see often work against their best efforts. We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. Beyond words: adding multimedia to story pitches.

Trends 124

Trends Pitching Twitter Nonprofit 124

Cision

SEPTEMBER 19, 2016

Recent updates to Facebook Messenger and Twitter DMs have renewed interest in social chat for customer communication, yet this is a medium that has been productive for communications professionals for quite some time. Facebook Messenger. It turns out that it was a shrewd move on Facebook’s part.

Skype 120

Skype Facebook Customer Service Google 120

5W PR

DECEMBER 26, 2019

Production company Disciple Media said they’re building community around their brand in response to clients who want to feel a sense of belonging.High-touch community building, privacy and security were cited by another respondent. . Marketing firm Mastered Marketing cited Facebook Messenger’s 1.3 In their own survey of U.S.

Marketing 113

Marketing Instagram Media SEO 113

Communications Conversations

NOVEMBER 8, 2018

In fact, according to a recent UMass-Dartmouth study , 91% of Fortune 500 level companies use Twitter, 89% use Facebook, 63% use Instagram and 98% use LinkedIn. So, this is a great place for brands to establish authority by simply answering customer questions. This is second only to Facebook. The stats: 190M users.

Social Media 121

Social Media Reddit Pinterest Communications 121

Communications Conversations

OCTOBER 4, 2018

For starters, there’s this trend line: Then, you look at the huge growth in Facebook Messenger over the last few years: And then you see this insane growth curve for WhatsApp: Clearly, private messaging is taking off as a primary way for people to communicate on their phones (and, to an extent, online in general).

Trends 109

Trends Marketing Instagram Social Media 109

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Think of it as using social media to find and cultivate potential customers interested in your offer.

Social Media 86

Social Media Media Mobile SEO 86

Cision

OCTOBER 24, 2015

Social media has become a centerpiece for brands’ reputations. Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Now, your brand must think on a global scale. Are they getting twice as many Likes from their Facebook posts?

Social Media 120

Social Media Real Estate Media How To 120

Stephen Waddington

DECEMBER 2, 2019

It’s indicative of the fact that outside of customer service social media engagement has largely become a paid activity. Areas of investment in digital PR The main areas in which brands are spending their digital and social media budget are: video-based content (58%), paid social media activity (58%), and web design and build (47%).

Digital PR 78

Digital PR Report Communications Crisis Management 78

Communications Conversations

DECEMBER 2, 2021

Over the last few years, I’ve noticed many brands have put a lot more time, energy and resources into generating sales (B2C) or leads (B2B). Just look at your Facebook feed–how many ads are in it? Yep, sales and leads are a primary focus on many, many brands. Driving awareness and engagement with customers.

Strategy 106

Strategy B2C B2B Resources 106

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. Facebook dodges blame. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. Five crisis PR first responses.

Crisis 136

Crisis Privacy Airlines Facebook 136

Cision

NOVEMBER 30, 2015

So let’s consider the applicability of this “social media” statistic by looking at Pew Internet’s latest estimates of Twitter and Facebook demographics: In others words, what happens on Twitter is probably not representative of what happens on Facebook…or any other platform for that matter.

Social Media 120

Social Media Facebook Print Advertising 120