Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. Brand humanization. Not many types of social posts are as successful as online quizzes.

Social Media 156

Social Media Trends Media Instagram 156

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? What’s not safe is ignoring social conversations, especially those related to your brand and category. What comes after social media? Absolutely.

Social Media 149

Social Media Marketing Media B2B 149

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. If you prefer a quick video to learn for the latest social media trends here are the highlights from our latest webinar.

Instagram 62

Instagram Social Media Trends Media 62

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Journalists use social media, too.

B2B 170

B2B Social Media Media Education 170

Communications Conversations

JUNE 18, 2020

But, it’s also changed how social media marketing is working–in quite a big way. However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. People were truly talking with brands (and other people).

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Cision

OCTOBER 10, 2015

According to a recent Oracle study, 81 percent of Twitter users expect brands to respond to their questions or complaints the same day they tweet. But what happens when brands don’t pay attention to what’s being said about their products and services online? They lose their customers. Want more social listening insight?

Social Media 120

Social Media Brand Branding Customer Service 120

Melissa Agnes

SEPTEMBER 16, 2014

A company with two plane crashes in the last year asks people to post their bucket list destinations on social media. A social media manager loses their temper in a customer service post on Facebook. Everyone is using social media for marketing today. Facebook isn’t Twitter, right?

Social Media 239

Social Media Crisis Training Media 239

Communications Conversations

NOVEMBER 8, 2018

These are the “Big Four” of the social media marketing world. And, they encompass about 90% of all social media marketing for most companies. In fact, according to a recent UMass-Dartmouth study , 91% of Fortune 500 level companies use Twitter, 89% use Facebook, 63% use Instagram and 98% use LinkedIn.

Social Media 121

Social Media Reddit Pinterest Communications 121

Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service.

Social Media 105

Social Media Media Customer Service Radio 105

Norton's Notes

DECEMBER 4, 2015

We all know Facebook is the behemoth of the social media world, our clients have to use it, and now it’s gone pay to play, we all have to spend our budgets to use it to get some kind of decent reach, unless you are in the camp that says it’s time to ignore the platform altogether. You will be hunting for quite a while trust me.

Customer Service 28

Customer Service Facebook Social Media Agency 28

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. In a digital world, use of social media is no longer optional. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight.

Social Media 52

Social Media Consumer Brand Branding 52

Cision

OCTOBER 25, 2016

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Keeping track of platforms, direct and indirect messages, social care opportunities, and the competition is difficult for nearly any business, and size makes managing these more daunting.

Social Media 120

Social Media How To Media Customer Service 120

Cision

OCTOBER 24, 2015

Social media has become a centerpiece for brands’ reputations. Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Now, your brand must think on a global scale. Want more insights on social media listening?

Social Media 120

Social Media Real Estate Media How To 120

Cision

DECEMBER 1, 2015

How’s your social media strategy looking? You probably schedule your social updates without really looking at all of your updates as a whole. Or maybe your Facebook page looks like a promotion for your company. Facebook rolled out its Messages for business pages this year. Take the time to do that now.

Social Media 120

Social Media Strategy Media Customer Service 120

wiredPRworks

MAY 18, 2022

.” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing. I remember connecting with Barry via social media and then being surprised when he suggested a face-to-face meetup. Barry Moltz on Facebook.

Small Business 52

Small Business Social Media Radio Media 52

Cision

SEPTEMBER 29, 2015

It seems like as soon as we get used to one change in social media, there’s already another one. And while it might seem easier to bury our heads in the sand, that’s not going to help us leverage social media as a marketing tool. Here are just a few of the latest noteworthy changes to social media.

Social Media 120

Social Media Media Facebook Customer Service 120

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. Brand humanization. Not many types of social posts are as successful as online quizzes.

Social Media 61

Social Media Trends Media Instagram 61

Stephen Waddington

JANUARY 15, 2020

Thank you to everyone who sent me feedback on my essay on the future of PR via email or social media. There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Brand shaming has become commonplace. It’s a powerful form of advocacy.

Storytelling 78

Storytelling Internal International Social Media 78

The Proactive Report

FEBRUARY 24, 2017

The one thing you can rely on in Social Media is that there will be change. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. Each year new networks pop up and some go away.

Twitter 235

Twitter Customer Service Web Facebook 235

Rock the Status Quo

MARCH 30, 2015

View image | gettyimages.com Media coverage abounds related to last week’s 2015 F8 Developer Conference – an event for app developers put on by Facebook. Facebook native video. PLUS Facebook reach (minimal as it might be). PLUS Facebook reach (minimal as it might be). Read on for the dets!

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Engage PR

JANUARY 6, 2018

And with social media spend within marketing budgets expected to increase 128% to 21.4% in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. Cue social backlash across the internet.

Social Media 60

Social Media Strategy Media Survey 60

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

David PR Group

MARCH 16, 2020

Aside from its medical consequences, COVID-19 has the potential to hurt or even destroy your brand. The main one: If VRBO, which is owned by Expedia, doesn’t fully refund travelers impacted by COVID-19, the brand will likely not survive this crisis. I looked for similar news from VRBO. And found nothing. –John.

Communications 105

Communications Brand Branding Policies 105

Polaris

MAY 5, 2015

If your brand targets moms, your social media strategy may need a major overhaul, according to a recent study conducted by Yummy Mummy Club (YMC) in Canada. Brands still think that pushing out stories about how great they are will resonate with moms,” Erica Ehm , the founder of YMC, told me. Brand: Mabel’s Labels.

Brand 100

Brand Branding Pinterest YouTube 100

Solo PR Pro

OCTOBER 2, 2018

Love or hate it, Facebook continues to be the social media platform of choice for 68% of adults in the U.S. While trust in Facebook has taken a hit, it remains a platform where your clients’ prospects and established audiences are likely to be found. In August 2018 Facebook rolled out some changes to business pages.

Facebook 65

Facebook System Groups Policies 65

Cision

JULY 6, 2015

Small talk is an essential part of our social interactions. But what about social media? Some social conversations tend to escalate from “ 0 to 100 real quick ” (obligatory Drake reference), and are illustrative (and sometimes entertaining) because they forego small talk altogether. Search for receptive individuals.

Social Media 120

Social Media Media Wikipedia Tools 120

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. Employee Brand Engagement. Targeted Ads.

Social Media 62

Social Media Trends Media How To 62

Waxing UnLyrical

APRIL 30, 2013

I am a social media advocate. But I hate the ugly side of social media sharing; especially when kids are involved. After two days of searching, we believe the process went something like this: 1) Susan’s Facebook friend saw the image on Susan’s Facebook page and commented, “Can I share this??

Social Media 111

Social Media Reddit Media Facebook 111

prTini

OCTOBER 20, 2016

As more and more customers turn to Facebook, Twitter, Yelp, and other social channels to ask questions or make complaints, keeping up with customer service is no easy task. Use a Monitoring Hub to Track Social Activity. Set Up Phone Alerts For Your Social Media Apps.

Customer Service 28

Customer Service Community Social Media Radio 28

Communications Conversations

SEPTEMBER 3, 2019

One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities. I’m seeing more of it, too.

Groups 68

Groups Brand Branding Facebook 68

Marketwired

JANUARY 26, 2016

I had an interesting customer experience yesterday that reminded me how easy it is to break someone’s trust in a brand. One of my favorite brands is—was—a simplified graphic design program that I even mention in my new book, Above The Noise ( in bookstores January 27 ). I needed help and I needed it fast. Condescending.

Brand 100

Brand Branding Customer Service Reputation 100

Cision

MAY 30, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Are you listening—REALLY listening—to your customers, even (perhaps especially) those that are upset? All companies should at a minimum be using a combination of Google alerts and simple social media listening software.

Software 328

Software Customer Service Google Small Business 328

Rock the Status Quo

APRIL 23, 2015

Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. It can be an industry, a career field, a product or service or just an idea.

Brand 100

Brand Branding Community Wikipedia 100

PRSay

DECEMBER 27, 2022

For smaller brands, Twitter’s noisy platform and algorithms that determine what users see often work against their best efforts. Rather than view it as a social media delivery device, perhaps see Twitter as an online complaint box. As controversy swirls around Twitter, some brands may opt to leave the platform permanently.

Trends 114

Trends Pitching Twitter Nonprofit 114

Cision

MAY 18, 2015

Social media listening has become a broad, all-encompassing term that represents a bunch of different applications for social data. The tactics and tools that we use to manage social listening are the result of how we understand that social media serves our intended purposes. Competitor analysis.

Customer Service 120

Customer Service Social Media Analysis Data 120

5W PR

DECEMBER 26, 2019

An interesting trend among some respondents is that they’re focused on building smaller and more connected communities on their social media platforms. Social media and digital marketing company Sculpt also noted that they’ve redirected much of their focus to positive commenting in social media, particularly Facebook and LinkedIn.

Marketing 113

Marketing Instagram Media SEO 113

Communications Conversations

DECEMBER 2, 2021

And, given the changes in: consumer behaviors, platforms and content, social media marketers would be wise to take this chance to truly evaluate their strategies and approaches. Over the last few years, I’ve noticed many brands have put a lot more time, energy and resources into generating sales (B2C) or leads (B2B).

Strategy 106

Strategy B2C B2B Resources 106