Doctor Spin

JUNE 28, 2022

How to train a spokesperson? I’ve been training spokespersons and pitching their stories since 2005. In this blog post, I’ll detail my process of how I start training corporate spokespersons (and why I always bring a video recorder). We often talk about how people connect with different brands.

Training 52

Training How To Video Corporate 52

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Having a clear brand established, along with representation of your values and mission statement, has never been more important. Media Training. Owned Media & Content Strategy.

Training 370

Training Media Training Reputation Crisis Communications 370

Stephen Waddington

SEPTEMBER 10, 2020

Behaviour change, internal communications, online events, training design and voice technologies are in huge demand. Brand and corporate agencies that have a track record in purpose-led are taking an assertive leadership position. It’s a mix of luck and good judgement. Agency M&A activity is also starting to warm-up.

Agency 122

Agency Creativity Marketing Government 122

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

Contently - Strategy

MARCH 3, 2020

And with some creative thinking, it doesn’t have to be a headache that gets in the way of your job. Brands have to deal with oversight groups like the Federal Trade Commission (FTC) and the Financial Industry Regulatory Authority (FINRA). Train your team on compliance. Invite legal into the creative process.

Creativity 75

Creativity Marketing Insurance Insurance 75

Culpwrit

JULY 12, 2019

Advertising is everywhere: the logos on the clothing we wear, wrapped around the trains during our daily commutes, on our phones when we scroll through our social media feeds. […] These simple phrases have the power to define our economy, our identities, and our culture.

Creativity 78

Creativity Training Brand Branding 78

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

To get there, PR teams must have a deep understanding of business objectives, the target audience for the brand or message, and the best ways to reach them. This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

Communications Conversations

MARCH 21, 2017

Google the phrase “Social media training Minneapolis.” In a nutshell, that describes my experience with social media training programs (or a lack thereof) in the Twin Cities. Would probably include training on some kind of video editing program as well (i.e. ” What comes up? A handful of agencies. GarageBand).

Media Training 68

Media Training Training Social Media Media 68

Sword and the Script

JANUARY 29, 2019

To that end, here are a few creative PR ideas to help the recruiting shop out. 2) Think creatively: guerilla recruiting tactics. One of the more creative ideas I’ve seen could have been a page from the guerilla marketing book. They handed out branded goodies and chatted up the line. 3) Training events or skills showcase.

Resources 77

Resources Creativity Publicity Local 77

ImPRessions - Crenshaw Communications

MARCH 22, 2023

Generative AI jumpstarts creative If you google “Generative AI” you’re likely to see at least five news stories about tech companies using it for search, products and tools. Brands can use generative AI to create new images and videos that are unique and personalized to users.

Advertising 170

Advertising Advertising Analytics Data 170

Presspage

NOVEMBER 1, 2023

Authenticity and tone of voice For many brands and organizations, it is important that the content created, published and distributed by corporate communication teams is an authentic representation of the organization’s principles, values and, if you will, tone of voice. At the same time, it comes with its own caveats.

Corporate 88

Corporate Communications Training Data 88

Prohibition

DECEMBER 1, 2021

As an integrated PR consultancy based in Leeds, we advise big brands on how to use public relations, social media, and content marketing effectively helping them to increase online engagement, raise their profiles and in turn improve their overall business performance. Creativity and imagination. What clients will I work on?

B2C 133

B2C Healthcare Training Agency 133

Cision

JULY 31, 2015

Crises happen to every brand, no matter how big or small they are. Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. When one happens to your brand, will you recover? If you want your brand to be remembered positively, take action. Attend the trainings again.

Crisis 120

Crisis Crisis Communications Brand Branding 120

PRSay

MAY 23, 2023

Among the services those PR professionals have offered on a pro bono basis have been press materials and media relations for fundraising events, media training, brand messaging, website copywriting, social media support and communications planning. Communications projects will be completed in September.

Nonprofit 148

Nonprofit Local Training Media Training 148

PRSay

JUNE 16, 2023

Generative artificial intelligence, such as ChatGPT or Google’s Bard chatbot, can generate text, images and other content derived from the data on which the AI software is trained. As we know, social media is a crucial way for PR practitioners to connect with audiences and promote brands.

Technology 146

Technology Crisis Management Social Media Training 146

Deirdre Breakenridge

NOVEMBER 13, 2017

PR professionals will need to include new digital strategies into their work in order to bring an added awareness and value to the brands they serve. Storytelling will become more creative. More specifically, companies will need to craft more creative stories in order for them to get any attention at all.

Trends 0

Trends Storytelling Creativity Reputation 0

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. News cycles are 24/7, and most PR people are trained to be hyper-responsive to media and client needs.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

JUNE 22, 2021

That means there’s greater potential for B2B brands to reach an engaged audience of business users. It features live discussions, training sessions, and Q&As, among other things. Instagram Reels can be used to promote brand awareness and even recruitment. What’s more, new platforms are popping up regularly.

B2B 405

B2B Social Media Media Instagram 405

Cision

OCTOBER 10, 2015

According to a recent Oracle study, 81 percent of Twitter users expect brands to respond to their questions or complaints the same day they tweet. But what happens when brands don’t pay attention to what’s being said about their products and services online? Forty percent of happy customers will return to spend more with a brand.

Social Media 120

Social Media Brand Branding Customer Service 120

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Thanks to the Ascend Training team for inviting me to present this program! Join us in the training room on Michigan Avenue or online. BRAVE BRANDING GUIDE. Shaping your brand's reputation.

Training 45

Training LinkedIn Marketing Pinterest 45

Stern + Associates

FEBRUARY 16, 2024

Furthermore, according to the study, “45% of business leaders said the main reason they have diversity initiatives is to improve business performance, improve talent acquisition (43%), and increase innovation and creativity (38%).” In fact, a corporate communications plan is crucial to build a stronger brand – for you or your company.

Communications 104

Communications Ethics Corporate Conference 104

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

While marketing is focused on driving sales, PR is designed to build trust in a brand or company and grow its reputation. A trained PR expert has the experience to not only understand technology advantages, but build a narrative to guide positive visibility and thought leadership at the executive level.

Leadership 182

Leadership Reputation Internal International 182

Cision

NOVEMBER 12, 2015

Adhere to the following three of the many best practices from the free white paper to ensure your brand is safe: Want to discover more copyright compliance best practices? Consider holding regular trainings or offering resources to familiarize your employees with the laws they need to follow and abide by to keep your brand compliant.

Brand 120

Brand Branding Software Reputation 120

Reputation Us

APRIL 10, 2017

Carter is racking up some serious RTs and, along the way, showcasing how powerful a brand advocate with an iPhone and Twitter account can be. It’s a perfect case study for how gaining customer loyalty PLUS having a creative social team work hand-in-hand to promote a brand. All too often, brands play it safe.

Brand 92

Brand Branding Social Media Case Study 92

Burrelles Fresh Ideas

JANUARY 23, 2024

Just as a turn of phrase can shift consumer trust in a brand’s favor, a misjudged tone in the brand voice can also derail your efforts. To build meaningful relationships, consumers often prioritize brands that are aligned with their ethical standards , cultural perspectives, and other components.

Technology 76

Technology Training Data Consumer 76

PRSay

JANUARY 14, 2022

Springsteen’s 1987 Brilliant Disguise offers some stark realities for brands and nonprofits. Developing plans to deal with potential problems is a must, and creative ways to think beyond obvious crisis points is overdue. “I Just a searching for a mystery train. Your brand and nonprofit can be that solution, but there’s a catch.

Communications 165

Communications Trends Nonprofit Radio 165

Onclusive

DECEMBER 16, 2020

Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever.

Industry 221

Industry Content Marketing Corporate Analytics 221

Agility PR Solutions

JANUARY 7, 2020

The post 2020’s top 5 voice-based media trends—and their impact on marketing and comms appeared first on Agility PR Solutions.

Trends 113

Trends Marketing Analysis Training 113

5W PR

APRIL 10, 2023

Meta Business Partners also receive 1:1 training in creative education, early access to product updates, and insights into Meta Business initiatives. Choosing a badged Meta Business Partner agency ensures you’re working with a credible and reliable agency that meets the highest standard of work in the digital world.

Engineering 88

Engineering Advertising Advertising Agency 88

PRSay

JANUARY 23, 2019

By winning over the crowd with her beaming smile and signature dance moves, Ohashi teaches us the importance of adding your own personal style and creativity into every campaign you approach. As you get ready to build your brand, think about how you can add some extra special, outside-the-box flare. Perfect your routine.

Communications 145

Communications Viral YouTube Creativity 145

Buzzstream

MARCH 26, 2020

Being an online marketer, it’s up to you to find new and more effective ways to market your brand. In this article, we are going to talk about the steps and best practices you can follow to find the right YouTuber to represent your brand. Get creative and create a timeline graphic using a tool like Venngage. Step 1: Set Goals.

YouTube 116

YouTube Brand Branding Video 116

Stephen Waddington

OCTOBER 31, 2018

Ladder Talent I am delighted to announce the launch of Ladder Talent , a people consultancy for the creative industries. Ladder Talent is a people consultancy for the creative industries. We’ll create insights around applicants' creativity, organisational skills, team working ability, writing skills, numeracy and much more.

Training 95

Training Creativity Employee Data 95

Stephen Waddington

JANUARY 11, 2021

How and why consumers choose brands, products and services, and how they purchase from them. How has Unwritten managed the creative process during lockdown? We’ve tried to recreate as much of the ‘in-person’ creative process sessions as possible via video calls.

Marketing 78

Marketing Training Pinterest Creativity 78

ImPRessions - Crenshaw Communications

APRIL 13, 2023

A diverse team makes a difference inside and out Diversity is attractive to both potential employees and prospective clients because it offers a range of experiences, perspectives and skills that enhance the creativity and effectiveness of an agency’s work. It can also lead to more innovative solutions and better problem-solving.

Employee 156

Employee Community Groups Interviews 156

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

Today brand customers want an experience that is as frictionless as possible. This allows brands to tailor their internal IT infrastructure to suit their own needs instead of relying on a one-size-fits-all solution that may not deliver the best results or given them the flexibility they are looking for. Customer experience is king.

Trends 182

Trends Privacy Technology Data 182

Prohibition

DECEMBER 22, 2022

Working with fantastic brands. We’re a thrown stone away from Leeds Trinity Shopping Centre, Call Lane, and the Train Station – we love it. We’ve experienced increased growth and demand across our client account teams, creative , and our very first Marketing Manager! Top 3 Brands Utilising Virtual Influencer Marketing.

Case Study 62

Case Study Energy Creativity Agency 62

Cision

DECEMBER 9, 2015

A copyright is legal protection for your creative works and ideas that are published, broadcast, or presented or displayed publicly. It has nuances that only the trained eye can see. If you’re more interested in having people reuse original branded content, check out Creative Commons. According to current laws in the U.S.,

How To 120

How To Training Education Creativity 120