Waxing UnLyrical

JULY 13, 2015

It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. So how can you gain cohesiveness in your organization through internal communications? The new ‘ABCs’ of Internal Communication: 3 steps to becoming a business communicator.

Internal 40

Internal International Communications Employee 40

Sword and the Script

JUNE 30, 2020

Two respondents noted a split structure with internal communications reporting to HR, and external communications reporting through sales. A model I’ve seen work for large enterprises is to retain a corporate communications department but push dedicated PR talent down to support the business units. Unbundle PR.

Report 119

Report Publicity Survey B2B 119

Cision

MAY 18, 2016

With so much noise, how can your brand cut through and stand out? Sonja Warner, vice president of global corporate communications at TransMedia Group, says only through planning and strategy will you reach your target audience effectively. You recently joined TransMedia Group as the vice president of global corporate communications.

Corporate 159

Corporate Groups Local Enterprise 159

ImPRessions - Crenshaw Communications

APRIL 3, 2018

At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England. It became a much talked about event; it was fun; and fit right in with the ethos of the Wonka brand. Buena Vista Pictures (1995).

Tools 170

Tools Government Crisis Public Affairs 170

Critical Mention

JUNE 24, 2017

SAN FRANCISCO, June 23, 2017 — Zignal Labs today announced it has integrated Critical Mention’s industry-leading television media data, broadening access to the full media spectrum for media intelligence and insights across the enterprise. About Zignal Labs. Founded in 2002, Critical Mention is headquartered in New York City.

Television 60

Television Enterprise Media Analytics 60

Stephen Waddington

JULY 21, 2020

Watch for innovation and move fast to help brands capitalise. Rethinking events Corporate events will never be the same again. Strategic communication If internal and external communication was not on the management agenda prior to the COVID-19 crisis it is now. Culture, entertainment, and sport need a hard reset.

Crisis 78

Crisis Agency Enterprise Local 78

Stephen Waddington

JUNE 13, 2018

I’ll be joined by colleagues and communication directors from Coty, HMRC, HPE, International Rescue, and Sage for an event on crisis communication in London on 27 June. Consequently, crisis preparedness must sit at the heart of international organisations and any location around the world must be equipped to manage a response.

Crisis 61

Crisis Publicity Crisis Communications Case Study 61

PRSay

NOVEMBER 5, 2018

This post is brought to you by West Corporation , a proud sponsor of PRSA. Eighty-one percent of people have been convinced to buy a product or service by watching a brand’s video. Eighty-five percent of people say they’d like to see more video from brands. Are you relying on text-only assets to drive your messaging?

Video 116

Video Communications Strategy Product Launch 116

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. However, that doesn’t mean it’s impossible.

Communications 78

Communications Measurement Tools Enterprise 78

Stephen Waddington

MARCH 31, 2019

Campaign landing page and web newsroom tools Access to the corporate website is a battleground in large enterprise organisations. Comms School: personal branding In the next week’s Comms School session Marcel Klebba and I will cover personal branding, SEO and the benefit of creating a strong digital footprint.

Survey 68

Survey Enterprise SEO Web 68

Sword and the Script

OCTOBER 5, 2021

Users can track direct and indirect brand mentions, hashtags, influencers and keywords, keep tabs on competitors and industry trends, gather key consumer insights, and discover the most relevant and engaging influencers.”. I’ve come to view Onclusive as an enterprise-strength media monitoring solution. Is this a rebrand?

Software 156

Software Tools Print Technology 156

Sword and the Script

SEPTEMBER 24, 2019

After college, he spent seven years in capital markets, “trading corporate and high yield bonds for a large regional money manager.”. The company provides custom software development and helps companies of all sizes form SaaS startups to enterprise innovation. How is that line of work different your work in enterprise software sales?

Agency 64

Agency Software Enterprise Marketing 64

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. It’s too much, too fast and too convenient for enterprises motivated by profit. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” Out of respect, yesterday, I did not publish.

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Wadds Inc.

AUGUST 14, 2023

Its strategic advisory services help to effectively manage risks, build revenues, attract and engage people and identify key opportunities to improve performance and enterprise value. Corporate and public affairs agencies are expected to continue to do well, healthcare also but perhaps less so whilst consumer and technology will be tougher.

Agency 52

Agency Sports Public Affairs Creativity 52

Sword and the Script

JANUARY 14, 2020

She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value. SM: I look at our challenges in two ways: internal and external.

Marketing 79

Marketing Data Wireless Industry 79

Barokas

FEBRUARY 5, 2019

To remain competitive today, marketers must oversee and create content that compels readers while mapping back to strategy, messaging and brand voice. Unless you are at a large enterprise, your marketing team is likely comprised of marketing generalists, with perhaps one or two content experts. The first is the obvious resource strain.

How To 60

How To Marketing Resources Journalism 60

Waxing UnLyrical

MARCH 31, 2019

If you are fortunate enough to work in a larger organization that deploys an enterprise-wide AI system like Lucy or Albert, then you can expect to see deep insights about your stakeholders and the content you are using. They need to quantify real engagement and impact beyond vanity metrics so they can better advise their brand partners.

Analytics 65

Analytics Data Pinterest System 65

Sword and the Script

NOVEMBER 26, 2019

According to the product management team, one of its corporate PR customers was showing some of the firmographic and demographic data around their earned media coverage to a broader internal team. Most corporate customers can probably get a fairly sophisticated Cision Impact module for around $20-30,000 per year.

Publicity 90

Publicity Media Advertising Advertising 90

Katie Paine's Measurement Blog

MARCH 9, 2023

Chances are you need data in specific buckets – i.e. corporate, product, customer service etc. Select a sample of 50 items and have them read by an intern, or someone who didn’t have anything to do with “placing” the stories. Others may be great at local coverage but have no experience on a national or international basis.

Measurement 52

Measurement How To System Comparison 52

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. These included a knowledge management-style enterprise search tool called “Assistant,” and “Channel Management.”. It also gains data from brand sponsorships and events.” all 210 U.S.

Industry 87

Industry Media Technology Employee 87

PR 20/20

AUGUST 22, 2017

While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support. Ownership and top executives are uncomfortable with greater transparency and personal brand management. So behind the times. We know better.

Marketing 87

Marketing Resources Technology Internal 87

Ethical Voices

AUGUST 1, 2022

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. Can corporations really be ethical media enterprises? Very new, very hot type brands to be working with.

Ethics 71

Ethics Agency Journalism Corporate 71

Sword and the Script

OCTOBER 29, 2019

Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance. Some communicators on Prezly even use this for internal communications. Prezly offers prospective customers three tiers of pricing : professional, expert and enterprise. 3) Prezly distribution.

Pitching 64

Pitching Analytics Enterprise System 64

wiredPRworks

AUGUST 2, 2016

55% Able to preserve brand consistency as marketing goes digital. Interestingly, one of the components of the Confidence Index is the knowledge void and lack of empathy among senior management as to how rapidly marketing has evolved and how it can contribute to the enterprise. It all goes back to being a values-driven enterprise.

Leadership 40

Leadership Survey Enterprise Conference 40

Sword and the Script

JANUARY 28, 2020

Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year. Notified says some customers use this for internal communications too. Yet if the name rings a bell, the company has been working on its awareness.

Software 117

Software Tools Publicity System 117

PR 20/20

SEPTEMBER 14, 2018

What started as branding has evolved into data management, tech stacking, user experience, and more. Some of our best clients are inbound marketing champions within an enterprise. These are questions Victor Milligan ( @vtmilligan ), CMO at Forrester, discussed during his breakout session at INBOUND18. Change Agent Spotlight Series.

Enterprise 46

Enterprise Agency Creativity Print 46

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Brand Branding 100

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Corporate communication functions as the conscience for the business and as a vigilant lifeguard for the brand.”.

Trends 199

Trends Corporate Employee Analysis 199

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. Turn to agencies with demonstrated track records of success, starting with their own brands. 5) Invest in the Doers.

Agency 40

Agency Marketing Financial System 40

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. PR has a bigger role in content. “I

Marketing 190

Marketing Content Marketing Data Social Media 190

Bianchi Biz Blog

APRIL 29, 2024

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Robust Economy : Hong Kong’s economy is characterized by its low taxation, minimal government intervention, and an established international financial market.

Marketing 92

Marketing Local Crisis Management Internal 92

PR Conversations

SEPTEMBER 22, 2015

A necessity to acquire proficiency in technical tools—ones previously unused (perhaps unknown) to public relations practitioners—has caused PR women (and men) to cooperate and work with IT and analytics staff; for example, to work together to develop internal communications systems. networking in order to amplify opportunities.

Interviews 40

Interviews Enterprise Corporate Internal 40

MaccaPR

MAY 28, 2015

“Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station. If Hyundai Staged Some of the Spot, So What?

Film 48

Film Marketing YouTube Advertising 48

PRSay

MARCH 11, 2019

Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.” ” For the10company, this influence is directly tied to today’s heightened scrutiny of corporations and C-suite politics.

Trends 150

Trends Communications Employee Enterprise 150

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. GlobeNewswire is owned by Notified, a recently re-branded division of Intrado. Intrado was formerly known as West Corporation.

Software 94

Software Banking Technology Data 94

Cision

SEPTEMBER 30, 2015

While the concepts underlying corporate social responsibility (CSR) are hardly new , our current framework of understanding for CSR in the United States started roughly in the 1950s. There’s even a new US business structure based on CSR, the B corporation. Corporations are taking stands on polarizing issues.

Media Relations 120

Media Relations Trends Media Corporate 120

Stephen Waddington

NOVEMBER 26, 2020

At the same time public relations has become elevated as the eyes and ears of an organisation not just in the public sector as means of public engagement, but in corporate communications, internal communications, and marketing. Enterprise social networks, messaging, scheduling, and video have all been adopted.

Tools 175

Tools How To Agency SEO 175