Critical Mention

DECEMBER 20, 2019

PR and marketing professionals have the opportunity to expand their organization’s brand reach by leveraging earned media coverage. Earned media is significant for businesses because it is unpaid content that is published by journalists, influencers, reviewers and organizations who have valuable thoughts and opinions about your brand.

How To 103

How To Brand Branding Media 103

Flack's Revenge

DECEMBER 20, 2018

Are the social media waters still safe for marketing? The thing about marketing is that to fill your net you have to fish where the fish are. Brands must also make sure their community manager or agency has the experience, curiosity, and imagination needed to conceive, implement and measure their social efforts. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. Let’s start with the basics!

Video 110

Video Marketing SEO Social Media 110

Buzzstream

MARCH 3, 2020

If you consider yourself a subject matter expert, there are three main reasons why you should be incorporating podcast guesting into your content marketing mix, along with some considerations for once you get started with this strategy. You’ll extend your reach to highly engaged audiences . Conclusion.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Burrelles Fresh Ideas

JANUARY 16, 2024

Think of the brands you deal with daily. People are more likely to trust and connect with a brand or organization that is genuine and transparent in its communication. When brands and individuals communicate openly, honestly, and transparently, they build a foundation of trust that withstands challenges and crises.

Crisis 85

Crisis Airlines Crisis Communications Social Media 85

Contently - Strategy

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

Social Media 126

Social Media Ethics Trends Viral 126

Critical Mention

JANUARY 22, 2019

I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL). Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. Content Marketing overall is getting increasingly better at connecting actions and outcomes.

Interviews 104

Interviews Content Marketing Writing Journalism 104

The Hoyt Organization

MARCH 25, 2024

Public relations is vital in healthcare by helping build brand reputation, promoting services, and establishing patient trust. By adhering to these principles, healthcare organizations can create focused, effective PR strategies that have a measurable impact on their brand and audience engagement levels. fore distribution.

Healthcare 67

Healthcare Strategy Publicity Pharmaceuticals 67

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. It’s not a bad take.

Interviews 104

Interviews Publicity Technology Social Media 104

PR 20/20

JANUARY 16, 2023

The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

Critical Mention

OCTOBER 11, 2019

Today’s organizations can help build their brand by garnering and distributing earned media, because earned media can have significant influence on brand reputation. Paid and owned media are important, but brands can get tremendous value from disseminating earned media coverage and encouraging others to do the same.

Brand 81

Brand Branding Media Case Study 81

wiredPRworks

SEPTEMBER 30, 2020

Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success. Audit: review marketing and business activities, objectives and goals. Brand: based on personality, driven by reputation.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Sword and the Script

JULY 27, 2021

I believe the nuance is this is really an explosion in DIY PR and digital marketers moonlighting in PR. There’s no chance a bona fide reporter (or reputable blogger) will bite. Third-party validation is still more credible than all the content marketing and brand journalism in the world. Third-party validation.

Media Relations 173

Media Relations Media Pitching Survey 173

Cision

JULY 25, 2017

Now, there are certainly quick and easy ways to get backlinks to your brand’s website, but if they’re quick and easy, they’re more than likely going to be low-quality. This leaves your quick-and-easy backlink strategy fruitless and your brand still at the bottom of the SEO barrel. So, how can you ensure that happens?

Strategy 257

Strategy How To SEO Engineering 257

PR in High Definition

APRIL 25, 2022

Online life can be addictive and endless, with perpetual anticipation of the next big thing and every brands’ reputation on the line. Maintaining your company’s reputation, demonstrating your positive culture, and looking after your own workforce will ensure people are tuned in and listening. Positive content is more viral.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing.

Community 92

Community How To Marketing Data 92

Cision

MAY 19, 2016

With so much content saturating the marketplace, how can brands stand out? When I think of the most enduring brands, they all start from the inside. It’s important to have the employee engagement piece figured out because so much of the great authentic content that will drive a company’s external program can start from within.

Employee 174

Employee Reputation Internal International 174

Landis PR

NOVEMBER 26, 2022

Utilizing these five best communications practices for your tech company can boost your sales and drive your brand awareness and credibility online. Social media gives your brand a “human” aspect in a digital world and offers your customers a medium to engage with you. Leverage SEO in Press Releases. Inspire Audiences to Learn More.

Company 98

Company Communications Case Study Engineering 98

Critical Mention

JANUARY 22, 2019

I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL). Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. Content Marketing overall is getting increasingly better at connecting actions and outcomes.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. You can find captivating blog posts on their site, ranging from Q&As to branding tips.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . Why Your Brand Needs Earned Media Monitoring.

Radio 104

Radio Media Newspapers Sports 104

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

PR and CX go hand in hand, since it’s PR’s role to burnish a brand reputation and the job can only be done when the customer experience lives up to expectations. We’ve seen how powerful real-time marketing is for consumer brands that are active on social channels. B2B content will become more customized.

B2B 120

B2B Customer Service Software Technology 120

Critical Mention

NOVEMBER 5, 2019

Social Media Delivers Brand Clarity. Start delivering clear messages to your targeted audience about your brand and its products with social media. Doing so allows you to analyze your organization’s reputation and adjust your audience’s perspective on your brand. Social Media Advances Promotion Tactics.

Social Media 105

Social Media Media Customer Service Radio 105

MaccaPR

JUNE 1, 2016

If you’ve ever read a Buzzfeed article, you know that brands are capitalizing on the opportunity to publish their own brand stories in the context of news distribution. Or, if content aggregation sites aren’t your chosen diversion, maybe you clicked on the enticing headline of a.

Brand 48

Brand Branding Storytelling Healthcare 48

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Reputation management – more 24/7 than ever. And PR teams have had to be more vigilant than ever to provide guidance that will keep a brand in good stead. These include old standbys like Hubspot Academy, dedicated to helping PR pros make better use of content marketing, social media marketing and SEO.

YouTube 136

YouTube Training Video Survey 136

PR in High Definition

DECEMBER 17, 2020

Responding in the wrong way, or not responding at all, can have a negative knock-on effect on the reputation of individuals and/or companies, so being prepared for communicating on issues will be a key consideration as we enter the new year. Move over media relations. Most infamously this year was the fall of the once beloved writer, J.K.

Trends 71

Trends Reputation Course Media Relations 71

Prohibition

MAY 10, 2023

User generated content (UGC) has become a critical component of social media marketing in recent years. It refers to any content created by users themselves, rather than by a brand or business. It is content that is shared publicly on social media platforms, forums, or other websites.

Social Media 62

Social Media Strategy Media B2C 62

Flack's Revenge

DECEMBER 5, 2017

Include a link in an online news piece, though, or pay an influencer to promote your brand in their blog post and it gets a bit murkier. It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.”

Pitching 174

Pitching Journalism Video Advertising 174

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. By 2014 it was obvious that video was the rising star of content marketing. He agreed; see the Q and A below. How do you promote them?

Video 153

Video B2B Film Marketing 153

Sword and the Script

JUNE 30, 2020

Out of curiosity, I posted a survey question to Twitter. 71% said the CEO 24% said the CMO 4% said the COO; and 2% said HR Although Twitter polls don’t offer demographics, I can derive from the comments that most respondents come from a PR or communications background. Below are a few that stood out for me. Different goals.

Report 118

Report Publicity Survey B2B 118

wiredPRworks

FEBRUARY 11, 2016

Immediately upgrade your skills and achieve a much greater understanding of your personal branding, digital marketing and social selling potential. Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills.

Training 45

Training LinkedIn Marketing Pinterest 45

PR in High Definition

JUNE 25, 2020

Whether communicating redundancies during difficult times or growth during the bounce back, protecting company reputation at this time is critical – businesses can’t afford a loss of confidence in who they are, what they do, and how they do it. After all, people don’t want to be marketed to at the moment, right?

Exercises 71

Exercises Employee Social Media Communications 71

The Resolution Blog

JANUARY 8, 2018

Interactive campaign content made easy Integrating social content is key to most campaigns but often we’re challenged by getting content built and on site. Brand social activity into site content in real-time. Great free tool:Who else is bored with making brand logo wall images? Don’t miss out download now.

Tools 136

Tools Publicity Measurement SEO 136

PR in High Definition

JUNE 25, 2020

Whether communicating redundancies during difficult times or growth during the bounce back, protecting company reputation at this time is critical – businesses can’t afford a loss of confidence in who they are, what they do, and how they do it. After all, people don’t want to be marketed to at the moment, right?

Exercises 62

Exercises Employee Social Media Communications 62

Critical Mention

FEBRUARY 6, 2020

Ask other PR and communications professionals you know about which media monitoring companies have a reputation for providing great service. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

How To 106

How To Media Radio Print 106

Critical Mention

MAY 17, 2019

In an oversaturated market where dozens of business are targeting the same audience, making your brand stand out is crucial to its success. In each stage of the marketing funnel, brand awareness and credibility remain a consistent part of your company’s reputation and ability to drive leads and conversions.

B2B 68

B2B Marketing SEO Mobile 68

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 198

Writing Communications Marketing B2B 198