Victorious PR

FEBRUARY 8, 2023

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store.

Industry 52

Industry Real Estate Healthcare Tourism 52

Cision

DECEMBER 22, 2016

Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace. What are some of the biggest PR challenges travel brands and companies face? How can they overcome them?

Tourism 120

Tourism Travel Conference Crisis 120

Deirdre Breakenridge

AUGUST 26, 2014

Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. Her diverse background also includes travel and tourism campaigns, including efforts for organizations with an international presence.

Industry 316

Industry Fashion Travel Tourism 316

Bianchi Biz Blog

FEBRUARY 1, 2024

The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. Key expertise of Integrate Communications We have branding, B2B and corporate PR as major expertise in tech, automobile and food industries.

Marketing 108

Marketing Newspapers Print Local 108

PRSay

JANUARY 29, 2019

Being able to stay on top of how people consume information is critical to even making a small dent.”. One of Graham’s favorite example of this: KFC’s apologetic response to a chicken shortage, when the brand rearranged its name to spell “FCK” on a bucket of chicken. Today, that number is 40,000 and rapidly growing. “So,

Tourism 150

Tourism Employee Web Travel 150

Shift Communications

JANUARY 30, 2020

The parallels drawn between the Wuhan coronavirus and SARS prompted us to reflect on some significant changes since these past threats in how our society consumes and expects information. Today, these types of conversations are more accessible to a variety of consumer brands and public facing organizations.

Trends 127

Trends Publicity Communications Tourism 127

Burrelles Fresh Ideas

MAY 23, 2023

Beach and Coastal Tourism: Coastal areas, such as beaches, lakes, and resorts, often see a surge in visitors during the summer. Dentsu recently came out with a survey regarding consumers’ summer travel plans. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives.

Travel 40

Travel Tourism Airlines Hotels 40

Contently - Strategy

AUGUST 17, 2020

Like many businesses in the tourism and hospitality industry, Walks is turning to live video to remain open, stay connected with customers, and keep as many employees and contractors paid as possible. For live video to succeed, it has to offer something consumers can’t get anywhere else. ” The main requirements?

Travel 145

Travel Video Industry Tourism 145

Cision

MAY 11, 2016

Brenda Urban, director of communications at Klick Communications, says communication professionals must seek out brands that they love and are excited to work with. Klick Communications’ campaigns are designed around research and insight into the consumer, rather than focused on one-off media placements. . How can they overcome them?

Television 120

Television Travel Tourism Pitching 120

Cision

JULY 13, 2016

I am most excited to jump in and help run our leisure tourism campaigns. What are the biggest PR and marketing mistakes brands make? Why is integrated communication so important for brands today? Every medium you use to promote or talk about your brand should be cohesive and interconnected, on-message (the same message!),

Print 120

Print Tourism Transportation Film 120

Engage PR

DECEMBER 15, 2015

Aberdeen and Grampian Chamber of Commerce (AGCC) recently hosted its Joint Tourism Network meeting featuring speakers from VisitScotland, Visit Aberdeen and the local Area Tourism Partnership. Consumers still want to discover things by themselves and forcing products and services on them may lead to a reduction in brand loyalty.

Tourism 60

Tourism Local Trends Travel 60

PR Job Coach

JUNE 12, 2014

Our team helped build it to an internationally recognized brand in just a few years. Kim is the Director of PR and Partnerships for VisitOakland , the tourism bureau for the city. Accomplishments Building a Career Burnish your brand Career Insight Career Profile Career Resonance Do what is your passion. Job Satisfaction'

How To 197

How To Apparel Tourism Interviews 197

Cision

JULY 14, 2016

The media is constantly changing, and brands that fail to embrace innovation will remain stuck in the past and miss out on new opportunities. recommends keeping a close eye on the industry and market to ensure your brand is always current in its strategies. What are some of the biggest PR challenges travel and lifestyle brands face?

Travel 120

Travel Agriculture Tourism Internal 120

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? The consumer-driven news cycle & PR measurement. The effect of brands helping during the Covid-19 pandemic. Added together with everybody else’s, we can actually see consumer reaction, which was never the case 10, 15 years ago.

Consumer 78

Consumer Measurement Local Data 78

Deirdre Breakenridge

OCTOBER 20, 2015

Doing these things are “time consuming” if you want to think that way. I agree wholeheartedly with Natalie Tindall’s tweet, “For students at universities with many PR classes, you’re lucky. Some students don’t get depth of PR classes in university curriculum.”. However, the benefits far outweigh the time invested.

Education 150

Education Training Course Social Media 150

Prohibition

MAY 15, 2020

And some have been brought to our attention from the public calling brands out on social media for their mishaps. She was then told by the brand that despite winning the competition, she couldn’t receive the care package or the outfit due to not being able to attend the virtual party. It was also picked up by the media.

Crisis 71

Crisis Government Social Media Reputation 71

Prohibition

MAY 15, 2020

And some have been brought to our attention from the public calling brands out on social media for their mishaps. She was then told by the brand that despite winning the competition, she couldn’t receive the care package or the outfit due to not being able to attend the virtual party. It was also picked up by the media.

Crisis 62

Crisis Government Social Media Reputation 62

MaccaPR

MARCH 30, 2017

Now that 82 percent of consumers research their major purchases online , the Mall of America (MOA) saw an opportunity to join that online conversation and use social channels to act as a concierge service for guests and help drive revenue to the physical stores.

Social Media 48

Social Media Media Tourism System 48

Newsfile

SEPTEMBER 27, 2023

Click thumbnail image below to view press release Harness Social Media Brands are engaging their audiences in social media to amplify press releases and PR. Specifically, consumers look forward to changing to cooler weather fashion as a crispness fills the air. As a result, sales are increasing.

How To 95

How To Tourism Fashion Travel 95

Newsfile

SEPTEMBER 28, 2023

Click thumbnail image below to view press release Harness Social Media Brands are engaging their audiences in social media to amplify press releases and PR. Specifically, consumers look forward to changing to cooler weather fashion as a crispness fills the air. As a result, sales are increasing.

How To 93

How To Tourism Fashion Travel 93

Waxing UnLyrical

OCTOBER 1, 2010

Priya will share her case study on a campaign for the Council for Responsible Nutrition, when they decided to take their “Life… supplemented&# initiative directly to their consumers via online networks. Sounds interesting, huh? Sounds interesting, huh? I hope you’ll join us. It’s free! What’s to think about?!

Measurement 58

Measurement Tourism Community Social Media 58

Waxing UnLyrical

SEPTEMBER 30, 2010

Fun Fact Christine vlogged about Kodak’s Print & Prosper calculator, which helps consumers compare printing costs between Kodak printers and their average competitor. Great point about personal branding. I personally think vlogging is really great for personal branding. Yes, and he’s proud of it.

YouTube 54

YouTube Video Measurement Print 54

Communications Conversations

JULY 10, 2018

No so much in consuming or reading them–I’m more about creating them. And, he has big-time brand experience to back that up. You’ll probably recognize it best in Olson’s work with the Belize Board of Tourism. I’ve long been a fan of list posts. Why is she a power broker?

Social Media 24

Social Media Media SMB Tourism 24

Communications Conversations

FEBRUARY 3, 2016

And, as WCCO-TV’s Jason DeRusha said in a recent Facebook comment thread, she’s “always on brand.” I know of few PR people who live the brand they represent more than Alyssa Ebel. More than anyone I’ve seen in recent memory, you completely live the #exploremn brand.

Tourism 60

Tourism Travel Instagram Pitching 60

Buzzstream

FEBRUARY 9, 2024

Types of Press Releases Companies issue press releases for various reasons, so it is crucial to understand the different types of press releases; let’s break down some of the more common types of releases: product or brand launches, company news, event announcements, and reports. Don’t overcomplicate it.

Examples 62

Examples Product Launch Data Report 62

Waxing UnLyrical

NOVEMBER 19, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. He does his best to stay informed on politics, tech, music, cultures, and social media. He’d love to grab a gab on Twitter. These fine folk did: Jan.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Landis PR

JANUARY 3, 2022

From a communications standpoint, this means that brands must continue to be thoughtful and authentic in their words and, most importantly, actions.”. Tourism and travel will need time to recover as will specialized PR agencies in that sector. Sandy Lish, Principal/Co-Founder, Castle , Boston, Massachusetts. “In In the U.S.,

Trends 52

Trends Trade Shows Agency Communications 52

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

JANUARY 26, 2011

This is what Ad Age had to say about it (and thanks to Kathy Moore for tipping me off): The ubiquitous “like&# is currency for brands, and Facebook is giving them a new way to collect: an ad unit that shows up on the right-hand side of the screen it calls “sponsored stories.&# When you “like&# a page; 2. Like mentioned.

Facebook 107

Facebook Privacy Twitter Social Media 107

Beyond PR

APRIL 11, 2018

Last summer, Instagram celebrated Stories’ first anniversary by saying 50 percent of businesses on the platform had produced a Story in a single month, and that one in five organic Stories from a brand had produced a direct message from a consumer. Make it Easy to Promote Your Brand. How to Create Instagram Worthy Events.

Instagram 74

Instagram Pitching Media Tourism 74

PRSay

OCTOBER 27, 2017

This democratization has opened up an entire new world of opportunity for everyone to engage, consume, share and break news. Claire Kudlata joined the communications team at IHG following her graduation from the University of South Carolina with a degree in public relations and a minor in hotel, restaurant and tourism management.

Leadership 114

Leadership Communications Hotels Tourism 114