Cision

DECEMBER 22, 2016

Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace. What are some of the biggest PR challenges travel brands and companies face? How can they overcome them?

Tourism 120

Tourism Travel Conference Crisis 120

Deirdre Breakenridge

AUGUST 26, 2014

Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. Many local chapters have working groups for new and young professionals. Is industry specialist the right path for you? Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

Burrelles Fresh Ideas

MAY 23, 2023

Beach and Coastal Tourism: Coastal areas, such as beaches, lakes, and resorts, often see a surge in visitors during the summer. Dentsu recently came out with a survey regarding consumers’ summer travel plans. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives.

Travel 40

Travel Tourism Airlines Hotels 40

Engage PR

DECEMBER 15, 2015

Aberdeen and Grampian Chamber of Commerce (AGCC) recently hosted its Joint Tourism Network meeting featuring speakers from VisitScotland, Visit Aberdeen and the local Area Tourism Partnership. Consumers still want to discover things by themselves and forcing products and services on them may lead to a reduction in brand loyalty.

Tourism 60

Tourism Local Trends Travel 60

Contently - Strategy

AUGUST 17, 2020

Like many businesses in the tourism and hospitality industry, Walks is turning to live video to remain open, stay connected with customers, and keep as many employees and contractors paid as possible. For live video to succeed, it has to offer something consumers can’t get anywhere else. ” The main requirements?

Travel 145

Travel Video Industry Tourism 145

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale.

Consumer 78

Consumer Measurement Local Data 78

Deirdre Breakenridge

OCTOBER 20, 2015

I have benefited tremendously through attending my school and other local schools’ PRSSA events and networking with professionals via social media, for example, participating in this awesome #PRStudChat. Doing these things are “time consuming” if you want to think that way. However, the benefits far outweigh the time invested.

Education 150

Education Training Course Social Media 150

Communications Conversations

JULY 10, 2018

No so much in consuming or reading them–I’m more about creating them. And, he has big-time brand experience to back that up. You’ll probably recognize it best in Olson’s work with the Belize Board of Tourism. I’ve long been a fan of list posts. Why is she a power broker?

Social Media 24

Social Media Media SMB Tourism 24

Communications Conversations

FEBRUARY 3, 2016

And, as WCCO-TV’s Jason DeRusha said in a recent Facebook comment thread, she’s “always on brand.” I know of few PR people who live the brand they represent more than Alyssa Ebel. More than anyone I’ve seen in recent memory, you completely live the #exploremn brand.

Tourism 60

Tourism Travel Instagram Pitching 60