Stern + Associates

JANUARY 29, 2024

For the big business publications like the Financial Times or Wall Street Journal, industry- and topic-specific newsletters and sections (whether industry-focused or topical) have become more important, catering to those readers – typically business leaders or other professionals – with particular interests.

Strategy 95

Strategy Publicity Media Video 95

PRSay

SEPTEMBER 6, 2022

13 keynote address at ICON 2022 in Grapevine, Texas, Kay talked with PRsay about the power of confidence, the challenges of reaching younger news consumers and the importance of facts. Surveys have shown that young adults turn to social media such as TikTok and Instagram as their primary news sources rather than newspapers and TV.

Journalism 147

Journalism Newspapers Policies Writing 147

Cision

NOVEMBER 6, 2017

In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines. Brands like Google, Twitter, Facebook, and YouTube are doing nothing to prevent it, resulting in a very confusing and convoluted media world.

Google 225

Google Facebook Wikipedia Engineering 225

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Shared Media. Shared media is also known as social media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. The result is that the lines between opinion and news are becoming more and more blurred, and consumers of news are confused about which news outlets and stories to believe. Newspapers like the Washington Post are even beginning to hire staff again.

Journalism 50

Journalism Report Enterprise Interviews 50

Stephen Waddington

JUNE 25, 2020

Consumption of printed newspapers has fallen as lockdowns undermine physical distribution. Winner takes all in paid digital news race In countries with higher levels of payment between a third and half of all subscriptions go to just a few big national brands – suggesting a winner-takes-most dynamic.

Newspapers 103

Newspapers Print Local Television 103

Newsfile

FEBRUARY 27, 2024

This vast reach can significantly sway market trends and consumer interests. By choosing the right media outlets, your announcement can become a key player in shaping market dynamics and consumer behavior. AP stories are picked up by newspapers, websites and broadcasters worldwide. But let’s dive a little deeper.

Financial 52

Financial Media Analytics Data 52

Flatiron Communications

NOVEMBER 7, 2015

Each had their proverbial 15 minutes of fame, though at the Web Summit this week in Dublin I did hear about an app that allowed one to mobile-scan any branded image (from any medium) for transport to the brand’s digital content. I had a chance to talk with executives from a couple of the more digitally evolved brands.

Newspapers 28

Newspapers Film Journalism Web 28

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2017

Yet this week an interesting piece in the Columbia Journalism Review gave PR professionals some credit for their role in the ongoing war between our 45th president and the press. CNN’s Jake Tapper, for one, hasn’t shrunk from calling out the administration for its own brand of “alternative facts.”

Crisis Management 136

Crisis Management Exercises Radio Journalism 136

Cision

NOVEMBER 21, 2017

Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. This means that listening to your brand’s various audiences and understanding their needs is more important than ever. Understand the Present – Where is your brand now?

How To 149

How To Social Media B2C Television 149

Prohibition

DECEMBER 22, 2021

The clarification did little to avert the massive backlash the brand received. They admitted that it intended to shock, but never to offend any consumers. A slight oversight from the brand and an example of how to not tap into an awareness day for your PR campaign! It showed just how bad the app can be for the teens of today.

Crisis 146

Crisis Crisis Management Instagram Social Media 146

Solo PR Pro

OCTOBER 5, 2021

He grew up in a family of avid news consumers — rifling through the New York Times and watching the evening news on TV were daily pastimes. “I I was that first grader who wanted to start up a class newspaper,” he jokes when describing himself. You could say Doug Levy was born to work in the media and communications industry.

Meeting 97

Meeting Handbook Newspapers Government 97

Cision

MAY 4, 2016

Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers. It will include reputation management, crisis management, brand enhancement and media relations.

Newspapers 120

Newspapers Journalism Pitching Report 120

Cision

MARCH 2, 2016

And if you don’t have a plan, your brand reputation could take a hit. In this interview, he discusses how brands can maintain a strong reputation, why content is no longer king and where integrated communication is headed. What are some of the biggest challenges brands face in terms of reputation management? Rapid Fire Round.

Reputation 120

Reputation Newspapers Journalism Instagram 120

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Post-factual “news” isn’t merely annoying or even just a threat to journalism – it’s a magnet for the mentally unstable.

Publicity 120

Publicity Storytelling Journalism Viral 120

Cision

JUNE 21, 2016

Digital communication makes it easy for anyone to post about your brand. Morgan Givney, account manager at BizCom Associates, says brands need to put in the work to protect their reputation and maintain their online presence. Going into college I just knew that I would be a reporter at a newspaper. Is there a downside?

Social Media 227

Social Media Newspapers Reputation Community 227

Prakkypedia

NOVEMBER 5, 2017

I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media. Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. Media Week. Download This Show.

Media 76

Media Journalism Radio Print 76

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? ” Run an ad in a newspaper and it needs to be labeled as an ad. Include a link in an online news piece, though, or pay an influencer to promote your brand in their blog post and it gets a bit murkier. I definitely think that it is.

Pitching 174

Pitching Journalism Video Advertising 174

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

Cision

MAY 31, 2016

For health brands, gaining patients’ trust is of utmost importance. But with so much competition for attention, how can you ensure patients will choose your brand over others? What are some of the biggest communication challenges health and biotech brands face? Be a student of the craft. Rapid Fire Round.

Reputation 120

Reputation Newspapers Sports Travel 120

Bianchi Biz Blog

OCTOBER 18, 2021

And as a Senior Editor at the greater Internet Brands Automotive Group, which includes The Car Connection, Motor Authority, New Car Test Drive, and Green Car Reports, I’m one of the core editors producing vehicle reviews—mostly from my efficiency perspective. How long have you been in journalism and how did you get started?

Meeting 75

Meeting Report Automotive Media 75

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. My own predictions are listed at the very bottom.

Marketing 187

Marketing Content Marketing Data Social Media 187

Cision

MARCH 31, 2016

What was behind your decision to switch from journalism to PR? How will your background in journalism help you in this new position? With so much content saturating the marketplace today, how can brands stand out? Now think about a brand like Apple. What are brands doing differently today that they didn’t do in the past?

Newspapers 120

Newspapers Reddit Journalism Technology 120

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Artificial intelligence also has the potential to revolutionize journalism. Whether the effect is positive or negative, AI will likely impact PR and communications.

Publicity 167

Publicity Social Media Television Measurement 167

NewsWhip

MAY 27, 2021

Brand relevance versus brand reputation | Jump to text. Wellness brands during the pandemic | Jump to text. Influence of local newspapers | Jump to text. Paul: Consumers have tried to educate themselves in this new world. Consumer awareness and interest has really come up in healthcare. Becky: 100%.

Healthcare 78

Healthcare Storytelling Communications Local 78

Cision

MAY 24, 2016

With so much noise online, your audience isn’t going to pay attention to you unless they feel a connection with your brand. Jocelyn Webster, vice president at WE Communications, says sharing your brand’s story will encourage your audience to engage with you. You’ve worked for government officials, nonprofits and other brands.

Nonprofit 149

Nonprofit Government Crisis Management Newspapers 149

Journalistics

APRIL 17, 2013

When I first started talking about earned, owned, and paid (and no, I was far from the first to start talking about it), I would describe the owned channel as brands owning the media channel and would use the example of Nike being its own ESPN. Brands as media – silly marketer. The other half got it.

Brand 52

Brand Branding Media Local 52

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Newspapers 71

Newspapers Mobile Media Facebook 71

Shift Communications

AUGUST 9, 2017

When I first started in PR, the desire was an article in a major national newspaper, above the fold and on the right side. Thus, we often find ourselves speaking with clients on what we’ll need to secure a hit in Fortune, Wall Street Journal , the New York Times, USA Today or any other top-tier outlet.

Media 100

Media Data B2B Pitching 100

Communications Conversations

JANUARY 26, 2016

But, a number of stats and reports lately (not to mention consumer behavior trends in general) have got me thinking: We may be well past the tipping point. Think Netflix + The Wall Street Journal (and a bunch of others here ). Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting.

Media Relations 60

Media Relations Media Newspapers Print 60

Prohibition

DECEMBER 22, 2021

The clarification did little to avert the massive backlash the brand received. They admitted that it intended to shock, but never to offend any consumers. A slight oversight from the brand and an example of how to not tap into an awareness day for your PR campaign! It showed just how bad the app can be for the teens of today.

Crisis 62

Crisis Instagram Social Media Facebook 62

Cision

AUGUST 9, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. What drew you to the field of public relations?

Crisis 0

Crisis Reputation Study Trends 0

Communications Conversations

AUGUST 31, 2018

Newspapers are cutting staff. Paul Business Journal). You know you have skills but you don’t know how they will translate outside of journalism. The journalism world is much more fast-paced. Teaching people on the PR side about the journalism side. I know, I know, I’m not breaking news here.

Media 112

Media Journalism Report Video 112

Prakkypedia

OCTOBER 30, 2017

The news media does indeed have its own PR professionals in-house (as it should, as any profit-making business competing against other brands) and my email address has made its way onto their distribution lists. Some of the senders are in fact, the media. So how do I pitch on behalf of my clients?

Media 61

Media Pitching Radio Newspapers 61

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand.

Media Relations 115

Media Relations Media Print Newspapers 115

Journalistics

SEPTEMBER 10, 2021

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Today, your brand has more channels to communicate through – and more audiences to communicate with.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Sword and the Script

JULY 17, 2018

Career civil servants are the best brand ambassadors for their agency, and agencies need to recognize it, foster it, and exploit it. The days of three networks, daily newspapers and CNN leading news coverage are gone forever. She also co-hosts a Voice America podcast called The Brand Ambassadors. Photo credit: Unsplash.

Government 89

Government Publicity Public Affairs Agency 89