Presspage

OCTOBER 24, 2023

Download the whitepaper today >>> Digital PR: A Multifaceted Approach Digital PR demands a multifaceted approach, combining storytelling finesse, teamwork, and strategic communication to boost a brand's visibility and, consequently, its revenue. Businesses can no longer rely on a one-size-fits-all approach.

Analytics 78

Analytics Digital PR Storytelling Local 78

Rock the Status Quo

DECEMBER 21, 2015

If you’re interested in building trust and reputation online (including two GREAT case studies from two of my very favorite pet brands), reserve your copy today. Join conversations that fit your audience/brand. My book page is up on Amazon for pre-sales, with a publication date of January 27th.

Reputation 100

Reputation Digital PR Case Study SEO 100

Landis PR

FEBRUARY 12, 2024

It’s sometimes a great opportunity for companies/brands to draw traffic and engagement. Visit our Centre for Neuro Skills case study or view how we newsjacked a royal birth on behalf of client Sutter Health to learn more. link] The post Newsjacking is an Effective Tool in your PR Toolkit appeared first on Landis PR.

Tools 64

Tools Case Study Media Training Local 64

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. It’s also essential to evaluate the agency’s communication style and approach.

Agency 62

Agency Case Study How To Crisis 62

Sword and the Script

FEBRUARY 23, 2021

Media coverage PR earns can drive searches for branded terms which technical SEO experts say is more powerful than even links or keywords. We’ve long known that PR can have a significant impact on search rankings, but some of the industry’s leading search experts are suggesting the effects may be even greater.

SEO 132

SEO Engineering Google Study 132

The Proactive Report

MAY 12, 2016

For your brand to penetrate that noise and actually make any meaningful contact with your intended audience, you have to be ahead of the pack these days. Especially when you’re talking about marketing and digital PR. It seems like brands are already connecting the dots in terms of budget. VISUAL REAL ESTATE. BE ORIGINAL.

Real Estate 100

Real Estate Brand Branding Survey 100

The Proactive Report

APRIL 6, 2021

The digital revolution has been changing the practice of PR for some time now. My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over.

Leadership 147

Leadership Engineering Enterprise Social Media 147

The Proactive Report

OCTOBER 26, 2017

Back in the 1980s research showed that when someone had a bad experience with your brand they were likely to tell 35 people. WSJ is promoting the article with a Google ad on the brand search for Morningstar. When you see an attack on your brand you have to take fast and effective action. Tired Awake Young Man.

Brand 100

Brand Branding System Google 100

Sword and the Script

MARCH 1, 2022

Cision said customers that use its PR Newswire distribution service “can now secure guaranteed editorial placement across thousands of premium publishers.” It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. Meltwater case study.

Software 126

Software Case Study Advertising Advertising 126

Prohibition

MARCH 15, 2023

To highlight the work and the benefit of supporting Change A Girl’s Life campaign, the Trust launched the announcement video, alongside various case study videos, fittingly on March 8th. It was the video content that ultimately gave Led By Donkeys earned national coverage in the likes of The Telegraph, The Sun and the Daily Mail.

Video 62

Video Case Study Sports Creativity 62

5W PR

JANUARY 21, 2020

This is a true case study for how brands can greatly benefit from working with social media influencers like Kylie,” he continues. To say her Kylie Lip Kits were a hit is a vast understatement; they sold out in minutes, and Kylie went on to create an entire cosmetics brand as a result. Kyle Jenner IG Strategy.

Instagram 88

Instagram Case Study Analytics Tools 88

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. Get the Digital PR Tips News letter. 888 243 3470. Follow me on Twitter.

Strategy 149

Strategy SEO B2C Engineering 149

5W PR

NOVEMBER 19, 2021

These are the experts who will establish trust between your brand and the customer. Connect, involve, and establish your brand by sharing your story. Research the most-discussed subjects and frequently asked questions involved in your brand niche. White papers, webinars, infographics, and case studies are also widely used.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Buzzstream

JANUARY 30, 2020

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. To have such an impact, there needs to be the key connection that is capable of not only resulting in links and brand placements but the ability to improve rankings for valuable queries. For example. Know the news.

SEO 71

SEO Film Reddit Video 71

Critical Mention

AUGUST 19, 2018

He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. The authors of The Challenger Customer reveal brand new CEB, Inc.

Pinterest 71

Pinterest Viral YouTube Mobile 71

The Proactive Report

MARCH 21, 2017

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past. However, the techniques and skills we used in the past are no longer sufficient in the digital age.

Reputation 140

Reputation Crisis Social Media Google 140

Rock the Status Quo

SEPTEMBER 16, 2014

159064218 / gettyimages.com An SEO Mini Case Study I’m working with a large SEO client this month and I have to say that I’m extremely impressed with them. Their brand is revitalized, they are hard at work filling any gaps in services that we identified, and they are excited about their direction. Here’s Why.

Agency 164

Agency SEO Training Analysis 164

The Proactive Report

JANUARY 8, 2016

Check out our free email course on the Digital PR skills you need in 2016 and beyond. For those of use who learned our trade 10 or more years ago, the technology curve has been very steep. There are a slew of new skills we have to master. Follow me on Twitter.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

Check out our free email course on the Digital PR skills you need in 2016 and beyond. For those of use who learned our trade 10 or more years ago, the technology curve has been very steep. There are a slew of new skills we have to master. Follow me on Twitter.

Corporate 100

Corporate Digital PR Social Media Study 100

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Stacey MacNaught @ MacNaught Digital.

Software 151

Software How To SEO System 151

The Proactive Report

JANUARY 8, 2016

Check out our free email course on the Digital PR skills you need in 2016 and beyond. For those of use who learned our trade 10 or more years ago, the technology curve has been very steep. There are a slew of new skills we have to master. Follow me on Twitter.

Corporate 100

Corporate Digital PR Social Media Study 100

Sword and the Script

JANUARY 21, 2017

In a piece for Ragan’s PR Daily – 3 ways media metrics can help you handle PR crises – she draws a distinction between “a snarky comment” and bona fide media crisis that “threaten to compromise an organization’s credibility.”. Looking for a digital PR firm that knows how to measure? Give our services a try. Talk to Us!

Social Media 60

Social Media Crisis Marketing Media 60

Rock the Status Quo

FEBRUARY 3, 2016

Above The Noise is designed to help you find brand clarity, attach that clarity to your marketing and profoundly improve your results through organic efforts, not advertising. Did I say it’s also an entertaining read, with two GREAT case studies at the end? Your Free Book Bonus.

Case Study 100

Case Study Infographics Journalism Writing 100

Rock the Status Quo

FEBRUARY 3, 2016

Above The Noise is designed to help you find brand clarity, attach that clarity to your marketing and profoundly improve your results through organic efforts, not advertising. Did I say it’s also an entertaining read, with two GREAT case studies at the end? Your Free Book Bonus.

Case Study 100

Case Study Infographics Journalism Writing 100

Rock the Status Quo

JANUARY 12, 2016

A Mini Self-Case Study. My favorite “best of” tweets will also be turned into individual images for Twitter and LinkedIn, building visibility for the chat “brand” and linking to the full chat transcript. The impact can be considerable. Hello again, SEO! .

Infographics 100

Infographics SEO LinkedIn Twitter 100

Prohibition

JANUARY 24, 2022

These events, if not managed properly, might have a detrimental impact on the company’s brand. Using the services of an agency is an excellent approach to safeguard and restore your company’s brand’s reputation and brand image. Prohibition PR has a portfolio of previous works.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Doctor Spin

MAY 21, 2023

The work is usually outlined in an agreement where the retainer PR agency provides ongoing support and services for the duration of the agreement. This arrangement lets the agency become deeply familiar with your brand and objectives. Single PR project. They can help you stand out and significantly impact your PR efforts.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

The Proactive Report

MAY 16, 2017

Building long-term relationships: Consumer loyalty, repeat purchases, and brand advocacy represent the Holy Grail in marketing. Create a new technology infrastructure: This means developing explicit strategies to acquire, integrate, and analyze data, both in-house and with partners.

Marketing 150

Marketing Analytics Data Consumer 150

Norton's Notes

APRIL 21, 2016

The article also added: “Google’s analysis of 56 case studies, carried out by a range of research partners, suggests advertisers should be allocating up to six times more of their budget to YouTube than they currently do.”. So I agree iTV advertising isn’t as great as it has been in its heyday back in the 1980s. engagement (from 7.7m

YouTube 28

YouTube Advertising Advertising Television 28

Prohibition

APRIL 17, 2017

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. Attending press launches.

Agency 48

Agency Crisis Management Fashion Social Media 48

Lauri Pehar Borsh

APRIL 30, 2014

Just as traditional advertising and sales approaches remain critical components of your marketing and branding toolbox, social media network broadcasting is also becoming more and more necessary.

Social Media 83

Social Media Pitching Media LinkedIn 83

Lauri Pehar Borsh

APRIL 30, 2014

Just as traditional advertising and sales approaches remain critical components of your marketing and branding toolbox, social media network broadcasting is also becoming more and more necessary.

Social Media 60

Social Media Pitching Media LinkedIn 60

Wildfire

AUGUST 1, 2018

Every agency measures this stuff; it’s the bread and butter of digital PR. For example, for many of our clients, “awareness” is often a primary objective, whether it’s building awareness of the brand itself or a generating a splash about a product that they’re trying to promote. But again, who cares?

Measurement 49

Measurement Analytics Google Agency 49

The Proactive Report

FEBRUARY 7, 2016

A2: Of course there are KPIs for PR, e.g. share of voice, brand sentiment, influencer relations. One of my fave case studies is Sony Europe deflecting customer calls to web with content, saving call center $350k in just 2 weeks. Q3: How should brands be setting KPIs? Content and Digital PR can touch many areas.

Measurement 100

Measurement Digital PR Tools Content Marketing 100

The Proactive Report

AUGUST 5, 2016

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. People engage with brands they feel they can trust.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

The Proactive Report

JANUARY 31, 2017

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. According to a study by DemadnWave whitepapers, case studies, videos and infographics work well. According to a study by DemadnWave whitepapers, case studies, videos and infographics work well.

B2B 100

B2B Infographics B2C Case Study 100

The Proactive Report

MARCH 16, 2016

Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. We’ll be doing a Q&A on the value of visual social hubs and sharing some case studies. How can visual content help with engagement? A2: Visuals can compel and evoke.

Infographics 100

Infographics Video Case Study Print 100