NewsWhip

NOVEMBER 11, 2021

For brands, celebrity spokespeople are a time-honored tradition, with endorsements from athletes, actors, and celebrities a key part of marketing efforts for decades. Let’s take a look at how a brand like State Farm could make sure they’re up to date with what their partners are saying that may affect reputation.

Reputation 78

Reputation Brand Branding Reddit 78

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 178

Reddit Software B2B Technology 178

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. And what can you do if your brand is affected by this activity? Read on for our tips to keep your brand’s content above board.

Social Media 126

Social Media Ethics Trends Viral 126

NewsWhip

MARCH 2, 2020

We’ve entered the new year, and we’ve got a brand new list of top publishers for you for January 2020, with one very clear runaway winner. This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain. New year, new rankings. million and 5.7

Facebook 166

Facebook Viral Analysis Web 166

Sword and the Script

DECEMBER 9, 2014

The posts were accented with liberal subheads, short paragraphs, and spotted with lots of bulleted lists – classic web writing if such a thing exists. While the social share counts were quite low the web analytics were displaying sizable volume of traffic. Dark Social: Antimatter to Viral Fixation.

Viral 115

Viral Marketing Web Case Study 115

Remote PR Jobs

SEPTEMBER 25, 2023

Brands are using influencers and other engagement tools to connect with consumers on a more personal level. Brands can play off the influencer posts and drive new followers to connect on their own social channels. Metrics platforms are helping brands understand their positions by providing a variety of analytics at their fingertips.

Media 100

Media Print Radio Consumer 100

Burrelles Fresh Ideas

MARCH 12, 2024

Creating a strong brand presence should be a priority for your tech startup. A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. However, building a brand presence can be tricky if you’re new to the tech industry. Worldwide tech spending recently topped $5.1

Social Media 79

Social Media Strategy Media Reputation 79

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins.

How To 198

How To Real Estate Web Case Study 198

Axia PR

APRIL 12, 2021

Image/Meme advertising is an amazing asset utilized via web-based media, which can be in any structure like a video, text content, a gif picture, and so forth. The substance of image promoting will, in general, get viral on the web whenever it is liked by individuals, which is the rationale of doing image showcasing.

Marketing 62

Marketing Viral How To Web 62

Critical Mention

OCTOBER 27, 2018

With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. Many brands are taking advantage of this spooky time of the year by launching their own Halloween campaigns to draw in customers. billion to $9.1 billion between 2016 and 2017.

Film 131

Film Viral YouTube eBook 131

NewsWhip

JULY 23, 2020

This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain. NBC News broke all of our previous records, reaching more than 130 million engagements to their web content on Facebook. Here are some of the key takeaways: . million engagements. .

Facebook 167

Facebook Web Viral Journalism 167

NewsWhip

FEBRUARY 10, 2021

The first month of the new year saw a rebound in engagement with web publishers on Facebook, after consecutive months of declining numbers. . This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain. Benedict Nicholson.

Facebook 167

Facebook Web Viral Journalism 167

NewsWhip

SEPTEMBER 22, 2021

As a result, food and beverage brands have the chance to win over consumers with limited edition treats. . We looked at which brands are receiving the most attention for their Halloween themed candy, how Disney Parks are transforming their menu for the holiday, and other candy trends that are sparking interest. engagements. .

Trends 78

Trends Instagram Viral Brand 78

NewsWhip

DECEMBER 21, 2023

We love to see how viral trends and news erupt on the internet, but at NewsWhip, we’re also working to understand what it all means, especially as our media ecosystem becomes more fragmented. So, based on everything we’ve seen this year — and with a little help from NewsWhip Spike — here are our content team’s predictions for 2024.

Trends 78

Trends Social Media Community Viral 78

NewsWhip

SEPTEMBER 19, 2019

We recently published a report focused on which brands and publishers are driving the conversation around mental health initiatives on the web and social. Top Web Publishers by Engagement. These were the top publishers on the web ranked by engagements to mental health stories. Here are some of our key takeaways.

Web 68

Web Exercises Employee Viral 68

Cision

NOVEMBER 24, 2015

Forty-five percent of executives think it’s okay to share other brands’ information as either digital or print paid content. After he sent a takedown notice, the website took down the photo and updated its post, however, the photographer alleges the photo had already spread virally to other websites without proper attribution.

Examples 120

Examples Viral YouTube Infographics 120

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Map Your Destination.

Blogging 215

Blogging Company Engineering Airlines 215

NewsWhip

AUGUST 18, 2020

Here, when we talk about engagement, we’re talking about Facebook engagement with web content, so that might be a like, a share, or a comment on a specific url. . Ben pointed out that even at the start of the year, engagement with web content seemed to be on the rise, with the top publishers in our monthly rankings hitting all time highs.

Web 78

Web Comparison Facebook Community 78

Cision

NOVEMBER 5, 2015

But with the power and reach of social media, snatching up prospects halfway around the world seems like a piece of cake…that is, if a brand is listening carefully to what their competitors are saying to their audiences. Competition is fierce in this always-connected, digital world. Upworthy’s target audience is quite general: all Americans.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Sword and the Script

NOVEMBER 25, 2014

It’s a question as old as the web – should you gate your content? Gated Content Doesn’t Go Viral. The most practical of arguments – one Joe Pulizzi makes in his book Epic Content Marketing – centers on the natural friction a gate brings to web content. Two in particular stood out for me.

Viral 116

Viral Infographics Web Content Marketing 116

Cision

FEBRUARY 22, 2016

While this may be true to an extent, when it comes to pronouns one study determined that reaction depends upon the relationship between brand and consumer. In the Journal of Consumer Research , researchers examined people’s reaction to the pronouns “you” and “we” in brand communication. Practical Value.

Writing 144

Writing Study Viral Consumer 144

Buzzstream

MAY 25, 2021

This format can also lend itself well to adding credibility to your brand and is great for thought-leadership style campaigns. You’re fairly unlikely to “go viral” with this format because they’re unlikely to produce stories that will make the front-pages of top-tier newspapers or magazines.

Infographics 160

Infographics Data Blogging Mobile 160

NewsWhip

DECEMBER 9, 2020

With the election dragging on through the first week of November, the month was a political one in terms of the top content that went viral on Facebook. This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain. Benedict Nicholson.

Facebook 78

Facebook Viral Healthcare Journalism 78

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR? Animations.

Digital PR 71

Digital PR Construction Case Study SEO 71

ReimaginePR

AUGUST 29, 2016

Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Most social media platforms give you the opportunity to visually communicate your brand message. It’s called the cover photo, and most brands fail to fully optimize this real estate. Click To Tweet.

Social Media 149

Social Media Marketing Media Facebook 149

Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Managing and maintaining your online brand is a necessity for everyone. The problem may not be with your brand.

Reputation 118

Reputation Google Crisis Management Engineering 118

Cision

OCTOBER 15, 2015

Ninety percent of brands have a presence on social media, but only 37 percent are listening closely to what their audiences are saying. Is your brand part of the majority of marketers risking failure? You can easily steer your brand towards success by implementing social media listening. Jeff Bullas. Scott Stratten.

Social Media 120

Social Media Media Employee Reputation 120

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

By attacking the advertising model that supports sites like World News Daily Report and NewsBuzzDaily, they might help slow the viral spread of false, defamatory, and even dangerous stories. Like many PR professionals, we’ve had experience with web-based rumors that threaten a brand’s reputation. Everything counts.

Publicity 120

Publicity Storytelling Journalism Viral 120

Buzzstream

APRIL 4, 2024

In my time with Siege Media, I developed a stepwise approach that can find your coverage even in the deepest caverns of the web. But don’t worry; the steps below will also capture domain and brand mentions. Search for the Post Title If you have a post, start with a search of the post title + the brand name.

Digital PR 62

Digital PR How To Media Google 62

Flack's Revenge

MARCH 21, 2018

This chart is a ranking of publishers based on the total engagements their web content about machine learning drove. So within a matter of minutes of publication, we’ll have an idea of what’s pre-viral, as it were, what everyone’s going to be sharing in the next few hours. What forms of engagement does it cover?

Data 136

Data Pinterest Viral Facebook 136

Cision

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Customers purchase based on the trust and confidence they have in your brand, product, or service.

Infographics 235

Infographics Case Study Content Marketing Video 235

Communications Conversations

JANUARY 16, 2017

Yet, the way the social web is going, that might be a foolish proposition. I have three proof points as to “why”: Brands increasingly aren’t interested in engaging with fans. Sure, the big consumer brands are all about engaging on Twitter (read: recent Wendy’s tweets). Big huge financial brand.

B2B 60

B2B Twitter Viral Trends 60

Business Wire

MARCH 20, 2018

When asked to define millennial media, the panelists said it was all about meeting the readers where they are; on social media video, web and mobile. Organic shares are really what make a story go viral. The panel suggested making news by putting your brand or product in a new context or surrounding.

Reddit 158

Reddit Media Analytics Trends 158

Sword and the Script

JUNE 9, 2015

His commentary was presented in a white paper titled The Future of Content co-produced by The Content Counsel and an AdAge team that writes sponsored content for brands. The paper is based on a combination of a survey of approximately 500 marketers and interviews from a number of people, like Mr. Sacfidi, from large consumer brands.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Beyond PR

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins.

Real Estate 57

Real Estate How To Web Case Study 57

Flack's Revenge

NOVEMBER 29, 2017

Then, I met Mark Traphagen , who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where he won a Social Guru award). Our most popular video ever was not a Here’s Why video, but amazingly enough a very rough video we shot at the last moment to include in our first major study that went viral.

Video 153

Video B2B Film Marketing 153

Buzzstream

MARCH 31, 2020

There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Not to mention that if you want to project the best possible image of your brand, the content that you put out on the web is a representation of you. I’m not trying to throw the baby out with the bath water.

SEO 124

SEO Google Hotels Strategy 124