Brand Newspapers Viral Web 
Sword and the Script
APRIL 2, 2024
Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.
ImPRessions - Crenshaw Communications
DECEMBER 6, 2016
By attacking the advertising model that supports sites like World News Daily Report and NewsBuzzDaily, they might help slow the viral spread of false, defamatory, and even dangerous stories. Like many PR professionals, we’ve had experience with web-based rumors that threaten a brand’s reputation. Everything counts.
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Buzzstream
MARCH 13, 2024
I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR? Animations.
Buzzstream
MAY 25, 2021
This format can also lend itself well to adding credibility to your brand and is great for thought-leadership style campaigns. You’re fairly unlikely to “go viral” with this format because they’re unlikely to produce stories that will make the front-pages of top-tier newspapers or magazines.
MaccaPR
FEBRUARY 19, 2018
USA Today and TV stations ravaged the CrossFit brand (a typical headline in a UK newspaper: “Booty Shame: CrossFit trainer blasted for sharing snaps of female clients bent over in the gym”). One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" Facebook page ) and.
David PR Group
OCTOBER 9, 2014
For example, when writing for the general “newspaper-reading” public, you need to make sure your text is crafted at no more than an eleventh-grade reading level. Fairly recent updates to its search process have sent many companies scrambling to replace web traffic. Google knows this too and is leading the charge.
Prohibition
JANUARY 14, 2022
A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.
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