Sword and the Script

SEPTEMBER 19, 2022

I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). So says a 2022 survey conducted by PRWeek for ICR.

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

MAY 28, 2019

That’s the backdrop for brands considering taking a public stand on a political position. That’s not what we’re talking about here and in my observation, there have been more voices urging brands to take a political position. The ensuing narrative has been that “taking a stand is no longer an option for brands.”. Click To Tweet.

Survey 124

Survey Brand Branding Analysis 124

ImPRessions - Crenshaw Communications

MAY 21, 2020

The past two months have been extraordinarily challenging for brand communications and PR people. In the initial weeks of the COVID-19 shutdown, brands struggled to find the right response. Many brands see an opening. ” So what’s a brand to do? ” So what’s a brand to do? As the U.S.

Brand 296

Brand Branding Advertising Advertising 296

Agility PR Solutions

APRIL 10, 2019

Link building is crucial for online growth, and new research from B2B research, rating and reviews platform GoodFirms reveals effective link-building strategies that can be a great help for busy marketers and entrepreneurs to increase their productivity, referral traffic, brand visibility, brand authority, influencer marketing and more.

Survey 80

Survey Strategy Marketing B2B 80

Sword and the Script

MARCH 16, 2021

CMOs say strategies performed well during the pandemic, both prestige and budgets have grown; inclusive decision-making is a blind spot. Marketers’ overall economic optimism has rebounded beyond mid-pandemic and even pre-pandemic levels,” according to a new survey. The survey tracks an index of sorts for optimism in marketing.

Survey 150

Survey Marketing B2B Comparison 150

Agility PR Solutions

MARCH 17, 2022

With wartime actions escalating in Ukraine, and as businesses struggle to align their marketing strategy with public conscience and growing scrutiny from consumers, new research from consumer insights enterprise platform Zappi shows that consumers have high expectations of brands and how they respond to the Russia-Ukraine conflict.

Consumer 147

Consumer Brand Branding Enterprise 147

Stern + Associates

MARCH 27, 2024

Though selling products and services, and maintaining good investor relations, are still paramount to any business, it’s important for those responsible for executive communications to recognize another area of increasingly critical importance: talent strategy. The post Are You Considering Talent Strategy In Your Executive Communications?

Strategy 114

Strategy Communications Employee Groups 114

5W PR

OCTOBER 6, 2023

Customer feedback has emerged as a valuable resource for guiding product development and shaping public relations strategies. The integration of consumer insights not only drives innovation but also strengthens brand loyalty, fosters customer engagement, and establishes a competitive edge.

Consumer 88

Consumer Strategy Case Study Survey 88

PRSay

JULY 10, 2023

Given the rapid pace of change and the harsh partisan rhetoric that seeps into even seemingly innocuous issues, there is reason to believe that brands and politics will become even more intertwined — especially as the 2024 presidential election nears. Among them, do brands have a responsibility to develop a public political strategy?

Brand 135

Brand Branding Nonprofit Government 135

Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. For example, if a PR pro gained coverage for their brand in Forbes, they may report the circulation of Forbes as the potential audience size that saw the message.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Shift Communications

AUGUST 29, 2023

So, we conducted a consumer survey. While many AI startups are getting “big” ( there are already 13 genAI unicorns , and they’re getting to $1B+ valuations fast), brand awareness is lacking. Here is what our survey of 1,000 employed U.S. Here is what our survey of 1,000 employed U.S.

Survey 60

Survey How To Storytelling Corporate 60

5W PR

OCTOBER 20, 2023

Enhanced relevance Cultural marketing allows brands to be more relevant and relatable to specific cultural groups. When people see themselves in a brand’s marketing, they’re more likely to engage with that brand. Competitive advantage Brands that invest in cultural marketing gain a competitive advantage.

Strategy 78

Strategy Marketing Local Groups 78

Contently - Strategy

SEPTEMBER 21, 2021

Here’s something that might surprise you: branded content is now a part of 80 percent of consumers’ lives. Earlier this year, we surveyed 1,072 Americans about what they want from branded content. Brands need to up their meme game (and spend more time on simple, visual content in general).

Brand 132

Brand Branding Banking Survey 132

Sword and the Script

MARCH 23, 2021

Strategic marketing initiatives like brand building are back in style because the pandemic and politics have put trust top-of-mind. In sharing the analysis on Twitter, one digital marketing consultant noted , the study scared him until he “started thinking about branding again.”. Brand building has been on the out-and-out for years.

Brand 120

Brand Branding Marketing B2B 120

5W PR

APRIL 18, 2022

Instead of leaving consumers to spread the word about a business, top brands have started to actively encourage customers to share their reviews and experiences. Many companies have achieved a lot of success by utilizing this strategy, and businesses can get some inspiration and recreate their success from their examples.

Strategy 88

Strategy Marketing Reputation Survey 88

NewsWhip

FEBRUARY 28, 2023

With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. Instead, bite-sized, short-form videos are where brands will see the most engagement. So, how are companies utilizing this new strategy? Data backs it up.

Video 148

Video Brand Branding Instagram 148

Cision

APRIL 5, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. . Duracell is “Trusted Everywhere”.

Brand 252

Brand Branding YouTube Social Media 252

Agility PR Solutions

DECEMBER 17, 2020

Rebranding is tricky—it’s often hard to know what strategies will be embraced by audiences, and which will miss badly. A new survey report by Visual Objects, a visual guide to finding the best creative firms, offers some insights into some examples of each, highlighted by the success achieved by Dunkin’ Donuts.

Brand 156

Brand Branding Survey Creativity 156

The Proactive Report

OCTOBER 30, 2023

It’s time to start thinking about your 2024 marketing and PR strategies. You need to understand your potential clients’ mindset and craft a business strategy that provides what they need and want. For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems?

Trends 182

Trends Marketing Wikipedia Reddit 182

Burrelles Fresh Ideas

OCTOBER 24, 2023

This is where the voice of the customer comes to play such a critical role in developing public relations strategies that are effective, efficient, and timely. The voice of the customer enables you to understand on a truly granular level how your target audience perceives your brand , your competition, and even themselves and their world.

Strategy 95

Strategy Ethics Social Media Data 95

5W PR

MARCH 4, 2022

It connects a brand with consumers who are genuinely interested in its messaging. Given below are essential components of any effective inbound marketing strategy. An excellent example of marketing automation is sending out surveys. Inbound marketing aims to create content that is relevant to target audiences.

Strategy 88

Strategy Marketing Survey Consumer 88

Shift Communications

DECEMBER 8, 2016

That’s where a survey can come in. Surveying the general population, even for B2B brands, helps provide a better understanding of what end users want, and plenty of data to share with reporters. What can a survey do for your brand? Here’s a snapshot of the survey goals and outcomes. Baseline and eWeek.

Survey 60

Survey Data Brand Branding 60

5W PR

APRIL 10, 2023

Brands must align values with ethical practices. To connect with modern consumers, a brand can update its values using various strategies. Conducting Market Research To update brand values, start by conducting market research. This helps brands understand what matters to consumers and how they decide what to buy.

Consumer 88

Consumer Brand Branding Ethics 88

Sword and the Script

FEBRUARY 23, 2020

These are just a few of the questions on the 2020 JOTW Communications Survey questionnaire. The survey will take just a few minutes to complete. You can find the survey by accessing the following URL: [link]. Three years ago, we teamed up to begin fielding this survey. 3 Reasons to take the Survey.

Survey 85

Survey Public Affairs Corporate Trends 85

Agility PR Solutions

JULY 14, 2022

The firm’s new report, Creative Management Report: How In-House Brand and Creative Teams are Evolving, is based on a survey finding more than half (57 percent) of creative and marketing professionals indicated their creative team is […].

Creativity 85

Creativity Agency Report Strategy 85

Agility PR Solutions

OCTOBER 4, 2022

Brand innovation extends beyond C-suite strategy meetings—new research from headless commerce provider commercetools reveals that today’s consumers are quick to flee slow-to-innovate brands with lagging commerce experiences, with millennials and Gen Z leading the migration.

Study 78

Study Brand Branding Retail 78

5W PR

JUNE 26, 2023

To ensure success during the holiday season, companies must develop a strategic marketing plan , account for various factors that influence outcomes, and effectively execute their strategy. However, the main question that most brands tend to face is when they should start their holiday marketing efforts.

Brand 78

Brand Branding Retail Strategy 78

Ronn Torossian

FEBRUARY 7, 2022

Many marketing teams focus on strategies that are based on assumptions. That means their personalized media campaigns are completely founded on outside factors such as brand knowledge, consumer surveys, consumption data, and demographic data. Although focusing on […].

Data 195

Data Marketing Survey Consumer 195

NewsWhip

OCTOBER 13, 2022

Canadian brands know this. If you want to appeal to Canadians, connecting your brand to the game has always been a safe bet. . For context, Tim Hortons’ brand DNA is hockey so their departure made headline news. Tools like NewsWhip’s real-time and predictive alerts can keep you informed when a story about your brand breaks.

Brand 148

Brand Branding Sports Crisis 148

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. IMPROVE YOUR CONTENT STRATEGY. DemandGen Report – 2016 Content Preferences Survey ).

Strategy 149

Strategy SEO B2C Engineering 149

5W PR

OCTOBER 20, 2020

While some brands like Ben & Jerry’s, Timberland, and Nike have been espousing various causes for years, recent events have greatly accelerated this movement, among many others. 93% believed that brand purpose would increase consumer trust and loyalty, while 88% felt doing so would differentiate them from their competition.

Brand 88

Brand Branding Survey Study 88

Sword and the Script

SEPTEMBER 25, 2018

Moreover, three recent surveys of CMOs suggests it has practical applications as budgets, which on the whole have grown over the last few years, will continue to grow. Here are the cliff notes to each of those three surveys. The CMO Survey hasn’t reported growth of less than 5% since late 2015. of company revenues.

Survey 85

Survey Marketing Exercises Study 85

5W PR

JUNE 27, 2022

With the help of this strategy, companies can increase the odds of generating positive responses to their promotional efforts from the target audience and optimize the sales process. This type of data-driven approach can attract a larger number of new customers while still fostering brand loyalty which helps retain the existing customers.

Company 88

Company Strategy Publicity Advertising 88

Agility PR Solutions

AUGUST 21, 2022

Newly released research from digital services firm West Monroe finds that organizations are well on their way to realizing their digital future, but still have opportunities to further enhance and align their vision, products, customer engagement, data, and people strategies—as well as the operational processes that connect them.

Consumer 78

Consumer Company Brand Branding 78

Onclusive

NOVEMBER 8, 2023

Respondents of the 2022 JOTW Communications Survey identified “cutting through the noise,” as the top strategic comms challenge. Multichannel Presence: “Too many priorities” was the second-highest strategic comms challenge in the 2022 JOTW Communications Survey. Quantifying these concepts as metrics can be difficult and subjective.

How To 195

How To Tools Analytics Reddit 195

Onclusive

NOVEMBER 8, 2023

Respondents of the 2022 JOTW Communications Survey identified “cutting through the noise,” as the top strategic comms challenge. Multichannel Presence: “Too many priorities” was the second-highest strategic comms challenge in the 2022 JOTW Communications Survey. Quantifying these concepts as metrics can be difficult and subjective.

How To 195

How To Tools Analytics Reddit 195

5W PR

AUGUST 3, 2021

Direct mail product sampling increases brand awareness and sales. There are quite a few benefits of this strategy. The business can reach a larger audience with enhanced brand awareness. The post Product Sampling as Part of your Campaign Strategy appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Strategy 88

Strategy Consumer Survey Creativity 88