5W PR

AUGUST 10, 2021

Many years ago, one of the currently most successful personal care brands, Old Spice, faced the problem of not appealing to a younger audience. Although back then the company was promoting its products to the older generations of consumers, after assessing emerging market trends , it decided to switch to a younger target audience.

Brand 88

Brand Branding Marketing Viral 88

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A strategic public relations campaign can build significant corporate and product brand value, especially over time. A milestone event. A major market research initiative.

Marketing 310

Marketing Product Launch Corporate Viral 310

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. And what can you do if your brand is affected by this activity? Read on for our tips to keep your brand’s content above board.

Ethics 73

Ethics Social Media Trends Viral 73

Prohibition

JUNE 27, 2023

Luxury brands , traditionally known for their exclusivity and high-end appeal, have been hesitant to embrace TikTok and its unvarnished content. With such a promising consumer base, luxury brands cannot afford to ignore the potential of TikTok as a marketing platform.

Brand 71

Brand Branding Marketing Fashion 71

Critical Mention

FEBRUARY 5, 2019

In this incredibly fast-paced digital landscape, keeping up with trends is essential to a company’s success. To do this, you need to constantly monitor trending topics in your industry to anticipate changes and inform your strategy. Why is monitoring trending topics so important? Why is monitoring trending topics so important?

Trends 61

Trends Viral Analysis Crisis 61

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 174

Reddit Software B2B Technology 174

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. It helps organizations stay informed about their reputation, competitors, and industry trends. What are Brand Mentions?

Viral 52

Viral Crisis Communications SEO Reputation 52

Buchanan PR

OCTOBER 5, 2023

Taylor Swift’s image and brand in the media Taylor Swift is a long-established figure in the media, with a career in the public eye dating back well over 13 years. The following year, Swift’s “Reputation Stadium Tour garnered mass public support as she sold out stadiums across the globe. How did she do it?

Strategy 80

Strategy Media Viral Trends 80

Victorious PR

FEBRUARY 16, 2023

Public relations (PR) is essential in promoting a brand and driving sales. It helps build and maintain a brand’s positive image and can influence people’s perception of it. In modern times, public perception of your brand is more critical than any traditional advertising.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

Public relations (PR) is essential in promoting a brand and driving sales. It helps build and maintain a brand’s positive image and can influence people’s perception of it. In modern times, public perception of your brand is more critical than any traditional advertising.

Brand 52

Brand Branding Training Viral 52

NewsWhip

NOVEMBER 2, 2021

We discussed our latest brand crisis research around misinformation, worker strikes, and vaccine mandates and the key features of public and media interest during the October episode of the NewsWhip Pulse. Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify.

Crisis 78

Crisis Brand Branding Airlines 78

Victorious PR

FEBRUARY 16, 2023

Public relations (PR) is essential in promoting a brand and driving sales. It helps build and maintain a brand’s positive image and can influence people’s perception of it. In modern times, public perception of your brand is more critical than any traditional advertising.

Brand 52

Brand Branding Publicity Training 52

PR in High Definition

APRIL 25, 2022

Online life can be addictive and endless, with perpetual anticipation of the next big thing and every brands’ reputation on the line. Maintaining your company’s reputation, demonstrating your positive culture, and looking after your own workforce will ensure people are tuned in and listening. Positive content is more viral.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Prohibition

JANUARY 31, 2023

Social media listening analyses online conversations to identify what’s being said about a brand across various digital platforms. As a result, it can help you to see conversations that are taking place about your brand and sector, measure brand sentiment and help with content ideation.

How To 62

How To Analysis Comparison B2C 62

Presspage

AUGUST 24, 2023

With an overflow of information vying for the spotlight, brands must adapt their strategies to stand out amidst the noise. Especially when faced with the task of engaging individuals who may not inherently express interest in a particular product, the question arises: how can brands forge lasting relationships with these audiences?

Storytelling 78

Storytelling Data YouTube Strategy 78

Prohibition

MAY 10, 2023

It refers to any content created by users themselves, rather than by a brand or business. ugc campaign, user generated posts, ugc campaigns, social platforms User generated content is any content that is created by users, rather than by a brand or business. Instead, they want accounts from real people to build confidence in your brand.

Social Media 62

Social Media Strategy Media B2C 62

Prohibition

AUGUST 15, 2022

and the general public calling out brands and individuals online, it’s safe to say we’ve seen our fair share of crisis management in play already this year. She has also had a string of brand collaborations and is highly sort after by clothing and beauty brands. Read our round up from last year, here. No one cared.

Crisis 62

Crisis Viral Government Crisis Communications 62

NewsWhip

DECEMBER 4, 2019

One of the problems faced today by Fleishman’s clients and other global brands, is tracking issues that affect or might impact their business, but are not necessarily core to it. This means they need to be aware of societal and cultural trends more broadly, beyond just what they presume matters to their businesses.

Analytics 78

Analytics Case Study Data Reputation 78

Prohibition

JANUARY 17, 2022

A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders. If these complaints go unresolved, the organisation may suffer unfavourable effects or suffer brand erosion. Communications Best Practices.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Critical Mention

SEPTEMBER 19, 2018

Being on top of media trends is at PR’s core. After all, a PR pro’s reputation is based on keeping track of the how the market is progressing and what that means for their company. One emerging trend that we’re already beginning to see is chatbots. They’re prepared for a crisis to go viral.

How To 61

How To Media Crisis Crisis Management 61

Melissa Agnes

MAY 30, 2014

And worse, what if it gets picked up and begins to go viral with negativity about your organization? The hashtag quickly began to trend on Twitter. . At what point does the crisis team need to step in and protect the organization’s reputation – or worse, its bottom line? A coincidence? Definitely not.

Case Study 232

Case Study Crisis Twitter Viral 232

Critical Mention

MARCH 5, 2019

Increased use of video marketing is one of 2019’s biggest digital marketing trends. Because real-time social media monitoring helps increase brand credibility and awareness, it’s one of the most important aspects in brand reputation monitoring. A brand’s video that goes viral creates a lot of buzz.

Social Media 62

Social Media Video How To Media 62

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. And there’s also the defensive side of real-time marketing.

B2B 120

B2B Customer Service Software Technology 120

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

And a strong reputation usually engages consumers over time. Brands must earn the trust of customers, and that’s where good PR can play a role. The alignment helps distinguish the client brand and link it with borrowed expertise and the client’s own insights. Brand influence is born in a community.

Education 120

Education Leadership Viral Consumer 120

NewsWhip

MARCH 31, 2021

I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. I mean, there’s a couple recent, I mean, one brand, and this is all public that we work with last year was Invisalign. Bryan: Yeah. Bryan: Yeah, I mean, definitely.

Advertising 131

Advertising Advertising Data Reputation 131

PeakMetrics Insights

AUGUST 15, 2019

Creating your own content and publishing to an internal blog builds your brand as a thought leader and strengthens the organization’s reputation. Builds on Trends. If something is going viral online, be sure to leverage it and develop your own content and social channels that take advantage of the moment.

Media 40

Media Viral SEO Engineering 40

PeakMetrics Insights

AUGUST 15, 2019

Creating your own content and publishing to an internal blog builds your brand as a thought leader and strengthens the organization’s reputation. Builds on Trends. If something is going viral online, be sure to leverage it and develop your own content and social channels that take advantage of the moment.

Media 40

Media Viral SEO Engineering 40

PRSay

OCTOBER 25, 2017

The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Because it only takes one post to destroy a reputation, companies need to be wary of who has the power to create and share content. The urban poor is not the rural poor, said Haworth. pictured above ), during an Oct.

Social Media 97

Social Media Conference Media Corporate 97

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. DeleteFacebook quickly became a trending topic. The language fits the Tesla brand: aloof, calculated, and confident. Whether fair or not, the statements come off as consistent with the brand.

Crisis 136

Crisis Privacy Airlines Facebook 136

5W PR

MAY 18, 2018

In fact, one of the best ways to boost brand loyalty for an organization, is to take the marketing conversation offline with experiential marketing. They create experiences where users are able to interact with the brand in person and discover what they’re all about. 1. It Generates Unique Content.

Company 96

Company Marketing Social Media Analytics 96

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Social media listening is fast becoming an essential part of the PR and Comms toolkit.

Strategy 370

Strategy Communications Reputation Measurement 370

5W PR

APRIL 8, 2021

Finally, another great benefit of press releases these days is their ability to potentially go viral, especially since they’re easily accessible via any device that can connect to the internet, which means they’re able to generate a lot of buzz. Are you aiming to create brand awareness of your website or products?

Engineering 128

Engineering Writing Social Media Tools 128

PRSay

DECEMBER 18, 2019

Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home. This trend is positive when popular sentiment rewards companies for acting in accordance with their stated values, and for evolving those values with the times. Photo by Andrew D.

Corporate 81

Corporate Crisis Management Crisis Government 81

NewsWhip

MARCH 26, 2024

With 25% of a brand’s market value directly linked to its public reputation , as noted by the World Economic Forum, the stakes have never been higher for companies to actively monitor, measure, and manage emerging issues. Imagine waking up to a brewing storm on social media concerning your brand.

Brand 78

Brand Branding Comparison Measurement 78

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Perhaps the most striking trend is the speed of the news cycle and pace of business. Speed Kills. The Age Of Uncertainty.

Trends 199

Trends Corporate Employee Analysis 199

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. So which one garnered more interest according to Google trends? Creating a sport around your brand may be the most sophisticated gamification on the planet.

Mobile 101

Mobile Community System Social Media 101

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes. Bonus: Being entertaining helps make you memorable.

Social Media 83

Social Media Pitching Media LinkedIn 83