Buchanan PR

OCTOBER 5, 2023

Taylor Swift’s image and brand in the media Taylor Swift is a long-established figure in the media, with a career in the public eye dating back well over 13 years. More than that, brands are jumping on the Taylor Swift train as well. Heinz Ketchup isn’t the only brand to hop on the “seemingly ranch” bandwagon.

Strategy 81

Strategy Media Viral Trends 81

Melissa Agnes

FEBRUARY 6, 2018

As you may have heard, Crisis Ready: Building an Invincible Brand in an Uncertain World , is my new book – and I’m so excited that it’s finally available for you to preorder on Amazon ! Yes, you read correctly, I said “fun” in reference to a book on crisis management!).

Crisis 133

Crisis Brand Branding Crisis Management 133

Contently - Strategy

NOVEMBER 3, 2021

When a brand is behind a story, there’s bias involved. I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.” Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Onclusive

JULY 18, 2017

Without PR attribution, you only know the top of the funnel; i.e., which publications wrote about your brand. In advertising, impressions refers to the number of eyes an ad receives. Use topic segmentation to determine which topics to align with your brand. Those marketers are going to want to know it’s money well spent.

Comparison 294

Comparison Advertising Advertising Analytics 294

PRSay

JANUARY 6, 2021

Audiences, craving authenticity, are calling out brands when they smell hypocrisy. Similarly, as other brands stepped up Black Lives Matter messaging, activist complaints began to flood the channels. Studies have shown anger to be the most viral emotion, but anger destroys and divides. Awe is the second most viral emotion.

Communications 198

Communications Viral Fashion Public Affairs 198

Presspage

AUGUST 24, 2023

With an overflow of information vying for the spotlight, brands must adapt their strategies to stand out amidst the noise. Especially when faced with the task of engaging individuals who may not inherently express interest in a particular product, the question arises: how can brands forge lasting relationships with these audiences?

Storytelling 78

Storytelling Data YouTube Strategy 78

Prohibition

MAY 10, 2023

It refers to any content created by users themselves, rather than by a brand or business. ugc campaign, user generated posts, ugc campaigns, social platforms User generated content is any content that is created by users, rather than by a brand or business. UGC provides a perfect solution for building trust with your customers.

Social Media 62

Social Media Strategy Media B2C 62

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

This ad is a creative and humorous expression around the teriyaki bowl, highlighting how a burger brand such as Jack in the Box has the guts — or ‘bowls’ — to go beyond the usual and serve something other than burgers. Bodega’s botched branding. The biggest brand to commit a cultural gaffe was Target.

Corporate 149

Corporate Viral Community Crisis 149

PRSay

JUNE 7, 2021

In response to a hypothetical breakdown in a company’s supply chain, a red team could simulate a scathing social media post that is meant to go viral. We are living in a time when brand loyalty is fleeting at best and customers don’t hesitate to put companies in an unflattering spotlight. Spark new ideas.

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

PRSay

OCTOBER 25, 2017

The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Corporate leaders need to guide their workers on how they should (and should not) represent their brand their online. Therefore, they need special approaches to find the right message. Prepare in advance. Listen and monitor.

Social Media 119

Social Media Conference Media Corporate 119

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2018

Media and social coverage even referred to a (barely existing) backlash, which only made the news more shareable. And as smart marketers know, an affectionate nickname is branding gold. A brand nickname is like a viral video. In my view, it’s an awkward name that violates two unwritten rules of branding.

How To 101

How To Viral Advertising Advertising 101

NewsWhip

AUGUST 12, 2021

To illustrate this, we looked back at the public and media interest during the month of July to see what PR and branding lessons could be drawn from their efforts. . If there’s one thing to note about his comms strategy it’s this — Branson is his own brand ambassador, and he’s the best at it. Here’s what we learned. .

Facebook 97

Facebook Travel Instagram Viral 97

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. Five crisis PR first responses.

Crisis 136

Crisis Privacy Airlines Facebook 136

NewsWhip

DECEMBER 4, 2019

One of the problems faced today by Fleishman’s clients and other global brands, is tracking issues that affect or might impact their business, but are not necessarily core to it. That shows us that based on what’s happened over the last couple of hours, here’s a projection on how viral this particular story or storyline may be.” .

Analytics 78

Analytics Case Study Data Reputation 78

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. I remember thinking – with all of the brands, professionals, and resources out there for Ryan to have available to him – how could I – a professor – help or add value?

Social Media 85

Social Media Industry Film Viral 85

PR in High Definition

JUNE 3, 2020

someone’s hashtagged a nice picture with your client’s brand on it? Seen a funny picture in a forum that would make a viral-worthy news piece? When you’re using free stock images, please do note that it’s still polite to reference the creator! For example. Make sure it is credible.

Digital PR 77

Digital PR Viral Creativity Examples 77

Cision

OCTOBER 15, 2015

Ninety percent of brands have a presence on social media, but only 37 percent are listening closely to what their audiences are saying. Is your brand part of the majority of marketers risking failure? You can easily steer your brand towards success by implementing social media listening. Jeff Bullas. Scott Stratten.

Social Media 120

Social Media Media Employee Reputation 120

Cision

MAY 11, 2016

Brenda Urban, director of communications at Klick Communications, says communication professionals must seek out brands that they love and are excited to work with. What are some of the biggest challenges hospitality and lifestyle brands face? You’ve worked with some of the top travel and tourism brands. How did you handle it?

Television 120

Television Travel Tourism Pitching 120

NewsWhip

FEBRUARY 7, 2020

For the sake of consistency, any reference to the times and dates that articles were published are standardized to US Eastern Time. This site claimed there were up to 59 cases of undiagnosed viral pneumonia in Wuhan specifically. Let’s start at the end of December last year. Week 1: December 2019 / January 2020. Benedict Nicholson.

Journalism 163

Journalism Viral Writing Report 163

PR 20/20

NOVEMBER 11, 2016

Obviously items like viral videos or viral articles will do the trick, but infographics and other forms of visual content are also a great way to stimulate sharing. A good time to try this is when someone references you or your work, but fails to include a link back to it. Which content types receive the most attention?

SEO 80

SEO Infographics Strategy Viral 80

Cision

FEBRUARY 22, 2016

For example, visually you might reference the Eiffel Tower in an image before pointing out yourself. While this may be true to an extent, when it comes to pronouns one study determined that reaction depends upon the relationship between brand and consumer. “you and brand X”). “you and brand X”).

Writing 144

Writing Study Viral Consumer 144

Engage PR

JANUARY 6, 2018

in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. And if you’re not listening or acting on these conversations then not only are potential opportunities being missed but brand reputation is at risk.

Social Media 60

Social Media Strategy Media Survey 60

PRSay

DECEMBER 18, 2019

It referenced the “severely … hurt feelings” of Chinese fans, adopting a propaganda term that Beijing uses whenever Western brands or individuals speak out to support the Hong Kong pro-democracy movement. James also made vague references to the financial, physical, emotional and spiritual harm Morey’s tweet could have caused.

Corporate 100

Corporate Crisis Management Crisis Government 100

Mark My Words

MAY 8, 2015

Who said juggernaut brands can’t self-reflex their muscles? It went viral. Of course the revival reeks of self-cannibalism; but like all the great brands, McDonald’s can afford to play with its cult status. Creativity is now a by-word for ideas refracted in the lens of ironic self-reference. As seen on The Guardian.

Viral 60

Viral Advertising Advertising Creativity 60

PR in High Definition

JUNE 3, 2020

someone’s hashtagged a nice picture with your client’s brand on it? Seen a funny picture in a forum that would make a viral-worthy news piece? When you’re using free stock images, please do note that it’s still polite to reference the creator! For example. Make sure it is credible.

Digital PR 48

Digital PR Viral Creativity Examples 48

MaccaPR

JANUARY 15, 2019

From a branding and marketing perspective, the Fiji Water Girl Photobombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. As an agency that’s performed our share of branded publicity stunts (from carving then-Gov.

Marketing 78

Marketing Viral Consumer Agency 78

Prohibition

NOVEMBER 9, 2021

Similarly, each brand will have a type of audience and message that must be considered when developing a paid social campaign. Organic social media refers to freely shared material (posts, pictures, videos, memes, and Stories) that all users, including brands and businesses, publish on their social platforms and brand’s social pages.

Advertising 62

Advertising Advertising Social Media Facebook 62

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. The brand played with its 30-year tagline, “the best a man can get”, and replaced it with “The best men can be”.

Fashion 75

Fashion Telecommunications Crisis Training 75

MaccaPR

JANUARY 15, 2019

From a branding and marketing perspective, the Fiji Water Girl Photo Bombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. As an agency that’s performed our share of branded publicity stunts (from carving then-Gov.

Marketing 48

Marketing Viral Consumer Agency 48

Waxing UnLyrical

APRIL 13, 2016

Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. It is one of the most effective ways to spread brand awareness to scores of followers, to reach out and engage with them.

Marketing 40

Marketing Viral Fashion Product Launch 40

PR Fuel

OCTOBER 7, 2020

A press release (sometimes referred to as a news release) is a document that shares newsworthy information about something your company has done. This is a process in which you inject your brand into the current news cycle to make a story more eye-catching and relevant. Check out this guide to learn how to write a press release.

Writing 40

Writing How To Viral Pitching 40

Waxing UnLyrical

AUGUST 8, 2016

Provide me some goals and I will add in platforms, strategy, intention and a colorful flare to any campaign to help move your brand forward. Shonali’s course has, first and foremost, gifted me the modules I continuously refer back to. And also… this amazing viral video. Social PR grade: A, for A-mazing. And they are HEALTHY.

Course 40

Course Local Creativity LinkedIn 40

Sword and the Script

JANUARY 27, 2015

People dislike this inevitability and generally will bounce from a landing page; another reason why gated content doesn’t go viral. If the goal of earned media is to get people talking, sometimes the most unconventional approaches (as long as they’re consistent with your brand and message) will work best for you.

Pitching 60

Pitching eBook Advertising Advertising 60

NewsWhip

DECEMBER 31, 2019

As the year comes to a close, we wanted to take a look at which brands excelled in their social strategy this year. We looked for standouts in these categories: Best Brand Utilizing Data. Best Brand on Instagram. Best Brand on Twitter. Best Socially-conscious Brand. Best Legacy Brand. Most Inclusive Brand.

Brand 78

Brand Branding Film Instagram 78

ImPRessions - Crenshaw Communications

JUNE 8, 2022

The two should also collaborate on brand messaging well in advance of the start of a PR program. Social media enables brands to reach an audience directly, and it can also be a powerful way to amplify earned media. A given message, whether a TV interview clip or a simple Instagram post, can go viral in real time.

Publicity 334

Publicity Advertising Advertising Leadership 334

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. space agency, NASA, was shot by a South Korean marketing team with a French production designer for a Korean car brand with music by the Austrian Radio Symphony Orchestra. It was a brand win. Source: Hyundai ).

Film 48

Film Marketing YouTube Advertising 48

5W PR

NOVEMBER 14, 2023

Kendall Jenner & Hailey Bieber Are First to Wear Kylie Jenner’s New Brand Out – Kylie Jenner is launching her own fashion brand, Khy, and has her celeb friends and family wearing her black leather pieces out as her unofficial ambassadors.

Trends 78

Trends Fashion Film Viral 78