5W PR

MARCH 4, 2024

Here’s what you need to know what know about the most trend-obsessed generation in history:  Gen Z Slang Trech – Comes from “treacherous”, meaning something incredibly odd or weird Bot – Referring to an AI bot playing poorly in a game, “You’re being such a bot” can be used when someone makes a mistake or acts weird.

Fashion 60

Fashion Viral Trends Television 60

Axia PR

AUGUST 9, 2021

“This misleading headline and your choice of words in labeling me are why we need feminism in 2015,” Swift tweeted after the magazine referred to her as “Harry Styles’ ex-girlfriend” and “Calvin Harris’ rumored girlfriend.” The post instantly went viral and OK! Magazine took down all their tweets.

Social Media 62

Social Media Company Viral How To 62

Buchanan PR

OCTOBER 5, 2023

After she was photographed eating a singular chicken nugget with both ketchup and “seemingly ranch” (as a viral tweet from a Taylor Swift fan account referred to it), Heinz Ketchup themselves released a limited-edition ketchup-and-seemingly-ranch condiment blend. The original viral “ketchup and seemingly ranch” post.

Strategy 80

Strategy Media Viral Trends 80

5W PR

AUGUST 16, 2023

From informative makeup routines to dupe recommendations for viral products, TikTok provides insights into the latest beauty trends and even sheds light on public controversies and various news stories. But, it’s not just a source of amusement. It’s also a treasure trove of information.

Trends 78

Trends Viral Industry Data 78

Doctor Spin

NOVEMBER 17, 2023

Fat Pitch —Borrowed from baseball, this concept refers to waiting patiently for the perfect opportunity—a situation where the chances of success are exceptionally high. In a business context, it can refer to companies that adapt to changing market conditions and are more likely to succeed.

How To 52

How To eBook Wikipedia Viral 52

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Jon Stewart made a recurring comedic bit of referring to Arby’s in the most pejorative way, with mocking comments like “Arby’s: Because your hunger is stronger than your memory.” When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video. PR wins from brand commandeering.

Brand 160

Brand Branding Viral Crisis Management 160

Burrelles Fresh Ideas

OCTOBER 3, 2023

In recent years, a new group of influencers has taken the digital world by storm: child influencers, often affectionately referred to as “kidfluencers.” Virality and shareability: The innocence and charm of child influencers make their content highly shareable. I have witnessed the power of the kidfluencer firsthand.

Brand 82

Brand Branding Marketing Ethics 82

Contently - Strategy

NOVEMBER 3, 2021

.” Let’s take a look at why marketing writers and editors should take fact-checking seriously—and how they can do so without spending all day, every day looking up stats and references. Why accuracy in content marketing is important. Make sure you record the interview (let the source know you’re doing this first).

Content Marketing 120

Content Marketing Marketing Viral Study 120

Onclusive

JULY 18, 2017

In advertising, impressions refers to the number of eyes an ad receives. Having captured and analyzed the performance data of millions of online articles at AirPR, we’ve seen that a blog post that goes viral can generate an order of magnitude more site visits and conversions than an earned piece in a top-tier publication.

Comparison 294

Comparison Advertising Advertising Analytics 294

PRSay

JANUARY 6, 2021

A public affairs officer for the Army did not heed this advice and took a tone-deaf approach in posting about COVID-19, using emojis when referencing death and a racial slur that joked about eating bats (in reference to a disproven theory for how the virus started). Awe is the second most viral emotion. Speak a new language.

Communications 196

Communications Viral Fashion Public Affairs 196

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” His findings are pretty illuminating. Why we share.

Viral 102

Viral Advertising Advertising Study 102

PR in High Definition

MARCH 31, 2022

The story of how the fake design agency Madbird ensnared unsuspecting job seekers into its web has gone viral, leaving readers shocked at the façade that was created. Take up referrals and references. Can you blame these unsuspecting employees who trusted that the company they were working for was in fact legitimate?

Agency 62

Agency Case Study Technology Viral 62

PRSay

JUNE 7, 2021

In response to a hypothetical breakdown in a company’s supply chain, a red team could simulate a scathing social media post that is meant to go viral. Another example might have a red team mimic a reporter who accosts a company executive over comments that a board member has made. Spark new ideas.

Crisis 132

Crisis Exercises Crisis Communications Reputation 132

PR in High Definition

JUNE 3, 2020

Seen a funny picture in a forum that would make a viral-worthy news piece? When you’re using free stock images, please do note that it’s still polite to reference the creator! PRs and journalists are not immune to this – we use and re-use a vast amount on content on a daily basis. For example.

Digital PR 77

Digital PR Viral Creativity Examples 77

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. It got to the point where I joked with colleagues and friends I should just refer my classes at UofL as being the Ryan Reynolds classes because I always added what they were doing into my lectures each week.

Social Media 85

Social Media Industry Film Viral 85

NewsWhip

DECEMBER 4, 2019

Matt and his team help their clients overcome those traditional blind spots by integrating NewsWhip data into a broad intelligence platform referred to as TRUE Scape. That shows us that based on what’s happened over the last couple of hours, here’s a projection on how viral this particular story or storyline may be.” .

Analytics 78

Analytics Case Study Data Reputation 78

Mark My Words

OCTOBER 13, 2022

Unlike his brother, William made an oblique reference to the death of his mother and focused on the wider public policy response when he spoke on Newsbeat. Kensington Palace purred when a clip of the Princess of Wales speaking to new mothers during a visit to Royal Surrey County Hospital went viral.

Social Media 60

Social Media Interviews Media YouTube 60

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Fast Company’s feature on the founders went viral – with the headline Two Ex-Googlers Want To Make Bodegas And Mom-And-Pop Corner Stores Obsolete. As with the Bodega branding, the reference was perceived as ignorance of or indifference to the tastes of important stakeholders – namely, residents.

Corporate 149

Corporate Viral Community Crisis 149

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Imagine waking up to find a doctored video of you has gone viral, you’re being showered with vile abuse and you’re almost powerless in disproving its authenticity.

Media 74

Media Viral Video Newspapers 74

Prohibition

MAY 10, 2023

It refers to any content created by users themselves, rather than by a brand or business. With the growth of reels, influencer marketing and TikTok content, UGC is also more likely to go viral than branded content, which means that you can get more mileage out of the content you create.

Social Media 62

Social Media Strategy Media B2C 62

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2018

Media and social coverage even referred to a (barely existing) backlash, which only made the news more shareable. A brand nickname is like a viral video. The undisputed champ, if you measure by quality and quantity of positive media coverage, is Dunkin’ Donuts. You may want it badly, but it can’t be forced.

How To 101

How To Viral Advertising Advertising 101

Presspage

AUGUST 24, 2023

The principle categorizes content into three main types: ‘Hero’ content aims to create viral, high-impact (video) content, often tied to significant events or campaigns, to attract a massive audience.

Storytelling 78

Storytelling Data YouTube Strategy 78

Melissa Agnes

SEPTEMBER 4, 2014

Alternatively, we often recommend the “stick,” which we usually label to refer to a cease and desist letter. The letter went viral and the business took a major hit on Yelp, as well as in search results as online stories began appearing on the first page of Google.

How To 238

How To Wikipedia Viral Ethics 238

PR 20/20

NOVEMBER 11, 2016

Obviously items like viral videos or viral articles will do the trick, but infographics and other forms of visual content are also a great way to stimulate sharing. A good time to try this is when someone references you or your work, but fails to include a link back to it. Which content types receive the most attention?

SEO 80

SEO Infographics Strategy Viral 80

NewsWhip

FEBRUARY 7, 2020

For the sake of consistency, any reference to the times and dates that articles were published are standardized to US Eastern Time. This site claimed there were up to 59 cases of undiagnosed viral pneumonia in Wuhan specifically. Let’s start at the end of December last year. Week 1: December 2019 / January 2020.

Journalism 163

Journalism Viral Writing Report 163

NewsWhip

AUGUST 12, 2021

Her tweet gained over 165k engagements and a Facebook video of a homeless Amazon worker went viral three days later. The company was only written about 1,732 times with no reference to Bezos compared to the 22,151 articles that mention Bezos himself in the context of spaceflight. First stop: Blue Origin.

Facebook 97

Facebook Travel Instagram Viral 97

PR in High Definition

JUNE 3, 2020

Seen a funny picture in a forum that would make a viral-worthy news piece? When you’re using free stock images, please do note that it’s still polite to reference the creator! PRs and journalists are not immune to this – we use and re-use a vast amount on content on a daily basis. For example.

Digital PR 48

Digital PR Viral Creativity Examples 48

PRSay

OCTOBER 25, 2017

Unsurprisingly, the importance of shared media (which refers, in part, to social media and online interactions among consumers) was a topic on all of their minds. Dunkin’ decided to use “ Dancing Pumpkin Man ” in a commercial rolling out their fall products, turning a viral moment into a piece of paid media. “In During the Oct.

Social Media 88

Social Media Conference Media Corporate 88

ImPRessions - Crenshaw Communications

MAY 15, 2018

When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. As of this post, it has reclaimed $134B in lost market value. Carnival Cruise – the unsinkable PR ship.

Crisis 136

Crisis Privacy Airlines Facebook 136

Cision

OCTOBER 15, 2015

Social media users may misspell your company name, abbreviate a product name or reference a description instead of a product name. Social media can help make one disappointed customer’s complaint go viral in hours and your brand needs to be paying attention because everyone else already is.

Social Media 120

Social Media Media Employee Reputation 120

Cision

MAY 11, 2016

to viral social media campaigns. . And nothing impresses me more than when I interview someone for a position, and they can reference recent headlines and websites that I read on a daily basis. Have a communications plan in place and identify a team who is ready and able to respond calmly and consistently. . Rapid Fire Round.

Television 120

Television Travel Tourism Pitching 120

Cision

FEBRUARY 22, 2016

For example, visually you might reference the Eiffel Tower in an image before pointing out yourself. In his book, Contagious, Wharton marketing professor Jonah Berger describes what makes online videos go viral. Berger shares an acronym STEPPS which describes the ways that people are aroused to share viral content: Social Currency.

Writing 144

Writing Study Viral Consumer 144

Engage PR

JANUARY 6, 2018

The immediacy and virality of social media today means you can’t always predict what the impact of your branded content will be but companies now should be well prepared to quickly leverage the good and mitigate the bad, if required. References: *1 CMO survey – [link]. *2 Cue social backlash across the internet.

Social Media 60

Social Media Strategy Media Survey 60

Melissa Agnes

FEBRUARY 6, 2018

Yes, you read correctly, I said “fun” in reference to a book on crisis management!). A book that would inspire action, and provide a precise roadmap to helping your organization truly become crisis ready, and thus, build brand invincibility. I wanted it to be practical, engaging, and fun for your entire team.

Crisis 133

Crisis Brand Branding Crisis Management 133

Mark My Words

MAY 8, 2015

It went viral. Creativity is now a by-word for ideas refracted in the lens of ironic self-reference. As seen on The Guardian. Who said juggernaut brands can’t self-reflex their muscles? On Wednesday McDonald’s supersized on nostalgia with the re-launch of the Hamburglar.

Viral 60

Viral Advertising Advertising Creativity 60

PRSay

DECEMBER 18, 2019

Any reference to “hurt feelings” would, for the NBA’s core audience in the United States, contradict the violence against Hong Kong protestors and with other Chinese-government misdeeds, like the recently exposed mass surveillance and forced detention of millions of Uighurs in Xinjiang. Tip 5: Keep the team on-message.

Corporate 71

Corporate Crisis Management Crisis Government 71

Presspage

MAY 11, 2017

A viral meme, video, or a tweet can appear instantly on the Internet. For example, in a tweet, refer to an article on your website which offers you more space to communicate a full message. The question remains – will using social media in crisis communication deliver you an advantage? The thin line between positive and negative.

Social Media 79

Social Media Crisis Media Airlines 79