Brand Measurement Reference Viral 
Newsfile
FEBRUARY 28, 2024
Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.
Burrelles Fresh Ideas
OCTOBER 3, 2023
In recent years, a new group of influencers has taken the digital world by storm: child influencers, often affectionately referred to as “kidfluencers.” These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing.
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Onclusive
JULY 18, 2017
Without PR attribution, you only know the top of the funnel; i.e., which publications wrote about your brand. The traditional way of measuring PR is through impressions, a metric that was originally created by and for the advertising industry. In advertising, impressions refers to the number of eyes an ad receives.
Melissa Agnes
FEBRUARY 6, 2018
As you may have heard, Crisis Ready: Building an Invincible Brand in an Uncertain World , is my new book – and I’m so excited that it’s finally available for you to preorder on Amazon ! Yes, you read correctly, I said “fun” in reference to a book on crisis management!).
Contently - Strategy
NOVEMBER 3, 2021
When a brand is behind a story, there’s bias involved. I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.” Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take.
PRSay
OCTOBER 25, 2017
The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Corporate leaders need to guide their workers on how they should (and should not) represent their brand their online. Therefore, they need special approaches to find the right message. Prepare in advance. Listen and monitor.
PRSay
JUNE 7, 2021
In response to a hypothetical breakdown in a company’s supply chain, a red team could simulate a scathing social media post that is meant to go viral. The next step is then putting the remedial measures in place, in the event that similar incidents occur in the future. Spark new ideas.
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