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Critical Mention Launches Media Contact Database, Expands Earned Media Suite

Critical Mention

NEW YORK — Critical Mention, the leading earned media platform, today announced the release of its Media Contact Database. Critical Mention’s new Media Contact Database was built from the ground up, combining cutting-edge automation, artificial intelligence and machine learning with meticulous manual data curation.

Media 108
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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. The numbers for radio are impressive!

Radio 74
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Brand Marketing Fun-damentals That Consumers Crave

PRSay

brands have been gearing up full throttle on PR and marketing communications campaigns. As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Fun is healthy.

Consumer 166
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How to Turn Unlinked Brand Mentions into Backlinks

Buzzstream

Brand mentions are great. At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. Unlinked mentions can bring direct traffic to your site, but they’re more like billboards or radio ads. Smaller brands might only get 2-3 unlinked mentions per year.

Brand 62
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Comparing top 2021 media monitoring vendors

Onclusive

Capturing every relevant piece of earned, owned and social media coverage around your brand, industry and important keywords can make all the difference if you want to break away from the competition or avert a full-blown crisis. And where we might be able to tell another side of the story or what subjects might help us most.

Media 370
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Implementing a comprehensive content distribution plan

Onclusive

PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand. Social media Social media provides a great opportunity to amplify your earned media content.

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Critical Mention Taps Podchaser to Power Podcast Monitoring Analytics

Critical Mention

The integration of Podchaser data will allow brands to accurately track and measure the impact of brand mentions across podcasting. In addition to podcast monitoring, the Critical Mention Earned Media Suite also includes TV, radio, social media and online news monitoring, as well as a Media Contact Database. .

Analytics 126