Cision

OCTOBER 3, 2015

Pitching is like a science project. Each pitch is an experiment. In order to discover what works best, you must continue to test your pitching techniques. The dependent variable in this case is your writing, the independent variable whom you are pitching. Comment on reporters’ published articles.

Pitching 120

Pitching Report Social Media Measurement 120

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here.

Pitching 88

Pitching Report Software Survey 88

Cision

FEBRUARY 29, 2016

Ninety-three percent of journalists prefer to receive pitches by email, according to Cision’s State of the Media 2016 Report. But with so many brands emailing pitches in the hopes of getting coverage, reporters’ inboxes are getting crowded, and most brands’ messages are getting lost in the clutter.

Pitching 120

Pitching Report Brand Branding 120

Cision

FEBRUARY 29, 2016

Ninety-three percent of journalists prefer to receive pitches by email, according to Cision’s State of the Media 2016 Report. But with so many brands emailing pitches in the hopes of getting coverage, reporters’ inboxes are getting crowded, and most brands’ messages are getting lost in the clutter.

Pitching 120

Pitching Report Brand Branding 120

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 126

Journalism Media Relations Report Survey 126

Sword and the Script

JANUARY 9, 2024

Cision seems to silently rebrand HARO Cision has apparently renamed the service formerly known as Help-a-Reporter-Out or HARO to “Connectively.” HARO is a name universally recognized brand, so the rebrand doesn’t make sense to me at all. Verdane has reported taking an 11% stake, which puts the company’s valuation at $592 million.

Brand 147

Brand Branding Reddit Pitching 147

OnePitch

JANUARY 18, 2023

On this week’s Pitches That Placed, we’re highlighting a pitch that landed an exclusive in TechCrunch for an impressive seed funding round. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . Our PR bestie explains why it worked: “Targeted the right reporter.”.

Pitching 79

Pitching How To System Education 79

OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. To capture a journalist's attention, your pitch should have five elements: accuracy, relevancy, transparency, efficiency, and credibility. So even though it's surprising to me that I have to say this, know who you're pitching.

Pitching 94

Pitching Consumer Trends Viral 94

PR for Anyone

SEPTEMBER 21, 2021

How do you get the yes when pitching the media? You pitch them in a way they want to be pitched. In fact, back in the day there were writer and editors for television reporters and anchors and now, it’s quite often that person doing everything. Journalists are busier than they’ve ever been. PR FOR ANYONE.

Pitching 130

Pitching Television Media Interviews 130

ImPRessions - Crenshaw Communications

AUGUST 10, 2020

Once the exclusive runs at an agreed upon date and time, the story can be pitched widely to the broader media targets. Upon receiving the offer, reporters will inform the PR person if they can honor the embargo time and date, or they may opt to pass the story. This approach is commonly used for a big story and/or a well-known brand.

Pitching 177

Pitching B2B Product Launch Report 177

ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Just as some celebrities are famous for being famous, big-media notoriety can build the ego without building the brand. Those hours, of course, include studying trade journals, reviews, and analyst reports.

Pitching 168

Pitching Real Estate B2B Journalism 168

Cision

JUNE 9, 2016

As a former TV reporter and anchor, one of the most common questions I get asked is, “How do I get on TV?” My answer sounds simple, but there is a lot to it: Find your brand’s newsworthy story. So many entrepreneurs and small business owners think just pitching their product or service is enough because it’s that good.

Pitching 120

Pitching How To Brand Branding 120

Business Wire

NOVEMBER 10, 2021

At the same time, they are eager to establish their popularity and reputation overseas and enhance their brand and product image. Therefore, reporting through influential international business media is generally recognized as one of the most effective ways.

Enterprise 297

Enterprise Internal International Blogging 297

Marketwired

FEBRUARY 9, 2016

Pitching on Twitter can absolutely be done — but there’s a right way to do it. Here, we’ll offer some pointers on making a connection, building a rapport, and sending over a pitch that gets read. If you want to pitch on Twitter, your personal brand matters. Send over your pitch.

Twitter 100

Twitter Pitching Report Local 100

Onclusive

JULY 6, 2017

In other words, we can hide behind the brands we represent and even our own personal brands at times with formal messaging, over-edited tweets, and, on the customer end, imaginary buyer personas like “mid-level Melissa” that take real humans out of the mix and replace them with dictionary definitions. And there’s no doubt as to why.

Brand 364

Brand Branding Pitching Industry 364

PRSay

APRIL 16, 2020

However, PR pros can still pitch relevant stories to travel media, according to an April 14 webinar hosted by Kellie Jelencovich , PR manager at Travel Leaders Group and president of PRSA’s New York Chapter. Like many parts of the American economy, the travel and tourism sector has been hit hard by the coronavirus shutdown.

Travel 196

Travel Pitching Airlines Media 196

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. Another example is the YouTube brand safety crisis. Some call it newsjacking.

Pitching 136

Pitching Media Privacy YouTube 136

PRSay

NOVEMBER 12, 2020

Five months into the pandemic, I sat down to talk to New York Times staff reporter Anahad O’Connor. Remember that before you get angry about the length of time it takes to receive a response from a reporter. “I Be sure to ask reporters the ways they would prefer to work together. And of course, stay flexible. “I

Journalism 211

Journalism Report Interviews Meeting 211

OnePitch

AUGUST 3, 2022

Kicking us off for August on Pitches That Placed (PtP) is a case study that landed a placement in Modern Retail. ” Let’s take a closer look at how (and why) this pitch placed: Let’s take a look at the actual pitch that placed: . .” with your pitch and 3-5 reasons why you believe it worked.

Retail 52

Retail Pitching How To Case Study 52

Solo PR Pro

OCTOBER 26, 2021

What would help you to pitch smarter — to better target your media list and pitch journalists the way they want to be pitched? When Jered and his team first launched OnePitch in 2017, it was set up as a kind of “reverse HARO” where journalists could opt in to receive regular pitches.

Pitching 111

Pitching Twitter Tools Community 111

ImPRessions - Crenshaw Communications

JULY 10, 2017

Based on our experience, we’ve identified examples of when NOT to pitch that will help make clearer the line between self-serving nonsense and the stories journalists need. Avoid the following pitches, and make media contacts look forward to your ideas or contact you when they need an assist. Low-level personnel announcements.

Pitching 170

Pitching Media Product Launch Agency 170

PRSay

OCTOBER 30, 2018

It seems like every few months I see a tweet ripping into a bad PR pitch. The blogger portrayed the pitch as comically superficial. When I’m asked to review pitches, PR pros generally start by asking about their subject line, their opening sentence or their call to action. Instead, I’ll just describe the situation.

Pitching 123

Pitching Training Media Relations Blogging 123

ImPRessions - Crenshaw Communications

JUNE 30, 2021

This is particularly true in B2B PR, where we tend to approach the same business and trade journalists on behalf of client executives and their brands. The most successful agencies have contacts ready to go for any type of announcement or story, but making a connection with a reporter is only part of the equation.

Media 333

Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Fun fact about me: before getting into PR , I wanted to be a reporter. I was a journalism major, so most of my writing experience in college had a reporting angle. You report the facts. In PR, there is room to be more subjective, adopting the client’s voice to promote their brand or products. What are you writing about?

Writing 294

Writing Journalism Pitching Guidelines 294

OnePitch

DECEMBER 21, 2023

Gabriela Barkho is a Senior Reporter at Modern Retail covering e-commerce, CPG startups, DTC brands, marketing, and consumer VC funding.

Retail 80

Retail Pitching Consumer Report 80

Agility PR Solutions

JUNE 16, 2021

In one day, reporters and editors receive over 50 emails. To get coverage or generate interest, your pitch needs to add value, be timely and you need to follow up properly. The post 6 top ways to get busy journalists to cover your brand appeared first on Agility PR Solutions.

Brand 154

Brand Branding Interviews Pitching 154

Sword and the Script

MARCH 30, 2021

These branded social accounts look something akin to a ragged and outdated billboard on a desolate highway that hasn’t been updated in years. These branded accounts furnish a steady stream of self-promotion. Reporters look to Twitter for news. More reporters want to spend more time on Twitter.

Social Media 108

Social Media Report Survey Media 108

ImPRessions - Crenshaw Communications

MARCH 13, 2024

Last month I saw a report that the world’s largest PR firm Edelman Worldwide, after being criticized for representing fossil fuel interests, lied about working for the Koch Foundation. But few media relations specialists will share their verbatim pitch verbatim to a journalist with a client. That means a fair hearing.

Agency 182

Agency Handbook Construction Pitching 182

The Hoyt Organization

SEPTEMBER 8, 2023

As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image. Most brands would publish press releases and other online content and rely on hunches to measure the results.

Trends 92

Trends Brand Branding Analytics 92

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. It was a very humbling experience.

Reddit 174

Reddit Software B2B Technology 174

Buzzstream

APRIL 25, 2024

Brand mentions are great. At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site. Smaller brands might only get 2-3 unlinked mentions per year.

Brand 62

Brand Branding How To SEO 62

Cision

APRIL 10, 2017

At Forrester’s Customer Marketing conference held last week in New York, speakers ranging from Casey Carey, director of marketing at Google Analytics to Stephen Kennedy, director of loyalty marketing at Dominos discussed how personalization is helping brands succeed. active loyalty program members from 2015.

Brand 223

Brand Branding Pitching Conference 223

Marketwired

DECEMBER 8, 2015

Recently our Chicago team invited Jessica Wohl , Food and Restaurant Reporter at Advertising Age , into its offices for a Lunch and Learn with the media team. From then her path took her to Reuters where she served as a Correspondent for the Chicago Tribune , where she was a business reporter, and then on to her current role at Ad Age.

Pitching 100

Pitching Report Media Writing 100

PRSay

APRIL 19, 2017

PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a placement is considered a good average — but a good PR professional will want to increase his or her chances of success in every way possible. Here are five types of pitches reporters don’t want to receive: 1.

Pitching 129

Pitching Report Writing Energy 129

OnePitch

SEPTEMBER 8, 2022

What’s the best pitch of yours that resulted in coverage and what elements made it successful? The story was about Signs of Cancer Women Should Never Ignore, and the reporter had a tight deadline. What information do you always make sure to include in a pitch? This is like picking a favorite child!

Pitching 98

Pitching Consumer How To Education 98

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

You want to make sure you’re allowing enough time to pitch in advance of a news event, whether it’s something you control or an independent event that offers some borrowed interest to your own story. By knowing and following these timelines (and deadlines), PR folks can pick the perfect time to pitch stories.

B2B 156

B2B How To Privacy Retail 156

5W PR

JUNE 15, 2022

Most cannabis brands make the mistake of not honing in on their PR efforts and simply hoping that they’ll be good enough to generate positive results. However, even with a little bit more effort, cannabis brands can use PR to streamline the buying journey while generating positive media coverage.

Brand 88

Brand Branding Consumer Pitching 88