Stern + Associates

JANUARY 29, 2024

Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly.

Strategy 96

Strategy Publicity Media Video 96

Stephen Waddington

JUNE 13, 2019

Even the most trusted brands like the BBC are seen as biased especially on issues such as Brexit and climate change. News media in pain Newspaper brands continue to suffer as readers shift from print to digital. Blame is directed squarely at social media platforms and the BBC.

Print 115

Print Media Newspapers Local 115

PRSay

NOVEMBER 5, 2021

But outside the part of the media landscape, you are personally familiar with, the sheer volume of news and “news-like” publishers can be overwhelming. When they recently took out full-page ads in national newspapers promoting religious foundations within government, coverage ensued from outlets left, right and center.

Communications 189

Communications Journalism Advertising Advertising 189

PR Insiders

MAY 7, 2021

A store advertises its Memorial Day sale with a mammoth two-page newspaper spread and the store’s foot traffic either goes up or it doesn’t. PR is about building your brand and your authority over time. Instead, the value is in being seen as a go-to-expert in your field, someone the media turns to when they need a voice of authority.

Data 78

Data Newspapers Analytics Measurement 78

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media.

Digital PR 76

Digital PR Print Construction Television 76

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What are Brand Mentions?

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

SEPTEMBER 7, 2021

These include Pulsar, which is a social media monitoring tool and Vuelio an all-in-one PR software tool based in the UK. This continues the growth of our customer intelligence capabilities, to offer brands further insights into all aspects of the customer buying journey,” wrote Talkwalker CEO Tod Nielsen in a post on LinkedIn Pulse.

Software 89

Software Print Tools SEO 89

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account. Understand the Present – Where is your brand now?

How To 149

How To Social Media B2C Television 149

PR Insiders

APRIL 13, 2021

I shared some practical tips for doing just that in my book, Gaining the Publicity Edge: An Entrepreneur’s Guide to Growing Your Brand Through National Media Coverage. I know how valuable PR can be for building your brand, so it’s important to be an informed shopper. Hire a firm that specializes in the right media for you.

Radio 78

Radio How To Public Affairs Print 78

Beyond PR

JUNE 30, 2016

Rather than focusing solely on social media and mobile, as brands tend to do when considering younger markets, you can target 18- to 22-year-olds at student-run media organizations on college campuses. The college newspaper. Campus Newspapers: The Digital Revolution Is (Also) Here. It has gone digital.

Radio 69

Radio Newspapers Print Media 69

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Myth #4: PR is just advertising.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Beyond PR

MARCH 22, 2018

Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. So, what does a modern media monitoring program look like? It monitors across all relevant platforms.

Media 75

Media Radio Newspapers Print 75

Prakkypedia

NOVEMBER 5, 2017

A feature of every Monday print edition of The Australian since I can remember, Media publishes “the latest media news” and includes columns and Media Diary, a selection of snippets that is part business update, part breathless gossip. You can also subscribe to media email updates. Media Week.

Media 76

Media Journalism Radio Print 76

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection.

Small Business 245

Small Business Media SMB Pitching 245

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. I wanted to be a writer from an early age and after I completed a National Council for the Training of Journalists (NCTJ) course when I was 18, I started working for my local newspaper in Cheshire, England, where I lived.

Newspapers 120

Newspapers Pitching Interviews Writing 120

Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 18) “I write and distribute press releases and get executives in front of the media.”.

Employee 148

Employee Print Writing Survey 148

Cision

MAY 4, 2016

Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers. I find that some young professionals don’t read newspapers or influential websites.

Newspapers 120

Newspapers Journalism Pitching Report 120

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. For many years, media relations has been one of the core aspects of PR.

Media Relations 60

Media Relations Media Newspapers Print 60

PRSay

MAY 8, 2018

Karlie is senior director of public relations for FOCUS Brands. I started out working for a small-town newspaper, and then for many years I was director of PR for Mount Sinai Medical Center in Miami. Social media and the internet have also [created] big changes, and over the years Karlie has given me pointers on using them.

Leadership 159

Leadership Conference Local Internal 159

Prohibition

FEBRUARY 25, 2020

Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers. Social media influencers are growing rapidly . Looking back, it’s hard to believe it would be as successful and beneficial as it is now.

Marketing 62

Marketing Advertising Advertising B2C 62

Cision

MAY 3, 2016

For example, is this a wire or a print story or both? It is also important to know the difference between the best media angle for a launch versus the best media angle to sustain the momentum of that launch. How does social media play into your media relations strategy? The two are companions.

Pitching 0

Pitching Training Media Relations Newspapers 0

Critical Mention

DECEMBER 3, 2019

Have you ever clicked on an interesting article that refers to your industry or brand, only to find that you could not finish reading it unless you have to make a one-time purchase or sign up for a paid subscription? Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

How To 90

How To Journalism Radio Newspapers 90

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. Because actually being a PR expert nowadays is being a leader, in your workplace, on social media, among your clients and your readers. 24.11.2020.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

DECEMBER 11, 2013

The falling rupee has hit many Indians, and seems to have caught up with the Indian media in the past few months. Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

MaccaPR

AUGUST 26, 2015

Those feelings of nostalgia and a shared past bring our history to life, which allow us to collectively reminisce on social media about the way things were (or the way we’d like to remember them!). Your brand can share storytelling moments from its company history with your key stakeholders, too. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Bianchi Biz Blog

MAY 16, 2022

My first article on the project also holds a special place in my memory as it was the first big article I wrote after I started in B2B journalism in which I had come up with the idea and it wound up being the cover story for a print issue. You can follow Sara and Power & Motion on social media: Twitter: @TechnlgyEditor.

Meeting 74

Meeting Media Engineering Journalism 74

PR Insiders

FEBRUARY 19, 2019

Anyone who’s tried their hand at promoting a brand through PR can tell you that grabbing the media’s attention isn’t always easy.

Radio 74

Radio Pitching Newspapers Media 74

Sword and the Script

JANUARY 13, 2015

In a CMO round up, Wall Street Journal advertising reporter Steven Perlberg summed it up like this : …Twitter has made the case that there is a large audience of people who see its content around the Web, but who aren’t actually registered to use the social media service. The Value of Social is Earned + Paid.

Twitter 60

Twitter Marketing Media Advertising 60

Cision

JUNE 10, 2015

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. Gannett’s flagship brand, USA Today, has reinvented itself over the past five years to stay relevant to its increasingly mobile-focused readers.

Pitching 120

Pitching Policies Ethics Mobile 120

Mora Communications

OCTOBER 26, 2017

Whether the country’s economy is soaring or struggling, in the beauty industry, an effective media relations campaign is crucial. If this is your field, start by defining your image, your brand and your target market. Print coverage is still crucial. This will in turn will help interest more media coverage. .

Newspapers 40

Newspapers Print Storytelling Industry 40

Wildfire

JUNE 25, 2019

cleverly killed off the brand’s famous sloth mascot in its TV ad in a bid to revive the brand amongst a younger demographic who view death as a distant issue, and persuade viewers to plan for their own deaths. Back in September 2018, New Zealand life insurance comparison website, LifeDirect. NOW TV erects 25ft statue of Jeff Goldblum.

Fashion 40

Fashion Comparison Insurance Insurance 40

Burrelles Fresh Ideas

APRIL 2, 2024

As PR pros, we’re all about captivating crafting content that resonates with target audiences, fuels brand loyalty, and drives results. That’s where traditional media comes in. 7 Reasons Traditional Media is Still Relevant in PR 1. Print media is the most trusted source of news in the world at 58% (vs.

Media 102

Media Radio Print Newspapers 102

Beyond PR

JUNE 8, 2016

When PR is done right, the axis that connects it with the media — the thing that both parties can work together to support — is the media’s reading, viewing and listening audience. DC Reporters Discuss How Social Media Has Changed the Game on PR Newswire’s media blog Beyond Bylines.

Media Relations 40

Media Relations Media Journalism Print 40

Flatiron Communications

MAY 7, 2015

At a recent Publicity Club of New York luncheon , Recode’s Peter Kafka , one of the more astute chroniclers of all things media, told the sold-out audience of 130 publicists that a print-only media story no longer has the market-moving punch it once enjoyed. ” And there’s the rub. Old school likes old school.

Video 28

Video Print Television Journalism 28

Stephen Waddington

JUNE 25, 2020

Print is down but digital is booming. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media. Consumption of printed newspapers has fallen as lockdowns undermine physical distribution.

Newspapers 103

Newspapers Print Local Television 103

Mark My Words

SEPTEMBER 10, 2022

Content is king, in #marketingspeak at least, but many brands have discovered that the Queen is not content. In the tumult of reaction to news of the Queen’s death, social media managers struggled to work out the best way to communicate to their customers. People should not judge the mood of the nation from social media.

Brand 60

Brand Branding Instagram Energy 60