ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. A new company has very distinct needs and goals. Here are some of the most common mistakes made by new businesses. Bad timing. Still others bring in the PR firm too soon.

Agency 205

Agency Pitching Internal International 205

Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. It’s no secret that media relations gets harder every year. Because Twitter offers PR advantages for brands willing to put in the effort.

B2B 103

B2B Twitter Brand Branding 103

Konnect Agency

APRIL 20, 2021

Navigating sensitive topics isn’t easy, particularly when a brand has to do it out of necessity rather than choice because it operates in a “sensitive” category. One of the companies we work with is an international adult toy brand that offers some fantastic products for both men and women.

Social Media 52

Social Media Media Relations Media Pitching 52

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Shared Media. Shared media is also known as social media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. The concept of CRM for PR isn’t new.

Technology 123

Technology Publicity Software Print 123

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 2) Trust in media still adrift, says media.

Survey 103

Survey Report Media B2B 103

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

But they usually fall short as a company grows and sees a need for a more coordinated PR effort. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. The company has secured funding that will enable a leap forward.

Company 136

Company Interviews Reputation Privacy 136

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. Public Relations is typically taught under Communications.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Stephen Waddington

MAY 16, 2017

Today the only deadline is now, content is filed direct to the internet, and media planning is a discipline in its own right. Consumers find their own media via Google and social media newsfeeds. It includes a mix of earned, owned and paid media. Media relations. Influencer relations.

Publicity 119

Publicity Customer Service Community Internal 119

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

PR firms live and die by news. But there are some weeks, especially late in the summer, when the news cycle is slow and companies are in a lull between announcements. Despite this, there are ways for PR teams to get their clients in the news by basically creating it themselves. We do this through a meet-and-greet pitch.

Pitching 333

Pitching Case Study Leadership Data 333

Sword and the Script

OCTOBER 29, 2019

The Belgium-based company takes customer relationship management (CRM) approach to PR, and Mr. Wynants says if you don’t have content as part of that CRM, you’re missing a big part of the puzzle. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and.

Pitching 64

Pitching Analytics Enterprise System 64

5W PR

APRIL 5, 2020

The key ingredient when it comes to the public relations industry is creating newsworthy campaigns which connect with a lot of people. When it comes to getting a good story out there, this relies on the PR company having good relationships with media outlets and their journalists, along with persuasive pitching.

Crisis 78

Crisis Viral Pitching Report 78

PR in High Definition

JUNE 25, 2020

Public relations and communications fall into that category. Whether communicating redundancies during difficult times or growth during the bounce back, protecting company reputation at this time is critical – businesses can’t afford a loss of confidence in who they are, what they do, and how they do it.

Exercises 71

Exercises Employee Social Media Communications 71

PR in High Definition

JUNE 25, 2020

Public relations and communications fall into that category. Whether communicating redundancies during difficult times or growth during the bounce back, protecting company reputation at this time is critical – businesses can’t afford a loss of confidence in who they are, what they do, and how they do it.

Exercises 62

Exercises Employee Social Media Communications 62

Bianchi Biz Blog

SEPTEMBER 26, 2022

We create content— written, social and video— about all things automotive through the lens of how women live their lives in cars: Reviews, news, technology, maintenance, travel, family, car gear, style, and stories about the people, especially women, who engineer, design, build and sell cars. What will she love?

Meeting 74

Meeting Automotive Media Journalism 74

Journalistics

JANUARY 24, 2016

Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. Whatever category your work falls into, these programs are successful because they work. Some might call me old-fashioned when it comes to media relations.

Blogging 69

Blogging Strategy How To Writing 69

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 198

Writing Communications Marketing B2B 198

Journalistics

JANUARY 24, 2016

Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. Whatever category your work falls into, these programs are successful because they work. Some might call me old-fashioned when it comes to media relations.

Blogging 40

Blogging Strategy How To Writing 40

ImPRessions - Crenshaw Communications

APRIL 5, 2018

It’s exciting to collaborate with an early-stage company because a good PR campaign can really make a difference, and you’re typically working with the decider. And not all companies know how to work with a PR agency or invest in a media relations campaign to promote the brand or launch products.

Pitching 174

Pitching Enterprise Exercises Agency 174

ZudePR

JULY 20, 2016

I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. 24: Learn from Related Industries. 19: Don’t Entrench.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

AUGUST 3, 2021

First, this is an opportunity for brands to fill the void. Candidly, I’ve used content marketing as a highly successful vehicle for earned media for more than a decade now. And that thought leads us to the first news item in this week’s PR tech sum – a monthly summary of news stemming from the PR technology community.

Software 85

Software Case Study Pitching Technology 85

Sword and the Script

JANUARY 11, 2022

PE firm closes on deals for Kantar Reputation Intelligence, PRgloo and Onclusive; will merge all three companies under a single PR tech company. Merged companies under pressure are not given the runway necessary to invest in their product sufficiently for customers. Merging two companies is challenging enough.

Reputation 85

Reputation Technology Tools Data 85

Sword and the Script

MAY 3, 2022

While many mistake PR with just “media relations” or worse with “press release” the fact is the function does overlap with many other activities in business. That’s the first story in this month’s roundup of PR technology news. Muck Rack helps to connect pitches to coverage. billion in 2020.

Software 100

Software Study Pitching Analysis 100

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. The company has aggregated a stellar roster of contributors to produce a number of sessions on earned media.

Marketing 64

Marketing Pitching Corporate Tools 64

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Our list of the PR losers of the past 12 months is out, but what about the good news stories of the year? Eventually the media and the public move on.

Fashion 255

Fashion Reputation Social Media Brand 255

Buzzstream

DECEMBER 13, 2023

Media databases provide detailed information about media outlets, like contact info and past coverage. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Media databases provide detailed information about media outlets, like contact info and past coverage. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Bianchi Biz Blog

SEPTEMBER 30, 2021

Show host, the Consumer Technology Association (CTA), said in May 2021 that the number of exhibitors signed up for the Transportation and Vehicle Technology category has already surpassed the record number from the last in-person event, CES2020, and that more suppliers and brands are continuing to sign up as the U.S.

Automotive 79

Automotive Mobile Transportation Trade Shows 79

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

But what if you have no news? Media relations can be a lot like that Ariana Grande song, “Thank U, Next.” You’re only as good as your last story. . Here are three ways to get media coverage when your company has no news. . So will joining social media conversations about the news.

How To 334

How To Media Healthcare Survey 334

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. We both own PR companies, with a twist. Ask The Experts. I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

APRIL 8, 2017

Earned media is going to get harder. Why would any publication accept a story pitch, aside from respecting its readership, if they know another brand will pay for the same space? This is what social media did to the traditional gatekeeper. Those five categories are: Consumption metrics. Engagement metrics.

Content Marketing 73

Content Marketing Social Media Marketing Media 73

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. That seems about right for this strange new dimension we are living in. Here’s the list of PR technology companies I’m watching. Do more pitches work?

Pitching 85

Pitching Survey System Technology 85

Sword and the Script

FEBRUARY 4, 2020

For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. According to ZDNet, the TVEyes monitoring system was down for at least two days and Mr. Ives said the company was working on recovery and had no plans to pay the ransom.

Software 104

Software Analysis Data Tools 104

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Many companies turned off their marketing in March when the pandemic hit our shores. Michelle Garrett | Garrett Public Relations. Brand-to-brand collaboration. My own predictions.

Marketing 174

Marketing Employee Content Marketing Training 174