ImPRessions - Crenshaw Communications

JUNE 5, 2019

In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality.

Technology 246

Technology Company Banking Education 246

PR in High Definition

APRIL 25, 2018

There’s no doubt that the recent revelations surrounding Facebook and Cambridge Analytica have brought the notion of personal privacy under even greater scrutiny. Do the same privacy rules apply? For many companies, this notion of privacy may not just be a personal matter but also a business one. Assess the risks.

Privacy 48

Privacy Newspapers Data Reputation 48

Stephen Waddington

OCTOBER 9, 2018

However a lack of trust defines much of modern life including our relationships with brands, media, organisations and governments. The Internet has commoditised everything but brand Democracy isn’t the only casualty of the internet. Brand is often the only point of differentiation that’s left. That’s a good thing.

Brand 109

Brand Branding Privacy Hotels 109

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. Absolutely.

Social Media 149

Social Media Marketing Media B2B 149

Landis PR

FEBRUARY 5, 2024

It encompasses the creation of a compelling brand image, fostering trust among the intended audience, and securing a solid position within the industry. Effective PR has the potential to propel a startup from obscurity to a prominent market presence, profoundly influencing public perception and driving exponential business growth.

Publicity 59

Publicity Privacy YouTube Analysis 59

ImPRessions - Crenshaw Communications

JUNE 5, 2019

In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality.

Company 120

Company Banking Education B2C 120

5W PR

NOVEMBER 7, 2019

Most marketers find themselves paying close attention to the television ads that air during their nightly time in front of the TV. Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers.

Advertising 68

Advertising Advertising Privacy Facebook 68

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? USA Today and TV stations ravaged the CrossFit brand (a typical headline in a UK newspaper: “Booty Shame: CrossFit trainer blasted for sharing snaps of female clients bent over in the gym”). Facebook page ) and.

Instagram 98

Instagram Crisis Local Privacy 98

David PR Group

MAY 26, 2017

I heard yet another online reputation horror story this week as a business struggles to find new talent because online reviews suggest the company is not great place to work. While we fear negative reviews, engagement also enables us to speak directly to happy customers and work to turn them into brand loyalists and advocates.

Reputation 44

Reputation Policies Web Employee 44

Prohibition

JANUARY 31, 2023

As a PR or marketer, you’ve probably come across social listening tools or you might have even delved into the world yourself. Social media listening analyses online conversations to identify what’s being said about a brand across various digital platforms. This will build your awareness and also brand credibility.

How To 62

How To Analysis Comparison B2C 62

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. As of this post, it has reclaimed $134B in lost market value.

Crisis 136

Crisis Privacy Airlines Facebook 136

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Is there a need to build or improve reputation? Get on the same page as marketing. The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same. It’s helpful to use the company’s marketing calendar as a guiding star when crafting the PR plan.

Writing 136

Writing How To Pitching Privacy 136

PR in High Definition

SEPTEMBER 25, 2017

We met some brilliant, plain-speaking people, and ran an event with a particular focus on what GDPR means for marketing data. Even Simon Morrissey didn’t mirror the scaremongering messages you often see from other lawyers and talked about how brands who are GDPR compliant can gain competitive advantage. Take ownership.

Marketing 69

Marketing Data Privacy Policies 69

The Hoffman Agency

MARCH 21, 2024

Financial markets are reacting favorably , as the Jokowi administration has been widely credited for its deft handling of the economy over the years. By aligning with the national narrative, tech companies can significantly amplify traction and establish a strong connection with the Indonesian market.

Leadership 69

Leadership Biotechnology Policies Local 69

ImPRessions - Crenshaw Communications

APRIL 12, 2018

A well-researched speakers’ bureau can vault a little-known company into the media (and influencer) spotlight and help turn an established company into a market leader. A scandal like a privacy breach? Long-form written content can reinforce the executive’s expertise, thereby elevating the brand’s authority.

Leadership 149

Leadership B2B Tools Conference 149

Waxing UnLyrical

FEBRUARY 19, 2014

But with more and more monitoring platforms gobbling up big data, and as individuals become increasingly concerned about their personal privacy rights online, social media privacy training and social media surveillance training have become equally critical. Let’s focus on employee privacy in the workplace. In the U.S.,

Social Media 96

Social Media Privacy Media Training 96

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. BRAVE BRANDING GUIDE. Design a "Marketing Makeover" that builds your brand and business. CLASS DESCRIPTION.

Training 45

Training LinkedIn Marketing Pinterest 45

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts.

Company 136

Company Interviews Reputation Privacy 136

Flack's Revenge

FEBRUARY 3, 2021

In my last post I explained the history and significance of secret sauce , or IP, in tech marketing. The answers from this kind of discovery can inform everything from messaging, positioning, branding, website, collateral and so on, not just press releases. Identiq: Anti-fraud privacy protection for e-commerce.

Technology 177

Technology Comparison Case Study Privacy 177

Mark My Words

JULY 28, 2020

The invasion of privacy complaint, which was filed in L.A. This is about positioning their brand within the U.S. Prince Harry and Meghan Markle have launched a lawsuit against unnamed paparazzi who have allegedly used drones to photograph their 14-month-old son Archie at home in Los Angeles. America is their home base now.

Privacy 60

Privacy Community Reputation Strategy 60

Reputation Us

JANUARY 11, 2016

Here are eight forecasts for this year from the firm — presented as potential strategies for managing your reputation. With ongoing data breaches in the news, patients will continue to have concerns about privacy issues, as will providers and payers. Make securing patient data a priority. Consider cost transparency for patients.

Communications 60

Communications Insurance Insurance Privacy 60

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

Critical Mention

JUNE 24, 2018

When brands want to work with influencers, they look at how they get people to act. But brands have to be careful. I also have an MBA, and my first entrepreneurial venture was to launch my own marketing and PR firm. Deirdre: It’s a universal challenge to stay up-to-date while the market is moving so quickly.

Storytelling 106

Storytelling Technology Course Privacy 106

Mark My Words

JULY 16, 2014

The impressive tactics deployed to stay below the radar before breaking official news proves a high-net-worth celebrity brand can have their cake and eat it. This style of announcement benchmarks the Cole brand against other organisations inside and outside of her sector. But whisper it.

Privacy 68

Privacy Media Financial Reputation 68

NewsWhip

JUNE 2, 2021

The media ecosystem seems to have all the predictability of a storm, with reputation threats, crises and major news events exploding on millions of potential vectors. . Today, our own predictive intelligence is used by most of the world’s leading newsrooms, all global PR firms, and a fast growing cohort of global consumer brands and NGOs. .

Media 88

Media Data Reddit Crisis 88

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

PRSay

JANUARY 16, 2020

For organizations of all sizes, the ability to identify, understand and manage an increasingly complex array of reputational threats will be integral to success in the years ahead. With that reality in mind, here are four emerging reputation risks to consider: Targeted online attacks. Controversial statements.

Reputation 180

Reputation Privacy Banking Ethics 180

David PR Group

OCTOBER 26, 2014

Is there a thirst for a cleaner interface, or are people fleeing ads, fleeing less privacy afforded by Facebook? A desire for a more pure space, design, aesthetics, simplicity, privacy, a lack of advertising and data sales, trust — there’s all sorts of reasons, and they’re a little different for everyone. Or is it a brand-new model?

Privacy 69

Privacy Facebook Advertising Advertising 69

Beyond PR

MARCH 20, 2018

Brands are latching onto these retargeting tactics because they provide a great opportunity to give users exactly what they’re looking for. This tactic can be convenient for brands, but the Big Brother-esque feelings these ads produce can be unsettling for those targeted. How to Change the Privacy Narrative and Public Perception.

Privacy 69

Privacy Brand Branding Instagram 69

ImPRessions - Crenshaw Communications

APRIL 8, 2021

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. For years, the enormous role technology plays in our lives and our reverence for brands like Apple and Amazon shielded the sector from greater taxation and regulation. Redefine data ownership and privacy.

Reputation 305

Reputation Privacy Data Advertising 305

David PR Group

JUNE 2, 2014

I asked my friend Brook Zimmatore, owner of the brand protection agency Massive in the United Kingdom, about the situation. ” While this news is biggest in Europe, it also affects the ongoing debate in the United States about privacy and information posted on the Internet about private U.S. www.davidpr.com. Author: John P.

Google 40

Google Policies Reputation Crisis Communications 40

Waxing UnLyrical

APRIL 30, 2013

” Susan’s friend then shared it to her personal Facebook page with the privacy setting “friends only.” But what happens when “sharing” infringes on the privacy rights of others? ” So, how did it all happen? The image went viral. Too funny!!!”

Social Media 111

Social Media Reddit Media Facebook 111

PR in High Definition

AUGUST 29, 2017

But a recent trend has seen fake news begin to target brands. Fake news has already caused havoc in the political sphere and causes reputational damage. To combat this, PR professionals must think about how to use listening tools and utilise community management to combat any fake news that does arise about their brand.

Reputation 54

Reputation Brand Branding Reddit 54

PR in High Definition

JANUARY 8, 2018

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! GDPR brings a host of challenges for businesses – particularly for marketing folk.

Privacy 82

Privacy Brand Branding YouTube 82

Sword and the Script

JUNE 22, 2021

Savvy marketers know email subscribers are crucial for success with any blog, news or content marketing program. Google, unfortunately, is developing a reputation for screwing over anyone that is dependent on their services to uphold. More than a proactive partner: an extension of your marketing and PR team.

Google 109

Google Tools Analytics Blogging 109

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. It’s a problem because it’s assymmetrical.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78