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Small Business Public Relations

5W PR

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses. As a result, more and more small business owners are turning to public relations to help raise brand awareness and to achieve their growth objectives.

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Brands Bring Substance To COVID-19 Response

ImPRessions - Crenshaw Communications

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Now, five weeks into the lockdown that has decimated so many business sectors, many companies have settled into a new normal. Early into the social distancing phase several brands quickly acknowledged the situation through visuals.

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Setting the right earned media objectives for your brand

Onclusive

Earned media content is king when it comes to building brand reputation—your biggest brand asset. The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies.

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How to Choose a Press Release Topic for Small Businesses

PR Fuel

Without press releases, you’ll need to find other ways to boost brand credibility and awareness. Then, you can boost brand exposure and reach new customers. Writing press releases can help you generate brand awareness and recognition. You can minimize how much the event will disrupt your brand’s reputation.

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PR Isn’t Just for Big Businesses?

Victorious PR

There is a wide-spread push to avoid big-box stores and save small businesses, as many have had to close their doors for good in recent years. What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but Brand awareness and promotion.

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News Release vs. Press Release: What Are the Differences?

PR Fuel

Also, we explain how each type of release can help promote your business. Keep reading and grow your business’s brand reputation today! You may want to make a news release for your small business if your business was recently involved with a local event, such as a charity run.

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PR Heroes Of The Hurricanes

ImPRessions - Crenshaw Communications

And like any disaster, the hurricanes created heroes, from first responders to small businesses. Here are some of the reputation “winners” born amid the chaos of the storms. Clearly he’s a local businessman with a flair for PR and promotion, as well as a deep commitment to community. Mattress Mack.

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