The Resolution Blog

MAY 24, 2017

The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. Bright HR is a people management software company that enables HR managers and small business owners to effortlessly manage staff absence.

Measurement 136

Measurement B2B Google Financial 136

Onclusive

JANUARY 4, 2022

Together the three businesses merge to create a new global media monitoring, measurement, and workflow management partner for PR and communications. The merger brings us scale and ambition for global leadership. Onclusive will serve more than 9,000 clients, including many of the world’s biggest brands, across 130 markets.

Groups 195

Groups Technology Reputation Software 195

Sword and the Script

JANUARY 31, 2023

Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring.

Software 78

Software Case Study Technology Tools 78

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. Dates: Feb 25 – 26, 2020. Location: Miami, FL. PRWeek Awards. Dates: March 19, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Sword and the Script

FEBRUARY 20, 2024

So, says Propel, which provides PR software. The company’s measures are based on the pitches sent through their systems. If this sounds interesting, consider reading my in-depth briefing on their platform : Propel is a viable alternative for all-in-one PR software. Is that good?

Report 106

Report Publicity Marketing Pitching 106

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. A business case can also help you demonstrate the value of PR and communications for your brand. Think of it as a sales pitch with robust data and justification.

Resources 195

Resources Technology Data Tools 195

Cision

OCTOBER 31, 2017

For example, messaging analysis, looking at how often a set of branded talking points proliferate fails to explore the impact of those messages on purchasing intent. Want to know how to drive revenue growth with earned media measurement? Software develops can look at how users engage in a platform. Download our white paper.

Measurement 222

Measurement System Data Analysis 222

Onclusive

JUNE 21, 2017

Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. PR professionals and marketers alike are beginning to see PR attribution as a mandatory mechanism for accurate marketing measurement. “ Fact: PR is often a fire drill.

Storytelling 329

Storytelling SEO Community Engineering 329

Onclusive

DECEMBER 17, 2018

We have brought on a team with a unique blend of marketing, communication, analytics, and software experience.”. We connect content to business outcomes for the first time, and leverage artificial intelligence to reveal which communication strategies drive actual brand engagement.

Analytics 150

Analytics Data Big Data Technology 150

ImPRessions - Crenshaw Communications

JULY 10, 2019

Most tech industry award competitions like those put on by the Drum, Digiday, and many other trade publications require entrants to compose 500-1000-word essays that persuade judges you have the best product, service, team, or software. Do you know a professional that demands more versatile writing chops?

Case Study 231

Case Study Writing Pitching SEO 231

PRSay

JANUARY 13, 2021

Proper planning requires a combination of quantitative and qualitative measures of communications effectiveness, including audience preferences and channel utilization, along with measures like reach, readership and engagement. Brand and business, company news, customer stories. Here are some specific areas you can measure.

Internal 189

Internal International Data Communications 189

Sword and the Script

MARCH 15, 2022

Truescope uses the “workspace” concept that’s become popular in software. It analyzes the sentiment for every “entity” in a story – essential people, brands and other subjects in a story. This is an important point, because you want to be able to measure and compare results over time. Workspaces. Alerts and reporting.

Tools 162

Tools Media Software Analysis 162

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

We still prize earned media stories that appear in brand-name media outlets. We’ve always worked to create content for brands, and we still do. Subsequent updates treated brand mentions, even without links, as if they were links, rewarding good PR work with higher search rankings. And with change come challenges.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Beyond PR

MAY 12, 2017

Christi Eubanks, managing vice president at Gartner , recently shared her organization’s model for total marketing measurement at the Gartner Digital Marketing Conference held in San Diego between May 10 – 12. She believes that the winners of the future will be the marketing teams that measure everything.

Measurement 45

Measurement Data Marketing Analytics 45

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing can also involve market research, product development, and branding. How is public relations measured? It’s not a bad take.

Interviews 106

Interviews Publicity Technology Social Media 106

PRSay

MARCH 11, 2019

“Younger customers, in particular, are pushing brands to engage politically and socially on real issues, in ways that are often polarizing.”. Brands are beginning to over-rely on data and measurement. Social media is changing the way companies communicate internally and externally.

Trends 151

Trends Communications Employee Enterprise 151

Critical Mention

APRIL 8, 2018

Without media monitoring, it is next to impossible to track real-time information, and companies are constantly missing out on critical information that can help them keep track of what clients and customers are saying about their brand, their products, and what their competitors are up to. Like the saying goes, “Happy wife, happy life.”.

Media 64

Media Software Leadership Customer Service 64

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content shapes a personal brand. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Long-form content bolsters authority.

Case Study 178

Case Study SEO Film Video 178

Waxing UnLyrical

OCTOBER 12, 2016

Want to hear something that will truly make you measurement mavens cringe? Before I started out on my own, I never focused hard enough on measuring PR outcomes. It seemed to satisfy the leadership, and frankly it was all I could handle at that point in my career. First, we had to understand what we were measuring.

Product Launch 40

Product Launch Measurement How To Course 40

PRSay

DECEMBER 28, 2021

What strategy will work best for your brand? Know how to measure the success of your campaign. With the right software, you can automate a variety of tasks relevant to email marketing campaigns. Others require advanced knowledge of coding, software integration, and various email platforms. Take advantage of automation.

Marketing 210

Marketing Apparel Data Software 210

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 198

Marketing Content Marketing Data Social Media 198

Cision

MAY 9, 2016

Data provides brands insights that inform their campaigns and strategies and show what’s working and what isn’t. While acquiring data can be easy, finding the data that is accurate and supports your brand’s work, mission and goals is more complex. But this shift to data-driven insights has not been entirely smooth. “PR

Data-Driven PR 120

Data-Driven PR Data Analytics Technology 120

PRSay

JULY 6, 2020

With so many PR practitioners working from home, employees might have downloaded software or games, or let other personal information leak onto their office laptops. Encouraging your employees to help — while also respecting appropriate safety measures — will raise their morale and foster goodwill. Scrub digital files, too.

Employee 190

Employee Skype Meeting Nonprofit 190

PR 20/20

MAY 9, 2023

Integration with other tools like ticketing platforms or webinar software further enhances the event management process. Inbound content marketing is effective for associations because it enables them to establish thought leadership and showcase their expertise. But how can you know what’s working if you’re not measuring?

Strategy 81

Strategy Marketing Tools Report 81

Cision

NOVEMBER 30, 2017

If it’s relatively new, your brand may not have found its own identity yet, so this discussion will set the course for the future. At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. increase brand awareness. What does this mean?

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

OCTOBER 8, 2019

But he also notes that content marketing lets you have your cake and eat it too because it supports softer metrics that at the same time: Builds brand; Drives engagement; and. Leads to a reputation for thought leadership. Here are three easy measures. This measure is useful for making the case to invest in content marketing.

Content Marketing 81

Content Marketing Marketing Comparison Measurement 81

The Resolution Blog

FEBRUARY 25, 2019

The role of the business is to pull you into a brand with remarkable content. Measurement can be quite interesting here. How do you measure the success of inbound? On the other hand, PR people are pretty bad with measurement. So I asked myself, how do we measure PR? Inbound is pull vs push with content.

Measurement 120

Measurement Case Study Pitching Agency 120

Onclusive

OCTOBER 23, 2019

However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Requirements.

Marketing 46

Marketing Case Study Software Analytics 46

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. More and more prospects are seeking counsel of friends and peers in making buying decisions for software and other products. Jennifer Tomlinson | Qorus Software. Brand-to-brand collaboration. Likely see more brand-to-brand and brand-to-influencer collaborations.

Marketing 176

Marketing Employee Content Marketing Training 176

PRSay

OCTOBER 2, 2017

Because the more people that trust your brand, the more often they will choose you over competitors. So how can brands build trust? However, paid media has historically had a significant advantage over earned when it comes to measuring success. That’s one of the reasons why the art of PR now requires the science of data.

Data 146

Data How To Storytelling Analytics 146

Contently - Strategy

OCTOBER 18, 2022

Leadership sees it as an expense rather than an investment and worries if their team is using their (and their customers’) time wisely. Use a social listening tool like Hootsuite to track brand mentions online and never miss a public review about your brand. Lack of buy-in. Lack of resources. The disadvantage?

B2B 137

B2B Company Survey Enterprise 137

PRSay

OCTOBER 12, 2016

At the same time, this disruption creates more opportunity for brands to differentiate themselves, establish thought leadership and make stronger connections with buyers and influencers. So how can you ensure your brand is prepared for the future? So how can you ensure your brand is prepared for the future?

Communications 60

Communications Trends Leadership B2C 60

Stephen Waddington

NOVEMBER 26, 2020

Data has allowed practitioners to transition from: ‘get me Zoella’ to ‘find me the most appropriate influencer for my campaign based on audience mapping, brand sentiment, engagement rates and follower size,” said influencer marketing advisor, Scott Guthrie. Leadership and differentiation: How can you use tools for competitive advantage?

Tools 175

Tools How To Agency SEO 175

Beyond PR

JANUARY 18, 2018

But as consumers become fatigued with advertising and brands discover massive areas of waste in their spend , the time is ripe for communications teams to expand marketing’s focus on earned media. Banner ads, pay-per-click ads, even native advertising all served as successful means for brands to get in front of consumers.

Media 75

Media Advertising Advertising Measurement 75

PRSay

SEPTEMBER 19, 2017

Here are a few of the qualities they believe A-plus PR people have in common: They know PR measurement is the key to identifying what’s working well. A-plus PR professionals understand that PR metrics are not about “grading” their work, but instead help them understand what is and isn’t working well for their brand.

Measurement 137

Measurement Analytics Data Conference 137

PRSay

JUNE 7, 2021

The next step is then putting the remedial measures in place, in the event that similar incidents occur in the future. We are living in a time when brand loyalty is fleeting at best and customers don’t hesitate to put companies in an unflattering spotlight. Like the news media, the court of public opinion can be fickle and unforgiving.

Crisis 164

Crisis Exercises Crisis Communications Reputation 164