How Edmunds measures the quality of earned media

PR Daily

James-Armand explains the goal, strategy and how it measures success below. Talia: Edmunds is not just a well-known brand in the automotive industry, we are also a top media publication, which makes my job of media relations and communications somewhat unique to other consumer brands.

How to reimagine your measurement toolkit for the ‘next normal’

PR Daily

In order to prove your value as a communicator in the future, your measurement will have to be more sophisticated and take advantage of these emerging tools. Sadly, none of those wonderful benefits are measured by what most people use for metrics these days.

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3 Areas to Measure to Establish Thought Leadership


Your audience is skeptical of your brand. But your communication alone won’t always convince them your brand can deliver on its promises. To ensure you’re making an impact in your industry and gaining authority, there are several factors you should measure. How familiar is your audience with your brand? You need to ensure your brand’s name and products are recognized in your industry – and for the right reasons. Do competitors outrank your brand on top lists?

How to measure the impact of communications during COVID-19

PR Daily

A good measurement strategy is based upon expected outcomes. You outline what effect you hope to have before executing a plan, and then establish systems to measure key performance indicators. This dilemma is the focus of PR Daily’s Media Relations & Measurement Virtual Conference May 14–15. Measurement and PESO. The post How to measure the impact of communications during COVID-19 appeared first on PR Daily.

Uber pledges to double Black leadership, Kroger releases COVID-19 comms ‘blueprint,’ and Trader Joe’s addresses ‘racist packaging’

PR Daily

Trader Joe’s responded to a recent petition calling for it to remove “racist packaging” across its store-branded ethnic foods, such as “Trader José” for its Mexican food products and “Arabian Joe” for its Middle Eastern offerings. MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD. Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization.

How new workforce policies are crucial for protecting your brand

PR Daily

RELATED: Join us for our Leadership Communications in a World Reshaped by Major Crises Virtual Workshop ]. Incoming Siemens CEO Roland Busch announced to employees around the world that from then on they would be measured not by the time they spent at work but by the outcomes of their work.

Monday Roundup: Building Thought Leadership

Waxing UnLyrical

Building thought leadership is one of the primary reasons companies engage in PR, so that’s our editorial theme this month (in case you hadn’t noticed). Btw, that photo was taken at a thought leadership panel discussion I participated in a few months ago, co-hosted by WWPR , ColorComm , and Johns Hopkins , all organizations I’m involved with in some capacity or other. So, how do you start building thought leadership in your organization?

Your Earned Media Measurement Strategy Checklist


As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy. Before you start answering the following questions, consider building a team that will be in charge of measuring results of earned media efforts. What Matters to Our Brand?

How PR Pros Can Build Epic Personal Branding For Corporate Leadership

Rock the Status Quo

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. Three Essential Ways to Help Corporate Leadership Build a Personal Brand Online 1.

How to Skyrocket Your B2B Thought Leadership with Quality Surveys

B2B PR Sense

Insightful research combined with shrewd marketing strategies create an unbeatable recipe for B2B thought leadership. The Relationship Between B2B Thought Leadership and Surveys. Let’s first answer the question, what is thought leadership? Thought Leadership Lab defines the concept this way: “Thought leaders are the informed opinion leaders and the go-to people in their field of expertise.”. Buyers have a tendency to distrust brand-centric content from the start.

Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators

PR News

You’re halfway through what’s been a rather interesting year in business, politics, brand successes and blunders and Game of Throne developments. The post Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators appeared first on PR News Blog. Which is to say: you still have another five solid months to make this your best year ever as a communicator. First, you’ll need to take stock of what you and your team have… Continued.

Monday Roundup: Measuring Storytelling

Waxing UnLyrical

But how many of us are effectively measuring it? Here are some tips on getting started measuring your storytelling efforts. 5 “W”s to Consider Before Starting PR Measurement. The other half involves measuring to prove ROI,” says Gina Joseph before she reveals the big “W”s. Smarter Ways to Measure Authoritative Content. How To Measure The Effectiveness Of Stories. 3 Ways to Measure the Results of a Business Storytelling Project.

WhatsApp limits forwarding to slow misinformation, SeaWorld CEO resigns, and measuring PR in a crisis

PR Daily

CRISIS LEADERSHIP BOARD. Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research and start to strategize for the future of your organization. MEASURED THOUGHTS.

Crisis 101

Inside Innovation: Smoking Gun PR’s innovative approach to PR measurement

The Resolution Blog

The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. Launched in January 2016, the brand had one fundamental problem — low awareness. We used free tool Google Trends to analyse awareness of the brand and when compared to a more generic but related search term such as HR Software Search patterns here have been used as a proxy for brand awareness.

Marketing Measurement: Collect Data First, Ask Questions Later


Christi Eubanks, managing vice president at Gartner , recently shared her organization’s model for total marketing measurement at the Gartner Digital Marketing Conference held in San Diego between May 10 – 12. She believes that the winners of the future will be the marketing teams that measure everything. Total Marketing Measurement, or TMM, is the combination of several measurement models that exist today. Understanding Each Form of Total Marketing Measurement.

Brand Awareness: It’s All About Content


CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? With the myriad tactics used for brand awareness and the limited resources available to execute on those tactics, finding a silver bullet to build your brand is difficult. To help, AirPR asked leading CMOs, CEOs and marketing leaders to share a piece of advice on brand awareness.

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Branding Basics: Measure Your Way to a Better Reputation

Beyond PR

Branding – a word that conjures mental images of the world’s most prominent products. With the rise of social media and the Internet, branding has become a vital and highly visible business facet, making it more important than ever for marketers and communication professionals to stay on top of brand management. But what is branding, exactly? Put more simply, branding is the way in which companies produce a feeling in their customers –a reaction, intuition.

How brand managers should address COVID-19

PR Daily

Companies should put personnel first in their communications, displaying an appropriate level of concern, while also working to implement preventative measures. The post How brand managers should address COVID-19 appeared first on PR Daily. Crisis Communications Executive Communication Leadership CommunicationsHow can communicators help their organizations respond to the global health crisis? This agency leader shares his insights.

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The four Ps of public relations leadership

PR Conversations

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. For me a highlight was the work done before and during the forum on leadership and this, in turn, led to the Madrid Momentum discussed in Learning to Lead , which will seek to capture the richness of the leadership roles that public relations professionals fulfil around the world.

Let’s Measure in units of trust

Mark My Words

If ever there was a time for a new style of leadership to show up it is now, as brands descend into paralysis, travel is curtailed, healthcare is at breaking point and businesses, big and small are threatened with collapse. As it seems more and more likely today, that those who can work from home will be encouraged to, we need leaders who can measure in units of trust to ensure that things are achieved, a sense of community is ensured and some sort of normal is retained.

5 Steps to Make Your PR Measurement More Impressive Than Just Impressions


The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Besides figuring out metrics that will resonate more with clients, we can counsel them to establish baselines that will lead to more meaningful measurements.

How brands should respond to the BLM movement

PR Daily

Five professors weigh in on what steps brands should take right now, and in the future, to be part of the movement toward racial equality and inclusion. Although the initial eruption of Black Lives Matters protests occurred in late May following the death of George Floyd, the movement remains, and as a result, companies and brands have grappled with how to respond. Bailey, professor of Leadership at the George Washington University School of Business.

Brand 98

Starbucks, Coca-Cola and Unilever pause social media ads, Microsoft closes retail stores, and cosmetics brands drop ‘whitening’ terms

PR Daily

Also: Google explains how YouTube content gets promoted and more, UPS Dogs showcase the power of online communities, consumers say trusting brands is paramount, and more. As July 1 nears, the number of organizations joining the #StopHateForProfit boycott is growing, with some brands announcing they’ll stop paid marketing efforts across all social media platforms. MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD.

What future PR pros want brands to know about DE&I

PR Daily

Accountability is the measure of a leader’s height.” — Jeffrey Benjamin, founder, Breakthrough Training. We encourage brands to be honest about how they are doing diversity-wise. The post What future PR pros want brands to know about DE&I appeared first on PR Daily.

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Communicators Feel Pressed to Measure the Impact of Their Work, Survey Finds


In a Muck Rack survey of 800 communicators, ranging from boutique agency coordinators to chief communications officers at global brands, 72 percent said that the top challenge they face is “measuring business impact,” with the second most prominent challenge (at 65 percent) overcoming the “lack of quantifiable measurement.” ” However, this survey revealed a difference of opinion on what qualifies as “measurable results.”

How To: Measure Success For a Product Launch

Waxing UnLyrical

Want to hear something that will truly make you measurement mavens cringe? Before I started out on my own, I never focused hard enough on measuring PR outcomes. It seemed to satisfy the leadership, and frankly it was all I could handle at that point in my career. And, when I decided to launch my consulting practice in 2014, I initially measured success by how many clients I had (I launched with two) and how much money I was bringing in (I was above water).

MGM Resorts cuts 18,000 jobs, NBA teams to offer arenas as voting locations, and 78% of B2B marketers say prospects rely on influencers’ opinions

PR Daily

Hello, communicators: Many celebrities, athletes, brand managers and more issued their condolences and shared memories of Chadwick Boseman during the weekend. MEASURED THOUGHTS . CRISIS LEADERSHIP BOARD. What brand move makes you want to follow on social media?

Starbucks reveals why brands should lead with values

PR Daily

Research suggests consumers want organizations to take a stand, but a high-profile position can turn your brand into a lightning rod. RELATED: Join us for our Leadership and Executive Communications Conference ]. This time, Starbucks’ leadership has been prepared. But for good measure, Starbucks apologized further, issuing a statement on its website saying in part: “At Starbucks, we have deep appreciation for your department and the officers who serve the Tempe community.”

IBM stops facial recognition work, employees seek fewer open workplaces, cosmetics brands drop talc, and more

PR Daily

Also: Google Maps offers alerts for mass transit users, Google Meet’s new noise-canceling features, how consumers feel about brand messages on racial justice, and other topics. MEASURED THOUGHTS. What safety measures do they expect? Regarding organizations that don’t protect employees, respondents say they are more likely to favor legal liability and other measures. CRISIS LEADERSHIP BOARD. Cosmetic brands quietly drop talc from products.

Measure PR Goals that Drive Real Business Results


The only way a PESO model can give PR pros a seat at the executive table is to measure, measure, measure. Without measuring your PESO activities’ effectiveness, you don’t know where to focus. Here’s a starting point for your measurement activities. The following metrics do: Are you using brand ambassadors to help spread the word about your product or service? Start Your Measurement Activities Today with Google Analytics.

Bacardi Limited implements spirited environmental measures

PR Daily

Bacardi Limited , the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines with a portfolio comprising more than 200 brands and labels. The company has taken a leadership role in sustainability with substantial steps toward minimizing environmental impact—recognizing the challenges of global climate change and increasing water scarcity, for example.

Girl Scouts’ content director on the 3 questions every brand should ask their audience

PR Daily

A look at how to identify and help solve cultural pain points of your audience and create a more equitable brand experience for diverse audiences. We talked to Sonia Acosta, director of brand content, about how the organization crafts messages that deliver equal value to brand stakeholders of all backgrounds. Ragan: What questions should brands ask to identify cultural pain points of their audience?

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5 Categories of PR Metrics Pros Should Measure

Sword and the Script

The demand for measuring effectiveness in marketing is on the rise too, according to an eMarketer report titled, Execs to Marketers: Show Me the Metrics. Such reporting is expected on a monthly basis as respondents, “reported marketing metrics to their CEO and leadership teams at least monthly, up from 55% in 2013.”. PR Measurement Isn’t Quite the Same. What PR needs is a framework to think about measurement and organize itself to measure. PR PR Measurement

Unclear on execs’ business objectives? Set your own, and start measuring

PR Daily

PR pros can’t get clear business objectives from their clients and bosses, and if they do, leadership isn’t always clear about how they expect communications to contribute to those business goals. If that’s the case in your organization, my advice would be to make up your own business goals, present them to leaders (or the client), and tell him/her that unless you hear otherwise in the next few days, this is what you’ll be measuring against. Communicating Up Measurement

Facebook joins #GivingTuesdayNow push, brands celebrate Cinco de Mayo virtually, and Salesforce helps organizations return to work

PR Daily

Though brand managers are still assessing risks with social media content during COVID-19, finding ways to tailor your products and services to those staying indoors, coupled with a game or contest, can provide a welcome distraction and increase engagement. You can also glean the latest insights at PR Daily’s Media Relations and Measurement Virtual Conference , May 14-15. MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD.

Hasbro and Scrabble association ban slurs, United Airlines might lay off up to 36,000 employees, and 51% of PR pros are burned out

PR Daily

The move to drop wellness knowledge and other truths is also a growing trend among community managers across branded accounts. MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD. What's the biggest measurement myth that challenges PR pros' efforts to prove their worth?

KFC suspends ‘finger lickin’ good’ during COVID-19, McDonald’s introduces Spicy Chicken McNuggets, and personalized email pitches net 83% positive replies

PR Daily

These seasonal items build hype and awareness for brands in the competitive fast-food space. This, combined with offering seasonal items early, could boost both sales and brand buzz. MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD.

Amazon, Instacart and other essential workers strike, Disney offers branded face masks, and Deloitte shares crisis recovery tips

PR Daily

You can also glean the latest insights at PR Daily’s Media Relations and Measurement Virtual Conference , May 14-15. MEASURED THOUGHTS. In an article titled, “ The essence of resilient leadership: Business recovery from COVID-19 ,” Deloitte outlines several ways that communicators’ mindsets must shift as organizations turn from crisis response to messages of recovery in our “new normal”: Image courtesy of Deloitte. CRISIS LEADERSHIP BOARD.

YouTube rolls out ‘fact check’ feature, Twitter users want brand content, and TripAdvisor lays off 25% of workforce

PR Daily

Here’s how they argue that your brand should think about video during this or any other crisis. MEASURED THOUGHTS. Brand managers can take advantage of this, even with adjusted campaigns during the pandemic. Twitter reports that only 37% consider it insensitive for brand managers to continue advertising. CRISIS LEADERSHIP BOARD. Also: Apple Maps shows COVID-19 testing sites, AMC Theaters bans Universal films, Google entertains with past Doodles, and more.

Google limits political ad targeting, Facebook announces brand ‘safety controls,’ and Taco Bell enters the ‘chicken wars’

PR Daily

state-level candidates and officeholders, ballot measures, and ads that mention federal or state political parties.”. “We MEASURED THOUGHTS. According to a study from MBLM , brands that can tap into consumer emotion outperform national indices like the Fortune 500 and S&P Global. The report breaks down “brand intimacy’ by measuring factors that draw consumers to a brand identity. Learn more about brand intimacy by reading the full report.