Landis PR

MARCH 4, 2024

For example, if a trusted blogger writes that this product is really great – do you believe that writer or the marketing-speak on a company’s website? Showcasing your brand What you say and how you say it can support your brand personality. Is your brand quirky, fun and irreverent? Is your brand serious and scholarly?

Media Relations 107

Media Relations Media SEO Newspapers 107

PR Conversations

OCTOBER 28, 2014

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. The four Ps of public relations leadership. By Anne Gregory, PhD, FCIPR. It allows thinking to mature as consciously and unconsciously we reflect and internalise what has happened.

Leadership 111

Leadership Publicity Government Journalism 111

Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. This type of work is not journalism, strictly speaking. When a brand is behind a story, there’s bias involved. This piece originally appeared on Contently’s The Freelance Creative.

Content Marketing 144

Content Marketing Marketing Viral Study 144

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs.

Film 129

Film Marketing Sports Hotels 129

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. Better Writing Blogs. This awesome blog is a how-to for brands looking to package and distribute the best stories from within their organizations. The Muse addresses all aspects of work and career life.

Blogging 170

Blogging Writing Creativity Storytelling 170

PRSay

SEPTEMBER 6, 2022

With Claire Shipman, Kay wrote “Womenomics: Write Your Own Rules for Success,” “The Confidence Code: The Science and Art of Self-Assurance — What Women Should Know,” and “The Confidence Code for Girls: Taking Risks, Messing Up, & Becoming Your Amazingly Imperfect, Totally Powerful Self.”. It makes our journalism better.

Journalism 148

Journalism Newspapers Policies Writing 148

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Pivoting from journalism to PR. I knew that journalism was changing,” she said. “I Sure, I can do that. ”.

Meeting 97

Meeting Journalism Employee Storytelling 97

Communications Conversations

NOVEMBER 12, 2020

What really differs from one setting to another is the quality of leadership and the resources you have to succeed. Later, they did some important pro bono branding work for me at FMSC. But journalism does addict you to quick results and to working alone. You’ve held numerous leadership positions over your storied career.

Publicity 174

Publicity Leadership Corporate Agency 174

Deirdre Breakenridge

SEPTEMBER 25, 2017

“Some of our fellows are working on ideas in retail, cryptocurrency and logistics with the potential to be major businesses – but we also have fellows who are writing novels about tech. My structured sabbatical centered around three focus projects: Writing my first book and launching a pre-order campaign. I write more about that here.

Writing 171

Writing Journalism Travel Meeting 171

PRSay

MAY 8, 2018

Karlie is senior director of public relations for FOCUS Brands. In one class, we were asked to write a release based on a police report. Judy: I also went to UF, but studied journalism. She worked full time, had her own home office and served in a leadership role. Both now live in the Atlanta area.

Leadership 159

Leadership Conference Local Internal 159

Buzzstream

JANUARY 22, 2024

We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” So, you’ll also need to judge the quality of the writing itself. 150+ Quality Guest Posting Sites Below is the list guest post sites broken down by general category.

Analysis 91

Analysis SEO Guidelines Google 91

Shift Communications

AUGUST 29, 2023

While many AI startups are getting “big” ( there are already 13 genAI unicorns , and they’re getting to $1B+ valuations fast), brand awareness is lacking. adults showed: AI PR and marketing opportunities Brand storytelling and PR is one of the most powerful tools a business has.

Survey 60

Survey How To Storytelling Corporate 60

Sword and the Script

FEBRUARY 16, 2021

Whether you call it content marketing , brand journalism or custom publishing, with trust in media falling while trust in business is growing, you can build credibility through content if you can follow these golden rules: 1. It’s true interpersonal and it’s true in leadership and group dynamics. Write with journalistic ideals.

Government 138

Government Survey Ethics Media 138

PRSay

MAY 3, 2019

And in an ideal world, journalism and public relations have a balanced relationship benefitting both parties. As PR jobs increase and journalism employment falls, we need to figure out a way to reinvest in journalism, and fast. It’s imperative that public relations and journalism remain equal and accountable.

Publicity 147

Publicity Newspapers Journalism Energy 147

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is this a sign of the future of PR (and journalism)? I definitely think that it is.

Pitching 174

Pitching Journalism Video Advertising 174

Sword and the Script

AUGUST 14, 2018

4) Emphasis on professional journalism. No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media. The running joke in PR circles is that it often takes longer to get a press release “approved” than it does to write one. Comment: Amen.

Survey 102

Survey Report Media B2B 102

Deirdre Breakenridge

JULY 22, 2019

Give your unique take on something; whether you’re my supervisors or a public figure from one of the brands I like. Use a writing style that’s personal or journal-style writing. Understand me and my realm; be relatable to my world and what I experience on a daily basis.

Social Media 177

Social Media Media Interviews Instagram 177

Cision

SEPTEMBER 23, 2016

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. “Thought leadership” pitches on emerging technologies in the financial services sector are also welcome. What will catch your attention?

Technology 120

Technology Pitching Insurance Insurance 120

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. What are brands doing differently today? We also host our annual National ¡Bravo! How has the PR industry changed over the years?

Automotive 245

Automotive Resources Strategy Consumer 245

Sword and the Script

JULY 26, 2022

But earned media isn’t entirely free: you still have to expend the time to research the publications, draft pitches, decide which journalists to target, and, if it’s a bylined article, write the piece once a pitch is accepted. It’s about establishing your brand and your credibility as a leader in your field. Image credit: Unsplash.

Media 169

Media Pitching Agency Guidelines 169

Cision

FEBRUARY 3, 2017

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. Most businesses rely not only on their brand equity, but market reputation and repeat clients.

SEO 120

SEO Creativity Mobile Journalism 120

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Growth of independent journalism. “We This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

JUNE 7, 2022

One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. As I write this post, the current asking price on OpenSea is $36,099.60. See it here.”. earned $13.9

Software 85

Software Internal International Pitching 85

Cision

JULY 28, 2016

Health care affects everyone, so health care brands need to appeal to and motivate a diverse audience. Fred Lake, senior vice president, health practice leader at PadillaCRT, says brands need to develop integrated programs with a mix of paid, earned, shared and owned media. Have you ever had to deal with a major brand crisis?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R. Johnson Leadership Academy Fellow through the African American Leadership Forum.

Social Media 128

Social Media Agriculture Marketing Media 128

Cision

DECEMBER 16, 2016

As a veteran who helped to launch POLITICO PRO, she was excited to rejoin the company after spending time as the publisher and president of the National Journal. 2017 will be another defining moment for POLITICO to dominate coverage of politics and policy, and continue to be the most indispensable source of journalism in Washington.

Policies 120

Policies Ethics Journalism Leadership 120

Communications Conversations

SEPTEMBER 8, 2016

I’ve always been somewhat of a skeptic when it comes to Coca-Cola’s brand journalism initiative: Coke Journey, which launched back in 2012. I get the brand journalism thing when you’re a company that’s built on thought leadership–GE and GE Reports comes to mind.

Content Marketing 60

Content Marketing Case Study Journalism Marketing 60

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. And, he even added links to their sites.

Marketing 118

Marketing Social Media Trends Instagram 118

Bianchi Biz Blog

FEBRUARY 22, 2021

The Endeavor Commercial Vehicle Group is comprised of six CV brands: FleetOwner, Fleet Maintenance, Trailer/Body Builders, Bulk Transporter, Refrigerated Transporter, and American Trucker. I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes.

Groups 55

Groups Meeting Transportation Media 55

Deirdre Breakenridge

NOVEMBER 23, 2016

As we began to chat about brands being immersed in tech and attracting the best talent, I found myself jotting down some notes. She was sharing an interesting perspective on the brands getting it right on Snapchat and which ones were not. Book Reviews / Journal Research. are published every year by your peers.

Skype 150

Skype Industry Storytelling Interviews 150

Ethical Voices

AUGUST 1, 2022

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. Very new, very hot type brands to be working with. ” They actually said, “Oh, we need to make a change in your account leadership.”

Ethics 71

Ethics Agency Journalism Corporate 71

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. How long have you been in journalism and how did you get started?

Meeting 81

Meeting Automotive Media Transportation 81

Communications Conversations

DECEMBER 5, 2019

Tell us about your new role and what being an “Employment Brand Manager” means? In basic terms, employer brand is the reputation a company has as an employer. As Employment Brand Manager, I’m responsible for Room & Board’s employment brand strategy. role in marketing and communications.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA. Karie Mooney, @karies_korner.

Sports 0

Sports Leadership Internal International 0

Stuart Bruce

MAY 29, 2016

I didn’t write or see the entries on my website, which was a work in progress, and wasn’t meant to go public.”. It’s even worse as it appears it was actually John Simpson’s own personal Twitter account that revealed the existence of the ‘unapproved’ site enabling the Daily Mail to write its exposé. hrrlGl153Q. Or maybe not.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

PRSay

JUNE 28, 2018

When it comes to generating new ideas, one of the most effective actions we can take is to interview customers, clients, vendors, investors, and whoever has a stake in the brand. Ultimately, such questions will inspire and uncover new details in the brand experience. What good is the brand doing for the world? Stay in shape.

Exercises 101

Exercises Creativity Radio Resources 101